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Firm:A.T.KearneyCaseNumber:Casesetup(factsofferedbyinterviewer):YourclientisaU.S.basedoilrefineryTherefineryhasasinglelocationandisasmalltomedium-sizedrefineryYourclient,althoughprofitable,believesitislaggingbehindthecompetitionandcouldimproveYouarebroughtinaspartofajointconsultant-clientteamthatwillreviewoveralloperationsandmakerecommendationsonwaystoimprovethebottomlineYouhavebeenassignedtoworkwiththemaintenancedivisionThemaintenancedepartment’sprimaryobjectiveistopreventequipmentfailureandtorepairequipmentwhenitdoesfailUnderstandingofitsorganizationisimportant.Itconsistsofthree(cuò)primaryareas:nineassetsareas,onecentralmaintenanceareaandonegroupofcontractors.Thefirsttwoareasaree(cuò)mployeesoftheclient,thethirdanexternalsourceoflabor.Anassetisaphysicalareaoftheplantthatcontainsvariouspiecesofequipment(pumps,heat(yī)exchangers,etc.).Therearenineassets.EachassethasaMaintenanceSupervisorwhoisresponsibleforallmaintenancetobeperformedinhis/herasset.WorkingfortheMaintenanceSupervisorineachassetis,onaverage,eleven“craftsmen”.Thecraftsmenaretheactualworkersthat(yī)performthemaintenance.Thecraftsmenareunionizedanddivideintotwelvedifferentcraftdesignations(e.g.electricians,pipefitters,welders,etc.).Eachcraftdesignat(yī)ionhasadefinedsetofskillstheyarequalifiedtoperform.Theyarenotallowedtoperformskillsoutsideoftheirdefinedcraft,orhelpintheperformanceofactivitiesinvolvingskillsbeyondtheircraft.Collectivelythetwelvedifferentcraftscanperformanymaintenancejobthatmightariseattherefinery.Themaintenancesupervisorandhis/herassignedcraftsmenare“hardwired”totheirasset.That(yī)is,theyworkonlyonequipmentintheirgivenasset.CentralmaintenanceisacentralizedpoolofMaintenanceSupervisorsandCraftsmen,whoaredispatchedtosupportthedifferentassetsduringtimesofhighworkload.Theyareemployee(cuò)sofyourclientandfitthedescriptioncontainedintheaboveAssetexplanat(yī)ion.Theonlydifferenceisthattheymayworkinanyofthedifferentassetsasdeterminedbyworkload.Thereareatotalof11MaintenanceSupervisorsand100CraftsmenthatcompriseCentralMaintenanceContractorsareagroupofoutsideSupervisorsandCraftsmenwhosupportyourclientduringtimesofhighworkload.Theyalsoarecapableofperforminganymaintenancejobthatmayarise,butdifferfromyourclient’sCraftsmeninthattheydividethecollectiveskillsrequiredintofivedesignationsratherthantwelve.Thus,thecraftsmenofthecontractorarecapableofperformingabroadersetofskills.They,likeyourclient’scraftsmen,don’tperformskillsoutsideoftheirdefinedcraftbutdoallowdifferentcraftdesignationstohelpeachother.Thereareanaverageof7contractorMaintenanceSupervisorsand140contractorCraftsmenattherefineryonanygivenday.Question:Whatopportunitiesexisttoincreaseprofits?Whatrecommendationscanyoumaketocapturesavingsrelatedtotheidentifiedopportunities?Whatarethecostsavingsassociatedwithyourrecommendations?Suggestedsolutions:Thefirstquestioninvolvesidentifyingopportunitiestoimproveprofits.Thecandidat(yī)emuststartwitheitherrevenuesorcosts.Althoughonecouldmaketheargumentthatmaintenancesupportsrevenuebymaximizingtheoperatingtimeoftherefineryequipment,maintenanceshouldbeseentobeasupportfunction.Thus,itismoreappropriatetofocusoncostsandcostreduction.Thefollowingquestionswillhelpthecandidategaininsightintocostreductionopportunities.Howdoesthemaintenancedepartmenttrackitscosts?Ifthecandidatephrasesthequestionaboutmaterialoroverheadcosts,theinterviewerwouldinformthecandidatethatdetailedreviewedshowednomajoropportunities.Thecandidatewouldbesteeredtowardlaborcostsandgiventhefollowingtablesregardingmaintenancelaborcostsforthepastyear.Tosupportunderstandingofthefollowingtables,Turnaroundworkislongtermpreventivemaintenance(e.g.completerebuildingofaboiler)thatmaybeperformedoncee(cuò)veryfewyears.Allotherwork(shorttermemergencyrepairs,smallscalepreventivemaintenance,otherroutinework,etc.)fitsintothecategoryofDailyworkCraftsmenDailyworkTurnaroundTotalClient$8MM$2MM$10MMContractor$5MM$9MM$14MMTotal$13MM$11MM$24MMSupervisorTotalClient$1MMContractor$0.5MMTotal$1.5MMSincetheCraftsmentablerepresentsalargerdollaramountthantheSupervisortable,itislogicaltopursuecostsavingsopportunitiesinthisareafirst.WhatistheutilizationofCraftsmenintheassets?Incentralmaintenance?Andforcontractors?Assumeeachareaisutilized100%ofthetime,50weeksperyear,40hoursperweek.Howdoesthelaborcostofcraftsmen($24MM)onarefinery-sizedbasis(i.e.,$cost/perbarrelofcrudeoilprocessed)comparewithindustryaverages?Consultingyourindustrydatabaseshowsthatcostsappeartobeabout20%abovetheaverageofpeerrefineries.Thisisanimportantquestiontodetermineifthereisaproblemwithcosts(don’tassumethereis,theclientmaybeperformingbetterthanindustryaverage!)Isthereanyparticularreasonwhyturnaroundworkissoheavilyskewedtowardcontractors?Turnaroundworktendstobemorecyclical.Anexternalworkforceisusedtoabsorbsomeofthisadditionalwork.Kee(cuò)pinmindthatbothclientandcontractorCraftsmenarecapableofperforminganymaintenancejobattheplant.Afterfurtheranalysisofthetablesthekeyfactthat(yī)shouldbecomeappearoddisthelargedifferenceinthecostperunitoflaborbetweenyourclient’sCraftsmenandtheoutsidecontractor’sCraftsmen.Oftencandidateswillaskforthehourlywageratesofthesetwogroups.Thereissufficientdatat(yī)ocalculatethesenumbers.Thecalculat(yī)ionis:?Annualcostofclientcraftsmen=$10MM/(11Craftsmen/assetx9assets+100Craftsmenin ?? Centralmaintenance)? =$50,000/yearAnnualcostofcontractorcraftsmen=$14MM/140contractorCraftsmen=$100,000/yearAgain,thisdifferenceshouldprovokeaseriesofquestionstounderstandthedifference.Isthereanydifferenceintheworkperformedbytheclientandcontractorcraftsmen?No,otherthanthedifferentlevelsofTurnaroundworkvs.Dailyworkperformedasnotedintheprevioustable.Bothgroupsarecapableofdoinganyjobwithroughlyequallevelsofquality.IsthereanydifferenceinefficiencybetweenthetwogroupsofCraftsmen?Thecandidatewouldat(yī)thispointbeaskedhowtheywouldmeasurethis.Afterreachinganunderstandingofthedifficultyinvolvedinmeasuringtheefficiencyofaworkforce(especiallyaunionizedworkforce),thecandidatewouldbetoldthatthroughaseriesofinterviewswithmaintenancesupervisors,thereisaconsensusthatcontractorCraftsmenareroughlytwiceasproductiveasclientcraftsmen.Thisisacriticalpointinthecase.Thecandidatemustrecognizethatinthepresentenvironmenttheclientislargelyindifferentaboutunitsoflabor.Youcanhaveaclientworkerwhoishalfasefficientoracontractorworkerwhoistwiceasexpensive.Thekeynowistodetermineiftherearewaystocreateanopportunitywheretheclientwouldnolongerbeindifferent.Whatiscausingtheinefficienciesassociatedwiththeclient’slabor?Again,thecandidatewouldbee(cuò)ncouragedtooffertheirownideas.AftersomediscussionthecandidatewouldbetoldthatmanyoftheMaintenanceSupervisorscomplainendlesslyaboutrestrictionsplacedonthembytheexistingunionlaborcontractandthetightnessofcraftdesignat(yī)ions.Theinterviewerwouldprobetoensurethecandidateunderstandswhythepresentcraftdesignationcreat(yī)etheinefficiencies.Essentiallyworkistoofinelydivided.Itmakesplanningandsupervisionextremelycumbersome.Asanexample,ifoneofsixcraftsrequiredtoperformajobisabsentorlate,theentirejobmustshutdown,ascraftdesignat(yī)ionsarenotallowedtosupportothercraftdesignat(yī)ions.Isitpossibletochangetheexistingunioncontract?Thepresentlaborcontractisathree(cuò)yearcontractthatisduetoberenegotiated/renewedinsixmonths.Willtheunionresistchangestotheexistingcontract?Indeed!!Atthispoint,thecandidateshouldrecognizeamajor(albeightdifficult)opportunitytoreducelaborcosts.Theclientwouldessentiallyliketohaveitsownemployeeslookandfunctionlikeitscontractors,butcontinuetogetpaidatpresentrates.Inreality,managementwillneedtomakewageconcessionsinordertochangepresentworkpractices.However,throughplannednegotiationsascenariocanbecreat(yī)edwhichpresentsafavorableopportunityforyourclienttobegintoreplaceoutsidecontractorswithitsownCraftsmen.Thereareseveralwaystoaddressthethirdquestionofthecase,theactualsavingsthatmightbeachieved.Onequickmethodistoassumethatthesechangeswouldbringmaintenancecostsbackinlinewithindustryaverage.Utilizingthecostbenchmarkmentionedearlier,onecouldassumecostscouldbereducedto$24MM/1.20=$20MM,a$4MMsavings.Asecond,andmoredetailed,methodwouldbetotaketheextremescenariowheretheclient’sCraftsmenispaiditspresentrat(yī)e,butismadeasefficientasthecontractor’sCraftsmen.Inthiscase,youbeginwiththepresentlevelof200clientcraftsmenwhoarefunctioningas1
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