???s?lv3r g)*TikTok

??O:osftPYr:@Pó6?M°?óO

S T A R S

AppsFlyerSKAN$$??f@?@f? AppsFlyerSKAN @??TikTok @ @?é????(AEO) TikTokApp ?e>

* *v?? g)*TikTok

2

1?:osfB .1F?￠1'i?.e

PERCENT

AppsFlyerSKAN?. @?? TikTokApp ?e>AppsFlyerSKAN$$??f@?x??m

/)(*F??sFIv?' I g/'TikTok

AppsFlyerü? o”o@?é TikTok @@??????

AppsFlyer@ @ TikTokCreativeCenter

) g)‘TikTok

AppsFlyerüI n”n@?? TikTokf>fi? @mü?(MAI)

AppsFlyer@, @

TikTok @@f€?ü?fi(AEO)

TikTok?ü(@?ü?fl(VBO)

g)‘TikTok

Garre?our

AppsF!yer ? n”n@?? TikTok @ @??f ??(AEO)AppsFlyer@ @

]êAppsFlyerSDK??§>°1f?@Android/iOS???@§^

>eA31B???fü?.??%i?t?ag?1i%?2./??.P7?9o?i?.?J^.?i?füf?ft

@1

???2?è@AppsFlyer@@Q?

@2?3

??gTikTokforBusiness71@(bytedoncegIobol_int)

..'^,.€“ié&3JB”?tB.eJ?tt?1“??9f3JB">*^.￥? ? “3JB"i???v^.?

ê0￥l??8-ùf????%f?@8?P.B5"????R??@PDfJ?IJf???€KPI8ù?%ü?

Conversions

Mobile

Measurement

Creative

*yTesting

@ül???@???(MAI)

Clicks

Installs

PBI7T4o—'?@P%????9út.3I?f€??3€???*??ńê0gl??8ùEI???af?@BJP.ì?i??“e??”ftùf?8ùlJ?f?El???:

Bidding&Optimization

Optimizationgoal

Install

Theevent*sattributionsettingsarebasedonyoursettingsinAttributionmanagerEditnow

FìppsFlvsr ??'TikTok

TikTok

TikTok

faKvBo,??ó?aBtt3t??üa?:???,??mP?s:?RoAs,/ta?@y“ü?f?

fit”?“?fàROAs”€?@@9@—f9.%—fi??X'f?@g????üfI?

￥x1?Gó???€e1???J?“?a?G”?“?fBRons”Zl????ó?.

Bidding&Optimization

OptimizationgoalO?

Value

Theevent’sattributionsettingsarebasedonyoursettingsinAttributionManagerEditnow

Bidstrategy

Highestvalue

Spendyourbudgetfullywh?lemaximizingpurchasevalue.See

SetminimumROAS

fií1:???@@“%?f??”e#,TikTokPó???????tt6°?5ü€ù@1??.?t?3????@?i?fif?G%??Sf? 98@????ZtAt€ifi???z?f?fá.?B@%???@?P

?At?9J9,f?%?ik??ü1L8ü??T???t?ú??81??êXFt?^?9??6X???:???Z1?I

f?P?????f??i??/e.?????óoIèi?i?????A?°?.fê?????14Iêi??62s??

Norecentpurchase

Didnotmakeapurchaseinthepast14days

Activeshoppers

Madeapurchaseinthepast60days

Activeusers

Launchedtheappinthepast14days

PersonalizedBasedonpreviouspurchasebehavior

??t@9J9,f??TikTokUB/ePüIIIt@P??1e1%?@/e?gf?/e'*? f?%?7?1á—'?IA"

aBLTvrt?^sêf?/?tA6?T???m?z?yPamP^?:?^?P?a^.a?1o,ooo21.#€t

??? 12ń*@?ńìg*ì?????? o

HighLTV

Hasabalancehigherthan$10,000

Borrower

Tookaloaninthepast12months

' PersonalizedadBasedonlookalike

?

??@?—B2P.1????k10?Z?@QABtA??Af?%/?@a ?6

t1?x?e1ebEA??@@P???J.3lQAfüRoAs6=T?=??@?Z ù7?e1?J???f?@TikTokftPüs:fts:?f,°,tBat6,?ünsf?r?ü??at6,?.°,è:fta%tí.AEf?oa?üxa?fèT@i%B

2J?B?.?9. ìtt2?é $?TikTok? I???tfü?9?QA.inC?

zlzAPl

?ü

óQA

API

Day0

MediaSource

Campaign

Uaea

Cost AverageeCPI

Day1

Day2

Day3

bytedance

TikTok_MAI

bytedance

TikTokSPC

Identifyunderperforming

campaigns

--------?

from

wastingyourbudgetwhileexploringthereasons

ó.03%

Pausethecampaign

12.52P.

30.05%

TikTok_UA

bytedance

35.25°4

TikTokAndroid

bytedance

TikTok_iOS

bytedance

Android...VBO

bytedance

45.34%

Android...AEO

bytedance

4ó.2óB

iOS_VBO

bytedonce

revenuecolumn

Android...AEO

bytedonce

--