ApplicationdossiersforadministrativelicensingofimportedcosmeticrequiredbySFDAPARTONE:ImportedcosmeticsclassificationTheimportedcosmeticsaredividedintotwomajorcategoriesbySFDA:importedcosmeticforparticularpurpose,andimportedcosmeticfornon-particularpurpose.ThedetaileddescriptionabouttheclassificationissetforthinAppendix3.PARTTWO:AdministrativelicensingofimportedcosmeticforparticularpurposeAdministrativelicensingofimportedcosmeticforparticularpurposeforthefirsttime,theapplicationdossiersshouldbeprovidedasfollows,(1)Applicationformofadministrativelicensingofimportedcosmeticforparticularpurpose,(2)ThereasonfornameoftheimportedproductsinChinese,(3)Productformula,(4)Brieflydescriptionandschematicsaboutthemanufacturingprocesses,(5)Requirementsinqualitycontroltoensurethesafetyoftheproduct,(6)Originalpackagingoftheproduct(includingthedirectionandthelable).IncaseoftheproductwithaproprietarypackagingformarketinginChina,theintendedpackagingdesign(includingthedirectionandthelable)shouldbeprovidedsimultaneously.(7)ThecertificateofanalysisandrelevantdossiersissuedbytheinspectionagencywhichmustberecognizedandacceptedbySFDA,orthecertificateofanalysisonSPF,PFAorPAvalueissuedbyabroadlaboratory,(8)Safetyevaluationdateonmaterialsthatmaybeexistinthefinishedproductswhichhavethesafetyrisk.(9)Applicationforproductsusedinnurturinghair,bodybuildingandbreast,theeffectiveconstituentandthereferenceliteraturescontainingthescientificproofsshouldbeprovide,(10)TheletterofauthorityfortheapplicantinChina(copy),whichhasbeenrecordedbySFDA,andthebusinesslicenceoftheapplicantinChina(copywithofficialseal),(11)Theletterofcommitmentthattherawmaterialandthesourceoftherawmaterialinproductionshouldmeettherequirementsoftherestrictionsorprohibitionsinusinghighriskmaterialsfrombovinespongiformencephalopathy(BSE)diseaseareas,(12)Thecertificateofmanufacturingandmarketingfromthecountry(region)whichtheproductsaremanufacturedorthecountry(region)oforigin,(13)Additionaldossierswhichareconducivefortheadministrativelicensing.1unopenedsampleproductfromthemarketwhichissealedbytheinspectionagencywithlicenseshouldbeprovidedsimultaneously.ThedetaileddescriptionabouttheapplicationdossiersaresetforthinAppendix1.PARTTHREE:Administrativelicensingofimportedcosmeticfornon-particularpurposeAdministrativelicensingofimportedcosmeticfornon-particularpurposeforthefirsttime,theapplicationdossiersshouldbeprovidedasfollows,(1)Applicationformofadministrativelicensingofimportedcosmeticfornon-particularpurpose,(2)ThereasonfornameoftheimportedproductsinChinese,(3)Productformula,(4)Requirementsinqualitycontroltoensurethesafetyoftheproduct,(5)Originalpackagingoftheproduct(includingthedirectionandthelable).IncaseoftheproductwithaproprietarypackagingformarketinginChina,theintendedpackagingdesign(includingthedirectionandthelable)shouldbeprovidedsimultaneously.(6)ThecertificateofanalysisandrelevantdossiersissuedbytheinspectionagencywhichmustberecognizedandacceptedbySFDA,(7)Safetyevaluationdateonmaterialsthatmaybeexistinthefinishedproductswhichhavethesafetyrisk,(8)TheletterofauthorityfortheapplicantinChina(copy),whichhasbeenrecordedbySFDA,andthebusinesslicenceoftheapplicantinChina(copywithofficialseal),(9)Theletterofcommitmentthattherawmaterialandthesourceoftherawmaterialinproductionshouldmeettherequirementsoftherestrictionsorprohibitionsinusinghighriskmaterialsfrombovinespongiformencephalopathy(BSE)diseaseareas,(10)Thecertificateofmanufacturingandmarketingfromthecountry(region)whichtheproductsaremanufacturedorthecountry(region)oforigin,(13)Additionaldossierswhichareconducivefortheadministrativelicensing.1unopenedsampleproductfromthemarketwhichissealedbytheinspectionagencywithlicenseshouldbeprovidedsimultaneously.ThedetaileddescriptionabouttheapplicationdossiersaresetforthinAppendix2.ThecopyoftheletterofauthorityandbusinesslicencearerecordedbySFDAApplicationCenterPARTFOUR:TheprocessflowdiagramofaThecopyoftheletterofauthorityandbusinesslicencearerecordedbySFDAApplicationCenterFilloutaformfromSFDAaFilloutaformfromSFDAadministrativelicensingsystemonlineFormalexaminationFormalexaminationbySFDAApplicationCenter,5wdReviewedbyCHFE,60wdReviewedbyCHFE,60wd（Incaseof（Incaseofdisapprove,theapplicationdossiersareabletoberecoveredbypaperapplicationwithin6months）ApprovApprovedbySFDA,20wdPARTFIVE:ChargeThereisnochargeinadministrativelicensingofimportedcosmeticbySFDA

Appendix1Thedetaileddescriptionabouttheapplicationdossiersforadministrativelicensingofimportedcosmeticforparticularpurpose1.Thedossiersshouldbeprovidedfollowingthelist,2.Fillouttheapplicationformundertheinstructionoftheformnotices,Applicationformforadministrativelicensingshouldbefilledoutbythemanufacturingenterprisesofimportedcosmetic,ortheauthorizerofthemanufacturingenterprises,ortheauthorizedagencyfortheadministrativelicensinginChina.Indicationsshouldbewritteninthesealplaceoftheletterofassurancefrommanufacturingenterprisesincaseofnoofficialseals.LetterofcommitmentinapplicationformshouldbesignedbythelegalpersonoftheauthorizedagencyfortheadministrativelicensinginChina,ortheauthorizerofthelegalperson,withofficialsealontheletter.Whensigninginthepowerofattorney,anotarizedcopyandChinesecopyshouldbeprovided,theconsistentoftheChinesecopywiththeoriginaloneshouldbenotarizedsimultaneously.AccordingtotherequirementsinArticle24of“TheRequirementsOfTheApplicationDossiersForAdministrativeLicensingOfCosmetic”(shortforTheRequirementsOfTheDossiers),theoriginalofthepowerofattorneyandthenotarizedcopyshouldbeprovidedwhiletheapplication,andawrittenexplanationoftheproduct’snameintheoriginalofthepowerofattorney.ThecontentofthesignatureinthepowerofattorneyshouldnotbecontainedbythecontentofthecertificateofauthorizationfromtheapplicantinChina.3.Theproductformulashouldcontaintheconfirmationoftheformulaissuedbytheinspectionagencywithlicense,andthedateoftheconfirmationshouldbeconsistentwiththeapplicationdate.4.Requirementsinqualitycontrolshouldcontaintherequirementsconductedbytheoriginalmanufacturer(foreignlanguageandtheChinesecopy),andaletterofcommitmentdeclaringtheproductsmeettherequirementsin"HygienicStandardforCosmetics".5.Incaseofnoproductdirectionsordirectionsprintedonthecontainers(suchaslipstickandliprougesatcompactsize),therelevantexplanationshouldbemadeinthePackagingPart.6. ThecertificateofanalysisandrelevantdossiersissuedbytheinspectionagencywhichmustberecognizedandacceptedbySFDA,orthecertificateofanalysisonSPF,PFAorPAvalueissuedbyabroadlaboratoryshouldmeettherequirementsasfollows,1)Applicationformforinspection;2)Notificationofacceptanceforinspection;3)Directionoftheproduct;4)Health&Safetytestingreport(microorganism,sanitarychemistryandtoxicology);5)Thedossiersasfollowsshouldbeprovidedincaseofexisting:①Humansafetytestingreport(skinpatchtest,humantrials);②SPF、PFAorPAvaluereports;③Additionalreports(suchasAsbestosinspectionreport).(2)TheapplicationdossierscontainingSPF,PFAorPAvaluereportsissuedbyabroadlaboratory,theadditionaldossiersasfollowsshouldbeprovidedsimultaneously:1)IncaseofthatthelaboratoryhasbeenrecognizedandacceptedbySFDA,theauthenticationcertificateshouldbeprovided;2)Incaseofnoauthenticationcertificate,GCPcertificateorGLPcertificateshouldbeprovided;3)Additionaldossierswhichareconduciveforqualifying.Incaseofthatthereportsissuedbyabroadlaboratoryareprovidedforthefirsttime,theoriginalreport,orthecopywhichisnotarizedbythelocalembassyorrelevantassociationsfromthecountry(region)ofmanufacturer.Thecopyofthereportwouldbeallowedinthere-applicationafterhavingbeenrecognizedandacceptedbySFDA.Theoriginalreportissuedbyabroadlaboratoryshouldbeprovided.Theoriginalreportofatleastoneproductshouldbeprovidedincaseofseriesproducts,thecopyonesofotherproductsareallowed,andtheproductnameintheoriginalreportshouldbepointed.Thecertificateoftherelationshipbetweentheinspectingsampleandthereportissuedbytherelevantlaboratoryshouldbeprovided,whilethereportofabroadlaboratoryisprovidedintheapplicationdossiers.Incaseofthattherelationshipbetweentheinspectingsampleandthereporthasbeenclearlystatedinthereport(suchastheproductnamehasbeennotedinthereport,andthenameofthesampleisconsistentwiththeproductname),thecertificateofaboveisneedless.7.Thecertificateofmanufacturingandmarketingfromthecountry(region)whichtheproductsaremanufacturedorthecountry(region)oforiginshouldmeettherequirementsasfollows,(1)Thecertificateshouldbeissuedbytheregulatoryauthoritiesorrelevantassociations.Thecopyofthecertificateisallowedincaseofwithouttheoriginallone.Thecopyofthecertificateshouldbenotarizedbylocalembassyortheregulatoryauthorities.(2)Thecertificateshouldcontainthenameofproduct,nameofmanufacturer,nameoftheregulatoryauthoritywhichissuesthecertificate,andtheofficialsealorthesignatureoflegalperson(orauthorizer)shouldbeonthecertificate.(3)Thenameofproductandmanufacturershouldbeconsistentwiththeapplicationdossiers.Incaseofcontractmanufacturingorotherwaysandthatthenameofmanufacturerincertificateisn’tconsistentwithapplicationdossiers,awrittenexplanationfromtheapplicantshouldbeprovided.Thecertificateofmanufacturingandmarketingfortheimportedpartoftheproductwhichcontainingvariousformsshouldbeprovided.(4)ThecertificateofmanufacturingandmarketingshouldbetranslatedintoChineseincaseofbeingforeignlanguages.AndtheChinesecopyshouldbenotarizedbynotarypublicinChina.8.Theproductbelongstothefollowingsituations,additionaldossiersasfollowsshouldbeprovidedsimultaneously:(1)Incaseofcontractmanufacturing,additionaldossiersareasfollows,1)Theprotocolaboutcontractmanufacturingbetweentheconsignorandtheconsignee,2)Forimportedproducts,thecertificateofQMSorGMPfromtheconsignee,ortheapprovedcertificateofcosmeticmanufacturingfromthecountry(region)ofmanufacturer,3)Theapprovedcertificateofcosmeticmanufacturingfromthecountry(region)ofmanufacturershouldmeettherequirementsasfollows,①Thecertificateshouldbeissuedbyregulatoryauthorityorthirdparties,Thecopyofthecertificateisallowedincaseofwithouttheoriginallone.Thecopyofthecertificateshouldbenotarizedbylocalembassyornotarypublic.②Thenameandaddressofthemanufactureshouldbeconsistentwiththeapplicationdossiers.(2)Incaseofthemanufacture(applicant)andtheactualmanufacturebelongtoasamecompanygroup,thecertificateoftherelationshipandthequalityassurancedocumentsissuedbythecompanygroupshouldbeprovided.9.Incaseoftheproductismanufacturedbymorethanoneenterprises,oneofthemanufacturersshouldprovidetheaboveapplicationdossiersandadditionaldossiersasfollows,(1)Incaseofcontractmanufacturing,theprotocolaboutcontractmanufacturingshouldbeprovided.Forimportedproducts,thecertificateofQMSorGMPfromtheconsigneeortheapprovedcertificateofcosmeticmanufacturingfromthecountry(region)ofmanufacturershouldbeprovided.(2)Incaseofthemanufacturersbelongtoasamecompanygroup,thecertificateoftherelationshipandthequalityassurancedocumentsissuedbythecompanygroupshouldbeprovided.(3)Theoriginalpackagingfromotheractualmanufactures(4)Health&Safetyinspectionreport(microorganism,sanitarychemistry)fromotheractualmanufactures(5)Theletterofcommitmentthattherawmaterialandthesourceoftherawmaterialinproductionshouldmeettherequirementsoftherestrictionsorprohibitionsinusinghighriskmaterialsfrombovinespongiformencephalopathy(BSE)diseaseareasfromotheractualmanufactures.10.Incaseoftheproductcontainingtheformsofpackagingasfollows,theapplicationsshouldbemadeasthefollowingregulations,(1)Onesamplepackagingcontainsmorethantwo(includingtwo)individuallypackaging,orseparatedsamples(suchaseyeshadow,pressedpowder,blush,etc.),andtheapplicationismadewithoneproductname,thecertificatesofanalysisandformulasofeachseparatedproductsshouldbeprovided.Samplewithoutindividuallypackagingandseparatedsamples,formulasofeachpartsandonecertificateofanalysisshouldbeprovided.(2)TheSamplewithacollectivepackagingwhichcouldnotbesplit,theapplicationismadewithoneproductname,andthesamplehasvariedrawmaterials&statesofmatter,thecertificatesofanalysisandformulasforeachproductshouldbeprovidedrespectively.(3)Incaseoftheproductwhichcontainmorethantwo(includingtwo)formulations,andmustbeusedasamixture,theapplicationshouldbemadeforoneproduct.Accordingtowhethertheproductwithmultipleformulationsisusedasamixtureorseparatedones,thecertificatesofanalysisforthemixtureoreachformulationshouldbeprovided.(4)Incaseofthattheapplicationofimportedproductsaremadebythesamemanufacturingenterprises,whichcontainmorethantwo(includingtwo)originalpackagingwiththesameforeignlanguagenamebutdifferentappearances,thedescriptionoftheappearancesshouldbeaddedtotheforeignlanguagenamecolumnofthecertificateofmanufacturing&marketingandapplicationform,whileattachedwithrelevantexplanation.11.Incaseofthatthesunscreencosmeticswithmultipleserieshaveasamebasicformula,andmakesamplinginspectionfortestingSPF,PFA,PAvalue,theapplicationisallowedtobemadeasonegroupofproduct.Theapplicationdossiersforeachseriesshouldbeattachedwiththenameofeachproductinthisseries,basicformula,colorantslistandsamplinginspectionlist.12.Incaseofthattheimportedproductswhicharemanufacturedbytheenterpriseabroadwithacontractmanufacturingfromresidententerprise,theproductsareprovideashomemadeones.

Appendix2Thedetaileddescriptionabouttheapplicationdossiersforadministrativelicensingofimportedcosmeticfornon-particularpurpose1.Thedossiersshouldbeprovidedfollowingthelist,2.Fillouttheapplicationformundertheinstructionoftheformnotices,Applicationformforadministrativelicensingshouldbefilledoutbythemanufacturingenterprisesofimportedcosmetic,ortheauthorizerofthemanufacturingenterprises,ortheauthorizedagencyfortheadministrativelicensinginChina.Indicationsshouldbewritteninthesealplaceoftheletterofassurancefrommanufacturingenterprisesincaseofnoofficialseals.LetterofcommitmentinapplicationformshouldbesignedbythelegalpersonoftheauthorizedagencyfortheadministrativelicensinginChina,ortheauthorizerofthelegalperson,withofficialsealontheletter.Whensigninginthepowerofattorney,anotarizedcopyandChinesecopyshouldbeprovided,theconsistentoftheChinesecopywiththeoriginaloneshouldbenotarizedsimultaneously.AccordingtotherequirementsinArticle24of“TheRequirementsOfTheApplicationDossiersForAdministrativeLicensingOfCosmetic”(shortforTheRequirementsOfTheDossiers),theoriginalofthepowerofattorneyandthenotarizedcopyshouldbeprovidedwhiletheapplication,andawrittenexplanationoftheproduct’snameintheoriginalofthepowerofattorney.ThecontentofthesignatureinthepowerofattorneyshouldnotbecontainedbythecontentofthecertificateofauthorizationfromtheapplicantinChina.3.Theproductformulashouldcontaintheconfirmationoftheformulaissuedbytheinspectionagencywithlicense,andthedateoftheconfirmationshouldbeconsistentwiththeapplicationdate.4.Requirementsinqualitycontrolshouldcontaintherequirementsconductedbytheoriginalmanufacturer(foreignlanguageandtheChinesecopy),andaletterofcommitmentdeclaringtheproductsmeettherequirementsin"HygienicStandardforCosmetics".5.Incaseofnoproductdirectionsordirectionsprintedonthecontainers(suchaslipstickandliprougesatcompactsize),therelevantexplanationshouldbemadeinthepackagingpart.6. ThecertificateofanalysisandrelevantdossiersissuedbytheinspectionagencywhichmustberecognizedandacceptedbySFDAshouldmeettherequirementsasfollows,1)Applicationformforinspection;2)Notificationofacceptanceforinspection;3)Directionoftheproduct;4)Health&Safetytestingreport(microorganism,sanitarychemistryandtoxicology);5)Thedossiersasfollowsshouldbeprovidedincaseofexisting:①Humansafetytestingreport(skinpatchtest,humantrials);②Additionalreports(suchasAsbestosinspectionreport).7.Thecertificateofmanufacturingandmarketingfromthecountry(region)whichtheproductsaremanufacturedorthecountry(region)oforiginshouldmeettherequirementsasfollows,(1)Thecertificateshouldbeissuedbytheregulatoryauthoritiesorrelevantassociations.Thecopyofthecertificateisallowedincaseofwithouttheoriginallone.Thecopyofthecertificateshouldbenotarizedbylocalembassyortheregulatoryauthorities.(2)Thecertificateshouldcontainthenameofproduct,nameofmanufacturer,nameoftheregulatoryauthoritywhichissuesthecertificate,andtheofficialsealorthesignatureoflegalperson(orauthorizer)shouldbeonthecertificate.(3)Thenameofproductandmanufacturershouldbeconsistentwiththeapplicationdossiers.Incaseofcontractmanufacturingorotherwaysandthatthenameofmanufacturerincertificateisn’tconsistentwithapplicationdossiers,awrittenexplanationfromtheapplicantshouldbeprovided.Thecertificateofmanufacturingandmarketingfortheimportedpartoftheproductwhichcontainingvariousformsshouldbeprovided.(4)ThecertificateofmanufacturingandmarketingshouldbetranslatedintoChineseincaseofbeingforeignlanguages.AndtheChinesecopyshouldbenotarizedbynotarypublicinChina.8.Theproductbelongstothefollowingsituations,additionaldossiersasfollowsshouldbeprovidedsimultaneously:(1)Incaseofcontractmanufacturing,additionaldossiersareasfollows,1)Theprotocolaboutcontractmanufacturingbetweentheconsignorandtheconsignee,2)Forimportedproducts,thecertificateofQMSorGMPfromtheconsignee,ortheapprovedcertificateofcosmeticmanufacturingfromthecountry(region)ofmanufacturer,3)Incaseofthattheimportedproductsaremanufacturedbytheenterpriseabroadwithacontractmanufacturingfromresidententerprise,thepowerofattorney,certificatesofmanufacturingandmarketing,andtheoriginalpackagingwouldnotbenecessary,thepackagingdesignshouldbeprovided.4)ThecertificateofQMSorGMPfromtheconsignee,ortheapprovedcertificateofcosmeticmanufacturingfromthecountry(region)ofmanufacturer,shouldmeettherequirementsasfollows,①Thecertificateshouldbeissuedbyregulatoryauthorityorthirdparties,Thecopyofthecertificateisallowedincaseofwithouttheoriginallone.Thecopyofthecertificateshouldbenotarizedbylocalembassyornotarypublic.②Thenameandaddressofthemanufactureshouldbeconsistentwiththeapplicationdossiers.(2)Incaseofthemanufacture(applicant)andtheactualmanufacturebelongtoasamecompanygroup,thecertificateoftherelationshipandthequalityassurancedocumentsissuedbythecompanygroupshouldbeprovided.9.Incaseoftheproductismanufacturedbymorethanoneenterprises,oneofthemanufacturersshouldprovidetheaboveapplicationdossiersandadditionaldossiersasfollows,(1)Incaseofcontractmanufacturing,theprotocolaboutcontractmanufacturingshouldbeprovided.Forimportedproducts,thecertificateofQMSorGMPfromtheconsigneeortheapprovedcertificateofcosmeticmanufacturingfromthecountry(region)ofmanufacturershouldbeprovided.(2)Incaseofthemanufacturersbelongtoasamecompanygroup,thecertificateoftherelationshipandthequalityassurancedocumentsissuedbythecompanygroupshouldbeprovided.(3)Theoriginalpackagingfromotheractualmanufactures(4)Health&Safetyinspectionreport(microorganism,sanitarychemistry)fromotheractualmanufactures(5)Theletterofcommitmentthattherawmaterialandthesourceoftherawmaterialinproductionshouldmeettherequirementsoftherestrictionsorprohibitionsinusinghighriskmaterialsfrombovinespongiformencephalopathy(BSE)diseaseareasfromotheractualmanufactures.10.Incaseoftheproductcontainingtheformsofpackagingasfollows,theapplicationsshouldbemadeasthefollowingregulations,(1)Onesamplepackagingcontainsmorethantwo(includingtwo)individuallypackaging,orseparatedsamples(suchaseyeshadow,pressedpowder,blush,etc.),andtheapplicationismadewithoneproductname,thecertificatesofanalysisandformulasofeachseparatedproductsshouldbeprovided.Samplewithoutindividuallypackagingandseparatedsamples,formulasofeachpartsandonecertificateofanalysisshouldbeprovided.(2)TheSamplewithacollectivepackagingwhichcouldnotbesplit,theapplicationismadewithoneproductname,andthesamplehasvariedrawmaterials&statesofmatter,thecertificatesofanalysisandformulasforeachproductshouldbeprovidedrespectively.(3)Incaseoftheproductwhichcontainmorethantwo(includingtwo)formulations,andmustbeusedasamixture,theapplicationshouldbemadeforoneproduct.Accordingtowhethertheproductwithmultipleformulationsisusedasamixtureorseparatedones,thecertificatesofanalysisforthemixtureoreachformulationshouldbeprovided.(4)Incaseoftheimportedproductsmadeapplicationbythesamemanufacturingenterprises,whichcontainmorethantwo(includingtwo)originalpackagingwiththesameforeignlanguagenamebutdifferentappearances,thedescriptionoftheappearanceshouldbeaddedtotheforeignlanguagenamecolumnofthecertificateofmanufacturing&marketingandapplicationform,whileattachedwithrelevantexplanation.11.Incaseofthatthesunscreencosmeticswithmultipleserieshaveasamebasicformula,andmakesamplinginspectionfortestingSPF,PFA,PAvalue,theapplicationisallowedtobemadeasonegroupofproduct.Theapplicationdossiersforeachseriesshouldbeattachedwiththenameofeachproductinthisseries,basicformula,colorantslistandsamplinginspectionlist.12.Incaseofthatimportedproductsaremanufacturedbytheenterpriseabroadwithacontractmanufacturingfromresidententerprise,theproductsareprovideashomemadeones.

Appendix3Cosmeticsforparticularpurposeclassification1.Cosmeticsfornurturinghair;2.Cosmeticsforhaircolor（permanentortemporary）;3.Cosmeticsfordepilation4.Cosmeticsforbreast,5.Cosmeticsforbodybuilding(includingforlosingweight)6.Cosmeticsfordeodorization7.Cosmeticsfordispelingfreckle,8.Cosmeticsforsunscreen,9.Cosmeticsforpermorstraighthair.

寶貝計(jì)劃專(zhuān)賣(mài)店創(chuàng)業(yè)計(jì)劃書(shū)企業(yè)名稱(chēng)：__寶貝計(jì)劃嬰兒用品專(zhuān)賣(mài)店創(chuàng)業(yè)者姓名：_________________________________________日期：__________________________________________通信地址：_________________________________________郵政編碼：__________________________________________電話(huà)：____________________________________________傳真：__________________________________________電子郵件：__________________________________________目錄一、項(xiàng)目介紹------------------------------------3二、市場(chǎng)分析------------------------------------3三、成本預(yù)算------------------------------------3四、盈利狀況------------------------------------4五、市場(chǎng)風(fēng)險(xiǎn)預(yù)測(cè)----------------------------------4六、人員機(jī)構(gòu)配置----------------------------------5七、市場(chǎng)營(yíng)銷(xiāo)策略----------------------------------5寶貝計(jì)劃嬰兒用品專(zhuān)賣(mài)店計(jì)劃書(shū)項(xiàng)目介紹：項(xiàng)目名稱(chēng)：寶貝計(jì)劃嬰兒用品專(zhuān)賣(mài)店經(jīng)營(yíng)范圍：以出租和出售嬰幼兒童車(chē)、童床、兒童玩具、嬰兒日常用品和孕前孕后的孕婦培訓(xùn)為主，兼做嬰兒游泳館和家政服務(wù)信息等。項(xiàng)目投資：10—14萬(wàn)元回收成本期限：15個(gè)月（預(yù)計(jì)）樣板店地址：桂林市興安縣（具體地址待定）項(xiàng)目概況：先組建寶貝計(jì)劃嬰兒用品總店，在此基礎(chǔ)上，創(chuàng)辦一個(gè)以片為依托的嬰兒用品連鎖店。企業(yè)宗旨：一切為了寶貝計(jì)劃。二、市場(chǎng)分析：(一)市場(chǎng)需求分析：1、玩具是孩子的天使，孩子是父母的心肝寶貝。父母對(duì)自己孩子的投入是心甘情愿的，但由于各種原因，又不能完全滿(mǎn)足孩子對(duì)玩具的占有欲望。同時(shí)，由于孩子的天性，對(duì)玩具喜新厭舊，一個(gè)幾百元的玩具玩幾天就不感興趣了。而市場(chǎng)上層出不窮的高價(jià)玩具，都是孩子永不滿(mǎn)足的需求，這樣促使了兒童玩具出租行業(yè)的萌芽和發(fā)展。比如嬰幼兒大都需要童車(chē)，低檔童車(chē)價(jià)格大約在60—100元，中檔童車(chē)價(jià)格大約在150～300元之間，高檔一點(diǎn)的在500元以上，而一部質(zhì)量較好的童車(chē)起碼可以用三五年，家庭購(gòu)買(mǎi)的童車(chē)平均使用期為一年左右，不買(mǎi)童車(chē)不行，買(mǎi)吧，用完后又很難處理，而且又浪費(fèi)，所以本店的特色是——既可以出租而可以出售的方法。相似的用品不僅僅局限于童車(chē)童床，還有學(xué)步車(chē)等等。如果開(kāi)一間嬰幼兒童童車(chē)童床出租出售店，可以給消費(fèi)一般的家庭帶來(lái)實(shí)惠，生意肯定興隆。2、孕前孕后培訓(xùn)也是一個(gè)新興的行業(yè)，據(jù)市場(chǎng)調(diào)查，在此之前沒(méi)有任何商家以店的形式對(duì)準(zhǔn)爸爸和準(zhǔn)媽媽進(jìn)行。因?yàn)楝F(xiàn)在的準(zhǔn)媽媽準(zhǔn)爸爸無(wú)法科學(xué)的照顧自己的孩子和孕婦