UNIT3(PassageB)

ADVERTISINGOct.14-18,2013Week7UNIT3(PassageB)

ADVERTISING1WarmingUpWarmingUp2ItalianSpacecraftHowdoyouunderstandtheword“Spacecraft”?Whatconnotationsdoyouhavewhenyouthinkofit?ItalianSpacecraftHowdoyouu3NoOneCaresMoreAboutYour

Image.Howdoyouinterprettheword“Image”?NoOneCaresMoreAboutYourI4TheUsesandAbusesofAdvertisementsTheUsesandAbusesofAdverti5Lead-inLead-in6 Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)___________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_______ofcolors,patterns,fabricsandbrandsyoucould3)________from.Whichkindofsoft4)______wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)__________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)__________petingvarietychoosedrinkconsumerscompareLead-in Manyproductsforsaleseemt7 Butthegoodthingaboutadvertisingisthatithelpspeopleto7)_______________andrefinetheirchoices. IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisionsrespondPollutionprovidesLead-in Butthegoodthingaboutadve8forsalebeonsale/haveasaleaclearancesaleappealtodeceptiveraiseawarenessoftakeactiontrashcan出售減價銷售清艙出售吸引欺騙的提高意識采取行動垃圾箱LanguageFocus-Lead-inforsale出售LanguageFocus-Lea9Task1Task2Dialogue1Dialogue2SAMPLESCommunicativeTasksTaskTaskDialogueDialogueSAMPLE10John: Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?Lili: No,John,Idon’tbelieveI’veseenit.Wheredidyoufindit?John: Inthelocalnewspaper.Apparentlyit’sanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili: Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.John: Well,theadvertisementprovidesatelephonenumberand anaddresswheredonationscanbemade.IthinkIknow wherethelocationis;it’salargevolunteercenter.The advertisementsaysthattheyarelookingformoney donationsaswellaseducationalbooksandschool supplies.Lili: I’vegotquiteafewschoolbooksleftoverfromaSummerSchoolprogramthatIwasenrolledinafewyearsago.Iwouldlovetodonatethemtothechildrenthere.John: AndIwouldbewillingtodonatesomemoney.Whydon’t youcarrythebooksovertotheaddress?Lili: Thatsoundsgreat.I’mreallygladyousawthatpublicserviceadvertisement.Itfeelsgoodhelpingothersinneed.John: I’mgladIsawittoo.I’msuremorepeoplewouldbewillingtohelpoutifonlytheyknewtherewasaneed.Lili: Iagree.Volunteergroupsaresoimportant.Weneedmoreofthesekindsofeffortshelpingsociety.Dialogue1: TalkingAboutaPublicServiceAdvertisementCommunicativeTasksJohn: Lili,haveyouseenthis11Michael: Isurefeelcheated!Xiaolin: Why?Didsomebodytakeadvantageofyou?Michael: Notreally.It’sreallymyownfault.Isawasales promotionadvertisementinthenewspaperlastweek sayingthatmanyitemsatAASupermarketweregoing tobemarkeddown50%overtheweekend.So,Igotup earlySaturdaymorningandrushedovertherefirstthing andboughtseveraloftheitems.Xiaolin: Soundslikeyougotsomegreatdeals!Sowhydoyou feelcheated?Michael: IguessIwassocaughtupintheexcitementofgetting suchagooddiscountthatIdidn’tbothertonoticethe expirationdatesonsomeoftheproducts.Iboughta largeboxofmilkthinkingitwouldlastmethewhole week.Ijustnoticedtodaythatitwasduetoexpire tomorrow!Whatawaste!Xiaolin: Ilearnedthesamelessonthehardwaymyself.It’s frustrating,Iknow.Michael: ItmakesmesoangrytorealizethatnotonlydidInot save50%,IlostmoneybecauseIhadtothrowthemilk away.Xiaolin: Shoppershavetobeonguardagainstthose“beautiful traps”ofadvertising.Wethinkwe’regettingareally gooddiscountwheninfactwe’rejustgettingalower qualityproduct.Michael: I’llstillwatchfordiscounts,butI’mgoingtomakesureI alwayschecktheexpirationdatesfromnowon.Xiaolin: That’swhatIdo.Dialogue2: TalkingAboutaSalesAdvertisementCommunicativeTasksMichael: Isurefeelcheated!M12BrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.Brian,whocommentsonanenvironmentalprotectionadvertisementaboutwestdisposal.ReferenceSituation

1CommunicativeTasksRoleARoleBBrianandXiaohongtalkabout13RoleARoleBBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.Xiaohong,whoalsocontributeshis/herideaonthesameadvertisement.ReferenceCommunicativeTasksSituation

1RoleRoleBrianandXiaohongtal14Brian: Ireceivedanadvertisementinthemailtodayaboutsortingwasteproductstohelpprotecttheenvironment.Xiaohong: Ireceivedittoo.Itsuresoundslikeagoodidea—sortingoutitemsthatcanberecycled,likepaper,aluminiumcansandplasticbottles.Brian: I’vealreadyseenthethreeslotsthattheadvertisementsaidweshoulduse:ablueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Xiaohong: Doyouthinkwe’resupposedtorinseoutthecansandbottlesbeforeweputthemintheslots?Task1CommunicativeTasksBrian: Ireceivedanadvertis15Brian: Theaddidn’tsay,butIthinkit’sagoodideasincetheitemsaregoingtoberecycled.Well,atleastthat’swhatIplantodo.Xiaohong: Metoo.Doyouthinkothercitizenswillbotherwiththisprogram?Brian: Icertainlyhopeso.Everyoneshouldbeabletorecognizetheimportanceofprotectingtheenvironment.Xiaohong: You’reright.Recyclingthesekindsofitemsshoulddrasticallyreducetheamountoflandusedforwastedisposal.Brian: Let’shopeeveryoneelseseesthisadvertisementandstartsrecyclingtoday!Task1CommunicativeTasksBrian: Theaddidn’tsay,but16RoleARoleBVictorsawanadvertisementsaying“ClearanceSale”infrontofXYZfashionshop.Hepaid30yuanfortwoT-shirts,buttheyshranktochildren’ssizeafterbeingwashedonlyonce.HisfriendLiliremindedhimtobealwayscarefulabouttheso-called“pricecutting”andnottobemisledbythebeautifulliesinthead.Victor,whoboughttwoT-shirtsforthe“ClearanceSale”advertisementwhiletheshirtsshranktochildren’ssizeafterbeingwashedonlyonce.ReferenceSituation

2CommunicativeTasksRoleRoleVictorsawanadvertis17Victorsawanadvertisementsaying“ClearanceSale”infrontofXYZfashionshop.Hepaid30yuanfortwoT-shirts,buttheyshranktochildren’ssizeafterbeingwashedonlyonce.HisfriendLiliremindedhimtobealwayscarefulabouttheso-called“pricecutting”andnottobemisledbythebeautifulliesinthead.Lili,whosuggestsVictortobecarefulaboutthebeautifulliesinthead.ReferenceCommunicativeTasksSituation

2RoleARoleBVictorsawanadvertisementsa18Victor: I’mnevergoingtoshopatXYZFashionShopagain!Lili: It’snotoneofmyfavoritestoreseither.Whathappened toyouthere?Victor: Theywereadvertisinga“ClearanceSale”infrontofthe shopandIboughttwoT-shirtsfor30yuan.Theproblem is,theshirtsshranktochildren’ssizeafterbeingwashed onlyonce!Lili: Didtheshirtshavelaundryinstructionsonthem?Victor: Yes,andIfollowedthemexactly.Talkaboutcheap merchandise!Lili: Didyoutryandgetyourmoneybackfromthestore?Victor: Yes,buttheysaidtheydon’tguaranteetheirproducts. I’mnevershoppingthereagain!Task2CommunicativeTasksVictor: I’mnevergoingtosho19Lili: That’swhyXYZFashionShopisnotastoreIwillshopat either.Thereareotherbetterqualitystoresthatwill refund yourmoneyifthereisaproblemwithoneoftheir products.It’sjustnotworthtakingachancewhen storesuseso-called“pricecutting”techniquesto misleadshoppersinto buyingpoorqualityproducts.Victor: Yeah,misleadingwiththeirbeautifuladvertisinglies!Lili: Ifenoughpeoplebecomeawareoftheirpoorquality,andtheirliesinadvertising,thestorewillnotbeabletostayinbusinessbecausenoonewillshopthere.Victor: Ihopeyou’reright.Storeslikethatshouldnotbeinbusiness!Task2CommunicativeTasksLili: That’swhyXYZFashionS20publicserviceadvertisementattendschooldropoutofschoolapparentlyseekfinancialassistancevolunteergroupdonation/donateIhavenoidea…Whydon’tyou…公益廣告上學輟學顯而易見尋求經(jīng)濟援助志愿者組織捐助我不知道…為什么不…LanguageFocus–DialogueSample1publicserviceadvertisement公益21takeadvantageofsalepromotionadsexpirationdatebeduetoexpiretomorrowlearnthelessonbeonguardagainstgetadiscountlow/poorqualityproductclearancesaletrapofadvertisingIt’sreallynotmyfault.Soundslike…Theitemsaremarkeddown50%.利用促銷廣告保質期至保質期到明天吸取教訓警惕打折購買質次產(chǎn)品清倉甩賣廣告陷阱不是我的錯。似乎……這些商品半價銷售。LanguageFocus–DialogueSample2takeadvantageof利用LanguageFo22TextStructureTextStructure23ContentAwarenessContentAwareness24ContentAwarenessjobvacancieshomeservicesLifepartnersannouncementsofbirthsanddeathssecond-handhouses&carsnewproductsContentAwarenessjobvacancies25ContentAwarenessContentAwareness26____1 Advertisementscontributefinanciallytomostmagazines.____2 Advertisementsofcigarettesarenotseenanymorenowadays.____3 Wemayturnmentallynumbedbycontinuousadvertising.____4 Keepingacoldmindmaypreventpeoplefrombeingtakeninby advertisements.____5 Wecanescapetheonslaughtofadvertisementsifwewantto.TFTTFContentAwareness____1 Advertisementscontrib27ContentAwareness–Para2Theusesofadvertisementsare______________.Largecompaniesdepend___________onadvertisementstomaketheirproductsknowntotheconsumers.Thesecompaniesplayamajorroleinthedevelopmentofsportsinourcountry.Withoutthemactingas____________wewouldnotbeableto_________internationalsportingevents.Mostmagazinesandperiodicals__________becauseofadvertisements.Thepeopleorfirmsthatadvertiseprovidethenecessaryfinancetokeepthesemagazines___________.Bothpartiesbenefit.Thepublishersgettocarryontheirbusinessandtheadvertisersgettoselltheirproducts.Howeversomemagazinesseemtolosetheir___________purposeafterawhilebecausetheyhavetoomanyadvertisements.undisputedheavilysponsorsstagesurviverunningoriginalContentAwareness–Para2The28ContentAwareness–Para7Besidesgivingusamental_____they________________numbandabuseourmindsuntilwewatchthemwithoutactuallyseeingandheartheir____________withoutactuallylistening.Itwouldcertainlybeforthegoodofallviewersiftheadvertiserscutdownontheiradvertisementsandonlyadvertise_____________.Presentlyadvertisementontelevisionisbasedonhard-sellingandrelentless__________ontheviewers.joltmethodicallychatterdiscreetlyassaultContentAwareness–Para7Besi29ReadingSkillsReadingmeaningclustersisoneofthetechniquesforincreasingreadingspeed.Itmeansthatwhenyouread,trynottothinkofasentenceasastringofsinglewords.Instead,thinkofitasseveralwordclusters,orphrases.Inotherwords,trytomoveyoureyesclusterbycluster,notfromwordtoword.Inthiswayyouwillreadfaster.

Ex.16ReadingSkillsReadingmeaning30ReadingSkillsTheUnitedNegroCollegeFundhasbeenremindingAmericansthat“AMindisaTerribleThingtoWaste,”since1972.

Ex.16///ReadingSkillsTheUnitedNegro31ReadingSkillsTheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedtorallysupportforWorldWarII-relatedefforts.TheAdCouncil’smissionistoidentifyaselectnumberofsignificantpublicissuesandstimulateactiononthoseissuesthroughcommunicationsprogramsthatmakeameasurabledifferenceinoursociety.In1995,tomaximizetheimpactofallofthecampaigns,TheAdCouncil’sBoardofDirectorsvotedunanimouslytoadoptanew,ten-yearinitiativetohelpAmericanswhocan’tspeakforthemselves—ourchildren.///Ex.16///////////ReadingSkillsTheWarAdvertis32ReadingSkillsTheAdCouncil’spledgeistoremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape.Thesenewmessagesaredesignedtoinform,inspireandinvolveallAmericanstoparticipateinactivitiesthatwillstrengthenthenationandhelpwinthewaronterrorism.///Ex.16/////ReadingSkillsTheAdCouncil’s33ConjunctionsandConnectiveWordsWesometimeswishtojoinshort,choppysentencestoformlongersentences.Onewaytojointwoideasistouseacoordinatingconjunctionandacomma.GeneralWritingConjunctionsandConnectiveWo34Ex.18 Eachofthefollowingthoughtsiscompletebyitself,butyoucanjointwoofthemtogethertomakemoreinterestingsentences.Combinethesethoughtsintopairs,usingand,but,yet,for,so,andor,andwritesixnewsentencesonthelinesbelow.Punctuatecorrectly.GeneralWritingEx.18Ex.18 Eachofthefollowingt35GeneralWritingEx.18GeneralWritingEx.1836Teethfascinatehim,soJackhasdecidedtobecomeadentist.GeneralWritingEx.18Teethfascinatehim,soJackh37Hewillrentasmallapartmentbyhimself,orhewillgetalargeplacewithafriend.GeneralWritingEx.18Hewillrentasmallapartment38Sincethe1840s,Americanwomenhadfoughtfortherighttovote,yettheydidnotwinthatrightuntil1920GeneralWritingEx.18Sincethe1840s,Americanwome39Acuriouscrowdgatheredonthesidewalk,andlivemodelsdancedinthestorewindow.GeneralWritingEx.18Acuriouscrowdgatheredonth40Theyarethebestpoolplayersontheblock,buttheycan’tbeatmycousinfromCleveland.GeneralWritingEx.18Theyarethebestpoolplayers41TheancientChinesevaluedpeaches,fortheybelievedthateatingpeachesmadeapersonimmortal.GeneralWritingEx.18TheancientChinesevaluedpea42 Thetripwasfine,andIlearnedagreatdealfromit. Thetelevisionpictureisblurred,butwewillwatchthefootballgameanyway. ShewantstopracticeherItalian,sosheisgoingtoItalyfortheentiresummer.

CoordinatingConjunctions:and,but,yet,for,so,orGeneralWriting Thetripwasfine,andIlear43Wecanalsouseaspecialkindofadverbtojoinideas.Thisspecialkindofadverbiscalledaconjunctiveadverbbecauseitispartlyaconjunctionandpartlyanadverb.Aconjunctiveadverbjoinsideastogetherinanemphaticway.Itisusedwithasemicolonwhenbothideasareindependentandcanstandalone.CommonConjunctiveAdverbs:furthermore,however,nevertheless,thereforeConjunctiveAdverbsGeneralWritingWecanalsouseaspecialkind44 HereceivedanAonhistermpaper;furthermore,theinstructorexemptedhimfromthefinal. Herarelyseemstostudy;nevertheless,healwaysgetsA’s.ExamplesGeneralWritingEx.19ExamplesGeneralWritingEx.1945Myparentsmaynothavehadmuchformaleducation;nevertheless,________________________________.Thomasisafraidofthedark;therefore,___________________.Onthemorningofthetest,Iawokewithchillsandafever;however,_________________.Irefusetowearthoseredcowboybootsagain;furthermore,_________________.Thedaysaregettinglonger;therefore,__________________.theyareinteresting,articulatepeople.GeneralWritingEx.19hesleepswithalightoninhisroom.ItookthetestandgotanA.Iwon’tweartheten-gallonhat.wecanstaylateratthepark.Myparentsmaynothavehadmu46ProsConsVSCommercialadvertisementsaremoreablessingthanacurse.DebateProsConsVSCommercialadvertise47大學體驗英語第二冊Unit3課文B課件48Vocabulary(Ex.13)Phrases(Ex.14)Translation(Ex.15)LanguageFocusVocabulary(Ex.13)LanguageFo1.Ifyouagreetobeoursalesagent,wewillallowyouagooddiscountaspartofthe_______.

bargainabuse reveal economical sponsor stagediscard authority eliminate destructive bargain2. Onnoaccountshouldwe________ourfinetraditionsandstylesofwork.discardEx.13 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.1.Ifyouagreetobeoursa3. Thepopsingercancelledhisconcertscheduledfortonightbecausethe________cannotpayhimthemoneyheaskedfor.

sponsor4. Thecurtainsopened,to________adarkenedstage.revealabuse reveal economical sponsor stagediscard authority eliminate destructive bargainEx.13 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.3. Thepopsingercancelledhi5. Severedamagewitnessedthe_________forceofthestorm.destructive6. Themothercouldnot__________heramusementattheboy’smistake.

abusesabuse reveal economical sponsor stagediscard authority eliminate destructive bargainEx.13 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.5. Severedamagewitnessedthe7. The_________showednosignsofgivingintothekidnaper’sdemands.

authorities8. Engineersareforeverseekingmore_________methodsofsolvingproblems.economicalabuse reveal economical sponsor stagediscard authority eliminate destructive bargainEx.13 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.7. The_________showednosig9. Theprotestwasawell-plannedandcarefully________affair.

staged10.Ifyouthinkyoumaybeallergictoafoodordrink,________itfromyourdiet.

eliminateabuse reveal economical sponsor stagediscard authority eliminate destructive bargainEx.13 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.9. Theprotestwasawell-plan1. He’sdisorganized,inefficient,nevertherewhenyouwanthim—____________,themanishopeless.Inshort2. Readoveryourcompositionand____________everysentencethatisnotrelatedtothesubject.weedoutEx.14 Completethefollowingsentenceswithphrasesorexpressionsfrom thepassage.Changetheformwherenecessary.1. He’sdisorganized,ineffici3. Inhisjob,he____________esincontactwith4. Wecannolongerclaimignoranceabouttheeffectsofpollutionorcontinueto____________it.turnablindeyetoEx.14 Completethefollowingsentenceswithphrasesorexpressionsfrom thepassage.Changetheformwherenecessary.3. Inhisjob,he____________5. Don’t____________byhischarmingmanner;he’scompletelyacruelman.betakeninEx.14 Completethefollowingsentenceswithphrasesorexpressionsfrom thepassage.Changetheformwherenecessary.5. Don’t____________byhisc1. 兒子的死讓老婦人變得麻木癡呆了。 (numb)Theoldwomanwasnumbedbyherson’sdeath.Ex.15 TranslatethefollowingsentencesintoEnglish.benumbedby1. 兒子的死讓老婦人變得麻木癡呆了。Theoldwom2. 在所有這些煩惱之中，他依然能保持樂觀。

(inthemidst)troublesremaincheerfulInthemidstofalltroubles,hemanagedtoremaincheerful.Ex.15 TranslatethefollowingsentencesintoEnglish.2. 在所有這些煩惱之中，他依然能保持樂觀。troubles3. 雖有困難，他們還是設法堅持試驗下去。

(carryon)inspiteofthedifficultiesTheymanagedtocarryontheirexperimentsinspiteofthedifficulties.Ex.15 TranslatethefollowingsentencesintoEnglish.manage3. 雖有困難，他們還是設法堅持試驗下去。inspite4. 我們必須淘汰不合格的申請人。

(weedout)weedoutWehavetoweedoutunqualifiedapplicants.Ex.15 TranslatethefollowingsentencesintoEnglish.unqualifiedapplicants4. 我們必須淘汰不合格的申請人。weedoutWeha5. 醫(yī)生要他減少抽煙。

(cutdownon)Thedoctortoldhimtocutdownonsmoking.Ex.15 TranslatethefollowingsentencesintoEnglish.5. 醫(yī)生要他減少抽煙。ThedoctortoldhiLanguageFocusstage

v.— performorarrangeforpublicshowExamplesAtthemiddleofthisyearthegovernmentstagedahugemilitaryparade.Activistsstagedaprotestoutsidetheparliament.LanguageFocusstage v.Exampl63LanguageFocusbargain

n.— agreementinwhichbothorallsidespromisetodosomethingforeachotherExamplesIfyoupromoteourgoods,wewillgiveyouagooddiscountasourpartofthebargain.Themanagementandemployeeseventuallymadeabargain.LanguageFocusbargainn.Exam64LanguageFocusdiscard

v.— throw(something)outorawayExamplesReadthemanufacturer’sguidelinesbeforediscardingthebox.Removetheseedsfromthemelonanddiscardthem.LanguageFocusdiscard v.Exam65LanguageFocusomnipresent

a.— presenteverywhere

atalltimesExamplestheomnipresenceofGod

Guess…omniscient,omni-competent,omni-directionalLanguageFocusomnipresent a.E66LanguageFocusdisguise v.— changetheusualappearanceorcharacterof(someoneorsomething)inordertohidethetruthExamplesHedisguisedhimselfbyshavinghisheadandwearingafalsebeard.Shedisguisedherselfasaman,butshecouldn’tdisguisehervoice.LanguageFocusdisguise v.Examp67LanguageFocusroundabout

a.— roundaboutwayofsayingsomethingisnotclear,direct,orsimple[=

indirect;≠

direct]

ExamplesItwasaroundaboutwayoftellingustoleave.

Thebustookaverylongandroundaboutroute.

LanguageFocusroundabout a.Ex68LanguageFocusweedout— getridofpeopleorthingsthatarenotverygoodExamplesHeweededoutonebyonethebookhedidnotwant.Therearetoomanycandidates.Justweedoutalltheundesirables.LanguageFocusweedoutExamples69UNIT3(PassageB)

ADVERTISINGOct.14-18,2013Week7UNIT3(PassageB)

ADVERTISING70WarmingUpWarmingUp71ItalianSpacecraftHowdoyouunderstandtheword“Spacecraft”?Whatconnotationsdoyouhavewhenyouthinkofit?ItalianSpacecraftHowdoyouu72NoOneCaresMoreAboutYour

Image.Howdoyouinterprettheword“Image”?NoOneCaresMoreAboutYourI73TheUsesandAbusesofAdvertisementsTheUsesandAbusesofAdverti74Lead-inLead-in75 Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1)___________forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_______ofcolors,patterns,fabricsandbrandsyoucould3)________from.Whichkindofsoft4)______wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)__________,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)__________petingvarietychoosedrinkconsumerscompareLead-in Manyproductsforsaleseemt76 Butthegoodthingaboutadvertisingisthatithelpspeopleto7)_______________andrefinetheirchoices. IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_________to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_________inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_________.“Please,pleasedon’tbealitterbug,’causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisionsrespondPollutionprovidesLead-in Butthegoodthingaboutadve77forsalebeonsale/haveasaleaclearancesaleappealtodeceptiveraiseawarenessoftakeactiontrashcan出售減價銷售清艙出售吸引欺騙的提高意識采取行動垃圾箱LanguageFocus-Lead-inforsale出售LanguageFocus-Lea78Task1Task2Dialogue1Dialogue2SAMPLESCommunicativeTasksTaskTaskDialogueDialogueSAMPLE79John: Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?Lili: No,John,Idon’tbelieveI’veseenit.Wheredidyoufindit?John: Inthelocalnewspaper.Apparentlyit’sanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili: Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.John: Well,theadvertisementprovidesatelephonenumberand anaddresswheredonationscanbemade.IthinkIknow wherethelocationis;it’salargevolunteercenter.The advertisementsaysthattheyarelookingformoney donationsaswellaseducationalbooksandschool supplies.Lili: I’vegotq