1、會(huì)計(jì)學(xué)1高中牛津英語(yǔ)高中牛津英語(yǔ)M4U1Reading第1頁(yè)/共48頁(yè)Read the explanation and speak out the word it explains.第2頁(yè)/共48頁(yè)ReviewWords and expressions第3頁(yè)/共48頁(yè)advertisementpersuadeadvertisewelfarecheatskilfuln. 廣告；廣告宣傳vt. 說(shuō)服，勸說(shuō)；使信服vt.&vi.做廣告，宣傳n. （個(gè)體或群體的）幸福、安全和健康；福利vt.&vi. 欺騙；作弊n. 騙子；欺詐行為adj. 有技巧的；熟練的Words Review第4頁(yè)

2、/共48頁(yè)adj. 清白的、無(wú)罪的；無(wú)惡意的；純真的n. 氣息；呼吸vt. 欺騙，愚弄n. 傻瓜vt. 治愈；解決n. 藥物，療法；對(duì)策n. 雜貨店adj. 高興，滿意；樂(lè)于（做某事）innocentbreathfoolcuregrocerypleasedWords Review第5頁(yè)/共48頁(yè)commentmentaltrickaimn. 評(píng)論，評(píng)價(jià)vi. 評(píng)論，議論adj. 心理的；思想的，精神的；智力的n. 騙局；玩笑，惡作??；戲法，把戲；訣竅vt.&vi.以為目標(biāo)；瞄準(zhǔn)n. 目的，目標(biāo)Words Review第6頁(yè)/共48頁(yè)adj.&adv. 全國(guó)范圍的（地），全國(guó)性的

3、（地）n. 運(yùn)動(dòng)n. 座右銘；格言，箴言n. 香煙，卷煙vt.&vi. 使受益；得益于n. 益處；救濟(jì)金；獎(jiǎng)金nationwidecampaignmottocigarettebenefitWords Review第7頁(yè)/共48頁(yè)promoteintelligenceslaveconsultcomprehensionvt. 推廣，宣傳；促銷；促進(jìn)，推動(dòng)n. 智力，才智；情報(bào)n. 完全受控制的人；奴隸vt. 咨詢；請(qǐng)教n. 理解力，領(lǐng)悟能力；理解練習(xí)Words Review第8頁(yè)/共48頁(yè)旨在，目的是雖然，即使口臭上的當(dāng)，受的騙欺騙；捉弄涉及，關(guān)于；處理，應(yīng)付be meant toeven

4、 if/thoughbad breathfall forplay tricks ondeal with意思第9頁(yè)/共48頁(yè)To learn some basic information about advertisingTo know how to read expository writing To master the words and phrases in this article第10頁(yè)/共48頁(yè)a general idea certain informationtitles and headingsthe first and last sentences of paragraphs

5、the first and last paragraphspictures and chartsScan the text forkey words and phrases, dates, etc.Do not need toread the whole text.第11頁(yè)/共48頁(yè)to introduce basic information on a topicExpository writing follows the same format:introduction of subject,examples,facts that develop or support the idea,co

6、nclusion第12頁(yè)/共48頁(yè)Skimming for general ideas第13頁(yè)/共48頁(yè)SkimmingReading Comprehension I1. How is the article organized?A. It is organized by time.B. It is organized by space.C. It is organized by subtitles.D. It is organized by place.第14頁(yè)/共48頁(yè)2. What is the main idea of this article?A. This article give

7、s a general introduction to advertisements.B. This article is about PSAs.C. This article is about how people can avoid persuading by advertisements.D. This article is about the truth of advertisements.第15頁(yè)/共48頁(yè)第16頁(yè)/共48頁(yè)第17頁(yè)/共48頁(yè)Scanningfor specific information第18頁(yè)/共48頁(yè)1. What are two main types of A

8、ds? Commercial advertisements and PSAs.2. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.3. What does PSA stand for? Public service advertisement.Reading Comprehension IIScanning第19頁(yè)/共48頁(yè)Reading Comprehension IIIScanning1. Most people are not aware of

9、 how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.TFF第20頁(yè)/共48頁(yè)4. PSAs and commercial ads use some of the same methods.5. Commercial ads often give us valuable information about how to live our lives.6. An a

10、d warning people against smoking is an example of a PSA.TFT第21頁(yè)/共48頁(yè)Commercial adsPublic service adsA commercial ad is one which someone has _ to _ a product or service. A PSA is often run _, and is meant to educate people about health, safety, or any other _ that affects _.paid foradvertisefor free

11、problempublic welfareReading Comprehension IVFill in the blanks.第22頁(yè)/共48頁(yè)Commercial adsPublic service adsWe must _ the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether _.PSAs also use attractive pictures and _ language, but they are

12、 made to serve the public. PSAs _ to teach people and help people lead better lives.innocentbe aware ofcleveraim第23頁(yè)/共48頁(yè) Similarities Places foundMethods used _ pictures_ languagenewspapers magazinesthe Internet radiotelevisionattractive clever第24頁(yè)/共48頁(yè)Types Differences Purposes Validity 正確性正確性Com-

13、mercial adsPSAsto promote a product or serviceto educate people about health,safety or any other problem that affects public welfareThey are not altogether innocent.They are helpful and we can learn a lot by following the advice they give.第25頁(yè)/共48頁(yè)1. Where are advertisements usually found? They are

14、usually found in newspapers and magazines, on the Internet, radio and television.2. What is the major distinction between commercial advertisements and PSAs? A commercial ad is one which someone has paid for to advertise a product or service, while a PSA is often run fro free, and is meant to educat

15、e people about health, safety, or any other problem that affects public welfare.Discuss the questions in groups.第26頁(yè)/共48頁(yè)3. Why are some of the ads clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent.4. When did China begin a nationwide pub

16、lic service advertising campaign? In 1996.5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.第27頁(yè)/共48頁(yè)Discussion第28頁(yè)/共48頁(yè) People have different views on ads. Some people think ads are welcome. The co

17、nsumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think ads are very unpleasant. Consumers are easily cheated by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. Whether you like it o

18、r not, ads have become a part of our life. 第29頁(yè)/共48頁(yè)1. What are the two main types of ads?2. Tell the meanings: advertisement, welfare, innocent, fool nationwide, breath, grocery, comment intelligence, campaign, benefit, slave comprehension, be meant to, fall for even if / though, deal with, play tr

19、icks on 第30頁(yè)/共48頁(yè)Now 2 minutes to test your spelling.1. English-Chinese welfare, skilful, breath, grocery, pleased, trick, campaign, motto, consult, comprehension2. Chinese-English 做廣告，說(shuō)服，欺騙，無(wú)辜的，治愈，評(píng)論，以為目標(biāo)，使受益，促銷When finished, exchange your papers to see who does the best.第31頁(yè)/共48頁(yè)Individual activit

20、y請(qǐng)點(diǎn)擊word圖標(biāo)第32頁(yè)/共48頁(yè)Quiz I: 根據(jù)課本第23頁(yè)的內(nèi)容，在下列空白處填入恰當(dāng)?shù)脑~，每空一詞。Definition of advertisementsSomething that (1) _ in all kinds of media and uses words and pictures to (2) _ people to buy a product or service or have (3) _ in an idea.appearspersuadebelief第33頁(yè)/共48頁(yè)Two (4) _ of adsCommercial ads Paid for to ad

21、vertise a product or service Often lying and cheating people in (5) _ to fool them into buying productstypesorder第34頁(yè)/共48頁(yè)P(yáng)ublic (6) _ ads Run for (7) _ to educate people about health, safety and so on that have (8) _ on public welfare Seldom playing (9) _ on people Aiming to teach and (10) _ people

22、, making us live a better lifeservicefreeeffectstricksbenefit第35頁(yè)/共48頁(yè)Quiz II: 閱讀下面的短文，根據(jù)首字母提示完成所缺單詞。 Advertisements have become a must for todays business world and they play an important (1)r_ in peoples life. People greatly (2) d_ on advertising for the choice of their daily necessities and other

23、 products whileproducers make their products publicly known (3) t_ advertising.roledependthrough第36頁(yè)/共48頁(yè) There are many ways to advertise and “ads” come in different (4) f_.Newspapers carry advertisements. And some products are advertised onTV and over the radio. Billboards (廣告牌) also carry adverti

24、sement whichcan mainly be seen in the streets. (5) H_, advertising is not alwaystruthful. The advertiser exaggerates (夸大) the (6) b_ of the productsformsHoweverbenefits第37頁(yè)/共48頁(yè)he wants to sell. Thus, the consumer (7) f_ for such advertising. Millions of people have the experience of having bought a

25、dvertised products that they havent always been (8) s_ with. Personally, advertisements have advantages and (9) d_. Thegovernment should make more effective laws to bring advertisementsunder (10) c_. Only in this way can consumers rights be guaranteed.fallssatisfieddisadvantagescontrol第38頁(yè)/共48頁(yè)P(yáng)revi

26、ewPreview Word power on pages 6 and 7Think about some suffixes that are added to nouns and verbsCollect some words related to sales and marketing第39頁(yè)/共48頁(yè)1. Finish Parts A1 and A2 on page 90 of the Workbook.advertisement, persuade, even if/though, innocent, pleased, comment, fall for, aim, benefit, promote.2. 發(fā)