1、我國(guó)體檢市場(chǎng)獨(dú)立研究我國(guó)體檢市場(chǎng)獨(dú)立研究中國(guó)流行概況中國(guó)最常見(jiàn)的慢性病包括心腦血管疾病、呼吸道疾病和糖尿病，慢性病已成為中國(guó)人死亡的主要原因中國(guó)衛(wèi)計(jì)委的數(shù)據(jù)顯示，在中國(guó)，80%的死亡由慢性病引發(fā)，其中心臟病、中風(fēng)和呼吸道疾病致死人數(shù)占死亡總數(shù)的75%。2012年，中國(guó)每5個(gè)成人中就至少有一個(gè)患有1種級(jí)以上的慢性病，諸如高血壓、糖尿病等。世界衛(wèi)生組織估計(jì)2015年之后中國(guó)的慢性病患者的醫(yī)療支出將會(huì)超過(guò)5000億美元。據(jù)中國(guó)衛(wèi)計(jì)委統(tǒng)計(jì)，惡性腫瘤所導(dǎo)致的死亡人數(shù)在中國(guó)居于首位. 中國(guó)男性群體主要的癌癥類(lèi)型為肺癌和胃肝結(jié)腸癌。中國(guó)女性的常見(jiàn)的癌癥類(lèi)型包括乳腺癌、肺癌、結(jié)腸癌、胃癌和肝癌。乙型肝炎是中國(guó)

2、傳染病防治的最大難題。據(jù)悉，目前中國(guó)乙型肝炎病毒的攜帶者數(shù)量已經(jīng)接近總?cè)丝诘?.75%，為1200萬(wàn)人。2012年新增乙肝患者109萬(wàn)例，13年的數(shù)字為96萬(wàn)，14年為94萬(wàn)。就病毒性肝炎而言，乙肝的發(fā)病率非常高。此外，乙肝也是引發(fā)肝癌和其他肝臟疾病的主要因素之一。.Source: NHFPC, Professional Medias慢性疾病絕癥傳染性疾病2我國(guó)體檢市場(chǎng)獨(dú)立研究中國(guó)流行概況中國(guó)最常見(jiàn)的慢性病包括心腦血管疾病、呼吸道疾病和Analysis of China Health Checkup Market, 2010-2019ECAGR (2010-2014): 25.9%CAGR (

3、20142019E): 22.5%Boosted by the rising health awareness, China Health Checkup Market has witnessed an increase in revenue, growing from RMB29.5 billion in 2010 to RMB74.1 billion in 2014. Moreover, the total market is forecasted to reach RMB204.2 billion in 2019 with a CAGR of 22.5% from 2014 to 201

4、9. Health Checkup Market in the sector of public hospitals was worth RMB61.4 billion in 2014, representing 82.9% of total China Health Checkup Market . Source: Frost & Sullivan Primary Research & Analysis3我國(guó)體檢市場(chǎng)獨(dú)立研究Analysis of China Health Chec中國(guó)體檢市場(chǎng)分析, 2010-2019E年均復(fù)合增長(zhǎng)率 (2010-2014): 25.9%年均復(fù)合增長(zhǎng)率(20

5、142019E): 22.5%人們對(duì)健康的日益重視推動(dòng)了中國(guó)體檢市場(chǎng)的快速增長(zhǎng), 市場(chǎng)總額由2010年的295億元增長(zhǎng)到2014年的741億元。此外，據(jù)估計(jì)2014年到2019年間，中國(guó)體檢市場(chǎng)的年均復(fù)合增長(zhǎng)率將達(dá)到22.5%，預(yù)計(jì)2019年市場(chǎng)總額將達(dá)到2042億元。2014年，中國(guó)公立醫(yī)院占據(jù)了體檢市場(chǎng)82.9%的市場(chǎng)份額，規(guī)模為614億人民幣。Source: Frost & Sullivan Primary Research & Analysis4我國(guó)體檢市場(chǎng)獨(dú)立研究中國(guó)體檢市場(chǎng)分析, 2010-2019E年均復(fù)合增長(zhǎng)率 Major Providers of Health Checkup

6、 ServicesMedical examination departments of major public hospitals are departments that are established by hospitals to provide physical checkup services for the public. They are benefited greatly from the medical expertise of hospital staffs, as well as experience in diagnosis and advanced medical

7、devices. Medical Examination Departments of Public HospitalsPrivate health checkup centres are privately run by companies which focus on providing physical checkup services for the customers. They are established with private capital to purchase professional equipment and employ professional staffs.

8、 They mainly target corporate customers and individuals with average-to-high disposable income.Private Providers of Health Checkup ServicesIn China, various medical examination facilities provide health checkup and other related services. Public hospitals and private providers of health checkup serv

9、ices constituted the backbone of China Health Checkup Market in 2013, including approximately 5,000 public hospitals and over 500 private providers, according to Frost & Sullivans analysis based on the NHFPC statistics and primary research. Along with these public hospitals and private providers of

10、health checkup services , some other private medical institutions play a minor role in China Health Checkup Market. Source: Frost & Sullivan Primary Research & Analysis5我國(guó)體檢市場(chǎng)獨(dú)立研究Major Providers of Health Chec體檢服務(wù)的主要供應(yīng)商大型公立醫(yī)院的醫(yī)學(xué)檢驗(yàn)中心是專(zhuān)門(mén)為公眾體檢而設(shè)立的部門(mén). 這些公立醫(yī)院擁有先進(jìn)的診療設(shè)備和豐富的經(jīng)驗(yàn)，醫(yī)護(hù)人員也具有較高水平的醫(yī)療衛(wèi)生水平，因此在體檢市場(chǎng)中占據(jù)優(yōu)

11、勢(shì)。公立醫(yī)院的醫(yī)學(xué)檢驗(yàn)中心民營(yíng)健康檢查中心由企業(yè)運(yùn)營(yíng)，為顧客提供健康檢查服務(wù).，一般由民營(yíng)出資購(gòu)買(mǎi)專(zhuān)業(yè)設(shè)備、聘請(qǐng)專(zhuān)業(yè)人員。.它們主要的目標(biāo)客戶(hù)為公司客戶(hù)和那些可支配收入高于平均水平的個(gè)人客戶(hù)。健康檢查的民營(yíng)供應(yīng)商在中國(guó)，存在眾多的醫(yī)療體檢機(jī)構(gòu)為民眾提供健康體檢和其他相關(guān)服務(wù)。2013年，公立醫(yī)院和民營(yíng)提供商構(gòu)成了中國(guó)體檢市場(chǎng)的主力軍, 據(jù)Frost & Sullivan的分析，大約有5000家公立醫(yī)院和超過(guò)500家民營(yíng)體檢機(jī)構(gòu)參與其中。除公立醫(yī)院和民營(yíng)體檢機(jī)構(gòu)外，一些其他醫(yī)療機(jī)構(gòu)參與其中，但份額很小。Source: Frost & Sullivan Primary Research & Ana

12、lysis6我國(guó)體檢市場(chǎng)獨(dú)立研究體檢服務(wù)的主要供應(yīng)商大型公立醫(yī)院的醫(yī)學(xué)檢驗(yàn)中心是專(zhuān)門(mén)為公眾體Analysis of China Private Health Checkup Market, 2010-2019EThe Private Health Checkup Market in China has experienced a rapid growth in the last five years, with a significant increase in the revenue from RMB4.3 billion in 2010 to RMB12.7 billion in 2014

13、. In the coming decade, benefiting from the rising awareness of public health, the ageing population and the government deregulation, the private health checkup market is expected to see an upward trend, growing at a CAGR of 28.6% from 2014 to 2019. The market size is forecasted to reach approximate

14、ly RMB44.5 billion in 2019.According to the public resources and Frost & Sullivans study, in recent years corporate clients account for almost 80% of the private health checkup market in terms of the amount of physical checkup. On average, the per capita expenditure of corporate clients is lower tha

15、n that of individual clients.Unit: RMB BillionSource: Frost & Sullivan Primary Research & Analysis7我國(guó)體檢市場(chǎng)獨(dú)立研究Analysis of China Private Heal我國(guó)體檢市場(chǎng)獨(dú)立研究培訓(xùn)課件Competitive Landscape of China Private Health Checkup MarketThe Private Health Checkup Market in China is relatively fragmented as the top 4 player

16、s in this market account for about 34.3% of the total market. By focusing on high-value customers, iKang maintains its No.1 position in terms of total revenue in the Private Health Checkup Market , followed by Health 100, Ciming, and Rich Health. Ciming, a competitor of iKang in the mid-to high-end

17、customer sector, failed in the process of IPO in the domestic stock exchange market, which has a huge impact on its market expansion. Note: All data are rounded into one decimal place. Source: Frost & Sullivan Primary Research & Analysis, Company Data9我國(guó)體檢市場(chǎng)獨(dú)立研究Competitive Landscape of China中國(guó)民營(yíng)體檢市場(chǎng)

18、的競(jìng)爭(zhēng)態(tài)勢(shì)民營(yíng)體檢市場(chǎng)前4大的機(jī)構(gòu)總共占據(jù)了34.3%的市場(chǎng)份額，由此看來(lái)，中國(guó)民營(yíng)體檢市場(chǎng)的市場(chǎng)集中度較低。通過(guò)聚焦高端客戶(hù)，愛(ài)康國(guó)賓的收入總額占據(jù)了中國(guó)民營(yíng)體檢市場(chǎng)的榜首，美年大健康、慈銘體檢和瑞慈體檢緊隨其后。 慈銘體檢，是愛(ài)康體檢在中高端客戶(hù)市場(chǎng)的重要競(jìng)爭(zhēng)者。國(guó)內(nèi)股票市場(chǎng)IPO的失敗，對(duì)其市場(chǎng)擴(kuò)張的步伐造成了較大的不利影響。注: 所有數(shù)據(jù)精確到十分位. Source: Frost & Sullivan Primary Research & Analysis, Company Data10我國(guó)體檢市場(chǎng)獨(dú)立研究中國(guó)民營(yíng)體檢市場(chǎng)的競(jìng)爭(zhēng)態(tài)勢(shì)民營(yíng)體檢市場(chǎng)前4大的機(jī)構(gòu)總共占據(jù)了Key Issues

19、 In Providing High Quality Health Checkup ServicesDigital RadiologyUltrasoundMajor Lab IVD Device*Players in the private sector are improving their capabilities of providing high quality health checkup services to cater to the unmet needs of middle class and high class domestic customers. The qualit

20、y of health checkup services is determined by medical devices, the technique and experience of the doctors. Both the medical imaging devices in the clinics and the IVD devices in the central lab are critical to the accuracy of checkup results. Therefore, private health checkup centers are investing

21、heavily on high-end medical diagnostic devices, such as iKang and Rich Health. RMB 61 is charged for reagent and related services for each person in iKang. By comparison, reagent and related services cost RMB 29 per capita in Health100.Most are from GPS*Less than half are from GPS.The majority are l

22、ocal brands.Most are from GPS.Most are from GPSAbout half are from GPS.About half are local brands; Started to add low-end ultrasound from international brandsMost are from GPS.Most are MNC brands (i.e. Roche, Siemens, Sysmex).Less than half are MNC brands.The majority are local brands.Most are loca

23、l brands.A majority are MNC brands. Most of the immune tests use Roche/ Siemens reagents.A majority are local brands. Most of the immune tests use local brand reagents.Most are local brands. Most of the immune tests use local brand reagents.Most are local brands. Many of its immune tests are outsour

24、cing to local 3rd-party.NOTE: GPS refers to GE, Philips, and Siemens, which are well recognized as the best medical equipment manufacturers globally, providing cutting-edge products to the medical institutions across the world. Major lab IVD device/ reagent: refers to Immune Analyzer, Biochemistry A

25、nalyzer, and Hematology Analyzer/ their reagents.Major Lab IVD Reagent*Source: Frost & Sullivan Primary Research & Analysis11我國(guó)體檢市場(chǎng)獨(dú)立研究Digital RadiologyUltrasoundMaj提供高品質(zhì)體檢服務(wù)的關(guān)鍵數(shù)字化X線機(jī)超聲主要的實(shí)驗(yàn)室體外診斷設(shè)備*體檢市場(chǎng)的民營(yíng)供應(yīng)商正在通過(guò)不斷提高其體檢服務(wù)的質(zhì)量和水平來(lái)滿(mǎn)足中端和高端客戶(hù)的需求。體檢服務(wù)的質(zhì)量取決于醫(yī)療設(shè)備、醫(yī)務(wù)人員的技術(shù)和經(jīng)驗(yàn)。診所的醫(yī)學(xué)成像設(shè)備以及主要的實(shí)驗(yàn)室體外診斷設(shè)備都對(duì)檢查的準(zhǔn)確性具有

26、至關(guān)重要的影響。因此，諸如愛(ài)康和瑞慈等民營(yíng)體檢中心都在高端醫(yī)療診斷設(shè)備上進(jìn)行大力投資。主要來(lái)自GPS*小部分來(lái)自GPS.主要是國(guó)內(nèi)品牌.主要來(lái)自GPS.主要來(lái)自GPS大約一半來(lái)自GPS.大約一半是國(guó)內(nèi)品牌. 近年來(lái)也購(gòu)買(mǎi)一些國(guó)外品牌的低端超聲主要來(lái)自GPS.主要是跨國(guó)品牌(例如. 羅氏, 西門(mén)子, 希森美康).小部分來(lái)自于跨國(guó)品牌.主要是國(guó)內(nèi)品牌.主要是國(guó)內(nèi)品牌.多數(shù)使用跨國(guó)品牌. 大多數(shù)免疫測(cè)試使用羅氏/西門(mén)子試劑主要是國(guó)內(nèi)品牌. 大多數(shù)免疫測(cè)試使用國(guó)內(nèi)品牌試劑.主要是國(guó)內(nèi)品牌. 大多數(shù)免疫測(cè)試使用國(guó)內(nèi)品牌試劑.主要是國(guó)內(nèi)品牌. 主要的免疫測(cè)試外包給第三方的機(jī)構(gòu)NOTE: GPS 指的是通用

27、、飛利浦和西門(mén)子。這三家被公認(rèn)為全球最好的醫(yī)療設(shè)備提供商，它們?yōu)槿蚍秶鷥?nèi)的醫(yī)療機(jī)構(gòu)提供尖端產(chǎn)品。大型體外診斷設(shè)備/試劑指的是免疫分析儀、生化分析儀和血液分析儀/它們所用試劑。主要的實(shí)驗(yàn)室體外診斷試劑*Source: Frost & Sullivan Primary Research & Analysis12我國(guó)體檢市場(chǎng)獨(dú)立研究數(shù)字化X線機(jī)超聲主要的實(shí)驗(yàn)室體外診斷設(shè)備*體檢市場(chǎng)的民營(yíng)供應(yīng)150Package price, RMB1,0002,0003,00010,000General test in internal medicineGeneral test in surgical dept.

28、General test in ENTGeneral dental test Blood routineUrine routine Chest radiography ECGRenal routineBasic liver functionBasic blood lipidHolistic liver function Holistic blood lipidBasic tumor markerMore ultrasound in other partsHolistic thyroidal check-upMore tumor markerMammographyMore ultrasound

29、in other partsCTHolistic tumor markerRheumatism Bone mineral density MRIGastroscopePET-CTLow to Mid- endHigh endHigh endPremiumMost health checkup packages in China are priced between RMB150-RMB1,000, which provide regular and routine health checkup items. The price of high-end packages ranges from

30、RMB1,000 to RMB 3,000, which include more detailed checkup items. The added items vary across different health checkup centers. Premium packages are priced more than RMB3,000, which usually include expensive medical imaging examination, such as CT, MRI, and PET-CT.Most private health checkup compani

31、es set RMB1,000 as their threshold price for VIP services. Pricing Segments of China Health Checkup MarketSource: Frost & Sullivan Primary Research & Analysis13我國(guó)體檢市場(chǎng)獨(dú)立研究150Package price, RMB1,0002,00150療程價(jià)格, 人民幣1,0002,0003,00010,000內(nèi)科檢查（一般）外科檢查（一般）耳鼻喉檢查牙科檢查血常規(guī)檢查尿液常規(guī)檢胸部X線攝影心電圖腎功能檢查肝功能檢查（基本）血脂檢查（基本）肝

32、功能整體檢查血液整體檢查基本腫瘤標(biāo)記其他部分的超聲波檢查甲狀腺整體檢查附加腫瘤標(biāo)記乳房X線照相術(shù)其他部分的超聲波檢查計(jì)算機(jī)斷層掃描腫瘤整體標(biāo)記風(fēng)濕病檢查 骨骼礦物密度核磁共振胃鏡正電子發(fā)射計(jì)算機(jī)斷層顯像低端中端高端版高端版豪華版中國(guó)市場(chǎng)中，大多數(shù)體檢療程提供常規(guī)的體檢項(xiàng)目，價(jià)格在150-1000人民幣之間。高端療程提供了更細(xì)分的體檢項(xiàng)目，相應(yīng)的價(jià)格則定在1000-3000人民幣之間，不同的體檢中心的細(xì)分項(xiàng)目有所不同。豪華版療程則包括了諸如CT、MRI和PET-CT等昂貴的醫(yī)學(xué)成像檢測(cè)，因此要價(jià)高于3000元人民幣。大多數(shù)民營(yíng)健康檢查機(jī)構(gòu)將VIP客戶(hù)的最低門(mén)檻設(shè)為1000元人民幣。中國(guó)體檢市場(chǎng)的

33、價(jià)格分區(qū)Source: Frost & Sullivan Primary Research & Analysis14我國(guó)體檢市場(chǎng)獨(dú)立研究150療程價(jià)格, 人民幣1,0002,0003,00010,Average Spending on Physical Checkup Services in ChinaRMB200250300350400450500RMBRMBRMB200250300350400450500200250300350400450500200250300350400450500In the past few years, the average spending on physi

34、cal checkup services in the private sector has witnessed a rising trend.In 2014, iKangs average spending of health checkup services is the highest among the top 4 players, since it mainly targets the mid-to high-end customers across the nation.The average spending of Health 100 is the lowest (about

35、RMB 270), due to its market position to meet the needs of mid-to low-end market.Source: Frost & Sullivan Primary Research & AnalysisAverage Spending for Physical Checkup of Leading Private Providers of Health Checkup Services in China,201415我國(guó)體檢市場(chǎng)獨(dú)立研究Average Spending on Physical C中國(guó)民眾體檢服務(wù)的平均支出RMB200

36、250300350400450500RMBRMBRMB200250300350400450500200250300350400450500200250300350400450500在過(guò)去的幾年中，公眾在民營(yíng)體檢中心的人均支出呈現(xiàn)上漲趨勢(shì)愛(ài)康國(guó)賓，主要瞄準(zhǔn)國(guó)內(nèi)的中高端消費(fèi)者，因此，2014年愛(ài)康國(guó)賓顧客人均支出在4個(gè)主要民營(yíng)體檢供應(yīng)商中排名第一。美年大健康，主要客戶(hù)群體為國(guó)內(nèi)的中低端人群，因此其顧客的平均支出排名末位，為270元人民幣Source: Frost & Sullivan Primary Research & Analysis2014年中國(guó)主要的民營(yíng)體檢中心顧客人均支出情況16我國(guó)體檢

37、市場(chǎng)獨(dú)立研究中國(guó)民眾體檢服務(wù)的平均支出RMB20025030035040Key Entry Barriers of the Private Health Checkup Market in ChinaLicenseHuman ResourceInitial InvestmentThe NHFPC announced the Interim Provisions on Administration of Medical Examination in 2009 to regulate the health checkup industry. According to the provisions,

38、 all the medical examination centers are required to obtain the license of medical institute. Otherwise, it would be considered as illegal to start a medical examination business.Also in the provision announced by the NHFPC, each medical examination center is obligatory to have at least 2 chief doct

39、ors in the center, and 1 vice-chief doctor in every clinical examination department, and 10 registered nurses in total. According to our research, the mobility of medical staffs in China is relatively low; therefore, it is not easy to employ enough qualified medical staffs. There are mainly 3 key en

40、try barriers of the health checkup industry:The initial investment to run a medical examination center is relatively large, due to the relatively high cost for rent fee, medical devices and human resources. And it would take years to reach breakeven.Source: Frost & Sullivan Primary Research & Analys

41、is17我國(guó)體檢市場(chǎng)獨(dú)立研究Key Entry Barriers of the Priv進(jìn)入中國(guó)民營(yíng)體檢行業(yè)的主要限制許可證人力資源初期投資2009年，中國(guó)衛(wèi)計(jì)委發(fā)布醫(yī)療體檢管理的暫行規(guī)定，以此國(guó)內(nèi)規(guī)范健康體檢行業(yè)。. 根據(jù)規(guī)定，所有的醫(yī)療體檢機(jī)構(gòu)都必須具有醫(yī)療機(jī)構(gòu)許可證方可運(yùn)營(yíng)，否則則視為非法。規(guī)定同時(shí)做了如下規(guī)定（1）每個(gè)醫(yī)療體檢中心必須擁有至少2名主治醫(yī)師和10名護(hù)士，（2）每個(gè)診療部門(mén)必須具有至少1名副主治醫(yī)師。然而根據(jù)我們的研究，中國(guó)醫(yī)務(wù)人員的流動(dòng)性非常低，因此很難招聘到符合規(guī)定要求的足夠數(shù)量的醫(yī)務(wù)人員。進(jìn)入中國(guó)民營(yíng)體檢行業(yè)的限制主要有三：由于店面租金、醫(yī)療設(shè)備和人力資源等高額的支出

42、，啟動(dòng)一所醫(yī)療檢驗(yàn)中心的初期投資數(shù)額是相對(duì)巨大的，并且如果一切順利，這也要花費(fèi)數(shù)年的時(shí)間才可能收回成本。Source: Frost & Sullivan Primary Research & Analysis18我國(guó)體檢市場(chǎng)獨(dú)立研究進(jìn)入中國(guó)民營(yíng)體檢行業(yè)的主要限制許可證人力資源初期投資2009Summary of the Gap Between Demand and Supply in China Health Checkup Market - Public hospitals1Considerate and Warm Attitude2Comfortable and Safe Environm

43、ent3High Quality VIP ServicesMany customers complain that the attitude of doctors in public hospitals is not good. Doctors in public hospitals are usually lack of motivation of good attitude. And they are sometimes overburdened. So doctors in public hospitals usually show their impatience to custome

44、rs. Customers have lower expectation of the service quality in public hospitals than that in private health check-up centers, since the basic needs for VIP services in hospitals are not satisfied.One-on-one services and private VIP space are always the basic needs for VIP services. But many hospital

45、s still cannot provide those due to limited reception capacity. High end customers also have strong willingness of shortening health checkup time. But in reality they have to spend more time in hospitals than in private health checkup centers.Many imaging diagnosis equipment in public hospitals are

46、shared by outpatient and inpatient. So customers sometimes have to move from the health checkup area to outpatient or inpatient area.Most customers are not willing to be surrounded by real patients and are worried about the cross infection. Source: Frost & Sullivan Primary Research & Analysis19我國(guó)體檢市場(chǎng)獨(dú)立研究Summary of the Gap Between Dem對(duì)中國(guó)公立醫(yī)院體檢市場(chǎng)供需不符的總結(jié)1周到和熱情的態(tài)度2舒適和安全的環(huán)境3高品質(zhì)的VIP服務(wù)許多顧客抱怨，公立醫(yī)院醫(yī)生的服務(wù)態(tài)度差。由于中國(guó)醫(yī)療資源分配不均，大部分的病人會(huì)涌入公立醫(yī)院就診，醫(yī)生處于強(qiáng)勢(shì)地位，因此服務(wù)意識(shí)非常淡??；另外由于公立醫(yī)院的醫(yī)生工作量較大，客觀上也很難有時(shí)間耐心的和病人溝通。公立醫(yī)院由于缺乏基本的貴賓服務(wù)，因此相比于民營(yíng)體檢中心而言，顧客對(duì)公立醫(yī)院服務(wù)品質(zhì)的期望較低。對(duì)于貴賓服務(wù)而言，一對(duì)一的服務(wù)和獨(dú)立的VIP區(qū)域是必