IndonesiaElectricVehicleConsumerSurvey2023

September2023

Theautomotiveindustryhasexperiencedtremendous

changesoverthepastfewyears,evolvingtowards

sustainablesolutionsimpactingglobalsupplychainnetworksandconsumerhabits.ThisreportshowcasesresultsfromaPwCIndonesiasurveyofelectricvehiclescurrentlyonthe

market,keydrivers,andfutureexpectationsforgrowthanddevelopmentintheindustry.

/id

Welcomeletter

PwCundertookthissurveytoofferouraudienceinsightintoIndonesia’sreadinessforelectricvehicles(EVs)andshedlightonwheretheindustryismovingtowardsinthefuture.Weunderstandhowimportantitisforindustrystakeholderstohaveareliableunderstandingofthefactorsimpactingcurrentandpotentialconsumersduringthis

transformativeperiodinwhichconsumerawarenessofgreenerpersonaltransportoptionsisincreasing.

ThisreportaimstoofferreadersanoverviewofhowIndonesianconsumersfeelaboutadoptingEVsintotheireverydaylives.

Thedatacollectedrevealedanindustryshifttoaccommodatenewsustainable

demandsinthefaceoftheseextraordinarytimes,fromcombatingclimate

changetoadoptingtechnologicaladvancesinartificialintelligence(AI)toenjoying

socioeconomicshifts,withIndonesianshavinghigherpersonalspendingpowerthan

HendraLie

AutomotiveLeader

PwCIndonesia

everbefore.TheEVmarketisexpectedtogrowoverthenextfewyearsduetoconsumerawarenessofeco-friendlyvehiclesandgovernmentincentives,andwewillbegintoseeanexpansionofdemand.ThisshifttoEVswilleventuallyrequirepartsupplierstoaccommodatethenewfoundappeal.However,inIndonesia,theadoptionofEVshasbeenslowerthaninotherglobalmarkets.Nonetheless,keyindustryleadersandpoliticalfiguresarepreparingforafuturewheretheseeco-friendlyvehiclesplayastarringroleinthemarket.

Adoptinginnovativetechnologies,includingsmart,digitalisedfactorysolutions,educationaltools,and

bigdata,willhelpcriticalplayersobtainadvantagesthatwillgivethemafundamentalcompetitiveedgeto

continueunlockingthesustainableautomotiveindustry.Theshiftingdynamicsofpersonalwealthwillbe

somethingtoconsiderandwillrequireaconcertedefforttoprepareIndonesianstoadoptEVs.Oursurvey

foundthatthemajorityofparticipantsreceivetheirnewsandinformationdirectlyfromautomotivewebsites,

closelyfollowedbyonlinevideostreaming.Theautomotivecompaniesandinfluencesfromsocialandpoliticalrealmsarecrucialinthepushfortheadoptionofelectricandhybridvehicles.TheavailabilityofEVshave

expandednationwide,alongwiththemostsignificantindustry-widepushtolaunchtodate,leavingconsumersincreasinglyinterestedinthebenefitsofchangingfromfossilfuel-basedtohybridorelectricoptions.

Despiteallthepositiveenvironmentalchangesthataccompanyconsumersswitchingfromfossilfuel-based

vehiclestoeco-friendlyoptions,therearestilllingeringdoubtsthatleaveconsumersneedingtobeconvinced.RespondentsvastlyunderestimatedthedistanceanEVcantravelonfullcharge,withmostanswering100kmwhen,inreality,itisatleastdouble.Followingconcernsaboutthedistance,overhalfoftheparticipantswerealsoconcernedaboutfindingachargingstation(particularlyinremoteareas),theamountoftimewhichit

takestochargethebatteries,andthecostsassociatedwithreplacingspecificparts.

AdaptingoperationstoboostvaluepropositiontonewconsumerswhilestrategicallyeducatingthepopulationaboutthebenefitsofEVoptionswillincreasecollectivecompetitiveadvantagesandreduceIndonesianfossilfuel-basedemissions.Havingaproductorserviceportfoliothatismarket-ready,flexible,innovative,andabletomeetconsumerneedswillbeincreasinglyimportant.Themainthreadinthesurveyisthatrespondents

arecuriousaboutEVsandplantotransitiontoanelectriccarorelectricmotorcycleinthefuture.Still,moreoutsideinfluencesandtoolsareneededtoeducateconsumerstoseparatefactsfromperceptions.Few,

ifany,respondentsstatedthattheyareunlikelytocontributetoIndonesia’sreadinessforEVs,whilemostexpressedtheirwillingnesstomovetowardsgreenerpersonaltransportoptions.

ThePwCteamwishestoexpressitsgratitudetoallthememberswhoparticipatedinthisreport.Weare

thankfultowitnessanindustrywherestakeholderscangainvaluableinsightintofactorsaffectingthemarketthat,inturn,createsasharedvisionthatbenefitsallstakeholders.ThissharedvisionisbrightandonethatPwCisproudtobeapartof.Here,weembraceourroleasanindustryenabler.WewillcontinuetosupportIndonesianautomotivecompaniesandotherstakeholders.

IndonesiaElectricVehicleConsumerSurvey2023|Page2of25

Executive

summary

Allstakeholderscanbeproudoftheevolution,reach,andtechnologicaladvancesofIndonesia’sautomotiveindustry.PwChaspaidcloseattentiontoglobalcallsforconsumerreadinessforsustainablesolutions,

withnobetterplacetobeginthanwithpersonaltransportmethods.Tounderstandtheenthusiasmand

perceptionoftheIndonesianpopulationforeventualelectricvehicleadoption,wearepleasedtosupport

anystakeholdersoftheEVindustry.Analysingthissurveyprovidesvaluableknowledgeintoindividuals’

awareness,perceptions,andpreferencesregardingEVsandshinesalightonthepotentialareasoffocus

forEVplayers,policymakers,andotherstakeholdersintheindustry.Thesefindingsshowuswhatwork

needstobedonetoinfluencethepublictowardsadoptingamoresustainablewayoftransportationtomeetIndonesia’sSustainableDevelopmentGoals(SDGs)andlowerouremissionsbyunderstandingtheircurrentpointsofview,perceivedbenefits,andconcerns.Wehaveseenhowtheautomotiveindustryhasdevelopedandbeenattheforefrontofchangestotransformitselfintoaneco-friendlycompetitivesectortomeet

consumerdemands.

Howindustryplayersarecapableofadaptingtoevolvingmarketdemandsandwelcomingcutting-edge

technologiesmagnifiesthecompetitivenatureofthisindustryforIndonesia.Severalneighbouringcountries,aswellasIndonesia,areofferingfinancialincentivesfortheirpopulationstoconvertfromfossilfuel-basedvehiclestoEVsforabettertomorrow,andconsumersarepositivelyrespondingtothenewalternativesforthebenefitofthefuture.Thankstotheabundanceofnickel,weareabletocontinuouslymanufacturetheseplanet-savingcarsandmotorcyclestomakeIndonesiaaleadinggreendestinationfortheASEANregion

and,eventually,theworld.Consumerreadinessandadoptionwilltaketime,alongwithimplementingcrucialstructuressuchaschargingports,buttheindustrywillcontinuetoadaptandreachgoals.

Thecomingyearswillseethistrendcontinue,withgovernmentscallingonvehiclemanufacturersto

producemoreEVsandassistwitheducatingconsumersaboutthesemodernandprogressivemethodsof

transportationthataregraduallyaffordableandeasytoaccess.WhileIndonesiaisstillatthebeginningoftheEVera,Indonesia’srisingmiddleclasswillcontinuetoexpand,alongwithnewlyrevivedconsumerspendingpower.Thiswilldriveautomotiveplayersandpoliticalleaderstobereadytorespondtolingeringquestionstomeettheseemergingmarketcuriositiesanddemands.

Asolidcommunitythatprovidesconcreteanswersquicklyandeffectivelyisacrucialelementto

understandingandsupportingconsumersconcerningtheirreadinessforEVadoption.Thebattleagainst

climatechangehasforcedgovernmentstogetcreativetoenticeconsumerstoswitchfromfossilfuel-basedvehiclestoelectricorhybridoptionsthatmayhavemoreup-frontcosts,whileencouragingconsumersto

remainopen-mindedregardingeco-friendlysolutions.BygenuinelylisteningtotheIndonesianpopulationfromeverydemographic,hearingtheirconcerns,andofferingsolidsolutionsandeducation,IndonesiacanemergeasakeyplayerinEV-relatedmanufacturingandadoption.

Thissurveyrevealshowindustryplayers,stakeholders,andgovernmentscanpenetratetheEVconsumereducationmarketbyinvestinginattractiveknowledge-basedcampaignsandcreatinganewhighlevelofsustainableknowledgeamongthepopulation.Italsoshowsthatglobalinvestorsentimentsconcerning

sustainabilityissuesareseepingintotheforefrontoftheautomotiveconsumermindset,withmostacknowledgingthenecessityforproductsandsolutionsthatconsiderlong-term,greenersolutions.

WetrustthisreportcanserveasahelpfulresourceforstakeholdersaimingtounderstandtheIndonesianEVmarketandconsumerreadinessandapproach.Ittellsthestoryofanindustrythatwillcontinuetogrowandadaptwellintothenexteraofsustainabledevelopment.

IndonesiaElectricVehicleConsumerSurvey2023|Page3of25

Contents

Welcomeletter02

Executivesummary

03

Demographics

05

Generaloutline

08

Interestandpreference

10

Awarenessandknowledge

16

Perception

19

Governmentincentives22

IndonesiaElectricVehicleConsumerSurvey2023|Page4of25

Demographics

ThisthoughtleadershipwasdevelopedfromJune-

September2023forIndonesianconsumersineightmajorcitiesandacross-generations.

Jakarta

39%

Bekasi

Surabaya

Tangerang

Bogor

Medan

Semarang

Depok

Tobeginthesurvey,understandingthelocationoftheparticipantswascrucialbecausethegeographical

locationofrespondentscanheavilyinfluencetheirperceptionsofEVs.Urbanresidentsmighthavedifferentconcernsandprioritiescomparedtothoseresidinginsuburbanareas.Withbetteraccesstocharging

infrastructureandmoreexposuretotechnologicaltrends,urbanresidentsmightbemoreinclinedtowardsEVadoption.However,suburbanresidentsmayconsidertheaccessibilityofcharginginfrastructureand

vehicleranges.ThemajorityofparticipantsliveinmetropoliscitiessuchasJakarta(39%),followedbybigcitieslikeBekasi(13%),Surabaya(11%),andTangerang(10%).AnEVisparticularlyefficientforshorter

journeyswithinthecityduetothecloseproximityofdestinations,butitispracticalforthosewhostill

requiretheneedforapersonalvehicletotravellongerdistancesandmakesuchjourneys.IncomparisontoanEV,atraditionalfossilfuel-basedvehiclelosesroughly60%ofitsefficiencyonheatandfriction.

Question:

Wheredoyoucurrentlylive?

13%

11%

10%

9%

7%

7%

4%

Genderdynamicscanplayaroleinvehicle

preferences,concerns,andpurchasingdecisions.

Understandinggender-basedtrendscanhelpin

tailoringmarketingandawarenesscampaigns.

Inthissurvey,menmadeup64%ofparticipants,

whilewomenmadeup36%.Themalepopulation

mayprioritisetechnicalaspectslikevehicle

performance,batterylife,andtechnological

features.Incontrast,femalesalsoconsider

technicalaspectsbutmightgivemoreimportance

tosafetyfeatures,aesthetics,andenvironmental

impact.

Question:

Gender

Female

36%

Male64%

IndonesiaElectricVehicleConsumerSurvey2023|Page6of25

25-29Years

30-35Years

36-40Years

41-45Years

46-50Years

51-55Years

(1997-2012)

7%

DifferentagegroupsmighthavevaryinglevelsoffamiliaritywithEVtechnology.Youngergenerationstendtobemoretech-savvyandenvironmentallyconscious,andtheymightprioritisesustainabilityandbemoreopentoadoptingnewtechnologieslikeEVs.Socialtrendsandpeeropinionsmightalsoinfluencetheirpurchasingdecisions.GenXpopulationsarelikelytobalanceenvironmentalconcernswithpracticalconsiderationslikefamilyneeds,vehicleperformance,andcost.TheymightbemoreinterestedinlargerEVssuitableforfamilies.Ontheotherhand,thoseperhaps50yearsoldandoldermightprioritisereliabilityandhavewell-establishedpurchasinghabits.Millennialsbornbetween1981and1996dominate,with72%ofrespondentsbelonging

tothatagegeneration,followedbyGenX(1965–1980)at21%,androundingoutwith7%fromtheGenZperiod,bornbetween1997and2012.Understandingtheageoftherespondentsiscrucialbecausedifferentstudieshaveshownthatmillennialsarethemosteagertogoelectric,likelyduetotheirawarenessofthe

benefitsthankstosocialmediausageandgenerallyhigherlevelsofeducationamongIndonesia’syouth.

Question:

AgeandGeneration

0%

Under25Years

25%

20%

16%

7%

3%

0%

Over55Years

Note:Percentagesshownmaynottotal100duetorounding.

30%

GenX

(1965-1980)

GenZ

21%

Millennials

(1981-1996)

72%

Measuringsocioeconomics(SEC)isasignificantindicatorofthequalityoflife.Naturally,individualsof

higherSECstatusgenerallyenjoyabetterqualityoflifeduetothehigherspendingpowerattheirdisposal.Indonesiahasoneofthefastest-increasingpersonalspendingratesintheworldandaconsistentlygrowingmiddleclassduetogovernmentandeconomicsuccessstoriesineradicatingpovertyandcontinuingonthecountry’spathtowardsbecomingahigh-income,prosperousnation.Themiddleclasswasrepresentedby52%ofrespondents,whiletheupperclassrepresentedby48%.

Question:

SocioeconomicClassification*

*ThesocioeconomicclassificationisbasedonSUSENAS2020

Upper1

Upper2

Middle1

Middle2

16%

32%

18%

34%

IndonesiaElectricVehicleConsumerSurvey2023|Page7of25

Generaloutline

Wenoticedthepopularity

ofmotorcyclesduringthis

particularquestion,aswehadalmostdoubletheresponsesformotorcyclesinsteadof

cars.Regardingthepopularityoffossilfuel-basedvehicles

inIndonesia,concerningcars,29%ofparticipantsprefer

fossilfuel-basedvehicles,

whileonly5%useelectricor

hybridvehicles.Ontheother

hand,73%respondedthat

theyuseafossilfuel-based

motorcycleoption,withonly21%utilisingelectricorhybridtechnologies.

Question:

Regardlessofwhetheryouownavehicleornot,whichalternativedoyouoftenuse,atleastonceeverymonth?

VehicleUsership

Cars

Fossil

fuel-basedcars

29%

Motorcycles

Fossil

fuel-based

motorcycles

73%

Hybridcars

3%

Hybrid

motorcycles

8%

Electriccars

2%

Electric

motorcycles

13%

None

4%

ThedecisiontopurchaseanEVisinfluencedbyamyriadoffactors,fromenvironmentalconcernsto

economicconsiderations.UnderstandinghowconsumersviewEVsintheirvehicleownershipjourney

providesinvaluableinsightsforEVplayers,policymakers,andotherstakeholders.UnderstandingthedifferentsegmentsofbuyersallowsEVplayerstotailortheirmarketingstrategies.Thisquestioncanbedividedinto

twoparts,i.e.,carsandmotorcycles.Beginningwithcars,19%ofrespondentsownfossil-fuelbasedvehicles,while5%ownhybridorelectricvehicles.Lookingatthefiguresformotorcyclesisalreadyquiteinteresting

aswehavemoredatatoutiliseduetomostparticipantsowningthistypeoftransportation.Incontrasttothe17%ofrespondentswhopossessmotorcyclesthatusehybridorelectrictechnology,85%ofrespondents

ownmotorcyclesthatrunonfossilfuels.

Question:

Whichtypeofvehicledo

youcurrently

own?

VehicleOwnership

Cars

Fossil

fuel-basedcars

19%

Motorcycles

Fossil

fuel-based

motorcycles

85%

Hybridcars

3%

Hybrid

motorcycles

7%

Electriccars

2%

Electric

motorcycles

10%

None

9%

IndonesiaElectricVehicleConsumerSurvey2023|Page9of25

Interestand

preference

Next1year

Next3

Next5

Longterm

years

years

future

Next1year

Next3

Next5

Longterm

years

years

future

45%

Reflectingonthedata,

therespondents’desireto

continueusingfossilfuel-

basedmotorcyclesseems

tograduallydecrease.For

motorcycleoptions,there

ismorehopeforadoption

amongsttherespondents,

withbetween30%hoping

topurchaseanelectric

motorcycleversusthe19%

remainingwithfossilfuel-

basedmotorcyclesinthenextoneyear.Thisconstancycanbeseeninthelongtermas

well.

Hybridorelectriccar

adoptionmaytakelonger

duetobetween33%of

participantschoosingto

purchasecarsinthefuture

thatutilisefossilfuelsoverthenextoneyear,incomparisonto13%ofconsumerswho

arehopingtopurchasea

hybridvehicle,orthe21%

inthemarketforanelectric

car.Interestinglyenough,

inthelongterm,45%of

respondentsstatedthattheyhopetopurchaseanelectriccarinthefuture,comparedto34%stillholdingontofossilfuel-basedcars.Thedata

hereclearlyshowsusthat

planstopurchaseelectric

motorcyclesinthenearfuturearehigherthancarsand

demandforelectriccarswillbegingraduallyafterthenextfiveyears.

Question:

Whichvehicledoyouplantobuywithinthenextone,three,andfiveyears?Whichvehicledoyouwishtobuyinthelongtermfuture?

Motorcycles

19%

9%

30%

13%

7%

20%

14%

8%

19%

13%

12%

32%

Fossilfuel-basedmotorcyclesHybridmotorcyclesElectricmotorcycles

Cars

33%

13%

21%

40%

16%

29%

34%

21%

29%

34%

29%

Fossilfuel-basedcarsHybridcarsElectriccars

IndonesiaElectricVehicleConsumerSurvey2023|Page11of25

Fromthereport,generallymostIndonesianconsumers

refertoelectricvehiclesastheiradditionalvehicles

with72%expressinginterestinhavingelectriccars

and73%inhavingelectricmotorcyclesastheir

additionalvehicle.Thismaybereflectedastheresult

oftheIndonesianconsumers’concerntowardstation

charginginfrastructureavailabilitywhichiscurrently

limitedinIndonesia,withonly18-22%ofIndonesian

respondentswillingtoreplaceorconverttheirfossil-

basedcars(18%)andfossil-basedmotorcycles(22%)

toelectricvehicles.

Question:

Willanelectriccarormotorcyclebeyourfirst

vehicle?Ifyoualreadyownavehicle,would

youconsiderreplacingitwithanelectriconeor

purchasinganadditionalelectricvehicle?

CarsMotorcycles

EVfirst

EVadditional

EVreplacement

10%

18%

72%

EVfirst

EVadditional

EVreplacement

5%

22%

73%

Followingaglobaltrendtowardssustainablevehicles,anoverwhelmingmajorityofrespondents,78%tobe

exact,statedthattheyarelikelytobuyanelectriccarinthefuture,and74%arelikelytopurchaseanelectricmotorcycle.TheIndonesianGovernmentiscurrentlyworkingwithglobalcompaniesfocusingonsustainabilitytomeetthecountry’sSDGssetinagreementwiththeUnitedNationsorganisationtobecomeaneco-friendlynationandloweremissions.By2030,Indonesia’sEVmarketispredictedtosurpassUS$20billion,and

consumersconvertingtothesesustainabletransportoptionscountasasignificantstepintherightdirectiontomeettheirgoals.

Question:

Onthefollowingscaleoflikelihood,howlikelyareyoutobuyanelectriccarormotorcycleinthefuture?

ElectricCar

ElectricMotorcycle

2%5%

2%6%

26%

24%

52%

50%

14%

18%

VeryunlikelyUnlikelyNeutralLikelyVerylikely

Note:Percentagesshownmaynottotal100duetorounding.IndonesiaElectricVehicleConsumerSurvey2023|Page12of25

Environmentallyfriendly

ElectricvehiclesarethevehiclesofthefutureOperationalcosts(batteries)arelowerthangasoline/dieselvehiclesHasaquieterengine

Lowermaintenancecoststhanpetrol/dieselvehicles

Hasanew/innovativeenginetypewithadvancedtechnologyTherearemoreincentivesfromthegovernmentforelectricvehicleusers

LongbatterylifeCompleteinformation/knowledgeaboutelectricvehicletechnologyThepriceofferedisaffordableorworthit

PlentyofpromotionaloffersavailableAccessibilityandavailabilityofchargingstationsforelectricvehicleusersHasanenginewithhighaccelerationandspeed

Longerservicelife

NotmanypeopleuseitHasanaffordablepricewhenmakingadditionalmodificationsConvenientforlongdistancetravel

Tomakemysocialstatuslookbetter

Goodresaleprices

Easilyfindadditionalmodificationitems

Noneedtoqueuewhilechargingthebattery

Likethemodel

None

80%

Environmentallyfriendly

ElectricvehiclesarethevehiclesofthefutureOperationalcosts(batteries)arelowerthangasoline/dieselvehiclesHasaquieterengine

Lowermaintenancecoststhanpetrol/dieselvehicles

Hasanew/innovativeenginetypewithadvancedtechnologyTherearemoreincentivesfromthegovernmentforelectricvehicleusers

LongbatterylifeCompleteinformation/knowledgeaboutelectricvehicletechnologyThepriceofferedisaffordableorworthit

PlentyofpromotionaloffersavailableAccessibilityandavailabilityofchargingstationsforelectricvehicleusersHasanenginewithhighaccelerationandspeed

Longerservicelife

NotmanypeopleuseitHasanaffordablepricewhenmakingadditionalmodificationsConvenientforlongdistancetravel

Tomakemysocialstatuslookbetter

Goodresaleprices

Easilyfindadditionalmodificationitems

Noneedtoqueuewhilechargingthebattery

Likethemodel

None

75%

Mostofourrespondentsagreedthatbeingenvironmentallyfriendlyisthemostimportantaspectforintenderstopurchaseelectriccars(80%)andelectricmotorcycles(75%).Thisisalsofollowedbyconsumerspositivelyperceivedtowardselectriccars(61%)andelectricmotorcycles(57%)bysayingthatEVsarevehiclesofthe

future.However,thereisadifferenceinthetop-thirdreasoning.Consumerspreferelectriccarsoverfossilfuel-basedcarsduetocheapervehicosts(41%)whileconsumersoptforelectricmotorcyclesbecauseofaquieterengine(44%).

Question:

Youpreviouslystatedthatyouareconsideringbuyinganelectriccarormotorcycle.Whatisthereasonbehindthis?

Cars

61%

41%

38%

37%

33%

31%

23%

22%

19%

19%

17%

16%

16%

10%

10%

9%

8%

7%

3%

8%

8%

0%

Motorcycles

57%

44%

41%

41%

33%

32%

26%

26%

17%

16%

16%

13%

12%

10%

9%

9%

7%

4%

4%

0%

0%

0%

IndonesiaElectricVehicleConsumerSurvey2023|Page13of25

Astheglobalpushtowardssustainable

transportationintensifies,theadoptionrateofEVsbecomesafocalpointofinterest.However,consumerconcernsandapprehensionscan

significantlyimpactthisrate.Addressingtheseworriesisnotjusttheresponsibilityofindustryplayersbutalsopolicymakers,infrastructuredevelopers,andawarenesscampaigns.The

resultfromthesurveyshowshighlysimilar

numbersbetweenrespondentsbothfor

electriccarsandmotorcycles.Thisparagraphwillusethepercentagesforelectriccarsasa

representativeofthesurvey’sresult.Oneoftheprimaryconcernsamongrespondents63%

wasthedifficultyinfindingchargingstations

andhighlightingtheneedforarobustcharginginfrastructure,especiallyinremoteareas(54%).Thetimerequiredforchargingthevehicleswasalsoanimportantfactor(39%);consumersareaccustomedtothequickrefuellingprocessoftraditionalcars,andthereisaperceptionthatEVstakealongtimetocharge,whichcandeterpotentialbuyers.Whenpurchasingavehicle,

allownerslooktoensuretheirinvestment

willholdvalue,andrespondentsexpressed

concernsabouttherapidlyevolvingnatureof

EVtechnology,whichhasledtofearsaboutthefallingresalepricesofolderelectricorhybrid

models(16%).Asasolution,governmentsand

private-sectorplayerscouldcreatepartnershipstoexpandcharginginfrastructuresnationwide

andinitiatefast-chargingstationsalongside

highways.Simultaneously,manufacturersshouldfocusonimprovingbatterytechnologytoreducechargingtimes.Innovationslikesuperchargers

havealreadymadesignificantstridesin

thisdirection.Finally,manyoftheconcerns

stemfromanoveralllackofknowledge.

Comprehensiveawarenesscampaigns

highlightingtheadvancementsinEVtechnology,thelong-termcostbenefits,andthepositive

environmentalimpactcanshiftperceptions.ThetransitiontoEVsisinevitable,butthepaceof

thistransitionhingesonaddressingconsumerconcerns.Stakeholderscanacceleratethe

globalshifttowardssustainabletransportationbyunderstandingtheseworriesandproactivelyworkingtoalleviatethem.

Question:

Youpreviouslystatedthatyouarenot

consideringbuyinganelectriccaror

motorcycle.Whataresomebarriersthat

refrainyoufromdoingso?

IndonesiaElectricVehicleConsumerSurvey2023|Page14of25

Chargingstation

House

Publicplaces(malls,supermarkets)Officebuilding

Showrooms

RestareaGasstationStall

Notrelevant

WhiletheallureofEVsisundeniable,consumers’concernscansignificantlyinfluencetheiradoptionrate.AdeeperunderstandingoftheseworriesisessentialforEVplayers,policymakers,andotherstakeholderstoaddressthemeffectively.Chargingisoneofconsumers’mostsignificantconcernswhenconsideringanEVforthefirsttimeasmostrespondentsprefertolookforachargingstationfacility(75%),followedbycharginginstallationathome(69%)andpublicplaces(42%).

Question

AssumingyouownanEV,wherewouldyouprefertorechargeyourvehicle’sbattery?

75%

69%

42%

24%

15%

0%

0%

0%

1%

IndonesiaElectricVehicleConsumerSurvey2023|Page15of25

Awarenessand

knowledge

AutomotivewebsitesSocialmedia

VideostreamingsitesTVadvertisingNewsportals

InformationfromfriendsandfamiliesVehiclesalessitesAutomotiveshows

Automotiveshowrooms,dealers,orsalesmanEVcarsormotoryclesontheroad

Otherwebsitesoutsidethoseforautomotivesales,gaming,movies,ormusicPrintmediaadvertising

Billboards/bannersWebsiteswithgame,movies,ormusiccontentsDoingatestdriveatavehicleshow

Digitalbannerontheroad

RadioNotrelevant

Inthisageofdigitalisation,spreadingaccurateinformationtoreachasmanyconsumersaspossibleisthe

primarygoal.Thereareendlessexamplesofcampaignsorcollaborationsbetweensocialmediainfluencers,companies,andgovernmentsthathaveallowedpeopletoeducatethemselvesaboutEVs.Amongthe

respondents,54%learnaboutEVsfromautomotivewebsites,52%fromsocialmedia,44%fromonlinevideoservices,and35%fromTVcommercials.Thereisanextensiveopportunityfromthepreviouslydiscovered

findingstofilltheknowledgegaptoeducateIndonesiansonthetruebenefitsofswitchingfromfossilfuel-basedvehiclestoeco-friendlyoptions.InIndonesianculture,wordofmouthcounts.TwentyfivepercentofrespondentsstatedthattheyobtaininformationaboutE