1、1.Thefirstimpressionisvital.Weshouldbeneatlydressedtoleaveagoodimpressionontheaudience.2.Ifyouhaveagoodsenseofhumor,ithelpstoenhanceatmosphereatthepresentationandtheaudiencewillbecomemorefriendlyandengagingTeamwork(mutualtrust,fullco-operation)1. Whatisimportantwhenmanagingaproject?Encouragingteamwo

2、rkKeepingtoscheduleSelectionoftheteammembersFirstly,encouragingteamworkisveryimportantwhenmanagingaproject.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.Secondly,keepingtoscheduleisalsoimportant.Timeisa

3、lwaysofessenceforaproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.Otherwiseitwillleadtolatecompletion.Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingoutproblems.2. Wha

4、tisimportantwhenchoosingpeopletoworkinteams?VarietyofexperiencePersonalqualitiesAttitudeFirstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutproblemswithyouknowled

5、gewhichisbasedonyourpastexperienceSecondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.whatsmore,attitudeshouldbealsotakenintoaccount.astheoldsayinggoes“a.r.，AttitudeiseverythingI

6、thasad.irectimpactonthesuccessorfailureoftheteamwork.Recruiting&SelectingWhatisimportantwhenselectingstaffforpromotion?(selectingnewapplicantsforcandidates)Work-relatedqualities(專業(yè)素養(yǎng))Personalqualities(人品)CurrentperformanceExperienceFirstly,whenaimingforpromotion,work-relatedqualitiesareimportant.The

7、sequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.Ontopofthat,currentperformanceisanotherfactortoconside

8、r.Successfulperformancecanatleastdemonstratesomeaspectsofthestaffsability,suchascommunicationskills,salesexperiencesandsoon.Whatisimportantwhenaimingtoretaingoodstaff?Whatisimportantwhenaimingtoreducestaffturnover?Whatisimportantwhenmotivatingstaff?PleasingworkenvironmentCareeropportunity/developmen

9、t/structure(123)FlexibleworkinghoursFinancialbenefits(123)TrainingFirstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.Secondly,careeropportunityisal

10、soimportant.Employeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployeesfulfillment.)Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.

11、Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.Financialbenefitsarealsoimportant.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).Besides,trainingcannotben

12、eglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.Whatisimportantwhenaimingtoimprovecareerprospects?ReadingbusinessarticlesLearningaforeignlanguageTrainingFirstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisi

13、sagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorpo

14、rationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.ConferenceandPresentationWhatisimportantwhenorganizingaconference?(Presention)Conferencesp

15、eakersVenue/LocationTopicscoveredFacilitiesneededAudiencePracticingbeforehandFirstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield,orcomefrombigmultinationals,theconference/presentationwillbelikelytobeinformativeandyoumaybenefital

16、otfromit.(Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate(speak)inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.)Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoanditsgoodforyoutodosomeusefulnetworking.(Hel

17、pyoufreefromnervousness)Ontopofthat,topicscoveredshouldbetakenintoaccount.Toensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirworkToensurethesuccessofthepresentation,somefacilitiesareneeded,suchasOHP,mic

18、rophoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargetaudienceandthenaccordingtotheresult,sendo

19、uttheinvitationletterstotherightpeoplebeforethepresentation.Whatdoyouthinkisimportantwhenplanningacareer?QualificationsFuturetrendsInterestfirstly,itsimportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopmentandsucc

20、essofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.secondly,itsalsoimportanttoconsiderfuturetrends.followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetrendsisundoubtedlymorepromising.Furthermore,personal

21、interestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.Marketing1、 Advertisement2、 Packaging包裝3、 SettingpricesWhatisimportantwhendealingwithcompetition?PricingpolicesAdvertisingstrategiesQualityWhatisimportantwhenaimingtoreachnewmarkets?Marke

22、tresearch/Targetmarket(thefirststepbeforethecompanygetsintothemarket.)PricingAdvertisingFirstly,marketresearchisimportantwhenaimingtoreachnewmarkets.Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhethertheresamarketforanewproduct,andwhatarecustomersneedsandtastesfornewproduct.Thus,thene

23、wproductwillsellwellwhenitislaunchedintothemarket.Ontopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmightsoonfindyourselfinanunfavorablesituation.(Thefundamentaltask

24、foracompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.)Whatisimportantwhenadvertisinganewproduct?CostMediaTargetconsumersFirst,costisveryimportantwhenadvertisinganewproduct.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostso

25、fadvertisementshouldbecalculatedcarefullyandreasonably.Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivalsandconvincetheconsumersthattheirproduc

26、tswouldbetherightchoice.Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomerWhatisimportantwhensettingpricesfornewproducts?CostDemandcompetition(competitorsprices)Thefirstthin

27、gwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaffectsthepricethatcanbecharged.Whendemandisstrong,wecansethighprice

28、s,whendemandisweak,wecansetlowprices.Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.(Thecompanyissupposedtoconsiderthepricessetbyitscompetitors.(Lastbutnotleast,ifacompanywantsitsnewprod

29、uctstobecompetitive,itmusttakecompetitionintoconsideration.Itmustsetthepricesequaltoorlowerthanitscompetition.)Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?ithinkitpanieswanttotellcustomersaboutthemselvesaswellaswhatproductsareavailable,wheretheycanbepurchased,andforwhatprices.Whatdoyouth

30、inkarethepromotionalalternatives?Theyareadvertising,salespromotion,personalselling,andpublicityDelegationEntertainingClients招待客戶doyouthinkitsnecessaryforacompanytoestablishagoodlong-termrelationshipwithitsclients?Yes.Agoodlong-termbusinessrelationshipwithclientsmeansbetterunderstandingandgreatertrus

31、tbetweenyouandyourclients.Thatwilldefinitelyhelpretainclients.LocationandRelocationWhatisimportantwhenrelocationabusiness?Whatisimportantwhenchoosingretailpremisestorent?LocalworkforceavailableLocationofsite(transportation)LengthofcontractDemandforproductsorservicesLaborcostsCompetitionFirstly,secon

32、dly,locationofsiteisveryimportant.youneedtoconsiderwhetheritsconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetheritseasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetheritsconvenientforstafftogotowork.Furthermore,lengthofcontractisalsoimportant.Longercontrac

33、twouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,petitionisanotherfactortoconsider.youshouldntlocateinaplacewheretherearealreadyalotoffirms.Competitionwillseverelyaffectacompanyrevenue.DiscussionTradefairWhatisimportantwhen

34、exhibitingattradefair?參加展銷會(huì)需考慮哪些要點(diǎn)QualityofdisplayStaffselectedFirstly,whenexhibitingattradefair,qualityofdisplayisveryimportant.Thequalityofthedisplaywillaffectthepublicimageofthecompany.Thereforeyoushouldmakesurethatwhatyoudisplayshouldbeofhighqualityandshowthebestofyourproducts.Secondly,itisalsoi

35、mportanttoselecttherightstaff.Therehavetobepeoplewhoareinformativeandhaveexcellentcommunicativeskillssoastoansweranykindofquestionsproducedbypotentialcustomers.Allthisisimpossiblewithoutcarefulplanning.Soyouhavetoplaninadvancetomakeyourdisplayacompletesuccess.Whatisimportantwhenplanningthelayoutofas

36、tandattradefair?展銷會(huì)展位布置需考慮哪些要點(diǎn)？AttractivenessSecurityofexhibitsSpacearrangementFirstly,attractivenessisveryimportantwhenplanningthestandlayout.Inordertogetmorepeopletovisityourstand,itshouldbedesignedinacreativewaytomakeitaseye-catchingaspossible.Secondly,securityofexhibitsisalsoimportant.Noonewantt

37、oseeanyvisitortoyourstandbehurtduetotheneglectofsecurityofexhibits.Somakesureyourexhibitsareplacedinsafewaytoavoidanypotentialdangers.Ontopofthat,spacearrangementshouldbealsotakenintoconsideration.Forinstance,thereshouldbeareafordemonstratingyourproductsaswellasfordiscussionwithvisitors.Entertaining

38、Clients(organiseoutdooractivities戶外活動(dòng)、商務(wù)活商務(wù)活動(dòng))Arrangeameeting(travellingandaccommodationarrangement,information,travelling)givepresentationHowimportantisitforacompanytohaveregularmeetings?Veryimportant.Itisaneffectivewaytocollectideasandtocommunicate.Also,itkeepsemployeeswell-informedwiththelatestde

39、velopmentsofthecompanyVideoconferencingTraining(seminar/programme)fornewstaff(students/appraisalmeasure/evaluate1.offeratrainingonsth.forsb.itscertainlyagoodchancetoimproveTrainingistothemutualinterestofboththeindividualandthecompanyThegrowthofthecompanydependsonthedevelopmentofitsstaff.2.focusoniss

40、ues/topicslikeXXXX,whichareimportantwhenholdingatrainingprogramme3.Iamwithyouhere./Youbet./Icouldnatgreewithyoumore.Thisaimsto-Besidesthat,itsaverygoodidea.Sothatleadstothenextitem談?wù)撊绾巫?，以及這種做法的意義。Havewecoveredeverything?Oh,onemorepoint；letslookforwardtothetraining.Whatisimportantwhenorganizinganin-h

41、ousetrainingcourse?coursecontentsparticipantsselectedplanningcarefullyFirstly,coursecontentsareveryimportantwhenorganizinganin-housetraining.Toensurealltheparticipantscanreallybenefitfromthetrainingcourse,thecontentsshouldbesomethingthatthemembersareinterestedinandbepracticaltotheirwork.Secondly,par

42、ticipantsselectedarealsoimportant.Thatincludestrainersandtrainees.Toensureeffectivenessofthetraining,youshouldselectexperiencedandinformativetrainerstogivethecourse.Asfortrainees,theyoughttobepeoplewhocansparetimeforthetrainingsoastomaintainhighlevelofproductivity.Allthisisimpossiblewithoutcarefulpl

43、anning.Soyouneedtoplaninadvancetoensureacompletesuccessofthetraining.Promotion(method/howmuchdiscountshouldbeoffered/advertisement突出哪些特征)targetconsumersbetweenXXandXXyearsoldWow,youseenowthecarindustryischangingsorapidlythatwecanhardlyimaging.Onlythreemonthpassed,andthecompanybringsoutanothernewmode

44、lofthecar,especiallywhosetargetconsumersagesfrom18to25yearsold.Well,thisnewproductaimstotargetconsumersbetween18to25yearsold.Theyareyoungandcanbeeasilyattractedbynovelthings,Imean,weshouldoutlinetheuniquedesignofthecarmodel,whichleavestheimpressionoffashiononconsumers.Theywouldprefertothingswhichare

45、veryeyecatching.However,Iwonderiftheycanafforditforpeopleunder25yearsolddonothavethatmanysavings.itsnecessarytoconvincethemthatthistypeofcarsisgoodvalueformoney.Thenweareabletomakeprofitsfromthem.Sothatcomestotheproblemhowtopresentthecartoourtargetconsumerseffectivelythoughanadvertisingcampaign.Ithi

46、nkTVcommercialscanmeetourneeds.Foronecanitcanreachalargenumberofaudienceatalowcostperperson.Foranother,televisionallowscreativeuseofaction,color,andsoundwhichthatcannotpossibleinanyothermedium.Inaddition,givingleafletsisanotherwaytoshowthemthenewmodel.Withbothoftheways,Ithinkwecanourplanreachtheexpe

47、ctation.Letgetdowntoprepareforit.Internal/Externalmagazine/(staffmagazine)whoshouldbeinvolvedConsumersNewsletterArticles文化差異問題、所需了解到的關(guān)于對(duì)方的信息了解受培訓(xùn)者的信息、與會(huì)者的信息、客戶的信息、傳遞何種信息才合適，怎么傳遞PartiDoyouthinkpriceistheonlyfactorthatyouconsiderwhenyouaredecidingtobuyaproduct?No,whenIamdecidingtobuyaproduct,Iconsider

48、notonlyprice,butalsoquality,after-salesservice,reliability,reputationandstyle,etc.Usually,Ithinkthebetterqualitythehigherprice,soImaynotchoosethecheapestone.Doyouthinkadvertisingcost-effective?你認(rèn)為廣告節(jié)省費(fèi)用嗎？Yes,althoughadvertisingcanbequiteexpensive,manyfirmsstillfinditcosteffectivebecauseitcanreachmil

49、lionsofpeopleatalowcostperperson.Whatdoyouthinkarethepromotionalalternatives手段？Theyareadvertising,personalselling,salespromotion(促銷活動(dòng))andpublicity.Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?ithinkittosprovideinformation.totellcustomersaboutthewhatproductsareavailable,wheretheycanbepurchased,andforwhatprices.Whattrainingwouldyouhopetohaveinthefuture?Thetrainingofforeignlanguages,suchasEnglish.Theglobalizationofeconomyandthewide-spreadinternationalcooperationallneedthebridgeofacommonlanguage.AndEnglishisoneofthemostwidely-usedlanguages.Doyouthinkcompanies