2013年BrandFinance全球品牌價(jià)值500強(qiáng)-詳細(xì)解讀

2013年BrandFinance全球品牌價(jià)值500強(qiáng)2013年BrandFinance全球品牌價(jià)值500強(qiáng)(BrandFinanceGlobal500)目錄1榜單簡介22013年BrandFinance全球品牌價(jià)值500強(qiáng)全榜單3參考來源4相關(guān)條目榜單簡介北京時(shí)間2013年2月20日，英國品牌顧問公司BrandFinance發(fā)布了2013年度品牌價(jià)值榜單，蘋果以873億美元的價(jià)值蟬聯(lián)榜首，三星位居次席，排名比上一年度上升了四位。根據(jù)BrandFinance的調(diào)查，蘋果仍然是全球最具價(jià)值的品牌，品牌價(jià)值達(dá)873億美元，高于三星的588億美元。值得一提的是，2月20日出爐的最新數(shù)據(jù)表明，2012年第四季度，蘋果iPhone5首次超過三星的GalaxyS3成為全球最暢銷的智能手機(jī)。而在此前的第三季度，三星GalaxyS3首次超越蘋果iPhone4S，成為全球最暢銷的智能手機(jī)。BrandFinance調(diào)查還顯示，谷歌和微軟分別以521億美元和455億美元的品牌價(jià)值，在榜單中排名第三和第四，但兩家公司的排名均比2012年下降一位。沃爾瑪則以423億美元的品牌價(jià)值，連續(xù)第二年排名第五。與此同時(shí)，英國品牌卻遭遇滑鐵盧，沃達(dá)豐、匯豐銀行和Tesco等三家上榜品牌的排名均出現(xiàn)下滑。其中，Tesco下滑幅度最大，排名從上一年度的第24位，下降至第41位?！捌放剖峭苿悠髽I(yè)利潤增長的諸多無形資產(chǎn)之一。”BrandFinanceCEO戴維·海格說：技術(shù)、人力資本、客戶無形資產(chǎn)以及商譽(yù)等，均能推動企業(yè)價(jià)值。對于蘋果和三星之間的激烈競爭，戴維·海格說，“兩家公司的營收都達(dá)到數(shù)百億美元，目前正在就爭奪全球品牌頭名寶座展開激烈競爭，同時(shí)還在爭相創(chuàng)建各自品牌的‘用戶忠誠度’?！?013年BrandFinance全球品牌價(jià)值500強(qiáng)全榜單>>>返回索引首頁1-100｜101-200｜201-300｜301-400｜401-500<<<點(diǎn)擊數(shù)字索引瀏覽相應(yīng)的榜單...RankLOGONameBrandValue

(USD$Millions)BrandRating20132012201320122013201211Apple87,30470,605AAAAAA+26Samsung58,77138,197AAAAAA-32Google52,13247,463AAA+AAA+43Microsoft45,53545,812AAA-AAA+55Walmart42,30338,320AA+AA64IBM37,72139,135AA+AA+77GE37,16133,214AAAA+810A36,78828,665AAA-AA+98Coca-Cola34,20531,082AAA+AAA+1012Verizon30,72927,616AA+AA1111AT&T30,40628,379AA+AA+1219Shell29,75222,021AAA-AAA-139Vodafone27,00930,044AAAAAA+1416WellsFargo26,04423,229AA+AA+1515Toyota25,97924,461AA+AA1614NTTGroup25,60226,324AAAAA-1735Volkswagen23,66617,758AAA-AA1823TheHomeDepot23,42320,902AA-AA-1928Chase23,40818,964AAA-AA+2034ChinaMobile23,29617,919AA+AA2122BMW23,23621,262AAAAAA-2213HSBC22,86527,597AAA-AAA2317BankofAmerica22,39719,537AA+AA+2429Citi21,67718,639AA+AA+2518McDonald's21,64222,230AAA-AAA2620Intel21,13921,908AA+AA+2750WaltDisney20,54815,392AAAAAA2826Mercedes-Benz20,29819,762AAA-AAA-2925Santander20,11919,969AAA-AAA-3063Hyundai19,90616,501AA+AA+3154ICBC19,82015,164AA+AA+3227Mitsubishi19,72319,488AA-AA3346Siemens19,64716,320AAA-AA+3436Ford19,62317,559AA+AA+3532AmericanExpress19,00418,231AAA-AAA-3638Pepsi18,70117,096AAA-AAA-3740BNPParibas18,57316,809AAA-AA+3843ExxonMobil18,30216,419AAAAA-3945Tata18,16916,343AAA-AAA-4041Nestlé18,07516,661AA+AAA-4124Tesco17,91820,051AAA-AAA-4259Nissan17,64614,167AA+AA-4337Chevron17,57917,511AA+AA+4451Target17,46015,267AAAA4549Mitsui17,35815,405AAAA-4648ChinaConstructionBank16,94915,464AAAA4742GDFSuez16,68616,598AA+AA4844Hitachi16,58816,391AA-AA-4933UPS16,57218,083AAAA+5052IKEA16,57015,211AAAA-5157PwC16,37514,296AAA+AAA+5231Orange16,34218,557AA+AA+5355Honda16,11414,963AA+AA5421HP16,11221,707A+AA+5539Oracle16,04717,031AA-AA+5684AgriculturalBankofChina15,9679,929AA-A+5753Marlboro15,96415,171AAA-AAA-5866Cisco15,46812,865AAA-AAA-5961AXA15,03113,406AAAA-6030Nike14,94318,619AAAAAA6158Toshiba14,71514,185AAAA-6265DeutscheBank14,57212,906AAA-AA+6378Sberbank14,16010,772AA+AA+6467BankofChina14,14512,857AA+AA-6573JPMorgan13,77511,602AA+AA+6647Bradesco13,61015,692AAA-AAA-67114Sinopec13,5188,127A+A-6860Barclays13,43613,552AAAA+6964Total13,31112,968AA-AA-7090CVS13,1369,421AAAA-7181PetroChina12,99410,491AAAA7289Deloitte12,8129,660AAA-AAA-73137ING12,78713,256AAAA7468Comcast12,76512,473AA+AA+7577Allianz12,65710,951AA+AA7675Sam'sClub12,46611,517AA+AA-7762Itaú12,44213,171AA+AA7874Walgreens12,33011,564AA-AA-7970TMobile7,1555,867AA+AA+8082BP11,94010,222A+A8171Olay11,70911,756AA+AA82110MUFG11,5968,315AAAA-83793M11,47210,717AAAA+8456Movistar11,13514,412AAA-AAA-8580KPMG10,98610,555AAA-AAA-8698eBay10,8938,959AAA-AAA8783FedEx10,57210,072AAAA+8896SAP10,5119,042AA+AAA-89107TD10,4018,499AAAAA-90103RBC10,2778,647AAA-AA+9176Generali10,18311,168AAAA92106ErnstandYoung10,0528,538AAA-AAA-93127ChinaTelecom9,9747,357AA-AA-94132BancodoBrasil9,8837,264AAA-AA95139SoftBank9,8696,841AA-A+96109CreditSuisse9,