1、Grammar and vocabulary,Using suffixes By Chen Yongzhong,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic Lets learn more about suffixes.,a group of letters added to the beginning of a word,the main pa

2、rt of a word,a group of letters placed at the end of a word,Look at a dialogue.,A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.,How to form adjectives from nouns or ve

3、rbs?,commerce n. commercial attract v. attractive excite v. exciting,Using suffixes,Here are some of the different ways to form adjectives from nouns or verbs.,Noun + y adjective,health wealth dirt luck hand,healthy wealthy dirty lucky handy,week month day year friend love,Noun + ly adjective,weekly

4、 monthly daily yearly friendly lovely,hero class fantasy energy,Noun + ic adjective,heroic classic fantastic energetic,center commerce function nation office race culture origin,Noun + al adjective,central commercial functional national official racial cultural original,danger poison fame adventure

5、zeal,Noun + ous adjective,dangerous poisonous famous adventurous zealous,help use success hope beauty peace pain care,Noun + ful adjective,helpful useful successful hopeful beautiful peaceful painful careful,amaze interest surprise excite encourage bore disappoint please,Verb + ed / ing adjective,am

6、azing / amazed interesting / interested surprising / surprised exciting / excited encouraging / encouraged boring / bored disappointing / disappointed pleasing / pleased,test change rely erase,Verb + able adjective,testable changeable reliable erasable,attract act talk compete create produce,Verb +

7、ive adjective,attractive active talkative competitive creative productive,Can you think of more examples?,medical, electrical,enjoyable, reasonable,dangerous, adventurous,joyful, mouthful,cloudless, hopeless,英語的后綴具有很強的語法作用，加在詞根上構(gòu)成派生詞，一般不改變詞根的基本意義，而是改變詞性。常用的后綴通?？梢苑譃樗膫€類型：名詞后綴、動詞加后綴、形容詞后綴、副詞后綴。,常用前綴,常用

8、后綴,Exercise This book is of great help, that is to say, it is very _. I dont think it has any use. That is to say, I think it is _. He doesnt like that guy - He _ that guy.,helpful,useless,dislikes,The message is very valuable. That is to say, it is of great _. The old man is in good health. He is _

9、. Drunk drivers are a great danger to people on the road. That means they are _ drivers. He likes talking very much. He is very _.,value,healthy,dangerous,talkative,Answers,lovely,attractive,boring,energetic,friendly,enjoyable,wealthy,lucky,fantastic,Sales and Marketing,Learn some new words.,sales a

10、nd marketing (產(chǎn)品）銷售和市場營銷 sales / marketing department 銷售 / 營銷部門 consumers 消費者 market share 市場份額 sales targets 銷售目標 market leader 市場主導者 high quality 高質(zhì)量 sales figures 銷售量,Pair work Complete the dialogue between Mr. Carter and Ms. Jones in the textbook.,Mr. Carter: Our new product has been on the mark

11、et for one month. What is its _ now? Ms. Jones: We have about a 15 per cent share of the market at the moment. The _ rose by 5 per cent across the whole country, and are continuing to rise.,market share,sales figures,Mr. Carter: Thats quite encouraging. I think it is because _ really like our unique

12、 design. I would like you to do some further _ about young peoples views on the product. The _ should also finish the report on the next months _ by Monday.,market research,sales & marketing department,consumers,sales targets,Ms. Jones: Were doing it right now. Ill present it to you in one or two days. Mr. Carter: Thats great. If we want to be the market leader, we need to make a good plan.,after sales service agent chain store cash refund offer convenience store discount e-marketing guarantee telephone marketing,More words,售后服務,代理商,連鎖商店,現(xiàn)金返還,便利店