1/1bec商務(wù)英語備考（匯總6篇）

bec商務(wù)英語備考第1篇_ccruals增值，應(yīng)計(jì)

achieve獲得或達(dá)到，實(shí)現(xiàn)，完成

acknowledge承認(rèn)，告知已收到(某物)，承認(rèn)某人

acquire獲得，得到

_cquisition收購，被收購的公司或股份

acting代理的

activity業(yè)務(wù)類型

actual實(shí)在的，實(shí)際的，確實(shí)的

adapt修改，適應(yīng)

adjust整理，使適應(yīng)

administration實(shí)施，經(jīng)營，行政

administer管理，實(shí)施

adopt采納，批準(zhǔn)，挑選某人作候選人

advertise公布，做廣告

bec商務(wù)英語備考第2篇abroad在國外，出國，廣泛流傳

absence缺席，離開

absent不在，不參與

absenteeism(經(jīng)常性)曠工，曠職

absorb吸收，減輕(沖擊、困難等)作用或影響

abstract摘要

access接近(或進(jìn)入)的機(jī)會(huì)，享用權(quán)獲得使用計(jì)算機(jī)數(shù)據(jù)庫的權(quán)利

bec商務(wù)英語備考第3篇ad做廣告，登廣告

advertisement出公告，做廣告

advertising廣告業(yè)

after-salesservice售后服務(wù)

agenda議事日程

agent代理人，經(jīng)紀(jì)人

allocate分配，配給

amalgamation合并，重組

ambition強(qiáng)烈的欲望，野心

_mortise攤還

bec商務(wù)英語備考第4篇Media

○1Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etc

○2Advantagesanddisadvantagesofthemajortypes

TV:highattention,combinationofsight,soundandmotion;highcostandlessaudience

Newspaper:flexibility,goodlocalmarketcoverage,broadacceptance;shortlife,poorreproduction

Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsinthesame

Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamemedium;relativelyhighcost,junkmail

Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwith

○3Consideryourtargetaudienceandyourbudgettomakeawise

Agency

○1Selectasuitableagency

ConsiderthereputationandpastperformancesoftheAgenciesprovidetheclientwiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosen

SamecompensationDifferentcompensationsystemsmayresultin

Stabilityinagency’sMergersandacquisitionsmayleadtopolicyThiswillhavenegativeeffectontheperformanceofthe

○2Ensurethatagenciesmaintainahighlevelof

Regularreviews:financialandqualitative

Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutside

Givedetailedinstructionsorcertaintrainingstotheagenciesabouthowtorepresenta

MakefulldisclosureofanypotentialandexistingconflictofOneagencycannotruntwoaccountswhichareindirectcompetitionwitheachInsomecases,evenindirectcompetitionwillnotbe

Tradefairandexhibition

○1TypesofWhatareexhibited?Whetheritisrelatedtoyourfield?Whetheryoucanfindpotentialcustomers,suppliers,orpartners?

○2ScaleofHowmanyparticipantsarelisted?Whetheritislocalornationalorinternational?

○3PublicityofHowfaristheorganizerwillingtoincreasepublicawareness?Whethertheyareabletoattractpublicattentionandtheleadingcompaniesofthefield?

○4CostofSomeoftheexhibitionsarerelativelyhigh,becausetheywishtoattractonlytheprofessionalsoftheirownSomeareadmissionfree,becausetheirtargetmarketistheentire

○5Otherpoints:Location,transportation,accommodationand

Ex:Theimportanceofselectingappropriatemembersofstafftoattend

○1Theexhibitionisastageforacompanytoexhibititsproduct,capacityand

○2Themembersneedtoknoweveryaspectoftheproductandthecompany,andwhatthecompanywantsinthe

○3Theyshouldhaveeloquencetopromotetheproductandtheflexibilitytoadapttothe

○4Becausetheyrepresenttheimageofthecompany,theyshouldalsohaveagoodphysical

bec商務(wù)英語備考第5篇Thedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyItmayinvolveinterviewingpeopleinthestreetorgivingawaysample

○1MarketresearchcanbedoneforbothaproductandaAsforaproduct,itisthefirststepwhenpromotinganewItcanfindoutwhetherthemarketaccepttheproductorAsforthecompany,marketresearchcanfindoutthecustomers’opinionabouttheafter-salesservicesandcorporate

○2Therearegenerallyfourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephone

○3TherearefourprocedureswhiledoingmarketFirst,representsuitableSecond,recordthecustomers’Third,gathertheseForth,analysethemanddrawa

Sales

Ex:Howtosellaproducteffectivelyininternational

○1Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,orMakesureitsuitsthelocalMaybeyoucantrytosellonthenet;itwillreceivetheworld-wide

○2DomarketFindoutwhethertheproductsareacceptedbyforeignItcanbecarriedoutassurveys,observations,and

○3AdjustyourproducttothelocalAlthoughthecaseofyourproductsarethesame,youcanchangesomeTakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocal

○4WhatIwanttoputemphasisonisFranchisingisagoodwaytosellyourprosu