153/153網(wǎng)絡(luò)營銷打算執(zhí)行編輯篇搜索引擎優(yōu)化篇seo郵件營銷快速啟動提高網(wǎng)站轉(zhuǎn)化率網(wǎng)絡(luò)營銷后臺數(shù)據(jù)分析高效客戶溝通網(wǎng)絡(luò)營銷編輯篇網(wǎng)絡(luò)營銷編輯篇_____________________________________________________________________________________________________________________________________________________________________________________________________________編輯的差不多要求專業(yè)的文字編輯能力編輯的差不多要求專業(yè)的文字編輯能力明白得差不多的圖片及網(wǎng)頁制作具備一定的營銷思維基礎(chǔ)的關(guān)鍵詞選取_____________________________________________________________________________________________________________________________________________________________________________________________________________編輯的要緊工作文案編輯編輯的要緊工作文案編輯網(wǎng)站優(yōu)化seo廣告創(chuàng)意在線客服__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________一、文案編輯（一）、如何找到合適的內(nèi)容？1一、文案編輯（一）、如何找到合適的內(nèi)容？1、明確需要優(yōu)化的關(guān)鍵詞2、利用百度關(guān)鍵詞工具篩選3、利用搜索引擎進(jìn)行內(nèi)容的搜索4、查看同行網(wǎng)站_____________________________________________________________________________________________________________________________________________________________________________________________________________（二）、資料處理1（二）、資料處理1、自己原創(chuàng)2、網(wǎng)上選擇合適的內(nèi)容進(jìn)行改編3、改編及原創(chuàng)資料需要進(jìn)行優(yōu)化處理4、同一篇文章多個(gè)關(guān)鍵詞處理5、翻譯__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________（三）、如何進(jìn)行內(nèi)容優(yōu)化如何組織有銷售力的文章？要讓客戶學(xué)到東西，同時(shí)又感受不是廣告（三）、如何進(jìn)行內(nèi)容優(yōu)化如何組織有銷售力的文章？要讓客戶學(xué)到東西，同時(shí)又感受不是廣告1、明確核心產(chǎn)品或者服務(wù)2、絕對鏈接地址/3、重要文字要有區(qū)分加粗顏色斜體大小4、圖文并茂公布正文寫作的幾個(gè)關(guān)鍵點(diǎn)1、頁面的文字大?。?4號字2、一篇文章字?jǐn)?shù)在700-1000字之間3、核心關(guān)鍵詞用加粗、加紅、斜體重點(diǎn)突出4、正文中添加圖片圖片加Alt標(biāo)簽5、文章之間要互相推舉6、多分段，短句子，圖文并茂十字真言_____________________________________________________________________________________________________________________________________________________________________________________________________________二、網(wǎng)站seo二、網(wǎng)站seo優(yōu)化__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________（一）、三大標(biāo)簽的優(yōu)化（二）、標(biāo)題的優(yōu)化（三）、站內(nèi)鏈接的優(yōu)化（一）、三大標(biāo)簽的優(yōu)化（二）、標(biāo)題的優(yōu)化（三）、站內(nèi)鏈接的優(yōu)化（一）、三大標(biāo)簽的優(yōu)化1、標(biāo)題title2、關(guān)鍵詞keywords3、描述description_____________________________________________________________________________________________________________________________________________________________________________________________________________三大標(biāo)簽的優(yōu)化1三大標(biāo)簽的優(yōu)化1、標(biāo)題title：簡短精煉，高度概括，要含有關(guān)鍵詞，關(guān)鍵詞不要超過4個(gè)2、描述description：用簡短的句子告訴搜索引擎和訪問者關(guān)于本網(wǎng)頁的要緊內(nèi)容。重復(fù)Title關(guān)鍵詞3、關(guān)鍵詞keywords：每個(gè)詞在內(nèi)容中找到相應(yīng)的匹配才有利于排名。重復(fù)Title關(guān)鍵詞__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________描述description標(biāo)簽的優(yōu)化描述description標(biāo)簽的優(yōu)化描述要注意以下問題1、描述中出現(xiàn)關(guān)鍵詞2、描述與正文內(nèi)容相關(guān),讓人感興趣,吸引用戶點(diǎn)擊3、字符數(shù)不超過120個(gè)漢字4、加上電話（二）、文章標(biāo)題的優(yōu)化1、標(biāo)題要獨(dú)一無二2、標(biāo)題中添加長尾關(guān)鍵詞3、標(biāo)題的關(guān)鍵詞要和內(nèi)容呼應(yīng)_____________________________________________________________________________________________________________________________________________________________________________________________________________（三）、站內(nèi)的互相連接1（三）、站內(nèi)的互相連接1、文章內(nèi)容相互鏈接2、利用網(wǎng)站后臺添加錨文本__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________三、廣告創(chuàng)意(一三、廣告創(chuàng)意(一)、如何制作有吸引力的標(biāo)題(二)、如何制作廣告創(chuàng)意(三)、如何用圖片展示產(chǎn)品賣點(diǎn)_____________________________________________________________________________________________________________________________________________________________________________________________________________(一(一)、如何制作有吸引力的標(biāo)題__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________好標(biāo)題關(guān)心銷售注意力=好標(biāo)題關(guān)心銷售注意力=銷售力標(biāo)題=事實(shí)如何設(shè)計(jì)有強(qiáng)大營銷能力的標(biāo)題_____________________________________________________________________________________________________________________________________________________________________________________________________________1、標(biāo)題中布局關(guān)鍵詞1、標(biāo)題中布局關(guān)鍵詞2、標(biāo)題中要有具體的數(shù)據(jù)，包含價(jià)格以及促銷內(nèi)容3、標(biāo)題要體現(xiàn)企業(yè)的公信力4、使用富有號召力的詞匯，推動用戶點(diǎn)擊。申請、注冊、報(bào)名、咨詢、撥打等行動色彩的動詞立即立即現(xiàn)在等營造緊迫感的時(shí)刻副詞5、疑問句更能引起好奇__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________(二)(二)、如何制作廣告創(chuàng)意推廣的廣告要讓人點(diǎn)擊，創(chuàng)意要做到1、創(chuàng)意形式多樣創(chuàng)新2、依照客戶搜索行為撰寫，保證相關(guān)性3、B2B類創(chuàng)意：突出地域、產(chǎn)品質(zhì)量和公信力4、C類創(chuàng)意推出價(jià)格、促銷產(chǎn)品信息_____________________________________________________________________________________________________________________________________________________________________________________________________________(三(三)、如何用圖片展示產(chǎn)品賣點(diǎn)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________圖片優(yōu)化標(biāo)準(zhǔn)圖形處理軟件：photoshop圖片優(yōu)化標(biāo)準(zhǔn)圖形處理軟件：photoshop或光影魔術(shù)手1、在圖片下方配文字講明2、代碼中給圖片加關(guān)鍵詞屬性Alt標(biāo)簽3、圖片大小操縱在10k左右4、圖片最好居中顯示商品編輯-圖片多角度-正面、側(cè)面、反面多形式-細(xì)節(jié)圖、效果圖、模特圖清晰、有質(zhì)感、傾注感情大圖_____________________________________________________________________________________________________________________________________________________________________________________________________________商品描述1商品描述1、給產(chǎn)品寫故事2、專業(yè)產(chǎn)品用細(xì)節(jié)解講3、情景銷售4、體現(xiàn)企業(yè)實(shí)力_________________________________________