關(guān)于《全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項目設(shè)計（商務(wù)方向）評選》的幾個問題2006年10月于福建邵武關(guān)于《全國廣播電視大學(xué)英語專業(yè)學(xué)生優(yōu)秀項目設(shè)計（商務(wù)方向）評選》的幾個問題評選的總體情況回顧課程的性質(zhì)和目的要求回顧對商務(wù)項目設(shè)計書的要求推薦設(shè)計書的優(yōu)點存在的問題幾點建議評選的總體情況一等獎一名，二等獎三名，三等獎六名，優(yōu)秀獎十六名。比上次抽查的情況有明顯進步。各有所長，綜合評比，相對平衡。重點看最后的定稿，由于教師修改的度有所不同，因此排在前面的學(xué)生實際水平不一定比后面的高?；仡櫝煽冊u定標(biāo)準(zhǔn)核心小組座談：5%顧客狀況分析：5%SWOT分析：10%項目實施流程圖：5%項目框架圖：10%風(fēng)險分析：5%項目計劃書：60%回顧對最后文本的要求l

它大體應(yīng)包括：附信、封面、摘要、介紹、正文、預(yù)算、申請人資歷與經(jīng)驗、附錄等部分。正文是其中的重點。但附信和摘要也很重要。附錄可包括項目涉及過程中的階段成果和素材，如調(diào)查會記錄等。推薦設(shè)計書的優(yōu)點選題新穎與本職工作相關(guān)摘要清晰圖表設(shè)計吸引人語言得當(dāng)、正確教師輔導(dǎo)和修改認真檔案材料齊全與本職工作相關(guān)蝦飼料—水產(chǎn)飼料公司單證制作培訓(xùn)中心—銀行港口鐵路擴展—集裝箱碼頭漢語培訓(xùn)中心—培訓(xùn)中心南方電大普遍在商務(wù)方向的項目設(shè)計比較好。摘要清晰ExampleOne：Duckfeed：highcostandlowsellingpriceShrimpfeed:lowcostandhighsellingpriceWhentheproductionlineiscompleted,itcanproduce3tonsofshrimpfeedperhour.Theannualproductioncapacityis12,000tons.Theinvestmentis4millionRMByuan,AllthefundswillbeborrowedfromC&BGroupCo.Ltd.,takingtheshrimpfeedequipmentasthecollateral.Repaymentofcapitalandinterestwillbe272,000yuanperyear.Therepaymentperiodwillbefifteenyears.摘要清晰ExampleTwo:OnWeGoEnglishTrainingCenterwillbesetupinChenghaiDistrictandChaoyangDistrict,Shantou,toofferflexiblestylesofteachingbyateamofnative-speakingandnon-nativespeakingEnglishlanguageteachingprofessionals.Itwilloccupy1,000squaremetersindowntownChenghaiDistrictandChaoyangDistrictrespectively.Theprojectwillallowustogainarevenueof1,440,000yuanandaprofitof180,000yuaninthefirstyearaftertheplanisaccomplished.Thesefigureswillberaisedby15%inthenexttwoyears.Thetotalinvestmentoftheprojectis600,000yuan.

語言得當(dāng)正確Example：WeplantosetupOnWeGoEnglishTrainingCenterinChenghaiDistrictandChaoyangDistrict,Shantouwithinthreemonths,offeringflexiblestylesofteachingbyEnglishlanguageteachingprofessionals,bothChineseandEnglishnativespeakers.ThebusinessgoalofthecenteristoprovidetrainingincommunicativeEnglish.Therearefourreasonstolaunchthistrainingcenter.First,astheworldisbecomingaglobalvillage,English,asaninternationallanguage,isincreasinglyimportant.Inaddition,China’saccessiontotheWTOandBeijing’ssuccessinbiddingforthe2008OlympicshavealsoboostedtheenthusiasmofleaningEnglishinthecountry.

語言得當(dāng)正確Example(cont’d)Second,therearesomanyindustrialcompaniesandhouseholdworkshopsexportingtheirproductstoforeigncountriesinChenghaiDistrictandChaoyangDistrict.AccordingtotheShantouHumanResourcesWebsite,thedemandforforeigntradeprofessionalswithgoodEnglishproficiencyinthesetwodistrictsisover20,000,muchmorethanthesupply.Third,thereisonlyonelanguagetrainingcenterinChenghaiDistrict,whileinChaoyangDistrict,thereisnone.Lastbutnottheleast,vocationalEnglishtrainingisanewlyemergingmarketofferingthepotentialforagoodreturnofthecapital.教師輔導(dǎo)和修改認真內(nèi)容，文字，建議。Youroutlinelooksgreat!Youhavealreadydonealotofwork.Itisimportanttobeveryclearastowhatyourprojectis.Iknowfromyour“Discussion”sheetthatyouareexpandingthefeedline,butinyoursummaryyouwillhavetomakeitclearwhetheryouareaddinganotherlineinthisoldbuildingoryouareshuttingdownanddoingarenovation.Ifyouareusinganoldbuildingandequipment,didyouhavetobuyitordiditbelongtoyourcompany?Ifyouhavetoshutdowntorenovatetheexistingplant,thisisalsoafinancialcostthatmustbeconsidered.存在問題程序不夠規(guī)范“借用”較多語言質(zhì)量問題內(nèi)容方面的問題教師指導(dǎo)力度程序不夠規(guī)范Coveringletter不齊全；教師評語和輔導(dǎo)記錄有的有后補的跡象；報送材料的項目不一致；各校對答辯要求不一致，一般都很簡單；有的答辯記錄只記錄了問題，沒有記錄學(xué)生的回答?！敖栌谩陛^多不少選題與教材比較接近；因此文字也與教材比較接近；SMART（specific,measurable,agreed,realistic,time-bound)分析“借用”課文。內(nèi)容方面的問題

缺coveringletter；SWOT分析不夠詳細；內(nèi)容前后矛盾；