（優(yōu)選）社會化媒體影響下的媒體消費習慣演變目前一頁\總數(shù)二十五頁\編于十七點WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal-timeinformationsharingJust-in-timesearchesPerpetual,pervasiveawarenessofsocialnetworksAugmentedreality目前二頁\總數(shù)二十五頁\編于十七點WhatIthinkIknowabouttheriseofmobilelearningUbiquitoussmallscreensarechangingattentionandmediazones(includingtext-basedmedia!)目前三頁\總數(shù)二十五頁\編于十七點WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingpublicandprivatespace/timecontinuum目前四頁\總數(shù)二十五頁\編于十七點WhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironment目前五頁\總數(shù)二十五頁\編于十七點InformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrommultiple,variedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinformationlocation-sensitive目前六頁\總數(shù)二十五頁\編于十七點Overall,ifyouhadtouseonesinglewordtodescribehowyoufeelaboutyourcellphone,whatwouldthatonewordbe?目前七頁\總數(shù)二十五頁\編于十七點Mobilephones–88%ofadults

327.6TotalU.S.population:315.5million

2011目前八頁\總數(shù)二十五頁\編于十七點MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineachagegroupwhohaveacellphone目前九頁\總數(shù)二十五頁\編于十七點Changesinsmartphoneownership目前十頁\總數(shù)二十五頁\編于十七點Smartphones–46%目前十一頁\總數(shù)二十五頁\編于十七點56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletcomputer-iPad

目前十二頁\總數(shù)二十五頁\編于十七點目前十三頁\總數(shù)二十五頁\編于十七點目前十四頁\總數(shù)二十五頁\編于十七點Cellphonesasconnectingtools2/22/201115%ofcellowners64%sendphotoorvideoPostvideo25%55%accesssocialnet.site30%watchavideo11%havepurchasedaproduct11%charitabledonationbytext60%(ofTwitterusers)accessTwitter目前十五頁\總數(shù)二十五頁\編于十七點Apps–50%ofadults目前十六頁\總數(shù)二十五頁\編于十七點Appsdownloadersbyage目前十七頁\總數(shù)二十五頁\編于十七點AppsprovidedirectconnectionstoinformationBasedonAugust2011PewInternetTrackingSurveyApps:FromSuperhighwaytoBypass目前十八頁\總數(shù)二十五頁\編于十七點Mobilehealth17%ofcellownershaveusedtheirphonetolookuphealthormedicalinformation;29%ofcellownersages18-29havedonesuchsearches.9%ofcellownershavesoftwareapplicationsor“apps”ontheirphonesthathelpthemtrackormanagetheirhealth;15%ofthoseages18-29havesuchapps.目前十九頁\總數(shù)二十五頁\編于十七點Mobilepolitics-26%ofadultsusedcellphonesforpoliticalpurposesin20103/9/201120InternetandPolitics14%usedtheircellphonestotellothersthattheyvoted12%usedtheircellphonestokeepupwithpoliticalnews10%senttextmessagesrelatingtotheelection6%usedtheircellstoletothersknowaboutconditionsattheirlocalvotingstationsonelectionday4%usedtheirphonestomonitorresultsonelectionnight3%usedtheircellstoshoot/sharephotos/videosaboutelection1%usedacell-phoneappthatprovidedupdatesaboutelectionnews1%contributedmoneybytextmessage目前二十頁\總數(shù)二十五頁\編于十七點NewsandlocalnewsAlladults84%ownacellphoneand/ortabletcomputer47%getlocalnewsorinformationontheircellphoneortablet目前二十一頁\總數(shù)二十五頁\編于十七點Mobilelocalnewstopics目前二十二頁\總數(shù)二十五頁\編于十七點Instantaction–Haitiearthquakedonations目