新編劍橋商務(wù)英語(yǔ)高級(jí)第三版高級(jí)教材答案新編劍橋商務(wù)英語(yǔ)高級(jí)第三版高級(jí)教材答案新編劍橋商務(wù)英語(yǔ)高級(jí)第三版高級(jí)教材答案xxx公司新編劍橋商務(wù)英語(yǔ)高級(jí)第三版高級(jí)教材答案文件編號(hào)：文件日期：修訂次數(shù)：第1.0次更改批準(zhǔn)審核制定方案設(shè)計(jì)，管理制度新編劍橋商務(wù)英語(yǔ)高級(jí)第三版高級(jí)教材答案Page6and73Answers1retire2joined3reward4laidoff5trained6leave7recruits8flexible9temporary10dayoff5Answers1employment(alsoemployer,employee)2promotion(alsopromoter)3retirement(alsoretiree)4resignation5training(alsotrainer,trainee)6recruitment(alsorecruiter)7application(alsoapplicant)8dismissal9pay(alsopayment)10reward9Answers1notinterestedinworkinghard2peopleintheirtwenties3gettingwhatyouwantassoonasyoudemandit4parentsandcollegeswhooverprotectandspoilyoungpeople5yourgenerationgaveuseverythingwewanted6toworkveryhardforyou7tositquietlyinalittleofficePage8and91Answers+gerund(-ing)+to+infinitive(todo)begoodatplan/intend/aimbeworthfailhavetrouble/difficultybereluctantsucceedinhope/expectthinkabout/considermanageenjoydecideavoidhaveinvolvebewilling/preparedbeusedto/accustomedto2Possibleanswers1totakeupanewsport.2persuadingpeopletodothings.3researchingthecompany.4solvingtechnicalproblems.5understandingnativespeakers.6toanswerallmyemails.7rentingacaravaninFrance.8totakeonmoreresponsibility.9doingthingsasotherswantthemdone.10todotheirownjobproperly.5AnswersTaskOne1E2F3B4G5ATaskTwo6A7B8D9E10GPage10and111Answers1employee2applicant3interviewee4jobseeker5participant6graduate2Possibleanswers1Thisapplicantisveryconfident,perhapsoverconfidentandhis/herclaimsarenotbackedupbyevidence.2Thisapplicantseemstohavetheappropriateskillsandexperience,butwhathappenedtohis/herowncompanyIfhe/sheissosuccessfulwhyishe/shelookingforworkinanothercompanyDidhe/shegobankruptWhattypeofcompanywasit3Thiscandidateappearstobewellqualifiedandseemsmodest,butreliable.3Possibleanswers(thesearesubjectiveandopentodiscussion)Necessary:1,2,3,4,8,12,14,16,17Optional:5,6,7,9,10,11,13,15,185Answers1with2would(shouldormustalsopossible)3all4not5that6against/tackling/onPage12and131Answers1Theshipmadeforportbecauseofsevereweatherconditionsbuthitsomerocksnearthecoast.2Threeincludingthisone.3Suggestedanswer:Reasonablewell.Heexplainsthecauseclearlyandtriestoputtheaccidentincontext.2Answers1So,canyoutellme2isit?3whatareyouintending4Doyouthinkthat5isn’tit?

4Answers1whereyouhaveworkedbefore2(that)youareanambitiousperson?3(that)you’vegoneasfarasyoucaninyourpresentjob?

4whoourmaincustomersare?5Answers1You’remarried,aren’tyou?

2Youcan’tstarttomorrow,canyou?

3You’veonlyworkedforsmallercompanies,haven’tyou?

4Youmanagedtofindourofficeseasily,didn’tyou?

5Thisisyourfirstrealjob,isn’tit?

6You’dbeabletoworkpart-time,wouldn’tyou?

Page14and152Answers1C2C3E4A5B6D7A8EPage16and172AnswersLondon-subsidiaryLille-mainplantStDenis-R&DdivisionCompiegne-warehousesParis-headquartersNantes,Lyon,Toulouse-salesofficesFrankfurt,Milan,Madrid-salesoffices3Answers1Asalesofficeispartofthecompany’2Awarehou3Theheadquartersarethemainofficesofthecompanywherethetopmanagementandgeneraladministrationwork.Adivisionisabranchofacompanyresponsibleforoneparticularbusinessactivity(egamotormanufacturermighthaveanautomobiledivisionandatruckdivision).4Answers1tookover2expand3setup4gopublic5wentoutofbusiness6made…redundant7shutdown8soldoff5Answers1Peoplearelaidoffforeconomicreasons,iethecompanydoesn’thaveenoughworkforthem.Peoplearefiredbecausetheirworkorbehaviourisunsatisfactory.2Oftenthedifferencecanbeacademic,butatakeoveriswhathappenswhenalargercompanybuysasmallercompanyandamergeriswhentwosimilarsizedcompaniesjointogether.3Organicgrowthreferstonaturalexpansionthroughthegrowthofsales;non-organicgenerallyreferstogrowthbyacquisition.6Answers1F2E3G4B5A6C7PossibleanswersOraclehaschosentoexpandbymakingacquisitions,sometimesofbigcompanieswithquitedifferentskills.SAPgrowsmareorganicallyandwhenitmakesacquisitionstheyaresmallerandmorecloselyrelatedtowhattheyalreadydo.SAP’Slong-termstrategyistoincreasesalestomedium-sizedcompaniesandtodevelopaplatformforallitsapplications.Page18and191Answers1pastcontinuous-usedtodescribeabackgroundeventtoamoreimportantevent,egIwasworkingatmydeskwhenmybosscameintotheroom.2simplepast(passive)-usedtodescribeeventsinthepast:eithersingleeventsoreventsinsequence,egTherewasaknockatthedoor.Icalled‘comein’butnoonereplied.3presentperfect-usedtodescribeeitherveryrecentpastactionswithastrongimpactonthepresentorthingswhichstartedinthepastandarecontinuingnow.4pastperfect-usedtorefertoatimeearlierinthepastthanthemainsequenceofeventsor,asintheexamplehere,inreportedspeech.5usedto(+infinitive)-describeshabitsorroutinesthatarenolongertruenow.6pastsimple2Answers1came2wasworking3was4returned(orusedtoreturn,wouldreturn)5usedtohack(orhackifusedtoreturnusedin4)6hadhacked7received8opened9was10wanted11saw12was13hasemployed14havehelped15wastaking/hadtaken16gave5Answers1Hethinksthatsomewillfindopportunitiesinthenewlymergedcompany,somewillleave,otherswillfinditdifficulttoadapt.2Heisresigned.Herepeatsseveraltimeshowsadheis,butsaysalthoughhetriedhisbesttofinda‘differentconclusion’itwasnotpossible.Page20and211AnswersOracleisamorestressfulcompanytoworkin,butpeoplecanearnalotofmoney.PeopleSoftwasamorecaringcompany,butpeoplehadalotofresponsibilityputonthem.Alsotheydidn’tearnmuchmoneyuntiltheyhadestablishedthemselves.2Answers1B2A3A4C5A6B4Answers1stockbrokers2restaurants3banks4oilcompaniesPage22and231Answers1alargetoyretailer(listedontheStockExchange)2salesareflatandthesharepricehasfallenby2%2Answers1notgoingtoachievethe20%growthtarget2sharepricewillfallasaresult3growsalesbyanacquisitioninstead4lookforamedium-sized,well-establishedbusiness;notnecessarilytoys,butintheleisureretailsector;reportbackinamonthPage24and251Answers1H2D3B4C5E6A7F8GPage26and272AnswersVerbswhichshouldbedeleted:1do2putup3make4tell5carryout6run7putout8publish9make5Answers1E2D3E4B5C6C7B8APage28and292Possibleanswers1Makeaspeech/presentationatafarewellparty2RunabigTVandpressadvertisingcampaign3Circulateamemoandpublishanewsletter4Runadvertisementsinthepress5Issueapressreleaseandholdanewsconference6PostinformationaboutthejobonrelevantInternetsites,egUniversitywebsites,placeanadvertisementinthelocal/nationalpress3Answers1request2reminder3proposal4announcement5apology6demand4Answers1towork2creating3Correct4meeting/thatwemeet5togive6tellyou7Correct8ofkeeping9togive10thattherewouldbe11fortrying12Correct5AnswersPersuade+someone+todoUrgeConvincePromise+todothreatenundertakeadmit+doingdenycriticize+someone+fordoingpraiseblamesuggest+doing/+thatsomeoneshoulddoproposerecommend6Possibleanswers1thatwesend/sending2abouthavingtowaitsolong/aboutthefood3changingthecolourofthewalls4topromoteher/togiveherapayrise5tofinishit6tochecktheorders7ofmisleadingpeoplePage30and313Answers1Theengineerhasn’tturneduptorepairthecustomer’slineathisoffice.2Theengineercancomeat6o’clockthiseveningortomorrowmorningat9am(theoperatoralsosuggeststhatifitistomorrowmorning,incomingcallscanbedivertedtothecustomer’smobilephoneinthemeantime).3Thecustomeracceptsthesecondoption.4Answers1doapologiseto23comestraightback4Wouldthatbe5quite…thatcase6’llsee7acceptabletoyou8Page32and332Answers1Iwill2Iwouldlike3Iwillnotknow4Icannothelp…Iamafraid5It’sbeen…I’veseen6I’dhave…I’dknown7Ishouldn’tbe…they’relate8Youmustn’tdo3Answers1however-but2nevertheless-still’3consequently-so4owingto-becauseof5moreover-what’smore6following-after7since-because8besides-anywayPage34and351AnswersAcceptanyanswerthatfallsintothefollowingcategories:1adate,eg19822a3acertaingroupofpeople,eggraduates4qualifications,egpreviousexperience5do/havesomething,egworkaspartofateam,haveknowledgeofselling6tosomeone,egtherecruitmentofficer7a2Answers120042(any)governmentfunding3professionalisetheindustry4oneday5personallives6(to)achievetheirgoals7forward8pastmistakes9jobsatisfaction10￡70perhour11considerableexperience12bytextmessagePage36and373Answers1unique2competitive3emotional4added5after-sales6maker7prospective4Possibleanswers1‘That’sOK.Wecanarrangecreditfinance.’2‘Wecanorderablackone,butthereisalotofdemandsoyouwillneedtopaya10%deposit.’3‘Afteracoupleofmonthsyouwillwonderhowyoueverlivedwithoutthem.’4‘IthinkIshouldatleastreserveitinyournameincaseanyoneelsetriestobuyit.’5‘Ithinkyouarethesortofpersonwhoimposestheirimageonthecar,nottheotherwayround.’7Answers1Firstspeaker(Sarah):financialsoftwareSecondspeaker(Dale):cosmeticsorbathroomProducts(‘deodorants’)2Firstspeaker(Sarah):usesatechniquecalled‘relationshipselling’,iedevelopsrelationshipslowly,iscooperative,honest,notpushySecondspeaker(Dale):direct,persuasive,tellsjokesandanecdotes,goesstraighttothedecisionmaker3Firstspeaker(Sarah):buildstrust,peopleknowwhattheyarebuyingBUTtakestimeandsometimesnosaleSecondspeaker(Dale):getsresultsandisefficientBUTforsomeitcouldbetoopushy8Answers1strong,reliability2technique3prospect’s4suited5hard-sell6perceived7sustain8buyer9average10move11favourable9PossibleanswersAdvantagesDisadvantages1reasonablereachandsuccess;reasonableimpact;canbetargetedbydifferenttimesofday(housewives,commuters,etc)expensive;consumerscangetannoyedwiththem2cheap;highsuccessrate;highimpactfairlylimitedreach3targeted;widereachifbigtelevisedeventexpensive;successdifficultasitraisesgeneralawarenessbutcan’tbelinkedtospecificevents4targeted;inexpensive;goodreachconsumerperceptionverypoor;successratearound1%5free;highsuccessrate;highimpact;goodconsumerperceptionreachisgradualandoftenslow6highimpact;relativelycheap;goodreachnoteasytotargetaparticulargroup7similaradvantagestoword-of-mouthrecommendation,althoughnotfreesuccessratemuchlowerthanword-of-mouth(peoplemayenjoyandshareitbutnotnecessarilybuyproduct)8cheap;goodreach;goodconsumerperceptionimpactquitelowandnottargetedPage38and393Answers1B2C3A4A5C6B7APage40and411Answers1presentperfect(couldbecontinuousorsimple)2pastsimple3presentcontinuous4futureperfect5simplepresent6presentperfect(couldbecontinuousorsimple)7will(futuresimpleorcontinuous)8pastsimple9will(futuresimpleorcontinuous)2Answers1Overthepasttenyears2Uptonow3A4Duringthe1980s(alsopossibleAfewyearago)5Soonerorlatter(alsopossibleInthenextfiveyears)6Bytheyear20507Nowadays4Answers1raise2risen3fallen4reduce5Answers1increase,putup2increased,goneup,soared3gonedown,decreased,dropped,collapsed4cut,decrease,lower(dropalsopossible)Page42and432Answers1fluctuating(varying)2recovered(bouncedback)3peak4becauseof(asaresultof,downto,owingto)5itmeant(hadtheeffect)6During(In)7levelledoff8slightly(marginally)9asmuchas10ledto(meant)11decreased(declined,dropped,wentdown)4Answers1averagegrowthinsalesoverthelasttwoyearsandtherelativelystablestateofthemarket2thelaunchofthenewslow-releaseversionofthedrug3Bayerhavingdistributionproblem4justaseasonalfactor5thelaunchcampaignofthenewversionofthedrugPage44and451AnswersStudentsshouldpickoutthesemainfacts:Overtheperiod1980to2020thereisasteadyriseinthenumberofcarsfromabout10carsper100peopleto16carsper100people.Thepopulationinthesameperiodmoreorlessdoublestonearly8billion.Theprobableconsequencesarealotmorecongestionandpollution3Answers1Ithasthreeparagraphs:Thefirstparagraphisanintroduction(sayingwhatthegraphrepresentsandwhatperioditrelatesto).Theseconddescribesthedevelopmentandtrends.Thethirdofferssomegeneralconclusionsthatcanbedrownfromtheinformationpresented.2Thedevelopmentsarenotdescribedinyear-by-yearormonth-by-monthdetail,butinmoregeneralterms.Page46and472Answers1owe2lend3invoiced4bet5invest6withdraw7do8save9do10repay3Answers1Youearnmoneyfromyourwork;youwinmoneyinagame,eginalottery;youmakemoneyfromanykindofbusinessdealorinvestment.2Lendandborrowarelikegiveandtake.3Wastingmoneyisspendingitinanunprofitableorunnecessaryway.4YoucansayHowmuchdoesitcostwhensomethingisforsale;whenyousayHowmuchisitworth,itisaquestionaboutanitem’svalue(ieitisnotforsale).6Possibleanswers1anounphrase/something2date/historicalevent3anounphrase/something/’education’4a5adjective6adverbor’tosomeone’7a8clausewithsubjectandverb9verbininfinitiveform10numberoradjective11a12adverborprepositionalphrase7Answers1creditanddept2theGreatDepression3college4mortgage5low6irresponsibly7down-payment8economicgrowthcontinues9save(their)money10$12trillion/twelvetrilliondollars11a12indefinitely9Answers1toborrowmoremoneyagainstthevalueofyourhousewhenyouhavealreadydonesoonce2toputadepositorfirstinstalmentonsomethingbeforepayingthefullamount3thevalueofpeople’spropertieswillfallsuddenly4whenyourdebtsaregreaterthanyourassets564,000,000,000,000(onemillionmillion)dollarsPage48and491Answers1morecomfortable…than2thebiggest…(in)3notasexpensiveas4thesame…as5different…to(notethatfromisalsopossiblewithdifferent)6similarto7less…than8twiceasmuch…as2Answers1much/farmorecomfortable…than2byfarthebiggest…(in)3notnearlyasexpensiveas4exactlythesame…as5completelydifferent…to6verysimilarto7much/farless…than8overtwiceasmuch…as4Answers1by2not3than4far/much5nearly/almost6exactly/practically/precisely7at8mostPage50and512Answers1incomeandexpenditure2assetsandliabilities3grossandnet4currentandlong-term(egdebt)5profitandloss6dividendsandretainedprofit7creditoranddebtor8accountspayableandreceivable9profitableandunprofitable3Answers1assets2liabilities3fixed4debtors5payable6loss7expenditure8profitable9net10dividends4Answers1thefirstplaceyoushouldgoto2literallyaphotograph,inotherwords,justapictureofacompany’sfinancesataparticularpointintime3inaparticularlengthoftime4whatultimatelymattersorismostimportant,ieinbusiness,thebottomlineistheprofit5makesomebasiccalculations5Answers1theturnover=totalrevenue(39,454.00)2theprofitmadeaftertax=netincome(1570.00)3thevalueofthecompany=totalequity(=totalassetslesstotalliabilities)(9,380.00)4thecashstillavailableafterotherinvestments=netchangeincash(181.00)Page52and531Answers1sugar2telephone3vehicleinsurance4heating5productionworkers6labequipment7freesamples8bankcharges2Answers1labourcosts(thewagebill),materialcosts,advertisingexpenditure,administrativecosts,overheads(energybill)2labourcosts3Answers1I’drecommend2see,Whatabout3Insteadof,could4(Ihavethoughtaboutthisalotand)forme5advantage,would6Ihear,mightPage54and552AnswersBpolitician3AnswersC…ifwejustholdonabit,thensoonerorlateranothersolutionwillpresentitself.4AnswersTaskOne1B2E3H4G5DTaskTwo6F7G8D9A10Bpages56and574Answers1 Hepaidveryquickly.2 Theitemwaswellprotectedinthepackagingitwaspostedinanditsconditionwasasnew.3 Thetransactionwasdonewithoutwastingtimeormoneyandtheitemwasdeliveredquickly.4 Thesellerdidn’tsendtheitemimmediately.5 Thetransactiontookplacewithoutanyproblem.6 Nottobetrustedordependedupon.Theitemsdidnotfitthedescription.7 Theitemhadsomesurfacedamage.8 Thegoodsweredamagedinthepost.9 Becareful/Warning.Sellerdidn’thavethecamerareadytosend.6Possibleanswers1 b2 Mainlya,butalsobifthehospital’sbudgetistight.3 Mainlya–reliabilityisthemostimportantfactor.4 b–therewillbealotofothersupplierscompetingonpriceforthisbusiness.5 a–reliability/qualityisthemostimportantfactor.7AnswersMostlyA:Youwanttoco-operateatalltimeswithyoursuppliers.Butbecareful:noteveryoneinbusinessisasniceandtrustingasyouare.MostlyB:Youareaprincipledpersonwholooksforthewin-winsituationindeals.MostlyC:You’reatoughcustomer!Therearenosuchthingsasfriendsforyouinbusiness,especiallyamongyoursuppliers.pages58and593Answers1 out2 their3 that4 which5 than6 into7 as8 such9 this10 may/might4Possibleanswers- Thegovernmentcouldlegislatetofixpaymenttermsbetweensuppliersandthesupermarkets.- Thesupplierscouldformanallianceandthreatennottosupplythesupermarketsuntiltheyimprovetheirpaymentterms.- Suppliersandconsumerassociationscouldgeneratebadpublicityforthesupermarketsaboutthissituation.5Answers1 Peoplewantingtousesmalllocalshops…2 Thesupermarketsaccusedofunfaircompetition…3 Thecompaniesdominatingthemarket…4 ThemoneyspentatTesco…5 Suppliersnotacceptingtheseterms…6 Thegoodsboughtbyconsumers…7 Suppliersunabletowaitalongtimeforpayment…6Possibleanswers-availabilityoftheproducts-price-deliverytime-qualityoftheproducts-frequencyatwhichnewproductsorproductlinesareaddedtotherange-paymentterms7Answers1 C TheKliklaminateflooringhasbeengoingreallywellhere…Customersreallyloveit.2 A whatwouldreallyhelpismoreseasonaldiscounting.3 A it’sverydifficultforustohaveapolicywithyouthat’sdifferentfromallourothercustomer.4 B It’squiteoftenthecasethatyoudon’thaveexactlywhatwewantinstock.5 C It’snotreallyaproblemofourownmaking.It’saresultofshortagesinrawmaterialanddelaysfurtherupthesupplychain.6 B it’sasensitiveproducttotransportandstore7 C Iftheycant’getwhattheywantexactlywhentheywantit,they’llgoelsewhere.pages60and611Answers1D2E3G4A5B6I7F8H2Answers1 havebeen2 promises3 was4 seemed5 broke6 hadgot(alsopossiblemusthavegot)7 havetried8 willbe9 amkeeping10 haveIwantedpages62and632Answers1’llcall2’3’4’5’llmakesuresheget6’7’llseeifshe’8’3Answers1supplier2supplier3customer4supplier5customer6customer7supplierpage651Answers1sincerely2for3in4Following/Regarding5As6of7order8it9grateful10hesitate11againpage676AnswersTaskone1 C hetakesontoomuch..hespreadshimselfverythin,whenhecouldhandmoreworkouttoothers2 H Cheryl’snotparticularlybrilliant3 G hecanberudeandtoodirect4 D hedoesn’ttakeonboardwhatyouaresaying;he…takesitforgrantedthateveryonehasreachedthesamepointintheirthinkingthathehas5 B …she’samaverick,akindofaloner;she’sdifficulttogetonwithanddoesn’thavethecompany’sinterestsatheartTaskTwo6 F he’snotafraidtogethishandsdirty7 H isverygoodatgettingeveryoneworkinginthemostefficientway8 B youcan’tdenythathegetsthemostoutofhisstaff9 C he’s…clever,andhehaslotsofgreatideasandvision10 G Shegivesusalotofpraise;weget...100%loyaltyandencouragement7Answers1Hewilldomoremenialjobsiftheyneedtobedone.2Likestobeincontrolofeverylittledetail(almosttothepointofobsession);cannotdelegateeasily.3Triestodotoomanythingsatthesametime.4Challengesyou(verbally).5Doesn’ttakeaccountoftheargumentsorsuggestionsyoupresent.6Tohaveagoodrelationshipwith.7Thecompany’sinterestsarenotherprincipalconcern.pages68and691Answers1Tooinvolvedwiththedetailtobeabletoseethewiderpicture.Answers1TripleBottomLine2environmental3stronglylinked4government5pressure6reducingpollution7ontheworkforce8walkthetalk9stakeholders10audits11theiractions12financialresults4Answers1tomake2breaking3crying4doing,doing5tobe6tobe7criticising8tolearn9towalk10digging7PossibleanswersAlltheseexpressionstaketo+thegerund.Notethatthestructuretogetusedto+gerundisusedtomean‘becomeaccustomedto’.1tosupportinglocalcommunityprojects.2totakingoffyourshoeswhenyouentersomeone’shouse.3togoingonholiday.4topayingsuchahighprice.pages82and831Answers1whatisinthedocumentwhichliststhepointstobediscussedatthemeeting2takingnotesonwhatissaid3takeabreak4inchargeof/running5summarise6interrupt(quiteinformal)7gotohenextpoint8hasmoreexpertiseonthissubject2Answers1participant2chairperson3chairperson4participant5chairperson6participant7chairperson8participant3Answers1C2BorA*3D4E5A6BorA*7E4Answersbribery 3insiderdealing 4breachofconfidence 7theft 5misselling 6pages84and851Cisthecorrectanswer21 B account–It’stheonlywordthattakestheprepositionfor.Explainfitsinmeaning,butnotgrammatically(itisnotfollowedbyapreposition.Howdoweexplainthelarge…).2 D held–Thisisjustaquestionofcollocation.Theexpressionistobeheldresponsible.Theexpressionwithtakeistotakeresponsibilityfor.3 A scale–Inthiscaseitistheprepositionbeforethenounwhichdeterminestheanswer,ieonalargescale.Withextentanddegreetheprepositionwouldbeto–ietosuchanextent,tosuchadegree.3Answers1B23D4A5D6B7D8D9A10Apages86and872AnswersSimilarquality Negativequality1practical impractical(alsobulky)2clever unwieldy3state-of-the-art old-fashioned4inexpensive over-priced5dependable erratic6efficient poor7innovative unoriginal8fast time-consuming9up-market basic10small bulky6Answers1at2of3in4at5to6with7in8on9Answers1 C I’dratherbesellinganeatsolutiontoanunsolvedproblem.2 B Hewasonholidayfortwoweeksandhadno-one…h(huán)efelthecouldasktolookafterhisplants.3 B itallowsyou…todeliverexactlytheamountofwaterindicatedintheplantcareinstructions.4 A Thisisaproductthatwillappealtoeveryone…Plant-careris…aimedatthemassmarket5 C Ithasthecapabilitytotransformthiscompanypages88and893Answers1 D creatinganinnovativeproduct…isnotsufficient.It’ssustainingthatdifferencethatisreallythekey2 C Thisdoesn’tnecessarilymeanproductinnovation.3 A Managerswhothinkthatinnovationisapassporttogreatermarketshare…arefoolingthemselves.4 E Yourinnovationisonlyagoodoneifcustomersrespondtoitandtakeitup.5 D alltooftentheylackthecouragetoseethemthrough…youdoneedtobeincrediblybold.6 A thereisnocorrelationbetweentheamount…spentonR&Dandtheinnovativesuccessofanorganization.7 B Therealdriverofinnovationisgrowingmarketcompetition8 B Ifthatcomesaboutbya1%investmentofrevenueinR&D,thengoodlucktothecompany.Ifittakes10%...thatisfine,too.4Answers1B2D3A4C5Epages90and912Answers1stumbling(astumblingblock)2scratch(tostartfromscratch)3wheel(toreinventthewheel)4plain(tobeplainsailing)5spiralled(tospiraloutofcontrol)6teething(tohaveteethingproblems)7ground(tofindsomemiddleground)8shaped(togopear-shaped)3AnswersThemeaningsofthephrasesareasfollows1anobstacle2beginattheverybeginning3createsomethingthathasalreadybeencreated4progressingwithoutanydifficulties5goneupandupwithoutapparentlimits6inevitableproblemsthatyougetwhenyouimplementsomethingnew(ieyouexpecttheseproblems–they’renormal)7compromise8goeswrong5Possibleanswers1Wewouldbepreparedtomovealittleon(the)priceifyou(could)increaseyourorder.2Wouldyoubeabletodelver1,000unitstousassoonaspossible?3Wewouldhavedifficultyagreeingtothosetermsastheyare.4Wewouldaskyoutoconsideritfromourpointofview.5Manufacturingonly100wouldn’treallybeviable.6I’dlikealittletimetothinkaboutthat,(ifyoudon’tmind).7Andhowwouldthisbenefitourcompany(exactly)/Whatbenefitwouldtherebeforourcompany(exactly)

page923PossibleanswerCIthinkthat’safairrequestandI’llseewhatwecando.page94and953Pointouttostudentsthatthewrongoptionsareoftenreferredtoas‘distractors’becausetheydeliberatelytrytodistractthereaderfromthecorrectanswer;thekeywordsinthemoftenappearinthetext,butwhatisbeingexpressedisnotaccurate.Stressthatstudentsthereforeneedtoreadtheoptionsandtextverycarefullyindeedsoasnottobe‘caughtout’.AnswerC4Answers1 C cansystematicallypointtoagreementsthatcreatevaluebydovetailingdifferences.2 B theycouldnotagreewheretodrawtheboundaries.3 A CountryAcaredmoreaboutsecurity,whi