創(chuàng)業(yè)計(jì)劃書1添加標(biāo)題主講人：陳璇組長(zhǎng)：楊莉組員：張珺李旭佟娜

陳璇李磊六.店鋪選址七.粥店優(yōu)勢(shì)八.人員配備九.財(cái)務(wù)預(yù)算十.經(jīng)濟(jì)效益預(yù)算

一.制定策劃書的背景二.承辦養(yǎng)生餐館中的巨大商機(jī)三.市場(chǎng)調(diào)查及研究四.面對(duì)的消費(fèi)渠道和人群五.3餐品類目錄3一.制定策劃書的背景其中有70%的市民對(duì)早餐市場(chǎng)不滿意2/31/34早餐的重要性空腹感，令人沒(méi)有活力，頭腦運(yùn)作遲緩，對(duì)腸胃也會(huì)有影響，還會(huì)導(dǎo)致身體免疫力下降。營(yíng)養(yǎng)豐富，富含高分子碳水化合物和膳食纖維，獨(dú)特的水溶性纖維Beta葡聚糖延長(zhǎng)碳水化合物的消化時(shí)間，不僅能持續(xù)穩(wěn)定地提供能量，更能帶來(lái)一天都充沛的精力5目前早餐尚有很多不利于人體健康的因素制作質(zhì)量和衛(wèi)生普遍存在很大的問(wèn)題含油脂和含膽固醇很高像豆?jié){,豆腐腦.大米.小米粥,包子等油條與炒肝等6午餐的重要性

一般來(lái)講人在午餐中所吸收的營(yíng)養(yǎng)占了

每天營(yíng)養(yǎng)來(lái)源的三分之一。

現(xiàn)代人對(duì)于健康的概念，也比以往更具

有革新的管理觀念。對(duì)于健康，不再只是消極的治療病痛，現(xiàn)代人有著更為積極的

心態(tài)。如何積極地抵抗、預(yù)防疾病，同時(shí)

讓自己的心態(tài)與身體都保持在最佳狀態(tài)，

就是有效管理健康的積極正面態(tài)度。7二.承辦養(yǎng)生餐館的巨大商機(jī)當(dāng)代的人們對(duì)養(yǎng)生，追求綠色健康的飲食有強(qiáng)烈的需求。中國(guó)傳統(tǒng)食品為主的系列產(chǎn)品，雖然知道的人多，但經(jīng)營(yíng)得好的不多。既是盲點(diǎn)，也是賣點(diǎn)。近期一種粥文化和健康養(yǎng)生餐飲文化吹香了整個(gè)北京城.經(jīng)營(yíng)養(yǎng)生餐館成了餐飲業(yè)的新貴。8三.市場(chǎng)調(diào)查及研究目前北京市民已經(jīng)對(duì)保健餐的認(rèn)識(shí)有了一定的層次，一改常態(tài)的過(guò)去的大魚大肉和油膩膩的菜肴,開(kāi)始選擇了更具有營(yíng)養(yǎng)價(jià)值的保健餐類.如果我們推出的是具有食療保健，美容益壽為一體的綠色環(huán)保飲食的話.那無(wú)論是利潤(rùn)空間還是人們需求的空間都相對(duì)的更據(jù)有前途性了。9承辦養(yǎng)生食府具有五個(gè)特征老少皆宜縮短消費(fèi)時(shí)間營(yíng)養(yǎng)豐富易于吸收大眾消費(fèi)得起持續(xù)性消費(fèi)10開(kāi)養(yǎng)生食府應(yīng)建立在：不單是色香味美上，宣傳的重點(diǎn)應(yīng)該是健康!至于經(jīng)營(yíng)特色，反對(duì)粥店的傳統(tǒng)思路。11四.面向消費(fèi)渠道和人群

一般消費(fèi)者中重點(diǎn)：嬰幼兒、學(xué)生、老人、孕產(chǎn)

婦、病人和亞健康族。

主要益處：營(yíng)養(yǎng)，衛(wèi)生，口感好，保健是非常中國(guó)化的快餐形式

經(jīng)營(yíng)場(chǎng)所:居民區(qū)、醫(yī)院旁、療養(yǎng)院、老年公寓、公園和商業(yè)周圍等等都可以.可以形成早餐，午餐，夜餐，配合營(yíng)養(yǎng)的主付食,即經(jīng)濟(jì)又實(shí)惠。

12

重要性：病人，學(xué)生，老人需要營(yíng)養(yǎng);免除自己熬粥的煩惱及購(gòu)買原,配料不便;更有安全感，衛(wèi)生營(yíng)養(yǎng)，功效多。

同時(shí)在餐廳內(nèi)部布設(shè)宣傳各項(xiàng)食品的養(yǎng)生食品功能與特性,這樣可以更能增加各類食府健康知識(shí)。13五.3餐品類早餐晚餐午餐14六.店鋪選址地點(diǎn)以人口密集、流動(dòng)量較大為宜。裝飾風(fēng)格以回歸自然為主題.裝修簡(jiǎn)單樸素.小鍋配制專業(yè)送貨隊(duì)伍重點(diǎn)對(duì)象上門贈(zèng)送菜單接受電話訂貨開(kāi)展網(wǎng)上宣傳,訂貨,加盟等擴(kuò)大銷售渠道外送服務(wù)建立網(wǎng)站選址15七.養(yǎng)生食府的優(yōu)勢(shì)聘用醫(yī)學(xué),營(yíng)養(yǎng)專家的支持大眾與精品品種同時(shí)搭配供應(yīng),適用面廣,針對(duì)性強(qiáng)專業(yè),采購(gòu)易,配料全,價(jià)格低,不浪費(fèi)優(yōu)勢(shì)16八人員配備采購(gòu)人員后勤人員廚師收銀員服務(wù)員店長(zhǎng)營(yíng)養(yǎng)師17Diagram

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