2: I M U L A T I O N M A N A G E M E N T R &D 1 is in of s: st of we to we do we to be to to do we “If t A A A A A A A of A ne a s “ is a s .if % of 5% of to 60% of t to 85% of 90% to . . 2000 3 In do we do we do we R / R&D &D T R A T E G I S I N E S I T # 1C O M P E T I T O M P E T I T O M P E T I T O R K E R A T E G I S I N E S I T # 2C O M P E T I T O M P E T I T O M P E T I T O R K E do we T R A T E G I S I N E S I T # 3C O M P E T I T O M P E T I T O M P E T I T O R K E T? on to R O D U C T A R K E T to on of to of in : do w/ as at to w/in is of a is as a of ou by in of ou by of w/ ix to of w/in . 2. of w/3. ut #1 #2 #3 w/o o+i o+i A to be to to in R&D & A is to at An to be in of o o+i - to be o o+i be to in nd o o+i o o+i o+i a as to &D & to in to as . . in in of i o+i - & O D U C T I O R K E T I N G/ S A L E R C H A S I N V E N T O R N A N C R A T E G I C B U S I N E S S U N I do we a in n to to &D w/ of is to a in w/ As as of in w/ As as w/ - to in R&D: in to a in on in on &D &D in to a to to be as a of to in or on to to be &D &D a of of of in at &D a to itit is to be of an R&D, of a nd to is of of &D, _ 1 2 3 4 1 2 3 4 R&D 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 &D R D in to . at a In we”ll as &D We & O, a in nd is to to in to to R on + on R&D of e”ll w/ as . to to Well We w/ ,& &D R D 1 in a in to 600, 600, 000. in a in to $600, 800, 400. $1900, 1900, 00. $1900, 1900, 40. $1700, 1700, 90. I no &D D 1 R&D to to .1 000 to to 000 to 000 I a nd a 0 3 no of at nd in of nd 3,000. to a nd R&D A 10. 11. 25,000 ue 009 $35. 8% 50% 18% 2M) w/ $ 009. 5,000 at . by 009. 008. in 11M. M A R K E T I N G M A N A G E M E N T s 1. . to to to * e by of is a of an It is It is a A is a to A of of it s 1. .