吉利汽車銷售公司銷售商運(yùn)營(yíng)手冊(cè)2目錄（點(diǎn)擊可直接進(jìn)入）第一篇經(jīng)營(yíng)理念3第一章、品牌發(fā)展理念3第二章顧客滿意理念3第三章人力資源管理理念3第二篇組織機(jī)構(gòu)管理3第一章銷售服務(wù)商的組織機(jī)構(gòu)3第二章主要崗位職責(zé)、內(nèi)容及行為規(guī)范4第三篇人力資源開發(fā)與管理14第一章目的14第二章內(nèi)容14第四篇營(yíng)銷管理規(guī)范20第一章銷售顧問管理規(guī)范20第二章展廳管理規(guī)范22第三章展車管理規(guī)范24第五篇標(biāo)準(zhǔn)銷售作業(yè)流程25第一章發(fā)展?jié)撛诳蛻?5第二章成交后的業(yè)務(wù)流程45第三章車輛的訂購(gòu)與管理49第四章顧客投訴的處理53第六篇專題篇55第一章銷售人員的認(rèn)知56第二章顧客類型分析59第三章銷售會(huì)議59第四章現(xiàn)場(chǎng)5S管理62第五章看板管理63SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA浙江吉利控股集團(tuán)汽車銷售有限公司SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA3第一篇經(jīng)營(yíng)理念第一章、品牌發(fā)展理念品牌是消費(fèi)者與產(chǎn)品或服務(wù)之間的互動(dòng)紐帶，但不是所有的都有資格真正成為品牌，如果無法和消費(fèi)者建立起強(qiáng)韌而親密的關(guān)系，它就不能成為品牌，吉利汽車的銷售服務(wù)商擔(dān)負(fù)著與消費(fèi)者建立起強(qiáng)韌而親密關(guān)系的重任。吉利汽車的品牌定位超值定位內(nèi)涵1、“超值”是將我們?cè)瓉硪詢r(jià)格為訴求重點(diǎn)提升到以價(jià)值為訴求重點(diǎn)，是吉利汽車一貫倡導(dǎo)的“高性價(jià)比”的凸現(xiàn)和升華；2、“超值”的核心內(nèi)涵是吉利品牌、質(zhì)量、服務(wù)、性能等都能滿足甚至超過客戶合理的期望值；3、“超值”是提升消費(fèi)者對(duì)吉利汽車品牌的口碑和忠誠(chéng)度的核心策略。經(jīng)銷商在銷售服務(wù)中塑造的不僅是吉利汽車的品牌，同時(shí)應(yīng)塑造企業(yè)自身品牌，甚至是業(yè)務(wù)人員的個(gè)人口碑。第二章顧客滿意理念滿意是消費(fèi)者通過對(duì)產(chǎn)品或服務(wù)可感知的效果（或結(jié)果）與他的期望值相比較后，所形成的愉悅或失望的感覺狀態(tài)，因此必須從消費(fèi)意識(shí)的演變來了解顧客的理性與感性需求，深刻體會(huì)全方位的服務(wù)理念，掌握具體作業(yè)，以超越顧客期望，創(chuàng)造終身顧客?？蛻粜枨笫瞧髽I(yè)經(jīng)營(yíng)活動(dòng)周而復(fù)始、不斷創(chuàng)新的起端和終點(diǎn)營(yíng)銷管理的實(shí)質(zhì)就是客戶的需求管理4提高顧客忠誠(chéng)度，追求終身顧客。公司利潤(rùn)來源于新顧客的加入和老顧客的重復(fù)光臨，與顧客保持長(zhǎng)期關(guān)系非常重要。開發(fā)一個(gè)新客戶的成本相當(dāng)于維護(hù)一個(gè)老客戶的20倍。對(duì)美國(guó)汽車行業(yè)的調(diào)查顯示，一個(gè)高度滿意的顧客會(huì)引起8筆潛在生意，其中至少有一筆成交。滿意的顧客會(huì)A、樹立產(chǎn)品或服務(wù)的良好口碑B、忽視競(jìng)爭(zhēng)品牌和廣告并對(duì)價(jià)格不敏感C、為公司其他的產(chǎn)品說好話D、向公司提出產(chǎn)品或服務(wù)建議。E、更易接受公司的新產(chǎn)品并推廣它第三章人力資源管理理念人力資源管理的核心是“以人為本”，實(shí)行人本管理，公司應(yīng)做好人力資源規(guī)劃與計(jì)劃、工作分析、員工招聘、培訓(xùn)開發(fā)、績(jī)效考評(píng)、員工激勵(lì)、薪酬制度設(shè)計(jì)等。將人看作是公司最重要的資源公司中優(yōu)秀的員工不是與生俱來的，只有通過培訓(xùn)才能造就。公司的發(fā)展配合個(gè)人能力的成長(zhǎng)，使企業(yè)目標(biāo)與個(gè)人目標(biāo)有機(jī)地統(tǒng)一。公司應(yīng)雇傭所能負(fù)擔(dān)的最佳人才，便宜的員工到最后可能讓你損失更多。SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA浙江吉利控股集團(tuán)汽車銷售有限公司SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA5第二篇組織機(jī)構(gòu)管理第一章銷售服務(wù)商的組織機(jī)構(gòu)僅供參考，請(qǐng)結(jié)合實(shí)際制定功能齊備、高效的營(yíng)銷團(tuán)隊(duì)。1、網(wǎng)點(diǎn)組織機(jī)構(gòu)總表2、整車銷售部機(jī)構(gòu)表3、綜合管理部機(jī)構(gòu)表4、財(cái)務(wù)部機(jī)構(gòu)表整車銷售部經(jīng)理售后服務(wù)部經(jīng)理備件部經(jīng)理綜合管理部經(jīng)理經(jīng)理公司經(jīng)理整車銷售部經(jīng)理展廳銷售顧問外訪銷售顧問二級(jí)網(wǎng)點(diǎn)銷售顧問銷售計(jì)劃管理員上牌管理員車輛管理員市場(chǎng)促銷員綜合管理部經(jīng)理綜合管理員人力資源管理員計(jì)算機(jī)管理員財(cái)務(wù)部經(jīng)理6第二章主要崗位職責(zé)、內(nèi)容及行為規(guī)范1、整車銷售部經(jīng)理A、工作職責(zé)1）在公司經(jīng)理的領(lǐng)導(dǎo)下，對(duì)本公司整車銷售部門實(shí)行行政領(lǐng)導(dǎo)；2）負(fù)責(zé)落實(shí)整車銷售部門各崗位責(zé)任制及內(nèi)部管理制度；3）嚴(yán)格執(zhí)行與吉利公司簽訂的買賣合同及貫徹落實(shí)吉利公司制定的商務(wù)政策和各項(xiàng)管理規(guī)定；4）確保完成公司整車銷售年度經(jīng)營(yíng)目標(biāo)；5）負(fù)責(zé)制定并落實(shí)整車促銷活動(dòng)和宣傳方案；6）調(diào)查、收集并反饋市場(chǎng)銷售信息；7）對(duì)整車銷售活動(dòng)進(jìn)行動(dòng)態(tài)控制；8）負(fù)責(zé)本部門人員的考核及培訓(xùn)；9）監(jiān)督控制二級(jí)網(wǎng)點(diǎn)的銷售業(yè)務(wù)。B、工作內(nèi)容及行為規(guī)范1）按公司規(guī)定，考核、管理、培訓(xùn)本部門員工；2）檢查評(píng)估所在地區(qū)市場(chǎng)信息，進(jìn)行銷售預(yù)測(cè)，制定年度銷售經(jīng)營(yíng)目標(biāo)；3）銷售目標(biāo)進(jìn)行分解，制定考核激勵(lì)方案；4）根據(jù)年度銷售經(jīng)營(yíng)目標(biāo)的完成情況，合理控制銷售費(fèi)用；5）針對(duì)市場(chǎng)需求，制定促銷計(jì)劃，并落實(shí)促銷活動(dòng)；6）督促管理銷售活動(dòng)，定期召集日常銷售會(huì)議（如晨會(huì)、例會(huì)等）；7）指導(dǎo)制定正常的合理庫(kù)存及訂單采購(gòu)計(jì)劃；8）調(diào)查、收集所在地區(qū)轎車銷售市場(chǎng)動(dòng)態(tài)信息，并及時(shí)反饋給相關(guān)部門；9）與其他部門進(jìn)行協(xié)調(diào)，保障銷售業(yè)務(wù)工作的順利開展；10）處理好與地方職能部門的關(guān)系，創(chuàng)建良好的銷售環(huán)境。會(huì)計(jì)出納SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA浙江吉利控股集團(tuán)汽車銷售有限公司SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA72、展廳銷售顧問A、工作職責(zé)1）向來展廳咨詢的客戶推介產(chǎn)品；2）通過展廳業(yè)務(wù)洽談，促成客戶最終實(shí)施購(gòu)買行動(dòng)。3）客戶回訪；4）客戶信息反饋。B、工作內(nèi)容及行為規(guī)范1）提前15分鐘到崗，完成以下準(zhǔn)備工作將展廳車輛按品種、顏色及促銷車型合理擺放；保持展廳及車輛的清潔，為車輛除塵（包括內(nèi)部及外部）；保持展廳的宣傳資料充足；播放和諧的背景音樂；2）商務(wù)洽談向客戶介紹各類整車的性能、價(jià)格以及售后質(zhì)量保修政策，并根據(jù)客戶需求向客戶推薦合適的車型；通過對(duì)附件的介紹，使客戶對(duì)附件產(chǎn)生興趣，并向其推薦合適的附件；與客戶進(jìn)行商務(wù)洽談；3）在雙方達(dá)成銷售共識(shí)后，與客戶簽訂銷售合同；向客戶解釋合同條款；負(fù)責(zé)合同的變更及執(zhí)行跟蹤，如客戶在銷售過程中，希望更改車輛數(shù)量及品種，將重新簽訂銷售合同；4）協(xié)助客戶辦理交款、貸款、接車、上牌等購(gòu)車手續(xù)；5）對(duì)已接待客戶及已購(gòu)車用戶定期回訪；6）將客戶需求信息及時(shí)反饋給相關(guān)人員。3、外訪銷售顧問8A、工作職責(zé)1）負(fù)責(zé)開拓專項(xiàng)市場(chǎng)的銷售；2）對(duì)專項(xiàng)市場(chǎng)的大宗用戶進(jìn)行回訪；3）對(duì)個(gè)人潛在用戶進(jìn)行拜訪；4）反饋市場(chǎng)信息。B、工作內(nèi)容及行為規(guī)范1）了解專項(xiàng)市場(chǎng)（主要指出租車、公務(wù)車、企業(yè)單位、大專院校、醫(yī)院等具有購(gòu)買力的群體）求購(gòu)信息，并及時(shí)采取相應(yīng)促銷措施；2）通過各種渠道，建立良好的人際關(guān)系網(wǎng)，獲取更大的信息量；3）及時(shí)向?qū)ｍ?xiàng)市場(chǎng)的大宗用戶及個(gè)人潛在客戶通告產(chǎn)品的性能及價(jià)格；4）客戶來展廳后，行為同展廳銷售顧問行為；5）定期對(duì)客戶進(jìn)行上門拜訪；6）及時(shí)反饋大宗用戶及個(gè)人潛在用戶的市場(chǎng)需求信息，并提出相應(yīng)的建議。4、二級(jí)網(wǎng)點(diǎn)銷售顧問A、工作職責(zé)1）在吉利公司授權(quán)商圈范圍內(nèi)開發(fā)分銷網(wǎng)點(diǎn)；2）負(fù)責(zé)二級(jí)網(wǎng)點(diǎn)的銷售管理；3）協(xié)調(diào)二級(jí)網(wǎng)點(diǎn)的銷售業(yè)務(wù)工作；4）反饋二級(jí)網(wǎng)點(diǎn)的銷售信息及當(dāng)?shù)厥袌?chǎng)信息。B、工作內(nèi)容及行為規(guī)范1）管理所轄二級(jí)網(wǎng)點(diǎn)的日常銷售工作及監(jiān)督市場(chǎng)價(jià)格；2）通過與本公司相關(guān)部門的協(xié)調(diào)，使二級(jí)網(wǎng)點(diǎn)的銷售業(yè)務(wù)工作正常開展；3）通過與二級(jí)網(wǎng)點(diǎn)的溝通，定期反饋二級(jí)網(wǎng)點(diǎn)的銷售信息及當(dāng)?shù)厥袌?chǎng)信息。5、銷售計(jì)劃管理員SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINE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