Themarketingplanofcampussnacks114學號：2.MarketAnalysisOurschoolislocatedinoutskirt,thereisn’tanyshoppingmallnearourschool.Itisnotconvenientforthestudenttobuythesnacks.Thecollegestudentshavethegreatdemandinsnacks.Ourstudentscouldspendmuchmoneyonthesnackseverymonth..MarketAnalysisThroughanalysis,wewilldothefollowing:SalesmethodProducttypeSalepriceAdvertiseInboundchannel.SalesmethodBecauseourschoolisseatedinoutskirt,itisnoteasytogoshopping.

Toaddressthisinconvenient,

wedecidetousethewaysofdoor-to-doorselling,telephoneorderingandonlineorderingtosatisfytheneedsofourstudents.

Wearenotlimitedbythespaceandtime.

Wecanuseourflexibilitytodealwiththestudents’needofrandom..ProducttypeOurstudentshaveheavydemandofsnacks,buttheyhavedifferentneedsofvariety.

Itisdifficulttocaterforalltastes.

Thepuffedfoodishighdemanded,wecouldfocusonthiskindofsnackandtheotherkindsaresecondary.

Fromtheneedsofourstudentscansee,wenotonlysellthesnacks,wealsocouldpreparesomedailysupplies.Whenwearesellingbydoor-to-door,weshouldtakeourstudents’commentsandsuggestions,

inordertomeettheneedsofstudents..SalepriceInourschool,thereareonlyonesmallsupermarket,thepriceisonhighsideThereisaloopholethatcanbeused.Whenweareselling,wewilltryourbesttobesmallprofitsandgoodsales.Thepriceisourmainadvantage,wehavetodoourbesttogiveplaytoourownadvantage.

Thereforeweshouldstockthecheapproducts.

.AdvertiseOurclientsarestudents,weconsiderthattheymayplaycomputereveryday.Wecansende-mailorQQgroupadvertisement.Wealsocandistributingleafletstothem..Advertisesomenetworkadvertisearefeasible.1.SinaWeibo2.Renren3.Qzone4.WeChatAndsoon….

inboundchannel

1.

Taobao2.Wholesalefoodmarket3.Wholesaler.Thisisacampussnacksplan,thecustomersareschoolstudents.Weshouldguaranteethequalityofgoodsandtakethestudents’commentsandsuggesti