1、Unit 1 Section Project 課件課件.Choose the best answers according to How do you build an ad campaign.1What should be done first to determine the target audience?ADo a little research.BCreate the message for the right people.CKnow what the audience already think.DGet to know the audience.語篇理解 - 課文自讀板快2Ho

2、w can a researcher know the way the audience will react?APlanning some questions.BTalking with the audience.CGathering information from the research.DGuessing how the audience will react.3Which of the following is NOT the step of building an ad campaign?ADoing research on the topic.BDetermining the

3、target audience.CChoosing the forms of media.DCaring about the issue.4The handout is to _.Ateach us how to build an ad campaignBtell us what an ad campaign isCshow us where we can put an adDexplain to us why we should build an ad campaign答案：答案：.Read the second ad Antismoking ad campaign and decide w

4、hether the following statements are true (T) or false (F)1Antismoking ad campaign is mainly designed for highschool students. ( ) 2Our main aim is to discourage all the people in the world from smoking. ( ) 3If we can convince young people not to start to smoke, their parents must give up smoking. (

5、 ) 4We use this slogan and picture to make them fully aware of the damage that smoking does to their health. ( ) TT TF.Fill in the form according to How do you build an ad campaign.How do you build an ad campaign？ParagraphMain IdeaSupporting DetailsOneThedefinition ofan adcampaignAn ad campaign is a

6、 1. program of ads using various types of ads to reach a 2. audience. planned certainParagraphMain IdeaSupporting DetailsTwoWho yourtargetaudience isTo 3. your audience, you will need to do a little 4. and explore what the audience already thinks. ThreeWhat anad campaignsaysIts time to decide what y

7、ou want the audience to know or think about. You should try to 5. to the audience in order to get them to 6. in a certain way. determineresearchappealreactParagraphMain IdeaSupporting DetailsFourHow to7 the target audienceThe 8. you want to use should mainly 9. on your target audience and the10 of a

8、ds which reach the group best. approachesdependkinds/typesreach(一一)根據(jù)所給詞性和漢語意思寫出單詞根據(jù)所給詞性和漢語意思寫出單詞1 n. 群眾傳播媒介，群眾傳播工具群眾傳播媒介，群眾傳播工具2 n. 海報(bào)海報(bào)3 n. 小包，小盒小包，小盒4 n. 煙草，煙葉煙草，煙葉5 n. 論說文，小品文論說文，小品文6 vi. 有吸引力；呼吁，懇求有吸引力；呼吁，懇求 n吸引力；呼吁，懇求吸引力；呼吁，懇求7 n分析，分析結(jié)果分析，分析結(jié)果 vt. 分析分析8 adv. 個(gè)別地；就本人而言；本人，親自個(gè)別地；就本人而言；本人，親自 adj.

9、 個(gè)人的，私人的個(gè)人的，私人的 n. 人人9 adj.有毒的有毒的 n有毒物；毒藥有毒物；毒藥mediaposterpackettobaccoessayappealanalysisanalysepersonallypersonalperson poisonouspoison語言點(diǎn)一 單詞集釋板塊 識(shí)記掌握(二二)情境填詞：以下句子分別說明了某個(gè)生詞的含義或使用情情境填詞：以下句子分別說明了某個(gè)生詞的含義或使用情境，請(qǐng)?zhí)钊朐搯卧~補(bǔ)全句子境，請(qǐng)?zhí)钊朐搯卧~補(bǔ)全句子1A(n) is a result that you are trying to achieve.2If you to do someth

10、ing, you make a decision to do it.3If you someone to do something, you try hard to persuade him to do it.4When you to something that has happened to you, you behave in a particular way because of it.5If something you, it makes you very surprised, because you did not expect it.targetdetermineurgereac

11、tshocksdetermine vt. 確定，查明；決定；裁決確定，查明；決定；裁決(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(教材原句教材原句)In order to determine your audience, you will need to do a little research and analysis in advance.為了確定你的目標(biāo)受眾，你需要事先做點(diǎn)兒調(diào)查和分析。為了確定你的目標(biāo)受眾，你需要事先做點(diǎn)兒調(diào)查和分析。(鮮活例句鮮活例句)They have determined where the new school will be built.他們已決定在何處建新校。

12、他們已決定在何處建新校。1理解拓展(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)(1)determine to do sth. 決定做某事決定做某事 determine wh/that . 決定決定 determine sb. to do sth. 使某人下定決心做某事使某人下定決心做某事(2)determined adj. 有決心的，堅(jiān)決的有決心的，堅(jiān)決的 be determined to do sth. 下定決心做某事下定決心做某事We determined to go to the railway station at once.我們決定立刻去火車站。我們決定立刻去火車站。The teache

13、rs encouraging words determined him to study hard.教師鼓勵(lì)的話語使他下定決心努力學(xué)習(xí)。教師鼓勵(lì)的話語使他下定決心努力學(xué)習(xí)。I have been offered a large sum of money to go away, but I am here.雖然給我提供了一大筆搬遷費(fèi)，可我還是決心留在這個(gè)地方。雖然給我提供了一大筆搬遷費(fèi)，可我還是決心留在這個(gè)地方。點(diǎn)津點(diǎn)津be determined to do表示表示“決心做某事的狀態(tài)；決心做某事的狀態(tài)；determine to do表示表示“決心做某事的動(dòng)作。決心做某事的動(dòng)作。determine

14、d to stayappeal vi.有吸引力；呼吁，懇求有吸引力；呼吁，懇求n.吸引力；呼吁，懇求吸引力；呼吁，懇求(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(教材原句教材原句)It is important to always try to appeal to the audience in order to get them to react in a certain way.為了讓受眾作出預(yù)期的反響，努力去吸引他們是很重要的。為了讓受眾作出預(yù)期的反響，努力去吸引他們是很重要的。(鮮活例句鮮活例句)The Beatles have never really lost their appea

15、l.披頭士樂隊(duì)的感染力經(jīng)久不衰。披頭士樂隊(duì)的感染力經(jīng)久不衰。2(1)appeal to吸引；引起興趣；呼吁吸引；引起興趣；呼吁 appeal (to sb.) for sth. 為某事為某事(向某人向某人)呼吁呼吁 appeal to sb.to do sth. 懇請(qǐng)懇請(qǐng)/呼吁某人做某事呼吁某人做某事(2)make an appeal for 懇求懇求(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)The idea of camping has never appealed to me.對(duì)露營這種想法我從來就不感興趣。對(duì)露營這種想法我從來就不感興趣。She her former husband to

16、return their baby son.她懇請(qǐng)前夫把他們的嬰兒還回來。她懇請(qǐng)前夫把他們的嬰兒還回來。They made an appeal to the local people for money to build the bridge.為建造這座橋，他們呼吁當(dāng)?shù)厝司杩?。為建造這座橋，他們呼吁當(dāng)?shù)厝司杩?。appealed toreact vi.做出反響，回應(yīng)做出反響，回應(yīng)(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(鮮活例句鮮活例句)I want to know how they reacted to your suggestion.我想知道他們對(duì)你的建議有什么反響。我想知道他們對(duì)你的建議有

17、什么反響。(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)react to對(duì)對(duì)做出反響做出反響react with 與與發(fā)生化學(xué)反響發(fā)生化學(xué)反響react against 反對(duì)；對(duì)抗反對(duì)；對(duì)抗3Iron reacts with water and air to produce rust.鐵和水及空氣發(fā)生反響產(chǎn)生鐵銹。鐵和水及空氣發(fā)生反響產(chǎn)生鐵銹。The fact was that the people soon reacted his rule.事實(shí)是人們很快起來對(duì)抗他的統(tǒng)治。事實(shí)是人們很快起來對(duì)抗他的統(tǒng)治。againsturge vt.敦促，力勸；竭力主張敦促，力勸；竭力主張n.強(qiáng)烈的欲望，沖動(dòng)強(qiáng)烈

18、的欲望，沖動(dòng)(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(教材原句教材原句)If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.如果我們能夠說服年輕人不要吸煙，那么他們可能會(huì)敦促自如果我們能夠說服年輕人不要吸煙，那么他們可能會(huì)敦促自己的父母及其他人戒煙。己的父母及其他人戒煙。(鮮活例句鮮活例句)The coach urged us to stay in shape over summer vacation.教

19、練敦促我們?cè)谑罴俦３至己玫纳眢w狀態(tài)。教練敦促我們?cè)谑罴俦３至己玫纳眢w狀態(tài)。4(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)(1)urge sb.to do sth. 敦促某人做某事敦促某人做某事urge that . 主張、敦促主張、敦促(2)have an urge to do sth. 有做某事的沖動(dòng)有做某事的沖動(dòng)China urged Iran to return to international talks about its nuclear program.中國敦促伊朗重返國際核問題談判桌。中國敦促伊朗重返國際核問題談判桌。點(diǎn)津點(diǎn)津urge 后的賓語從句用虛擬語氣，即從句謂語用后的賓語從句

20、用虛擬語氣，即從句謂語用“(should)do。The teacher urged that all children away from the spot.教師主張把所有的兒童帶離現(xiàn)場。教師主張把所有的兒童帶離現(xiàn)場。I had a sudden urge to see a film.我突然很想去看電影。我突然很想去看電影。(should) be takenshock vt.使震驚，使驚愕使震驚，使驚愕n.震驚，驚愕；令人震驚的事震驚，驚愕；令人震驚的事(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(教材原句教材原句)We want to shock people into realizing th

21、at many smokers die all too soon from illnesses and diseases related to smoking.我們想要震撼人們的心靈，讓他們意識(shí)到許多吸煙者過早地我們想要震撼人們的心靈，讓他們意識(shí)到許多吸煙者過早地死于與吸煙有關(guān)的疾病。死于與吸煙有關(guān)的疾病。5(鮮活例句鮮活例句)The news shocked the public, leading to great concern about students safety at school.這那么新聞令公眾震驚，使人們更加關(guān)注在校學(xué)生的平安。這那么新聞令公眾震驚，使人們更加關(guān)注在校學(xué)生的

22、平安。(鮮活例句鮮活例句)The news of his death came as a shock to us all.他的死訊傳來，我們大家都感到震驚。他的死訊傳來，我們大家都感到震驚。(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)Gills school report shocked his parents into (taking) action.吉爾的學(xué)校報(bào)告單使他的父母大為震驚，不得不采取行動(dòng)。吉爾的學(xué)校報(bào)告單使他的父母大為震驚，不得不采取行動(dòng)。We the news that the robber had killed six people by gun.聽到該搶劫犯用槍殺了六個(gè)人的新

23、聞，我們都感到震驚。聽到該搶劫犯用槍殺了六個(gè)人的新聞，我們都感到震驚。We were too shocked to talk when we saw it.看到它時(shí)，我們震驚得說不出話來?？吹剿鼤r(shí)，我們震驚得說不出話來。were all shocked at/by.完成句子完成句子1這個(gè)節(jié)目小孩子很喜歡。這個(gè)節(jié)目小孩子很喜歡。(appeal) The programme young children.2我決心要弄清楚誰該對(duì)此事負(fù)責(zé)。我決心要弄清楚誰該對(duì)此事負(fù)責(zé)。(determine) Im who is responsible for this.3他們態(tài)度突然改變，使我感到震驚。他們態(tài)度突然改

24、變，使我感到震驚。(shock) I this sudden change in their attitude.4我不確定她對(duì)那起事故會(huì)做何反響。我不確定她對(duì)那起事故會(huì)做何反響。(react) I wasnt sure how she the accident.5假期快到了，我很想外出旅行。假期快到了，我很想外出旅行。(urge) The vacation is coming and I .appeals todetermined to find out was shocked at Would react tohave an urge to travel應(yīng)用落實(shí).單項(xiàng)填空單項(xiàng)填空1(2021

25、安徽高考安徽高考)How did you like Nicks performance last night? To be honest, his singing didnt _ to me much. AappealBbelong Crefer Doccur 解析：選解析：選 ?？疾靹?dòng)詞辨析。答語句意：老實(shí)說，他的歌唱?？疾靹?dòng)詞辨析。答語句意：老實(shí)說，他的歌唱 不太吸引我。不太吸引我。appeal to“吸引，符合句意。吸引，符合句意。belong to“屬屬 于；于；refer to“暗指，提到，查閱；暗指，提到，查閱；occur to“被想起。被想起。AHis lecture _ me

26、to give up drinking and smoking.Adecided BdeterminedCmade Dattracted解析：選解析：選 。句意：他的講座使我下定決心，戒掉煙酒。句意：他的講座使我下定決心，戒掉煙酒。determine sb.to do sth.“使某人下決心做某事。使某人下決心做某事。decide后后不接不接sb.to do sth.; make接不帶接不帶to的不定式作賓補(bǔ)；的不定式作賓補(bǔ)；attract常常用于用于“attract sb.to sth.構(gòu)造，意為構(gòu)造，意為“吸引。吸引。2B3They urged that the library _ dur

27、ing the vacation. Awould be kept opening Bbe kept open Cto be kept opened Dwas kept open 解析：選解析：選 。句意：他們呼吁圖書館在假日期間照。句意：他們呼吁圖書館在假日期間照 常開放。常開放。urge 后是后是that 引導(dǎo)的賓語從句，從句的謂引導(dǎo)的賓語從句，從句的謂 語要用語要用“should 動(dòng)詞原形，動(dòng)詞原形， should 可省略?？墒÷浴4Nowadays children tend to react _ their parents by going against their wishes.

28、 Aon Bto Cagainst Dby 解析：選解析：選 。句意：現(xiàn)在孩子們以違背他們父母的意。句意：現(xiàn)在孩子們以違背他們父母的意 愿來對(duì)抗他們。愿來對(duì)抗他們。react against“對(duì)抗，反對(duì)；對(duì)抗，反對(duì)；react on/upon“對(duì)對(duì)起作用，對(duì)起作用，對(duì)有影響；有影響；react to“對(duì)對(duì) 做出回應(yīng)，由句意可知選做出回應(yīng)，由句意可知選C。CIt was a _ news story, and we all got _.Ashocking; shocking Bshocked; shockedCshocking; shocked Dshocked; shocking解析：選解析：

29、選 。句意：這真是個(gè)令人震驚的新聞報(bào)道，。句意：這真是個(gè)令人震驚的新聞報(bào)道，我們都很吃驚。我們都很吃驚。shocked“(人人)震驚的；震驚的；shocking“(物物)令人震驚的。令人震驚的。5C1figure 弄清楚；計(jì)算出弄清楚；計(jì)算出2appeal 迎合，對(duì)迎合，對(duì)有吸引力有吸引力3be concerned 對(duì)對(duì)關(guān)注關(guān)注4get sth. 使使被理解被理解5put sth. 組織，聚集；組裝組織，聚集；組裝6depend 依賴，依靠依賴，依靠7due 因?yàn)橐驗(yàn)?result 導(dǎo)致導(dǎo)致結(jié)果結(jié)果9discourage . . 阻止阻止做做10give 放棄放棄11die 死于死于12be

30、related 與與有關(guān)有關(guān)outtowithacross togetherontoinfromupfromto語言點(diǎn)二 短語薈萃板塊 識(shí)記掌握figure out弄清楚，弄懂；計(jì)算出；想出弄清楚，弄懂；計(jì)算出；想出(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(教材原句教材原句)It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.重要的是，你得確切弄清楚想要告訴受眾什么，想讓他們做重要的是，你得確切弄清楚想要告訴受眾什么，

31、想讓他們做什么。什么。(鮮活例句鮮活例句)It didnt take the children long to figure out the correct answer.孩子們沒有花很多時(shí)間就算出了正確的答案。孩子們沒有花很多時(shí)間就算出了正確的答案。1理解拓展(鮮活例句鮮活例句)Hes trying to figure out a way to solve the problem.他正在努力想方法解決這個(gè)問題。他正在努力想方法解決這個(gè)問題。點(diǎn)津點(diǎn)津figure out后常接連接代詞或連接副詞引導(dǎo)的賓語從后常接連接代詞或連接副詞引導(dǎo)的賓語從句作賓語。句作賓語。(鮮活例句鮮活例句)He was

32、trying to figure out why the camera wasnt working.他想弄懂這架照相機(jī)為什么失靈了。他想弄懂這架照相機(jī)為什么失靈了。(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)figure on sth./doing sth.方案、打算、預(yù)料到某事方案、打算、預(yù)料到某事/做某事做某事figure up 合計(jì)，把合計(jì)，把加起來；計(jì)算出加起來；計(jì)算出figure in 被計(jì)算進(jìn)，被考慮在；在被計(jì)算進(jìn)，被考慮在；在中出現(xiàn)中出現(xiàn)He said he hadnt figured on getting home so late.他說他沒有估計(jì)到那么晚才回到家。他說他沒有估計(jì)到那

33、么晚才回到家。It may take several hours these expenses.把這些費(fèi)用加起來也許要用好幾個(gè)小時(shí)的時(shí)間。把這些費(fèi)用加起來也許要用好幾個(gè)小時(shí)的時(shí)間。to figure upget sth.across 把把表達(dá)清楚；被理解；表達(dá)表達(dá)清楚；被理解；表達(dá)(一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感(教材原句教材原句)There are lots of different ways to get your message across when you are putting together an ad campaign.當(dāng)你在組織廣告宣傳活動(dòng)時(shí)，有許多不同的方式讓你將

34、信息當(dāng)你在組織廣告宣傳活動(dòng)時(shí)，有許多不同的方式讓你將信息傳達(dá)給目標(biāo)受眾。傳達(dá)給目標(biāo)受眾。(鮮活例句鮮活例句)He sometimes has trouble getting his meaning across in English.有時(shí)候他不知道如何用英語表達(dá)他的想法。有時(shí)候他不知道如何用英語表達(dá)他的想法。(鮮活例句鮮活例句)The teacher tried to explain the problem, but his explanation did not get across to the class.教師設(shè)法講明白這個(gè)問題，可他的解釋并沒有被全班同學(xué)理教師設(shè)法講明白這個(gè)問題，可他的

35、解釋并沒有被全班同學(xué)理解。解。2(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)get along/on with 進(jìn)展；相處進(jìn)展；相處get down to (doing) sth. 開場認(rèn)真對(duì)待某事，開場認(rèn)開場認(rèn)真對(duì)待某事，開場認(rèn)真做某事真做某事get in 進(jìn)入；上車；收割進(jìn)入；上車；收割get over 從從(疾病、失望疾病、失望)中恢復(fù)過來；中恢復(fù)過來；抑制抑制(困難困難)get through 完成；順利通過完成；順利通過(考試等考試等)；( )接通，打通接通，打通He told us not to waste any time again and to get down to our b

36、usiness.他叫我們不要再浪費(fèi)時(shí)間了，趕緊干正事。他叫我們不要再浪費(fèi)時(shí)間了，趕緊干正事。How did he ever his driving test?他到底是怎么通過駕駛考試的？他到底是怎么通過駕駛考試的？get through3put .together組織；整理出；組裝組織；整理出；組裝 (鮮活例句鮮活例句)The exhibition has been put together by a group of young artists. 這次展覽是由一群年輕的藝術(shù)家組織的。這次展覽是由一群年輕的藝術(shù)家組織的。 (鮮活例句鮮活例句)It took all morning to put

37、 the proposal together. 整理出這個(gè)建議花了一整個(gè)早上的時(shí)間。整理出這個(gè)建議花了一整個(gè)早上的時(shí)間。 (鮮活例句鮮活例句)The boy took apart the toy car, but couldnt put it together again. 男孩把玩具汽車拆開了，可怎么也安不上了。男孩把玩具汽車拆開了，可怎么也安不上了。 4die from死于死于，因，因而死而死(原因多來自外部原因多來自外部) (一一)背誦佳句培養(yǎng)語感背誦佳句培養(yǎng)語感 (鮮活例句鮮活例句)The chances are that one smoker in four will die fro

38、m smoking. 幾率是每四個(gè)煙民中就有一個(gè)會(huì)因吸煙而死去。幾率是每四個(gè)煙民中就有一個(gè)會(huì)因吸煙而死去。 In a severe winter, wild animals can die from lack of food. 在寒冷的冬天，野生動(dòng)物可能因?yàn)槭澄锶狈ΧI死。在寒冷的冬天，野生動(dòng)物可能因?yàn)槭澄锶狈ΧI死。die of因因而死而死(原因多來自內(nèi)部原因多來自內(nèi)部)die away 逐漸減弱；逐漸消失逐漸減弱；逐漸消失die down 逐漸減弱逐漸減弱/降低；逐漸平息；逐漸暗淡降低；逐漸平息；逐漸暗淡die off 一一死去；先后死去一一死去；先后死去die out 滅絕，絕跡；滅絕，

39、絕跡；(指習(xí)俗、做法等指習(xí)俗、做法等)消失；消失；過時(shí)過時(shí)(二二)歸納拓展全析考點(diǎn)歸納拓展全析考點(diǎn)Nowadays more and more people die of cancer.如今越來越多的人死于癌癥。如今越來越多的人死于癌癥。The deer in the forest are all from disease.森林中的鹿一只接一只地病死了。森林中的鹿一只接一只地病死了。Many old customs have died out.許多舊的風(fēng)俗已不復(fù)存在。許多舊的風(fēng)俗已不復(fù)存在。dying off.選詞填空選詞填空die of， result in， figure out， put

40、 together， give up， get across1I cant why he quit his job.2His grandfather cancer at the age of 86.3What message are you trying to to the consumers?4The crash the death of 14 passengers.5His wife finally persuaded him to smoking.6The exhibition has been by a group of figure outdied of get across res

41、ulted in give up put together young artists.應(yīng)用落實(shí).單項(xiàng)填空單項(xiàng)填空1The present situation is very complex, so I think it will take me some time to _ its reality. Amake upBfigure out Clook through Dput off 解析：選解析：選 。句意：目前的形勢(shì)很復(fù)雜，所以我想我要。句意：目前的形勢(shì)很復(fù)雜，所以我想我要 花一些時(shí)間來弄清楚真實(shí)情況?；ㄒ恍r(shí)間來弄清楚真實(shí)情況。make up“編造，化裝；編造，化裝； figure o

42、ut“理解，弄明白；理解，弄明白；look through“瀏覽；瀏覽；put off“推遲。推遲。B2I dont think that your speech _ to the crowd, for they appeared quite puzzled. Agot over Bgot away Cgot through Dgot across 解析：選解析：選 。句意：我認(rèn)為你的演講并沒有讓觀眾理。句意：我認(rèn)為你的演講并沒有讓觀眾理 解解,因?yàn)樗麄兯坪醴浅＠Щ?。因?yàn)樗麄兯坪醴浅＠Щ?。get across“傳達(dá)；使傳達(dá)；使被被 理解，符合語境。理解，符合語境。D3Sorry to say

43、that his father _ an accident last month. Adied from Bpulled through Cgot through Dran away from 解析：選解析：選 。句意：遺憾地告訴大家，上個(gè)月他。句意：遺憾地告訴大家，上個(gè)月他 的父親因車禍去世了。的父親因車禍去世了。die from“死于死于，符，符合合 語境。語境。A4A team of experts has been _ to examine the effects of global warming. Aput forward Bput away Cput together Dput

44、off 解析：選解析：選 。句意：組織了一支專家隊(duì)伍來研究全球。句意：組織了一支專家隊(duì)伍來研究全球 變暖的影響。變暖的影響。put together意為意為“組織組織(隊(duì)伍或團(tuán)體隊(duì)伍或團(tuán)體)， 符合句意。符合句意。put forward“提出；提出；put away“將將收收 起；起；put off“推遲。推遲。C句型展示句型展示Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain a

45、udience.與單個(gè)廣告不同，廣告宣傳活動(dòng)是有方案的廣告活動(dòng)，它使與單個(gè)廣告不同，廣告宣傳活動(dòng)是有方案的廣告活動(dòng)，它使用各種各樣的廣告形式以引起某一受眾的注意。用各種各樣的廣告形式以引起某一受眾的注意。典例背誦典例背誦There were a large number of volunteers helping guests during the London Olympic Games.在倫敦奧運(yùn)會(huì)期間，有許多幫助賓客的志愿者。在倫敦奧運(yùn)會(huì)期間，有許多幫助賓客的志愿者。1.語言點(diǎn)三- 句型解構(gòu)板塊 識(shí)記掌握句型展示句型展示W(wǎng)hen planning a public welfare cam

46、paign, you may want to ask yourself .在設(shè)計(jì)公益廣告宣傳活動(dòng)時(shí)，你可能需要問自己以下幾個(gè)在設(shè)計(jì)公益廣告宣傳活動(dòng)時(shí)，你可能需要問自己以下幾個(gè)問題問題典例背誦典例背誦Work hard when young, or youll regret.年輕時(shí)你要努力工作，否那么你會(huì)懊悔。年輕時(shí)你要努力工作，否那么你會(huì)懊悔。2Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a c

47、ertain audience.與單個(gè)廣告不同，廣告宣傳活動(dòng)是有方案的廣告活動(dòng)，它與單個(gè)廣告不同，廣告宣傳活動(dòng)是有方案的廣告活動(dòng)，它使用各種各樣的廣告形式以引起某一受眾的注意。使用各種各樣的廣告形式以引起某一受眾的注意。句子構(gòu)造分析：句子構(gòu)造分析：介詞短語介詞短語unlike a single advertisement在句中作狀語；現(xiàn)在在句中作狀語；現(xiàn)在分詞短語分詞短語using various kinds of ads .在句中作定語，相當(dāng)在句中作定語，相當(dāng)于一個(gè)定語從句：于一個(gè)定語從句：which uses various kinds of ads to reach a certain

48、audience。1理解拓展現(xiàn)在分詞或現(xiàn)在分詞短語作定語修飾名詞，從邏輯關(guān)系現(xiàn)在分詞或現(xiàn)在分詞短語作定語修飾名詞，從邏輯關(guān)系上講，被修飾名詞與該動(dòng)詞之間存在主動(dòng)關(guān)系；從語法上講，被修飾名詞與該動(dòng)詞之間存在主動(dòng)關(guān)系；從語法功能上講，相當(dāng)于一個(gè)定語從句。功能上講，相當(dāng)于一個(gè)定語從句。There are many children playing(who are playing) on the playground.操場上有很多孩子在玩。操場上有很多孩子在玩。Those of you wishing(who wish) to join us, please stay for a few minute

49、s.你們中想?yún)⒓游覀兓顒?dòng)的人請(qǐng)留一下。你們中想?yún)⒓游覀兓顒?dòng)的人請(qǐng)留一下。When planning a public welfare campaign, you may want to ask yourself .在設(shè)計(jì)公益廣告宣傳活動(dòng)時(shí)，你可能需要問自己以下幾個(gè)問在設(shè)計(jì)公益廣告宣傳活動(dòng)時(shí)，你可能需要問自己以下幾個(gè)問題題When planning a public welfare campaign是狀語從句的省略，是狀語從句的省略，完整形式是完整形式是When you are planning a public welfare campaign。時(shí)間、條件、讓步、地點(diǎn)等狀語從句的省略有兩種情況：時(shí)間、條件、讓步、地點(diǎn)等狀語從句的省略有兩種情況：(1)從句的主語和主句的主語一致，且從句謂語中含從句的主語和主句的主語一致，且從句謂語中含be動(dòng)詞，動(dòng)詞，從句中的主語和從句中的主語和be動(dòng)詞可一起省略；動(dòng)詞可一起省略；2Be careful when (you are) crossing the street!過街時(shí)，你得留神！過街時(shí)，你得留神！His clothes, though (