首屆中國汽車形象大使選拔賽策劃方案（PLANNINGSCHEMEOFTHEFIRSTCHINESEAUTOMOBILEIMAGEAMBASSADORSELECTION）PLANNINGPLANFORTHEFIRSTCHINESEAUTOMOBILEIMAGEAMBASSADORSELECTIONTHEFIRSTCARCHINESEAMBASSADORTRIALSBYTHECHINESEPEOPLESASSOCIATIONFORFRIENDSHIPWITHFOREIGNCOUNTRIES,CHINAAUTOMOBILEINDUSTRYASSOCIATION,CHINESEPERFORMERSASSOCIATIONAPPROVEDANDSPONSORED,HOSTEDBYTHEMINISTRYOFCULTUREANDARTSCENTER,BEIJINGJINTAIHENGINVESTMENTMANAGEMENTCONSULTINGCO,LTDISANATIONALLARGESCALEEVENTSTHEFULLNAMEOFTHISCOMPETITIONHASBEENFILEDWITHTHESTATEADMINISTRATIONFORINDUSTRYANDCOMMERCE,ANDTHEBIDHASBEENREGISTEREDIOWNERSANDCONTRACTORSCHINESEPEOPLESASSOCIATIONFORFRIENDSHIPWITHFOREIGNCOUNTRIESCHINESECPAFFCISANATIONALPEOPLESORGANIZATIONS,PEOPLESREPUBLICOFCHINAENGAGEDINCIVILDIPLOMACYITISTOPROMOTEPEOPLESFRIENDSHIP,PROMOTEINTERNATIONALCOOPERATION,SAFEGUARDWORLDPEACEANDPROMOTECOMMONDEVELOPMENTFORTHEPURPOSETHEREFORE,ASTHEFIRSTCHINESECARAMBASSADORCONTESTHOSTEDONEOFTHEUNITS,PEOPLEWILLUSEFOLKDIPLOMACYADVANTAGESFORPRODUCTDEVELOPMENTANDPROMOTIONCHINESEAUTOMOTIVEANDRELATEDINDUSTRIES,TODEVELOPTHEINTERNATIONALAUTOMOBILEMARKET,ANDSETUPTHEWORLDBRIDGEOFCOOPERATIONHASPLAYEDAPOSITIVEROLEINPROMOTINGPRESIDENTOFTHECHINESEPEOPLESASSOCIATIONFORFRIENDSHIPWITHFOREIGNCOUNTRIESCHENHAOSU,HONORARYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMMITTEE,SPECIALLYWROTETHEINSCRIPTIONFORTHEEVENTCIVILIZEDIMAGEGOBYLIKETHEWINDPRESIDENTCHENHAOSUWILLFURTHEREXPLAINTHEINSCRIPTIONIWASTHEFIRSTCHINACARAMBASSADORCONTESTINSCRIPTION“THEIMAGEOFCIVILIZATION,ISTHEEMPHASISONBEHALFOF,GOBYLIKETHEWIND“CAROFMODERNCIVILIZATION,BRINGAHIGHERSPEEDFOROURCHINESEPROGRESS,TOGUIDEUSTOGOBYLIKETHEWINDLIKEANEWERAOFHIGHLYDEVELOPEDCIVILIZATIONCHINAAUTOMOBILEINDUSTRYASSOCIATIONCHINESEAUTOMOBILEINDUSTRYASSOCIATIONOFENTERPRISESANDORGANIZATIONSENGAGEDINPRODUCTIONANDBUSINESSACTIVITIESOFAUTOMOBILEANDMOTORCYCLE,AUTOMOBILEPARTSANDAUTOMOBILEINDUSTRYINTHETERRITORYOFCHINA,LEGALLYFORMEDINEQUALITY,VOLUNTARYBASISOFTHENATIONALASSOCIATIONOFINDUSTRYTHEREFORE,ASONEOFTHEORGANIZERSOFTHEFIRSTCHINESEAUTOMOBILEIMAGEAMBASSADOR,CHINAAUTOMOBILEASSOCIATIONWILLORGANIZE,COORDINATEANDORGANIZETHISACTIVITYFROMTHEINDUSTRYPOINTOFVIEW,ANDPROVIDESERVICESFORENTERPRISESTODEVELOPDOMESTICANDOVERSEASMARKETSHONORARYCHAIRMANOFCHINAAUTOMOTIVEINDUSTRYASSOCIATIONHEGUANGYUAN,HONORARYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMMITTEE,SPECIALLYWROTETHEINSCRIPTIONFORTHEEVENTTHEPRODUCTISONLYACARLINTHESOULISTHEFLOWERTHATOUTSHINEALLTHEFLOWERSPRESIDENTHEGUANGYUANEXPRESSEDHISVIEWSONTHE“CARIMAGEAMBASSADORSELECTIONEVENT“ONLYWITHTHEBEAUTYOFTHECAR,THEREISNOVITALITY,UNDERSTANDTHEENTERPRISE,UNDERSTANDTHECAR,HAVEPROFESSIONALKNOWLEDGE,ANDCULTURALIMAGEOFTHESPOKESMEN,ISTHEPERMANENTDEMANDFORCARCOMPANIESCHINESEPERFORMERSASSOCIATIONCHINAPERFORMERSASSOCIATIONISSUBJECTTOTHEGUIDANCEANDSUPERVISIONOFTHEMINISTRYOFCIVILAFFAIRS,MINISTRYOFCULTUREANDSETUPASMOOTHBRIDGEBETWEENGOVERNMENTCULTURALDEPARTMENTSANDMEMBERSOFTHEGOVERNMENTDESIGNATEDPUBLICIZEANDIMPLEMENTTHERELEVANTPOLICIESANDREGULATIONS,TOPROMOTETHEPROSPERITYANDCULTURALUNDERTAKINGS,REGULATEMARKETPERFORMANCEAFIRSTCLASSSOCIALORGANIZATIONWITHINDEPENDENTLEGALPERSONALITYCHINESEPERFORMERSASSOCIATION,ASTHEFIRSTCHINACARAMBASSADORCONTESTSPONSOREDBYONEOFTHEUNITS,WILLCOOPERATEWITHTHEEXPERTSCHINAAUTOMOBILEINDUSTRYASSOCIATIONFROMTHEARTS,ORGANIZATION,TRAINING,SELECTIONOFFAMOUSCARAMBASSADORDEPUTYINFACT,PROVIDETHEBESTSPOKESPERSONFORTHEENTERPRISECHAIRMANOFCHINESEPERFORMERSASSOCIATIONLIUZHONGDE,HONORARYDIRECTOROFTHEORGANIZINGCOMMITTEEOFTHESELECTIONCOMMITTEE,SPECIALLYWROTETHEINSCRIPTIONFORTHEEVENTFOOTHOLDINCHINAGOGLOBALMINISTRYOFCULTUREARTSERVICECENTERUNDERTHEDIRECTLEADERSHIPOFTHEMINISTRYOFCULTURE,THEMINISTRYOFCULTUREARTSERVICECENTERPROVIDESALLROUNDQUALITYSERVICESFORTHEPROMOTIONOFCHINASOUTSTANDINGNATIONALCULTUREANDARTS,THEPROSPERITYOFTHELITERARYANDARTSTAGE,ANDTHEENHANCEMENTOFINTERNATIONALCULTURALEXCHANGESTHECENTERISMAINLYENGAGEDINVARIOUSTYPESOFPERFORMANCES,TOCARRYOUTTHEEXCHANGEOFCULTUREANDARTS,FILMPRODUCTION,TVVARIETYSHOWS,ORGANIZINGEXHIBITIONS,DANCEPRODUCTION,DESIGNANDINSTALLATIONOFSTAGELIGHTINGANDSOUNDBEIJINGJINTAIHENGINVESTMENTMANAGEMENTCONSULTINGCO,LTDBEIJINGJINTAIHENGINVESTMENTMANAGEMENTCONSULTINGCO,LTDISACOMPANYENGAGEDINFINANCIALMANAGEMENT,PROJECTFINANCINGOFSPECIALIZEDCOMPANIESTWO,PURPOSEANDSIGNIFICANCEITISOFGREATSIGNIFICANCEANDPURPOSETOSETUPTHEFIRSTCHINESEAUTOIMAGEAMBASSADORTRYOUTFIRSTOFALL,TOCREATEAPROFESSIONAL,PERMANENTPERSISTENTBRANDPROFESSIONALPRODUCEMAINTYPESOFTHEAUTOMOBILESPOKESPERSONANDBRANDHASEXTRAORDINARYTEMPERAMENT,WITHKNOWLEDGEANDCULTURALHERITAGEOFTHECAR,CREATINGATEAMOFFIXEDCANREPRESENTTHECORPORATEIMAGEOFTHEPROFESSIONALBUTWEHAVEMORETHANTHATWEBUILDSUCHAPLATFORM,WHICHCANBEDERIVEDFROMAVARIETYOFRELATEDACTIVITIESANDPROJECTS,WILLMAKETHISACTIVITYBIGGER,SOTHATITHASFARREACHINGINTERNATIONALINFLUENCE,ANDTRULYBECOMEAGOLDBRANDACTIVITYCHARACTERISTICSANEWCAREERPOSITIONING,ATRADITIONALINDUSTRYHURRICANE,DEFINEDTHECONCEPTOFPROFESSIONALCARBRANDSPOKESMENFORTHEFIRSTTIMEACOMBINATIONOFPROFESSIONALPLAYERSWILLCREATE,THROUGHSTRICTSELECTION,CANBECHOSENBYTHEFAMOUSAUTOMOBILEMAN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