Unit8EntrepreneursandNewBusinessesEntrepreneur

[??ntr?pr?'n?:(r)]

theownerormanagerofabusinessenterprise

e.g.??DifferentLifestylesProsandConsofRunningYourOwnBusiness???VSProsMakeMoreMoneyYouControlYourOwnDestinyYouCanFindYourOwnWork/LifeBalance(Freedomandflexibility)YouCanFollowYourPassion(MakealivingdoingwhatIlove)YouCanGiveBacktoYourCommunity(ALifeofGreaterImpact)ConsStart-updaysaretough.(unpredictableproblems,e.g.budget,loan)Youhavetodoeverythingyourselfandtaketherisksallbyyourself.Youmaybemorelikelytooverworkandburnout.(psychologicalpressure)businessplanFindyourpassion,careerandlifestyle!AnalyticalListening1borrowmoneyTheattitudeandpersonalitytraitsofindependentbusinesspeopleadapttochangeseconomyIntoday’sclass,wearegoingtolookathowonefamilybusinesshasadaptedandchangedforsuccess,from1921untilthepresent…QualitiestobeentrepreneursCourageDeterminationLeadershipDiligenceSelf-disciplineInnovation…Ithinkentrepreneursneedtobe_______,whichmeans__________/because_________.1930s:TheZappettinis’farm__________eveninthe1930s.Mostpeoplehadverylow_______then,butthey____________

flowers.didwellincomesstillboughtAnalyticalListening11956flower1921farmGrowersProfits30farmsinCaliforniadailyradiosellingfarmlandtohigh-techcompanieslargeamountsflowershops67200countriesaroundtheworldspecialwebsitesentirelyonlineAnalyticalListening11.Whypeoplestillboughtflowersdespitelowincomesinthe1930s?(01:30)BillZappaettinisaysthatwhenlifeisdifficult,peoplewanttobuyalittlegoodnessandhappinesstoputonthetable.2.WhatwasZappettini’sdailyradioshowabout?(02:03)InordertopersuadepeopletobuymoreCaliforniaflowers,hetalkedaboutflowersasapartofeverydaylifenotonlyforspecialdayslikeholidaysandbirthdays.3.Inthepast,theZappettinisboughtandsoldflowersonlyfromCalifornia.Butnowtheyimportflowersfromcountriesaroundtheworld.Whatcontributedtothechange?(03:07)Butlargerairplanesandimprovedrefrigerationmadeitpossibleforflowerstotravelmuchlongerdistancesingoodcondition.4.…andtheSanFranciscoFlowerMartislike_____________________forflowers.5.Whatwilltheonlinebusinessbelikeinthefuture?(04:24)Theymightclicktobuy10,000orchidsinSingaporeandclickfiveminuteslatertosell2,000orchidsinNewYork!aglobalshoppingmallStatisticsAccordingtothestatisticsfromUNESCO,inthe21century,halfofcollegegraduateswouldchoosetostarttheirownbusinessesworldwide.In2010,around79%ofgraduatesinChinaarewillingtostarttheirownbusinesses.ACaseStudyofJieEnInMalaysiaJieEnrunsanonlinebusinesstosellbeautyproducts.HercustomersareteenagersinsmalltownsinMalaysia.JieEn’sbusinessissuccessfulbecausesheknowshermarketverywell.Herexperienceisimportantbecauseitcanteachusalotaboutbusinesssuccess.ViewingtheWorld:ANewIncomefromanOldCraftponchoshawlViewingtheWorld:ANewIncomefromanOldCraftBeforeViewing:Howhavemen’sworkandwomen’sworkchangedovertimeinChina?Men’sWorkWomen’sWorkInthePastfarmerbusinessmanOfficial…embroiderer&weaverhousewifecook…Nowmanagerdoctorlawyer…secretarynurseteacher…ViewingtheWorld:ANewIncomefromanOldCraftWhileViewing:Whatistheoldcraftinthevideo?WhatdidtheoldcraftbringtothepeopleinChincheroinadditiontotheincomeandtheimprovementoftheirlife?Howhavemen’sworkandwomen’sworkchangedovertimeinChinchero?ViewingtheWorld:ANewIncomefromanOldCraftMen’sworkWomen’sworkInthepastNowfarmingcooking;takingcareofchildren;weavingtextilesfarmingtheland&doingworkwithsheepweavingtextilesBusinesscommercial(productintroduction+advideo)OralTestV.ReadtheWords（1*10=10scores）Inthispart,youwillbegiventenwordstoread.Pleasepayattentiontoyourpronunciation,stressandliaison.VI.ReadthePassage（2*5=10scores）

Inthispart,youwillbegivenonepassagefromthetextbooktoread.Yourreadingwillberecorded.Pleasepayattentiontoyourpronunciation,intonation,rhythm,fluencyandvividness.VII.ListenandRespond（2*10=20scores）Inthispart,youwilllistentoonepassage.Thenyouneedtosummarizethewholepassagefirstandthenansweronequestion.Youwillhave2minutestothinkaboutyouranswerandthenyouwillbeaskedtospeakfor2minutes.Youranswerswillberecorded.Pleasepayattentiontoyourcontent,pronunciation,intonation,clarityandfluency.ASample

The

CobblerandtheBanker(crown)1.Pleasegiveanoralsummaryofthewholelisteningmaterial.Preparationtime:1minuteResponsetime:1minute2.Whatisyourunderstandingoftherelationshipbetweenwealthandhappiness?Preparationtime:1minuteResponsetime:1minuteSampleThismaterialtoldusastoryofacobblerandabanker.Thecobblerlivedahappylife,workingandsinging.Hisneighbor,thebanker,ontheotherhand,felttenseandcouldnotsleepwell.Oneday,theyhadatalk.Thebankeraskedhowmuchmoneythecobblerearnedeveryday.Thecobblertoldhimeverydayhemettheendsbuthefeltcontentedfreefromworries.Thebankergavethecobbler100crowntospend.Thecobblerburiedthemoneyandthoughthewouldbehappier.However,everydayhebegantofeelsuspiciousandworriedaboutthemoney;happinesswasburiedtogetherwiththemoney.Nowheasksforthereturnofhappiness.AssignmentFurtherListening1(businesscompetitionforcollegegraduatesinEgypt)&2(casestudy)ImitationQuiz(4,6,7,8)&OralTestInterviewImagineyouareajournalistfrom**TV/NewsAgency.YouaregoingtointerviewamemberoftheZappettinifamily(orothers)abouttheirbusinessandhowithasdevelopedtogainmoreprofits…Assignment