CREATIVECUSTOMIZEDYOURLIFE盤石創(chuàng)意定制生活HUGE

RCKDESIGN

西雙版納綠城春江明月營銷場域體驗方案XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramSPACEAPPLICATIONDESIGNELEMENTprojectanalysisProjectFunctionprojectfunctionaldesignstrategydesignpositioning項目概況

Projectanalysis

設(shè)計概念

designconcept

設(shè)計來源空間應(yīng)用設(shè)計元素

DESIGNRESOURESPACEAPPLICATIONDESIGNELEMENT空間架構(gòu)

spacearchitecture

項目總平原效果圖空間體驗平面布局動線分析空間概念planelayouteffectpicturespaceintentionplanelayoutlineanalysisSPACECONCEPT項目位置周邊競品項目分析項目功能設(shè)計策略設(shè)計定位

CNTENT

ProjectAnalysis項目概況西雙版納嘎灑國際機場(5KM)SITE項目位置/ProjectAnalysis勐泐大道萬達國際度假區(qū)(6.5KM)勐泐大佛寺(3KM）西雙版納傣族自治州政府(3KM)世紀金源高爾夫球場(4KM)勐海路機場路Xishuangbannalvchengchunjiangmingyuemarketingfieldexperienceprogram西雙版納總佛寺(1KM）SITE周邊競品/surroundingcompetingXishuangbannalvchengchunjiangmingyuemarketingfieldexperienceprogram萬科曼西提（99-128M2一~三房）觀瀾云頂（98M2二~三房）俊都大城（80-100M2二~三房）港灣新城（82-123M2二~三房）滄江一號（34-98M2一~三房）俊發(fā)濱江俊園（65-113M2一~三房）景德明珠（30-90M2一~三房）什么人用什么時間用如何用動線規(guī)劃使用感受運營維護功能規(guī)劃項目分析/ProjectAnalysisXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

如何打造專屬性營銷場域體驗如何在競品中脫穎而出如何提升綠城品牌文化項目功能/ProjectAnalysisXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

ProjectAnalysis接待DESIGNCONCEPT休閑養(yǎng)生spatialstructure會議DESIGNCONCEPT旅游度假ProjectAnalysis洽談spatialstructure辦公spatialstructure閱讀spatialstructure品牌展示12項目目標/ProjectAnalysisXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

Lifeandculturecenter打造成生活文化中心以新東方風格作為主要設(shè)計手法，規(guī)劃高品質(zhì)，精準市場定位，社區(qū)景觀最大化，打造生活文化中心。同時樹立區(qū)域標桿，提高綠城品牌認知度，做到區(qū)域住宅明星品牌。前期以售樓為主要目標，會所作為銷售工具輔助左右后期以會所功能為主，服務(wù)業(yè)主，面向全國度假/養(yǎng)生/休閑等客戶，提升項目溢價品質(zhì)XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

主要策略12設(shè)計策略

/PROJIECTANALYSIS差異化去場景化，制造“情境”，從感官到心境的多維度體驗；突破“傳”，通過設(shè)計，傳達“藝術(shù)性、文化性、當代性”等特點以達到“承”，為大眾呈現(xiàn)一個體驗云南地域中式的新奇維度文化植入結(jié)構(gòu)重組、加入情感植入與空間的高度藝術(shù)化互動性，借古塑今，打造“承之情境”概念為產(chǎn)品營銷提供脈絡(luò)說辭立體設(shè)計把人與空間、空間與景觀融合起來，協(xié)調(diào)新的城市建筑與自然環(huán)境以及地域性之間的關(guān)系，形成一種融合而富有靈魂與思想的建筑空間，實現(xiàn)人與空間在精神上的契合，打造西雙版納居住生活的新亮點！ECOLOGICALIMPLANTATIONDIFFERENTITIONPLANTEDCULTURE設(shè)計策略

/PROJIECTANALYSISXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

如何打造專屬性營銷場域體驗？如何在競品中脫穎而出？如何提升綠城品牌文化？設(shè)計定位

/designpositioningProjectAnalysis場域體驗ProjectAnalysis民族風情ProjectAnalysis當代生活方式ProjectAnalysis新東方主義DESIGNCONCEPT設(shè)計概念設(shè)計來源/DESIGNRESOUREXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

天下如棋局一步三算設(shè)計來源/DESIGNRESOURE云子對弈氣數(shù)縱橫設(shè)計元素/DESIGNRESOUREXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

元素提煉解構(gòu)元素提煉重組重組解構(gòu)spatialstructure空間架構(gòu)建筑效果圖/

GeneralprojectplanXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

項目總紛平面/Ge臺ne耗ra憲l廚pr旗oj宮ec規(guī)t易pl倚an營銷構(gòu)中心&會所提區(qū)域空間體驗情緒/Spatialexperienceemotion引人享入勝而層案層遞如進消步移膠景異廈視騰其全憂身幅于肚景自獨在滔耐人描尋味主入口MAINENTRANCE功能空間FUNCTIONSPACEFa渠sc慨in擠at勢in紀g,絡(luò)l棒ay宿er宜u郵po競n巖la蹲ye朵r拿of匠p去ro芝gr優(yōu)es旅si乓ve逝,穴di篩ff倆er核en棒t助st挖ep蘿s暖to傍m油ov妨e誰th燦e腥sc艇en煉e,陪a啄s宿th遠e際wh名ol鮮e紡bo槍dy腐,基in驚t源he常s易ce亮ne傘c庸om臟fo饞rt倒ab葡le舉,雞in盒tr使ig番ui震ngXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

空間體紹驗/spa意tia副le洗xpe旁rie龍nceXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

度情篇論局篇合縱篇接待區(qū)展示鵝區(qū)會所區(qū)體驗分析/SpatialexperienceemotionXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

度情篇欲迎而芷welcomewithreluctance論局篇欲顯而隱Explicitandimplicit豁然開朗suddenlyenlightened合縱篇探幽尋境ExploretheRealm別有洞天aworldallitsown一層原歌始平面/Gen鍋era曾lp跌roj便ect施pl倘an一層袍原面祖積:157筒0㎡改造撈后面宵積:15溝70待㎡負一淚層原菠始平痰面/Gen溝era配lp光roj袍ect昏pl煉an負一坑層原送面積:29牌30陡㎡改造屢后面恥積:29杠80頃㎡空間芬規(guī)劃/Gen腐era偽lp牛roj救ect債pl剪an負一層服平面一層炮平面業(yè)主入啊口樓梯篩（通嗽往負貨一層寸）樓梯祝（通淋往一累層）垂直電攻梯（通美往負一現(xiàn)層）一層便平面/Ge嘆ne露ra呆l題pr惱oj君ec蹲t逼pl駁an一層動牙線/Gen練era膝lp少roj拆ect伶pl掀an主動線次動圓線spatialstructure空間概念招待區(qū)縮慧概念/Gen略era飽lp雹roj鐮ect連pl倦an接待前牢廳:18筑7㎡Li屋fe豬i絹s挖qu氧ie谷t,粥a糟nd訪i口ts氣f分ee彼li友ng鍬s衫ar抬e財di佩ff堅ic倦ul伐t資to央s吹ee揉:茅fe反el觸t壇hi爸ng耀s攻an在d冶mo丹ve秩,倒an川d些th年en凡c點an使b將e湖di撒sc符er傻ni堡bl投e籮fr駝om智t虛he狗c代he顧ss陽,濕to遮c喉he冊ss壁f艦ri幣en普ds困,淡sa歇id帽w蛇it曠h扎fo禾rm乘al勒b肝ow撈s宜in痛w筍el偉co卡me借景品為框祥，框裁境引暫情把中吩式傳洞統(tǒng)園爪林手糞法植但入棋優(yōu)局之具道以情引屑人入勝渴，層層券遞進度情篇接待前至廳XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

招待區(qū)概念/HostingareaCONCEPT展示區(qū)濟平面/Ge變ne排ra挪l雙pr慣oj國ec纏t香pl勞anTheroadofgame,withthenumberthatresembleszhoutian,gamesquareandstatic,chesscircleandmove欲顯而隱：局之路，三百六十有一，以象周天之數(shù)（陰歷一年為三百六十一天）局方（天花）而靜，棋圓（沙盤）而動論局篇沙盤方區(qū)展示區(qū)概念/exhibitionareaCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

展示區(qū)概念/exhibitionareaCONCEPT負一庸層平趕面區(qū)賞域布嫌局/Ge螞ne轉(zhuǎn)ra魂l烤pr癥oj搖ec碧t番pl運an以逸洞微座子綱格縱橫休閑吧深區(qū)餐飲仔區(qū)兒童絹區(qū)健身萍區(qū)名臨辟會所物業(yè)辦此公區(qū)營銷營儲物望間負一隙層平愚面動烤線/Gen毅era喜lp賀roj戴ect斯pl蠢an主動配線次動碌線負一層帥平面方擔案A/Gen雕era絕lp批roj獻ect震pl吃anCLUBconcept會所概念會所概念/CLUBCONCEPT合縱涌篇XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

以逸洞微座子綱格縱橫休閑科吧區(qū)餐飲這區(qū)兒童區(qū)康體區(qū)名臨會米所虛實禪茶導(dǎo)區(qū)休閑吧取概念/Gen漢era巡壽lp類roj盼ect蚊pl裂an休閑區(qū):47粉0㎡Wilsonroad,thehusbandofthewiseatnotmeng,inordertoyiyangshengrui對奕之道，能預(yù)見未發(fā)生的事情謂之智者（一步三算）需以逸代勞，養(yǎng)精蓄銳以逸衛(wèi)生間營銷辦公室VIP室會議室/二次使用茶吧VIP室休閑吧概念/leisurebarCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

休閑吧概念/leisurebarCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

VIP室概念/VIPCONCEPT名臨會塌所/Ge喝ne屢ra霜l劃pr巴oj住ec鍛t落pl稼anVertical,openalso,wordalso,Yangalsohorizontal,closedalso,silentalso,YinalsoYinandYanganditsharmony,inordertochangeallthings縱之者，開也，言也，陽也橫之者，合也，默也，陰也陰陽其和，以化萬物縱橫名臨瘡會所:395套㎡私人包卷房會客區(qū)書法館西餐/茶室棋牌室私人哪廚房私人通加道茶藝訪館名臨會所概念/privateclubCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

名臨會所概念/privateclubCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

名臨會所概念/privateclubCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

名臨會所概念/privateclubCONCEPT餐飲區(qū)/Ge完ne板ra制l情pr類oj葉ec易t運pl局an餐飲軌區(qū):11襪50酒㎡Lifeandquiet,itsfeelingsaredifficulttosee,needtofeelthingsinsight,andthendiscernible人天生下來就是靜態(tài)的心性是很難察覺的食色，是人的本性通過我們細心觀察然后可以判斷一個人的本性和他的需求洞微外擺區(qū)連通房就餐突區(qū)特色酒餐廳廚房多功能貍區(qū)餐廳區(qū)概念/RestaurantareaCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

餐廳包房概念/restaurantconceptXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

多功能廳概念/Multi-functionalhallCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

康體京區(qū)/Gen樹era剛lp畏roj驚ect粒pl摔an康體印區(qū):23猴0㎡Ch縱es奶s巷la丟yo撇ut進,雷do滑a域bi色de散b奶y態(tài)th善e妨ou販tl痕in毫e肺la績tt戒ic燥e,借t憑he語b委od麻y章is頑a運ls句o;怠T霜o畫ho程ne怖t瓶he伴h羨ea延rt奶w督it頃h報th啟e敘bo此dy登,親th京at滾i補s驅(qū)th食e猶ca拐se下棋拳對弈歉的布送局，贈需要帆遵守集棋道稱的綱宣格綱，射身體有的固傅本體筋格磨煉身麻體鍛礪階心性，努我們稱酒之為品迷格綱格更衣爸室健身房瑜伽區(qū)XishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

健身房概念/gymCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

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瑜伽室概念/yogaroomCONCEPT康體區(qū)概念/passageCONCEPTXishuangbannaDaiAutonomousPrefecturelvchengchunjiangmingyuemarketingfieldexperienceprogramHUGE

ROCKDESIGN

兒童區(qū)皂