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1、商務(wù)談判對話英語實例(1)DanSmith是一位美國的健身用品經(jīng)銷商,此次是RobertLiu第一回與他交手。就在短短幾分鐘的交談中,RobertLiu既感到這位大漢粗獷的外表,藏有狡兔的心思他肯定是沙場老將,自己絕不可掉以輕心。雙方第一回過招如下:D:I'diketogettheballrolling(開始)bytalkingaboutprices.R:Shoot.(洗耳恭聽)I'dbehappytoansweranyquestionsyoumayhave.D:Yourproductsareverygood.ButI'nalittleworriedaboutthepr

2、icesyou'reasking.R:Youthinkweaboutbeaskingformore(laughs)D:(chuckles莞爾)That'siotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI'dkeisa25%discount.R:Thatseemstobealittlehigh,Mr.Smith.Idon'tknowhowwecanmakeaprofitwiththosenumbers.D:Please,Robert,callmeDan.(pause)Well,ifwep

3、romisefuturebusinessvolumesales(大筆交易)thatwillslashyourcosts(大量減彳氐成本)formakingtheExec-U-ciser,right?R:Yes,butit'hardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(銷磬)somany(pause)We'dneedaguaranteeoffuturebusiness,notjustapromise.D:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifwe

4、placeordersfortwelvemonths,withaguarantee?R:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.商務(wù)談判對話英語實例(2)Robert回公司呈報Dan的提案后,老板很滿意對方的采購計劃;但在折扣方面則希望Robert能繼續(xù)維持強硬的態(tài)度,盡量探出對方的底線。就在這七上七八的價格翹翹板上,雙方是否能找到彼此地平衡點呢請看下面分解:R:Evenwithvolumesales,ourcoatsfortheExec-U-Ciserwon'tgodownmuch.D:Justwhatar

5、eyouproposing?R:Wecouldtakeacut(降彳氐)ontheprice.But25%wouldslashourprofitmargin(毛禾1率).Wesuggestacompromise10%.D:That'sabigchangefrom25!10isbeyondmynegotiatinglimit.(pause)Anyotherideas?R:Idon'tthinkIcanchangeitrightnow.Whydon'twetalkagaintomorrowD:Sure.Imusttalktomyofficeanyway.Ihopewecan

6、findsomecommonground(共同信念)onthis.NEXTDAYD:Robert,I'vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.R:Ihopeso,Dan.MyinstructionsaretonegotiatehardonthisdealbutI'tryveryhardtoreachsomemiddleground(互相妥協(xié))D:Iunderstand.Weproposeastructureddeal(階段式和約).Forthefirst

7、sixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.R:Dan,Ican'tbringthosenumbersbacktomyofficethey'llturnitdownfat.D:Thenyou'llhavetothinkofsomethingbetter,Robert.商務(wù)談判對話英語實例(3)Dan上回提議前半年給他們二成折扣,后半年再降為一成半,經(jīng)Robert推翻后,Dan再三表示讓步有限。您知道Robert在這折扣縫隙中游走,如何才能摸出雙方都同意的數(shù)字呢他從錦囊里又掏出什么妙計了呢請看下面分解

8、:R:Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units?D:That'salottosell,withverylowprofitmargins.R:It'saboutthebestwecando,Dan.(pause)Weneedtohammersomethingout(敲定)today.IfIgobackempty-handed,Imaybecomingbacktoyousoontoaskforajob.(smiles)D:(smiles).,17%thefirs

9、tsixmonths,14%forthesecond!R:Good.Let'sironout(解決)theremainingdetails.Whendoyouwanttotakedelivery(取貨)?D:We'dlikeyoutoexecutethefirstorderbythe31st.R:Letmerunthroughthisagain:thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st.D:Right.Wecouldn'thandlemuchlargershipments.R:Fine.Bu

10、tI'dpreferthefirstshipmenttobe1000units,thenext2000.The31stisquitesoonIcan'tguarantee1500.D:Icanagreetothat.Well,ifthere'snothingelse,Ithinkwe'vesettledeverything.R:Dan,thisdealpromisesbigreturns(賺大錢)forbothsides.Let'shopeit'sthebeginningofalongandprosperousrelationship.商務(wù)談判對

11、話英語實例(4)今天Robert的辦公室出現(xiàn)了一個生面孔KevinHughes,此人代表美國一家運動產(chǎn)品公司,專程來臺灣尋找加工。接洽的加工產(chǎn)品市運動型磁質(zhì)石膏護墊”,受傷的運動員包上這種產(chǎn)品上場比賽,即可保護受傷部位,且不妨礙活動?,F(xiàn)在,我們就來看看兩人的會議現(xiàn)況:R:Wefoundyourproposalquiteinteresting,Mr.Hughes.We'dliketoweightheprosandcons(衡量得失)withyou.K:Mr.RobertLiu,we'velookedalloverAsiaforamanufacturer;yourcompanyis

12、oneofthemostsuitable.R:Ifwecansettleanumberofbasicquestions,I'mconfidentinsayingthatwearethemostsuitableforyourneeds.K:Ihopeso.Andwhatmightbethebasicquestionsyouhave?R:First,doyouintendtotakeapositionin(投資于)ourcompany?K:No,wedon't,Mr.Liu.ThisisjustOEM.R:Isee.Then,themostimportantthingisthesi

13、zeofyourorders.We'llhavetoinvestagreatdealofmoneyinthenewproductionprocess.K:Ifyoucanguaranteecontinuingquality,wecansignacommitmentfor75,000piecesayear,forfiveyears.R:At.$1000apiece,we'llmakeanaveragereturnofjust4%.That'stoogreatafinancialburdenforus.K:I'llcheckthenumberlater,butwha

14、tdoyoupropose?R:Here'showyoucandemonstratecommitmenttothisdeal.Makeittenyears,increasetheunitprice,andprovidetechnologytransfer.商務(wù)談判對話英語實例(5)Robert在前面的談判最后提出簽約十年的要求,Kevin會不會答應(yīng)呢如果答案是否決的話,Robert又有何打算他一心為公司的利益打算,極力爭取技術(shù)轉(zhuǎn)移地協(xié)定,而對方會甘心出讓此項比金錢更珍貴的資產(chǎn)嗎請看以下分解:K:Wecan'tsignanycommitmentfortenyears.Butify

15、ourproductionqualityisgoodafterthefirstyear,wecouldextendthecontractandincreaseouryearlypurchase.R:Thatsoundsreasonable.Butcouldyoushedsomelighton(透露)thesizeofyourorders?K:Ifwearehappywithyourquality,wemightincreaseourpurchaseto100,000ayear,foratwo-yearperiod.R:Excuseme,Mr.Hughes,butitseemstomewe

16、9;regivinguptoomuchinthiscase.We'dbegivingupthefive-yearguaranteeforincreasedyearlysales.K:Mr.Liu,you'vegottogiveupsomethingtogetsomething.R:Ifyou'reaskingustotakesuchalargegamble(冒險)forjusttwoyear'ssales,I'msorry,butyou'renotinourballpark(接受的范圍).K:WhatwouldittaketokeepPaceri

17、nterested?R:Athree-yearguarantee,nottwo.Andaqualiltyinspection(質(zhì)量檢查)tourafteroneyearisfine,butwe'dlikesomeofourpersonnelontheteam.K:Acceptable.Anythingelse?R:We'dbemakinghugecapitaloutlay(資本支出)fortheproductionprocess,sowe'dliketosetupatechnologytransferagreement,tohelpusgetofftheground(取

18、得初步進步)商務(wù)談判對話英語實例(6DanSmith是一位美國的健身用品經(jīng)銷商,此次是RobertLiu第一回與他交手。就在短短幾分鐘的交談中,RobertLiu既感到這位大漢粗獷的外表,藏有狡兔的心思他肯定是沙場老將,自己絕不可掉以輕心。雙方第一回過招如下:D:I'dliketogettheballrolling開始)bytalkingaboutprices.R:Shoot.(洗耳恭聽)I'dbehappytoansweranyquestionsyoumayhave.D:Yourproductsareverygood.ButI'malittleworriedabout

19、thepricesyou'reasking.R:Youthinkweaboutbeaskingformore(laughs)D:(chuckles莞爾)That'snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI'dlikeisa25%discount.R:Thatseemstobealittlehigh,Mr.Smith.Idontknowhowwecanmakeaprofitwiththosenumbers.D:Please,Robert,callmeDan.(pause)Well,ifw

20、epromisefuturebusinessvolumesales(大筆交易)thatwillslashyourcosts(大量減低成本)formakingtheExec-U-ciser,right?R:Yes,butit'shardtoseeyouwcanplacesuchlargeorders.Howcouldyouturnover(銷磬)somany(pause)We'dneedaguaranteeoffuturebusiness,notjustapromise.D:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifwe

21、placeordersfortwelvemonths,withaguarantee?R:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.商務(wù)談判對話英語實例(7)K:Ifwetransferredourtechnicalandresearchexpertise(技術(shù)與研究的專業(yè)知識),whatwouldstopyoufrommakingthesameproduct?R:We'dbewillingtosignacommitment.We'llputitinwriting(書面保證)thatwewon't

22、copycat(仿冒)theSportsCastwithinfiveyearsafterendingourcontract.K:Sounds.,ifit'sforany"similar"product.Thatwouldgiveusbetterprotection.Butwe'dhavetointerestonatenyearlimit.R:Fine.Wehavenointentionofbecomingyourcompetitor.K:Great.Thenlet'ssettlethedetailsofthetransferagreement.R:W

23、e'llneedyoutosendoversomekeypersonneltohelpuspurchasetheequipmentandtrainourtechnicalpeople.Howlongdoyouanticipatethatwilltake?K:Aweektoputtheteamtogether,threeweekstotrainyourpeople.Ifso,whendoyouestimatestartingproduction?R:Ourfirstproductionrun(批的生產(chǎn))shouldbeoneweekafterourteamfinishesitstrain

24、ing.ButI'dlikeyourteamtostayafullweekafterthat,tohandleanykitchesthatpopup(處理突發(fā)的事件).商務(wù)談判對話英語實例(8)BotanyBay是家生產(chǎn)高科技醫(yī)療用品的公司。其產(chǎn)品病例磁盤”可儲存?zhèn)€人病例;資料取用方便,真是達到盤在手,妙用無窮”的目的。此產(chǎn)品可廣泛使用于醫(yī)院、養(yǎng)老院、學校等。因此Pacer有意爭取該產(chǎn)品軟硬件設(shè)備的代理權(quán)。以下就是Robert與BotanyBay的代表,MarkDavis,首度會面的情形:M:Mr.Liu,totalsalesontheMedic-Diskwere.$100,000la

25、styear,throughouragentinHongKong.R:Ourresearchshowsmostofyoursales,aremadeintheTaipeiarea.YouragenthasonlybeenabletotargettheTaipeimarket(把作為目標市場).M:True,butwearehappywiththesales.It'sanewproduct.Howcouldyoudobetter?R:We'realreadywell-establishedinthemedicalproductsbusiness.TheMedic-Diskwoul

26、dbeagoodadditiontoourproductrange.M:Canyoutellmewhatyoursaleshavebeenlikeinpastyears?R:Inthepastthreeyears,ourunitsaleshavegoneupby350percent;profitshavegoneupalmost400percent.M:Whatkindofdistributioncapabilities(分銷能力)doyouhave?R:Wehavesalespeopleinfourmajorareasaroundtheisland,sellingdirectlytocust

27、omers.M:Whataboutyoursales?R:Intermsofunitsales,55percentarestillfromtheTaipeiarea.TherestcomesfromtheKaohsiung,Taichung,andTainanareas.That'sagreatdealofuntappedmarketpotential(未開發(fā)的市場潛力),Mr.Davis.商務(wù)談判對話英語實例(9)M:Mr.Liu,whatkindsofsalesdoyouthinkyoucouldget?R:Well,tobeginwith,we'dhavetoinsist

28、onsoleagencyinTaiwan.Webelievewecouldspike(激土曾)salesby30%to40%inthefirstyear.Butcertainconditionswouldhavetobemet.M:Whatkindsofconditions?R:We'dneedyourfulltechnicalandmarketingsupport.M:Couldyouexplainwhatyoumeanbythat?R:We'dlikeyoutogivetrainingtoourtechnicalstaff;we'dalsolikeyoutopaya

29、feeforafter-salesservice.M:It'snoproblemwiththetraining.Asforservicesupport,weusuallypayayearlyfee,peggedto(根據(jù))totalsales.R:SoundsOK,ifwecancometoterms(達成協(xié)定)onhowmuchisfair.Asformarketingsupport,wewouldlikeyoutoassume50%ofallcosts.M:We'dprefer40%.Manycustomerslearnaboutourproductsthroughinte

30、rnationalmagazines,tradeshows,andsoon.Wepickupthetab(付款)forthat,butyougetthesalesinTaiwan.R:We'llthinkaboutit,andtalkmoretomorrow.M:Fine.We'dlikeyoutotellusaboutyourmarketingplans.商務(wù)談判對話英語實例(10)1 I'dliketochangethistickettothefirstclass.我想把這張票換成頭等車。2 Iwantapackagedealincludingairfareandhotel.我需要一個成套服務(wù),包括機票和住宿。3 I'dliketoreserveasleepertoChicago.我要預(yù)訂去芝加哥的臥鋪。4 Iwon'tcheckt

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