Chapter9BusinessCommunicationChapter9BusinessCommunicationLeadinBusinesscommunicationdefinitionforthepurposeofcarryingoutthebusinessactivities.mustbeabletoconveytheirmessageproperly.theexchangeofideas,understanding,withinandoutsidetheorganizationtoachievethebusinessgoalsChapter9BusinessCommunication2.DifferenttypesofbusinesscommunicationverbalwrittenNon-verbalChapter9BusinessCommunicationTextABriefintroductiontobusinesscommunicationChapter9BusinessCommunicationComprisev.(alsobecomprisedof)tohavesb/sthaspartsormembers;toconsistofsb/sthe.g.Theircountryiscomprisedof50states.他們的國家是由50個州組成的Chapter9BusinessCommunication1).externalbusinesscommunicationexchangeofinformationortransmissionmessagetoclientsChapter9BusinessCommunicationterm

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printmediaChapter9BusinessCommunicationElectronicmedia

Non-conventionalChapter9BusinessCommunicationhoarding

n.largeboardusedfordisplayingadvertisements大廣告牌Chapter9BusinessCommunication3).GoalsofexternalbusinesscommunicationCreatingcorporateidentityBuildingacorporateimageReachouttooldcustomerStrengthentrustTranslateintoinflowofrevenuesChapter9BusinessCommunicationinstrumental~indoingsthbeingthemeansofbringingsthabout作為促成某事物之手段;有幫助;起作用Chapter9BusinessCommunicationtranslatev.tochangesth,ortobechanged,intoadifferentform轉化成e.g.Ihopeallthishardworkwilltranslateintoprofits.

Chapter9BusinessCommunication4).InternalbusinesscommunicationCommunicationwithintheorganizationalstructureofacompany

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leafletChapter9BusinessCommunicationfliern.smalladvertisingleafletthatiswidelydistributed小張廣告?zhèn)鲉?Chapter9BusinessCommunication

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adj.moving,leadingorpointingtowhatishigher,moreimportant,etc移向﹑引向或指向較高﹑較重要等之處的;上升的;向上的e.g.theupwardtrendinprices物價的上漲趨勢.Chapter9BusinessCommunicationExerciseTaskⅡReadthetextandfinishtheoutlinewiththeinformationyouhavegotinthetext.

Chapter9BusinessCommunication1.externalcommunication;internalcommunication2.Anyexchangeofinformation,orevenadvertisingofanysortthatanorganizationestablisheswiththepeopleoutsidetheorganization3.Advertising;Printmedia;Electronicmedia;Non-conventionalChapter9BusinessCommunication4.acorporateidentityforthebusiness;oldcustomers;municationwithintheorganizationalstructure6.ahealthyworkatmosphere;productivityChapter9BusinessCommunication7.memos;in-housenewsletters;PowerPointpresentation;videoconferences;regularmeetings;brainstormingsessions8.upwardcommunication;downwardcommunication;horizontalcommunicationChapter9BusinessCommunicationChapter9BusinessCommunicationExtendedreadingTextBWhoareyouasacommunicatorself-studyChapter9BusinessCommunicationcountonv.Ifyoucountonsomeoneorcountupon

them,yourelyonthemtosupportyouorhelpyouChapter9BusinessCommunicationvagueadj.(ofpersons)undecidedoruncertain(aboutneeds,intentions,etc)（指人）（有關需要﹑意圖等）未決定的,猶豫不決的,不確定的e.g.bevaguein/aboutone‘splans對計畫舉棋不定I‘mstillvagueaboutwhatyouwant.我還是不清楚你想要什麼Chapter9BusinessCommunicationpronev.~tosth/todosthliabletosthorlikelytodosth;inclinedtodosth易於某事物;很可能做某事;有做某事的傾向netofallasleeponlongcarjourneys乘汽車走長路時容易打盹Heispronetolosehistemperwhenpeopledisagreewithhim.人家一不同意他的意見,他就發(fā)脾氣Chapter9BusinessCommunicationparamountadj.moreimportantthananythingelsee.g.Thismatterisofparamountimportance.此事至關重大.Thereductionofunemploymentshouldbeparamountinthegovernment‘seconomicpolicy.降低失業(yè)率應是政府經濟政策的頭等大事.Chapter9BusinessCommunicationrapportn.afriendlyrelationshipinwhichpeopleunderstande