1、,湖南夢(mèng)潔家紡股份有限公司,MENDALE,1,2020/10/20,目 錄 CONTENTS,1,who we are,2,what we want to do,3,how we do,4,companys future,5,companys culture,2,2020/10/20,who we are,First,who we are,11,what we want to do,how we do,companys culture,companys future,3,2020/10/20,| COMPANY INTRODUCTION,1956 MENDALE founded,1990 I

2、ndustry-leading import CI program,2003 The establishment of the HUnan Mengjie New Material Co.Lt,2005 Set up holding subsidiaries,2009 Enter the filed of e-commerce,2010 Successful listing of primary and medium-sized boards in Shenzhen Stock Exchange,2012 Set up the“l(fā)ove in family”foundation,Hunan M

3、engjie Textile Co.Ltd . started in 1956 , the main business of the company is the research and development , design , production and sale of household textiles mainly engaged in bedclothes .,who we are,what we want to do,how we do,companys future,companys culture,5,4,2020/10/20,| THE COMPANY STRUCTU

4、RE,9,who we are,what we want to do,how we do,companys culture,companys future,5,2020/10/20,what we want to do,second,who we are,11,what we want to do,how we do,companys culture,companys future,6,2020/10/20,| BELIEF OF ENTERPRISE,Belief of,enterprise,our glory is achieved in love - based efforts .We

5、firmly believe that while focusing on home textile , more humane , life - oriented care of life is integrated into every product , permeating into every aspect of the enterprise , passing to thousands of families ,It expresses and realizes the broad meaning of dream and love in the family , and is c

6、ommitted to influencing the family of the world and establishing a good family and harmonious society .,corporate values,Mengjie advocate servant leadership: the foundation of leadership is not power, but authority, authority is established on the basis of love, service and sacrifice. We encourage a

7、nd hope that employees have good character, excellent professional knowledge and superb skills. We respect the uniqueness of every employee, I believe everyone able and willing to play the greatest potential within the continuing love and energy, bring success to both individuals and businesses,view

8、 of talent,what we want to do,12,how we do,companys culture,companys future,who we are,7,2020/10/20,| our honor,14,8,2020/10/20,How we do,Third,18,9,2020/10/20,| PRODUCT OVERVIEW,At present , the products of the company mainly covered embroidery kits , quilted sets , quilt cores , blankets , mattres

9、ses and other household ornaments , and more than 2600 varieties .,夢(mèng)潔家紡,我們?cè)趺醋?我們是誰,我們要做什么,未來計(jì)劃,財(cái)務(wù)與融資,19,10,2020/10/20,| MARKETING OF PRODUCT,Mengjie successfully constructed a marketing network with a special and sound chain management mode , which is the main body of the national large - scale shop

10、ping mall and the franchise store . At present , the company has 852 stores nationwide , 8 10 counter - cabinets , with a business area of 1.3 million square meters , the strong marketing network is in the leading position of the industry . when the flagship store was in the platform in june 2012 .D

11、uring the year of operation , the sales doubled , from the original monthly sales volume of 10 - 150,000 to the current monthly sales of 300,000 - 400,000 , becoming the home textile TOP3 merchant .,Stores,shopping malls,Mobile phone APP,Computer client,我們?cè)趺醋?我們是誰,我們要做什么,未來計(jì)劃,財(cái)務(wù)與融資,20,11,2020/10/20,

12、| PART OF OUR PRODUCT,我們?cè)趺醋?我們是誰,我們要做什么,未來計(jì)劃,財(cái)務(wù)與融資,23,12,2020/10/20,Companys future,Fourth,25,13,2020/10/20,| SHORT-TERM PROFIT PLAN,MengJie in a comprehensive, pragmatic brand strategy, create a Meng Jie, Mei, baby Meng Jie, Meng Jie,for mattress, plain aesthetics 6 brands, with rich layers of prod

13、uct style and unique brand positioning in the market, become an independent school. In recent years, in the overseas expansion of 9 large scale Home Furnishing brand, Mengjie developed rich Home Furnishing ancillary products, covering the multi-level market demand, establish the textile industry ben

14、chmark,companys future,who we are,what we want to do,how we do,companys culture,27,14,2020/10/20,| R&D OF PRODUCTS,29,In Paris, Milan, Beijing, Shanghai and other international trend, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, co

15、ndensed many international top designers and design elite wisdom, give each product originality life connotation. In Paris, Milan, Beijing and Shanghai, all of the international trends, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile,

16、condensed many international top designers,which aims to make each product have great originality life connotation.,15,2020/10/20,companys culture,Fifth,32,16,2020/10/20,| PUBLIC WELFARE UNDERTAKING,public welfare undertaking,50,25,15,10,。,36,17,2020/10/20,| PUBLIC WELFARE UNDERTAKING,Mengjie public

17、 welfare, launched from the last century in 80s, has continued to promote the Mengjie holdS up a piece of blue sky of love for child and learning to love, protecting home and a series of disaster relief, education, environmental protection,character and love for Mengjie activities. The World Associa

18、tion of sleep medicine in China only cooperation the enterprise, and to fund China womens development will jointly set up a love in the family foundation, aims to promote good sleep culture and family virtues, personal morality construction”.For love and a perfect blend of beauty, Mengjie,which infi

19、nite stream of Art and life, is to join the global love family, to create a new style of art home furnishing!,18,2020/10/20,| SUMMARY,While the company has made outstanding achievements , and will combine human feelings into brand culture , and share the attitude of living with the heart . It takes social responsibility as an important mission of the enterprise and tries to devote himself to e