1、Destination Management Company (DMC)Learning objectivesExplain the role of a DMCDescribe how destination management business is conductedList the competitive factors of a DMCValue chain of the MICE industryOrganizers/OwnersVenue / DMCService providersEvent planningEvent operationVenue rentingManagem

2、ent ServiceConstruction /decorationLogisticsSecurityCleaningUpstreamMidstreamDownstreamWhat is a DMC?A professional services company thatProvides local knowledge, experience, and resources in designing and executing MICE Is hired by event planners Acts as a “broker” between companiesIs a consultant

3、to the event plannerAlso an important contractor Provides unbiased, professional and experience-based suggestions4Services offered by DMCTransportation: Airport transfers, shuttle bus, logisticsTours: Pre / Post event toursSite inspection / selection at a destination, city of venue levelProgramme lo

4、gistics: Registration services Professional staffingPhotographyconference souvenir productionSpeakers, celebrities and VIP servicesLighting, AV DecorationSpecial ActivitiesTeam building, leisure and creation (shopping, museum visits), sportsTheme development, gala dinner, cocktail reception 5Who are

5、 the DMCs Clients?6Organizations that is planning an eventDMCPCO /PEOOrganizations that is planning an eventDMCScenario AScenario BHireHireHireBusiness model of a DMCIdentify new business opportunityRequest for Proposal (RFP)Creating proposalContract establishmentOperationandProductionBilling and wr

6、ap upFinding and selecting a DMCThrough MICE industry professionals that are managing and executing events on a regular basicThrough contacting MICE associations or professional groupsThrough the destinations DMO (aka, tourism office, CVB, or relevant tourism Through joining trade shows for the MICE

7、 playersTradeshows for the MICE and Tourism Industrytourist offices convention & visitor bureau hotel groups conference centres, DMCs and more 3,500 exhibitors from across the globe Request for proposal (RFP)DMCs will prepare detailed proposals based on the planners specification and budgetInitial p

8、roposal will often include more than one suggested options, providing the client (planner) with several options, cost and details about the proposed servicesA planner usually will invite more than one DMCs to provide proposalsCreating proposalProject specificationsSite inspectionResearch & Developme

9、ntCreativity and InnovationBudgets and pricingResponse TimeCompetitionContracts EstablishmentLegal requirement that bind the detailed and comprehensive products and services offered and partnerships Between the DMC and the event planner/owner Between the DMS and:HotelsCECsCruise ShipsAirlinesEnterta

10、inment Caterer 12Operations and ProductionTransportation management & tour and activity managementEvent productionSupport staff supervision and monitoringSupplier/vendor managementMeeting support & Customer relationsOn-site changes, challenges, contingencies & TroubleshootingCommunity liaison & info

11、rmation distribution 13Billing & Follow-upFinanceFinal invoice reflects contracted agreementsAdditions and removals of products and services, due to changes, are listedFollow-upEvaluation of DMCsEvaluation of Service ContractorsDebriefing of staff14Resources of a DMCReputation A track record of cust

12、omer satisfactionReputation among the local suppliersExperience Experience is a critical element that distinguishes new comers from established professional DMCsRelationshipsSuppliersAirports, hotels, Stakeholders, such as, related government departmentsAn inventory of high-quality suppliersCredit a

13、nd Buying PowerProducts and ServicesConsistent and standard portfolioDiverse, innovative and tailor-made15SummaryUsually do not own transportation equipment, props, decoration, and other suppliesLow capital investmentOrganizers invite bids for proposals, and creating very fierce competition for the DMCHigh risk in preparing