StrategicMarketingSuccessMINI1精選PPT2001-BestoftheBest:MINI-MostFun—AutoWeekMagazine

2001-CaroftheYear—CarMagazine

2精選PPT2002-GrandPrixAward—EuropeanCarMagazine2002-Britain’sBestHotHatch—AutocarMagazine

3精選PPT2003-NorthAmericanCaroftheYear—CaroftheYearAwards

2003-SportingCaroftheYear—AutoExpress4精選PPTHistoryinaMINI(ute)RebuildMINIGoGlobalIntotheFuture5精選PPT6精選PPT7精選PPTMINIProductLifeCycle05010015020025030035040019591963196719711975197919831987199119951999YearVolume(`000)8精選PPTTurningtheCornerServicesIntangiblesCoreProductInsuranceWarrantyFunBritishBulldogIndividualityInspirationRallyRacingCollegeGraduateProgramHistoryHeritageValueforMoneyEconomicPersonalityFromMinitoMINIDesignimprovementLetsmotorFunkyIconLeasingHighresalevaluePaymentplansRetailFinancingOptionalextrasFocusonCustomerserviceWebsiteBrandnameDrivingexperienceSafetystandards9精選PPTLet’sMessWithPerfection!10精選PPTEYE-CATCHINGPERFECTLYBALANCEDPOWERPACKEDREFINED11精選PPTLet’sEvolve!

“Andthenthere’sthefactthatit’saMINICooperS,witheverythingthatstandsforintermsofimage,buildquality,desirabilityandstreetcred”.

Autocar,Britain’sbesthothatch,May2002

12精選PPT13精選PPT

ExclusiveAvailableLowHighPricepositioningBrandpositioning14精選PPTExistingExistingNewNewMarketsProduct/ServicesPumaMINIRallyRacingMovie–ItalianJobGlobalexpansionRevivalofaniconClothingToysAccessoriesUSMarketFinancialServicesCoreValuesAdvertisingPromotionWarranty15精選PPTLet’sMotor!16精選PPT17精選PPTLet’sGoonTour!18精選PPT19精選PPTIt’sLove.20精選PPTPercentageofBMWSalesbyModel(2003)18%48%15%5%5%9%0%MINI3Series5Series7SeriesZ4X5Z821精選PPTHistoryinaMINI(ute)RebuildMINIGoGlobal22精選PPTFUTURE23精選PPTLet’sRepeatHistory.Let’sstandontheshouldersofgiants.Let’scarryoutlegacies.Let’sshowsomepride.Let’sbetheproductofgoodgenes.Let’sinheritDad’seyesandMom’sbonnet.Let’srememberwhogotushere.Let’sins