食品電子商務(wù)分析中英文對(duì)照外文翻譯文獻(xiàn) 食品電子商務(wù)分析中英文對(duì)照外文翻譯文獻(xiàn)(文檔含英文原文和中文翻譯)Analysisofe-commerceinthefoodindustryGuoHuixin[Abstract]e-commercemarketingmodelisrapidlytovariousindustriesasdiffusion,andnationallifeofthefoodindustry,hasgraduallyestablishedae-commercesitewithacertainscale.BasedontheanalysisofcurrentsituationofChinafoodindustryelectroniccommerceandthefoodindustryvaluechain.ThroughtheinvestigationoffoodindustryleaderstatusofelectroniccommercewebsitearmyofChinafoodbusinessnetwork,andcomparedwiththeforeignexcellentfoodindustryelectroniccommercewebsite,thetwogapsinthemarketofelectroniccommerceinChinafoodindustry,hasacertainsignificanceinChinesefoodindustryinthefuturedevelopmentofelectroniccommerce.[keyword]foodindustry,electroniccommerce,industryvaluechain,Chinesefoodbusinessnetwork,TradeKeyA,ChinafoodindustryelectroniccommerceapplicationFoodindustryoccupiesthepositionofplayadecisiveroleinournationaleconomy,in20091toMayChina'sfoodgrossindustrialoutputvaluetoachieve1.82yuanoutputvalue,thegrowthrateof14.6%,higherthanthenationalindustrialaddedvaluegrowthrate6.57percentagepoints.Althoughinthefinancialturmoil,China'seconomicslowdown,butthevideoindustryfliestomaintainapowerfulforce,contrarianrise.Hugemarketsofoodindustryfaces.Fromthebeginningof2000,therapiddevelopmentofglobalneweconomywiththeinformationandnetworkeconomyasrepresentative,attractedeachindustrybusinesseye,leadingthevarioussectorsofthebusinessphilosophy,thefoodindustryisalsointhisreformintroducede-commercebusinessmodel.Internetasthefourthmedia,whichhascertainparticularity.Networknotonlyhastheextensivepublicityscope,timeliness,butalsohastheoperationontheinteractionanddatatransmission.Networktoreducethetransactioncostinthegreatestdegree,reducingthetransactiontime,andexpandthecustomerbase,speeduptheflowofinformationspeed,seemstohavebecometheconnectionofproducersandconsumersthemostconvenientbridge.Enterprisesanduserstoachieveadirectline,shieldingthemultistagemiddlemen.Forthefoodindustrytoengageine-commerceenterprisesoperatingmode,thereareBToB,BToCandCToCthreemodels,themainformofnetworkmarketisBToB.DespitetheadventoftheInterneteraforlarge-scalefoodenterprisesandsmallandmedium-sizedfoodenterpriseshasbroughtnewbusinessopportunitiesindifferentaspects,butpaidspecialattentiontofoodindustryworthentrepreneurs.Thefoodindustryisthemostcloselyrelatedwiththedailylifeofpeople,themostrelevantenterprises,intooneofthelargestindustries.ButonthecurrentsituationofChinafoodindustry,scaleandmanagementthereareenormousdifferencesbetween.Therefore,selecttheappropriatebusinessmodelistheimportantlinkoftheenterprisedevelopmentsuccess.Electroniccommercemaycreatetremendousbusinessopportunitiesandwealthforanenterprise,ormaybecomeanenterprisetoincreasespending,resultinginawasteofresources.Two,theindustryvaluechainanalysis1,feed,productionlogisticsAccordingtothedifferentrawmaterialsandprocessingoffood,foodisdividedinto:foodproducts,edibleoil,fatandfatproducts,condiments,meatproducts,dairyproducts,beverages,conveniencefoods,biscuits,cannedfood,frozendrinks,frozenfood,potatoandpuffedfood,candyproducts(includingchocolateandproducts),tea,liquor,vegetableproducts,fruitproducts,foodandnuts,roastedseedsandnuts,eggproducts,cocoaandcoffeebakingproducts,sugar,aquaticproducts,starchandstarchproducts,cakes,soyproducts,beeproducts,specialdietaryfoodsandotherfoodatotalof28majorcategoriesof525kindsof.Atpresent,thenationaltotaloffoodproductionandprocessingenterprises44.8.Thesemedium-sizedenterprisesabovethescaleof2.6,productmarketshareof72%,productionandsalesofdominant;andlargescalebelow,morethan10enterprise6.9,productmarketshareof18.7%;10smallenterprisesinsmallworkshops35.3,productmarketshareof9.3%.Accordingtostatistics,in2010onequarterofthenationallarge-scalefoodenterprisesin36060,morethanthesameperiodlastyearincreased6220,employing5430000people,anincreaseof6.68%.Electroniccommercewebsitefoodindustrysourceisrelativelysingle,mainlythroughlookingforagentstoachieve.2,sales,shippinglogisticsEnterprisesaccordingtocustomerandmarketdemand,productdevelopment,purchaseofrawmaterials,manufacturedproducts,withcommoditysoldtousers,andprovideaftersaleservice.Materialsfromthesuppliers,rawmaterialsandmanufacturing-alongeachlinkofsemi-finishedproducts-Product-goodsmovetothedemandside."Therearecorrespondingrelationshipbetweentheconsumer"and"supplier"ofeachlink,asupplychain.Thesupplychainalltheresources,logistics,capitalflow,informationflowarrayofflowers,optimizationcontrolintheInternetenvironment,therealizationofstrategictargetsales,deliverytime,quality,processcost,thebestservice.Speakingofthesmallandmedium-sizedenterprise,e-commercetransactionplatformprofessionalisawisechoice.3,serviceE-commerceisnotonlyamodeofonlinetransactions,isalsoakindofserviceconcept.Electroniccommerceinthereformingofthetraditionalproduction,inventory,marketing,businessprocessatthesametime,alsomeansthecomprehensivereformofmanagementidea,managementmode,personnelstrategy.Theprocessofe-commerceenterpriseplanimplementation,onlytherealizationoftheinternalmanagementandplanning,andstaffawarenessofe-commerce,cancreatebenefit.Thefoodindustryhasstrictqualityrequirementsandregulations.Verystrictrequirementsforproductsofvalidityandthequarantineperiod,informationsystemcanprovidethecorrespondingfunctionpreservationperiodmanagement,andconducttheentireprocessoftracking,providelaboratorymodule,allfoodenterprisesneedandfullysupporttheISO9000standardandthestandardsforthefoodindustry.Thefoodindustryproductqualityrequirementsareverystrict,ifcandotocontrolthequalityofproductsfromtheproductionsystem,throughthesalesdistributionsystemtotrackeachproduct,howtoproperlyhandlethelineandaftersaleservice,istheembodimentofthedifference.Three,Leadingenterprises--AnalysisofChina'sfoodbusinessnetworkcaseIn2008ChinaindustryTOP100e-commercesiteselection,Chinesefoodbusinessnetworkandfoodindustrynet,ChinaChemicalNetworkWebsiteastheleadinge-commercenetworkoffoodindustryin2008ChinaindustryelectroniccommercewebsiteTOP100.TheChinesefoodbusinessnetworkwithitslargeuserbaseandgoodreputationtobecomeamodelofelectroniccommercewebsiteinthefoodindustry.FoodbusinessnetworkhasbecomeChina'sfoodandbeverageindustryportalandthefirstplatform.Intheprocessofdevelopment,thecompanyadheretothe"verticalspecialization,specialized,diversifieddevelopmentideas",maintainandexpandtheplatformleadinthefoodandbeverageindustry,willbecomethefirstindustryplatformtobuildChinesefoodenterprisesandinternationalfoodenterprisesB2Btradeportal,asthenetworkservice,Chinafoodindustrymagazinespread,informatizationconstruction,tradematchingandpromotethefirstbrand.HangzhoutoptechnologyCo.,Ltd.wasfoundedin2002,iscommittedtothefieldoffoodrelatedenterprisestoprovidetradeprofessionalInternetplatformandpromotetheservicematchmakingbasedon.Sinceitsinception,inthestrongsupportandpromotetheindustry'smanycustomers,upholdtheprincipleof"developmentphilosophyisrootedinthefoodindustry",withseniorindustrybackground,efficientworkteamandthequalityofthesoftwareandhardwarefacilitieshasachievedsignificantresults.ThenIwenttoafewsuccessfulChinesefoodbusinessnetworkfactorsdobriefanalysis:Thenumberof1largeuser.Chinesefoodbusinessnetworkwasopenedin2002May,2003Decemberbegantoorganizethevariousfunctionaldepartments,startedoperationsin2004.IntheinitialperiodofChinesefoodbusinessnetwork,theestablishmentofdedicatedtoexpandthefoodbusinessnetworknumberofusers,thesitetrafficisdoublingeveryyear,operatingincomealsodoubled.SofarVIPmembershiphasreachedmorethan1500.ChinesefoodbusinessnetworkpreliminaryexperienceshowedMetcalf'slawinnetworkeconomy.ThefounderoftheEthernetprotocoltechnologyinventorand3Com'sRobertMetcalfrevealed:valueandnetworkusernetworkisproportionaltothesquareofthe.Anewproducts,newservices,onlyafewpeopleintheuseofthetime,thiskindofproductorservicevaluewillnotproduceexplosivegrowth,whentheusernumberreachesacertainamount,itsvaluewilljump,whichshowsitsvalueisthepropertyofexponentialgrowth.ContinuedgrowthinthenumberofChinesefoodbusinessnetwork'srapiddevelopmentisinseparablewiththeusers.2multivariatelineservice.Chinesefoodbusinessnetworkiscommittedtotheelectroniccommercetransactionsisalsoveryfocusedonlineservice,buildmoreinformationplatformforcustomers.Forexample,foundedin2005,istheonlyChinesefoodexportenterprises"Chinesefoodsuppliers",receivedwideacclaim,manyenterprisestofollow.Followcannotavoid.Atpresent,theenterprisewilldiscandmagazineissue,includingtheEnglishversionoftheVIPmembershipinformation.Issuingandsellingsuchamagazinebasedentirelyonthelargeandrelativelyprofessionalusers.Excellentlineserviceimprovesthefoodbusinessnetworkuserloyalty,increasecustomerstickiness.Ontheotherhand,thenumberofusersincreasing,providedtheeconomicreasonsforthefoodbusinessnetworkdevelopmentofonlinecontentandservicesmoreupdates.Serviceandonlinetradeisofflineandpromoteeachother,realizethebenigncirculation,increasingreturns.3theattentioneconomy.Nowadays,Alibabainthecountryhaveestablishedagents,localizationservices,producedcertaineffectinfoodindustry.ChinesefoodbusinessnetworkandAlibabawebsiteisthesameasintheformofnetwork,butwithimportantdifferencesinservicedetails.Chinesefoodbusinessnetworkfocusonthefoodtrade,closertothefoodindustry,hasamorein-depthunderstandingoftheindustry,canclearthefoodneedsofenterprises.Comparedwithothernonfoodattentioneconomywebsite,advantageofChinesefoodbusinessnetworkisnotonlyanonlinetradingplatform,isafoodadvisoryplatform,wecanevenservicepromotionplanandmarketresearchtohelpenterprisessolvetheline.Forexample,ChinesefoodbusinessnetworkpositioningforthemarketingofBLOG,donotopenregistration,invitedexpertstoexperience.IntheguaranteeofBLOGqualityatthesametime,isexpectedtoincreasetechnologydevelopmentplate.Atpresent,Chinafoodbusinessnetworkwithnetwork,offlineactivitiesmainlyinthedomesticandinternationalexhibitions.Therearemorethan60professionalexhibitioninChinaeveryyear,about10professionalexhibitionabroadeveryyear,theindustryistheintensityandfrequencyofthehighestfoodweb.In2008thecompanywasexpanded,andopenedanofficeinGuangzhou.NowChinesefoodbusinessnetworkChineseWebusersaremainlyfromdomestic,includingmanyintheoverseasChinesepopulation.EnglishwebsiteistoservetheChineseexportenterprises,overseasfoodsuppliersandbuyers.ThemainusergroupsfromtheUnitedStates,Europe,SoutheastAsiancountries(Japan,Korea,Thailand,Malaysia,MiddleEastetc.).Chinesedomesticwebsiteusersaccountedfor92%,accountedfor8%offoreign.Englishwebsiteusersabroad70%,domesticusersaccountforabout30%oftheUnitedStates,Europe;ratio,theMiddleEast,Hongkong,Taiwan,Japan,SouthKorea,ThailandandotherSoutheastAsiancountriesinturnreduce.AlsoofconcernisthenumberofChineseWebusersismuchhigherthantheEnglishwebsite.Inthepromotionofdomestictrade,thedomesticfoodout,fortheexportofdomesticenterprises,theintroductionofforeignfood,willChinafoodbusinessnetworkconstructionintofourstepsinthedevelopmentofworldfoodwebsite,China'sfoodbusinesswebsiteinsecond,thethirdstageparalleldevelopmentstage.Thewebsiteaimstomeetthedifferentneedsoffoodenterprises.Althoughthefoodbusinessnetworkofmorethanadozencountries,theUnitedStatesofAmerica,NewZealand,Switzerland,Japan,SouthKoreaandotherinternationalfoodsuppliertousethisplatformtopromotetheChinesemarket,butbecauseofthehighcostofinternationalpromotion,informationsystemisnotperfect,makingonlineinternationaltradedevelopmentco..Inthefoodindustry,professionalinternationaltradewebsiteisstillblank.Four,newmarketThroughtheoverallunderstandingofthefoodindustryofChinaindustryelectroniccommercewebsiteTOP100inselectedsites,IfoundthewebsiteofelectronicbusinessaffairsinthefoodindustryofChinainvolveveryextensive.Inthebusinesscategorycoversagriculture,simpleprocessing,deepprocessing,foodpackaging,foodadditives,foodmachineryandothersixcategories,someofwhichtradebusinessandmoredetailedclassification,basiccanincludeallaspectsoffoodproduction,processing,salesandothertradedemand;onthesiteclassificationofmainbusinessafoodbusiness,product,enterpriselibrary,thesupplyofinformation,productinformation,productprice,industryinformation,pricequotes,evenlargesitesandfoodforumandmemberservices.However,althoughthefoode-commercewebsiteinChinawidelycoveragehasbeenmoreperfect,butIfoundthatmanyfoodwebbrowsingprocess,lessfoode-commercewebsiteindomesticinvolvespublishingandcommunicationrelatedtofoodtechnology,qualityinspectionandotherinformation.Inaddition,comparedtotheforeignrelatedwebsite,Ifoundthefoode-commercewebsiteisstilllackinginimportandexporttrade,thereisnotanyafocusonGlobaltrade,specializesinimportandexporttradeplatformforenterprises.ThesedefectshinderthedevelopmentofChina'sfoodindustrytoacertainextent,butontheotherhandfornewfoodenterprisestoprovidethedirectionofthebreakout.1foodimportandexportIn2009thetotalworldtradeinChinamorethanGermanyandJapan,rankingthirdintheworld.Withglobaltradeliquidityismoreandmorestrong,China'sdominantpositionintheforeigntradeintheincreasinglyevident.Foodasthenecessitiesoflifeneedselasticityissmall,thedemandforlarge,evenintheothersectorisaffectedthefinancialcrisis,tradetheforeheadinthefoodindustryisthemomentumofsteadygrowth.Facingthehugeinternationalmarket,beimperativetoestablishspecializedininternationaltradeoffoodweb.Accordingtotheanalysisofthefoodbusinessnetworkandotherdomesticleadingfoodindustryelectroniccommercenetwork,Ifoundtheinternationalfoodtradejustasalotofbusinessenterprises,theproportionisverysmall,verylowattentionisbeinggivento.Althoughasaleader,basicChinesefoodbusinessnetworkinChinesewebsiteonthedevelopmentofforeignwebsites,mainlyforforeignclients,buttheforeignwebsiteisentirelyderivativeproductChinesewebsite,andtheuserateandChinesewebsitecannotmatch.AimingatthelackofinternationaltradebusinessChinesefoodinthesite,wecanlearnfromtheforeignfamouswebsiteTradeKey.TradeKisoneoftheworld'stradingplatformofprofessionalinternational,foundedin1999.Acquisitionandanalysishasbeencommittedtotheglobalbuyersdata,specificallyforsmallandmedium-sizedenterprisesandexport-oriented.Internettradeservicesystemwithintegration,includingRFQ,P/I,P/O,L/C,automaticdocumentprocessingmode,enterprisescanbuildonlineexhibition,businessopportunities,activequeriesissuedinternationalprofessionalbuyers,buyersandsellersonlineinquiry,onlinetransactionsofdifferenttypesofwork.TradeKeyistheworld'sfirstdevelopedspecificallyforinternationaltradesearchenginebusiness.Morethan500000registeredbuyers,inover182countriesworldwide,mainlyinEurope,America,MiddleEast,:Southeastasia.Differentis,TradeKcoversalmostallcommodityimportandexporttrade,includingagriculturalproducts,clothing,computerhardwareandsoftware,chemicalproducts,medicalandpharmaceutical,insurance,transportationandsoonallwalksoflife.InviewofChina'se-commercestartedlate,hardwareandsoftwarefacilitiesarenotperfect,themanagementideaandthedeficiency,sofortheChineseenterprisestofocusonaspecificindustrytheestablishmentofinternationaltradee-commercesitehasmorefeasibility.Duetotheparticularityoftheblankintheaspectofinternationaltradeandproduct,foodindustryisbeginningtooptimaldomesticprofessionalinternationaltradee-commercesiteselection.Accordingtotheglobaltradespecializede-commercewebsiteforthewebsitedesign,investmentway,salesdelivery.Serviceshavehigherrequirements.Intheinitialstage,theenterprisecanmakefulluseofexcellentforeignwebsitessuchasTradeK'ssuccessfulexperience,aswellasthenetworkeconomyprinciple.Inviewofthis,theprofessionalfoodimportandexportsitehastheverybigdevelopmentspace.2,qualityinspectionandotherinformationcommunicationtechnologyFoodindustrybusinesswebsiteinChinaatthepresentstagefocusingonsalesandmarketing,buttopaymoreandmoreattentiontothetechnologyandqualityinspectionandotherinformationconcernedisless.Technicalrequirementsfortheenterprisedevelopmenttomaintainfastsmoothandupdatethetechnicalinformation,thisnotonlyconducivetobusinessadjustmentofcommodityproduction,joinandbeabletoattractdomesticandforeigntechnologicalenterprisesmore.WiththedevelopmentofChinatoparticipateintheinternationalmarketgraduallythorough,thefoodindustryqualityinspectionstandardsarealsoincreasinglyperfectandinternationalization.Intheprocessofqualityinspectionstandardsdevelopment,frequentchangescanhardlybeavoided,waysforenterprisestohavemorecontactqualityinspectionstandards,thetransactioncostcanbelargelyreducedandmore.Therefore,informationontechnicalinnovation,qualityinspectionisalsothedevelopmentdirectionofelectroniccommercenetworkinthefoodindustryofchina.Conclusion:theelectroniccommerceinChinaisfacingrapiddevelopmentofhithertounknown,enormousbusinessopportunitiesinvariousfieldsincludingfoodindustry,hasrealizedtheelectroniccommercebrings.Inthenumerousopportunitiestobenefitfromelectroniccommercebringsatthesametimetheindustry,alsoencounteredchallengesandthreatsmorefromhomeandabroad.Basedontheaboveanalysiswecanseethatthefoodindustry,electroniccommercewebsitecanimprovethesitequalityfromallaspectsoftheindustryvaluechain.Notableis,e-commercewebsitefoodindustryisfarfromthefoodindustryprofessionalimportandexportnotsaturated,withahugespacefordevelopment,furtherdevelopmentandinnovation.Reference.[1]ChinaElectronicCommerceResearchCenterforfoodindustryinformatizationconstructionandprocessanalysisofcombining2010.7[2]DuYifeiLiShimingindustryvaluechain:strategicinnovationformofscientificresearchtwenty-secondvolumefifthissue[3]industrywebseriesofdialogueandfoodindustrybusinessonline2007.12.25[4]Sophiefoodindustryshouldbehowtodevelope-commercetechnologypointofview[5]especiallyearthquakehowtobuilde-commercefoodin2004ninthperiodoffoodindustr食品行業(yè)電子商務(wù)分析郭慧心【摘要】電子商務(wù)的營(yíng)銷模式正在迅速地向各個(gè)行業(yè)擴(kuò)散，作為與國(guó)民生活息息相關(guān)的食品行業(yè)，已經(jīng)逐步建立了具有一定規(guī)模的電子商務(wù)網(wǎng)站。本文對(duì)中國(guó)食品行業(yè)電子商務(wù)現(xiàn)狀以及食品行業(yè)的價(jià)值鏈進(jìn)行了分析。通過調(diào)查食品行業(yè)領(lǐng)軍的電子商務(wù)網(wǎng)站中國(guó)食品商務(wù)網(wǎng)的現(xiàn)狀，并與國(guó)外優(yōu)秀的食品行業(yè)電子商務(wù)網(wǎng)站進(jìn)行對(duì)比，得出中國(guó)食品行業(yè)電子商務(wù)的兩個(gè)市場(chǎng)空隙，對(duì)中國(guó)食品行業(yè)今后的電子商務(wù)發(fā)展具有一定的借鑒意義?！娟P(guān)鍵詞】食品行業(yè)，電子商務(wù)，行業(yè)價(jià)值鏈，中國(guó)食品商務(wù)網(wǎng)，TradeKey中國(guó)食品行業(yè)電子商務(wù)應(yīng)用現(xiàn)狀食品行業(yè)在我國(guó)國(guó)民經(jīng)濟(jì)中占有舉足輕重的地位，2009年1至5月份中國(guó)食品工業(yè)總產(chǎn)值實(shí)現(xiàn)1.82萬億元產(chǎn)值，14.6%的增速，高出全國(guó)工業(yè)增加值增速6.57個(gè)百分點(diǎn)。盡管在金融風(fēng)暴的沖擊下，我國(guó)經(jīng)濟(jì)增速放緩，但視頻產(chǎn)業(yè)荏苒保持強(qiáng)大定力，逆勢(shì)上升。由此可見食品產(chǎn)業(yè)所面對(duì)的巨大市場(chǎng)。從2000年開始，以信息化和網(wǎng)絡(luò)經(jīng)濟(jì)為代表的全球新經(jīng)濟(jì)飛速發(fā)展，吸引了各個(gè)行業(yè)商家的眼球，引領(lǐng)著各個(gè)行業(yè)的經(jīng)營(yíng)理念，食品產(chǎn)業(yè)同樣在這場(chǎng)變革中引入了電子商務(wù)的經(jīng)營(yíng)模式。網(wǎng)絡(luò)作為第四媒體，其具有一定的特殊性。網(wǎng)絡(luò)不僅具有廣泛的宣傳范圍，而且還具有操作上的互動(dòng)性以及數(shù)據(jù)傳輸?shù)募皶r(shí)性。網(wǎng)絡(luò)在最大程度上縮減了交易的成本，縮短了交易的時(shí)間，擴(kuò)大了客戶群，加快了信息流通速度，儼然已經(jīng)成為了聯(lián)系生產(chǎn)者及消費(fèi)者的最方便的橋梁。企業(yè)和用戶實(shí)現(xiàn)了直接接軌，屏蔽了多級(jí)中間商。對(duì)于食品行業(yè)從事電子商務(wù)企業(yè)的運(yùn)營(yíng)方式，目前有BToB、BToC和CToC三種模式，目前網(wǎng)絡(luò)市場(chǎng)的主要形式則是BToB。盡管互聯(lián)網(wǎng)時(shí)代的到來為大型食品企業(yè)和中小型食品企業(yè)在不同的方面都帶來了新的商機(jī)，但是食品行業(yè)的特殊性值得企業(yè)家們的特別關(guān)注。食品行業(yè)是與老百姓日常生活關(guān)系最密切的、相關(guān)企業(yè)最多的、投入最大的行業(yè)之一。而且就目前中國(guó)食品行業(yè)的現(xiàn)狀而言，在規(guī)模及管理上都存在著巨大差異。因此，選擇恰當(dāng)?shù)慕?jīng)營(yíng)模式是各企業(yè)成功發(fā)展的重要環(huán)節(jié)。電子商務(wù)可能為一個(gè)企業(yè)創(chuàng)造巨大商機(jī)和財(cái)富，也可能成為一個(gè)企業(yè)增加開銷，造成資源浪費(fèi)的源頭。行業(yè)價(jià)值鏈分析進(jìn)料后勤、生產(chǎn)作業(yè)按照食品的原料和加工工藝不同，食品分為：糧食加工品，食用油、油脂及制品，調(diào)味品，肉制品，乳制品，飲料，方便食品，餅干，罐頭，冷凍飲品，速凍食品，薯類和膨化食品，糖果制品(含巧克力及制品)，茶葉，酒類，蔬菜制品，水果制品，炒貨食品及堅(jiān)果制品，蛋制品，可可及焙烤咖啡產(chǎn)品，食糖，水產(chǎn)制品，淀粉及淀粉制品，糕點(diǎn)，豆制品，蜂產(chǎn)品，特殊膳食食品及其他食品共28大類525種。目前，全國(guó)共有食品生產(chǎn)加工企業(yè)44.8萬家。其中大中規(guī)模以上企業(yè)2.6萬家，產(chǎn)品市場(chǎng)占有率為72%，產(chǎn)量和銷售收入占主導(dǎo)地位；大中規(guī)模以下、10人以上企業(yè)6.9萬家，產(chǎn)品市場(chǎng)占有率為18.7%；10人以下小企業(yè)小作坊35.3萬家，產(chǎn)品市場(chǎng)占有率為9.3%。據(jù)統(tǒng)計(jì)，2010年一季度全國(guó)規(guī)模以上食品企業(yè)36060家，比上年同期增加6220家，從業(yè)人員543萬人，同比增長(zhǎng)6.68%。食品行業(yè)電子商務(wù)網(wǎng)站的進(jìn)貨來源比較單一，主要就是通過尋找代理商實(shí)現(xiàn)。銷售、發(fā)貨后勤企業(yè)根據(jù)客戶和市場(chǎng)需求，開發(fā)產(chǎn)品、購進(jìn)原料，加工制造出成品，以商品方式銷售給用戶，并提供售后服務(wù)。物料從供應(yīng)方開始，沿著原材料—再制造—半成品—成品—商品的各個(gè)環(huán)節(jié)向需求方移動(dòng)。每個(gè)環(huán)節(jié)都存在“需方”與“供方”的對(duì)應(yīng)關(guān)系，成為供需鏈。將供需鏈上的全部資源、物流、資金流、信息流數(shù)組花，在互聯(lián)網(wǎng)的網(wǎng)絡(luò)環(huán)境下進(jìn)行優(yōu)化控制，實(shí)現(xiàn)銷售、發(fā)貨過程中時(shí)間、質(zhì)量、成本、服務(wù)最優(yōu)的戰(zhàn)略目標(biāo)。對(duì)于中小企業(yè)而言，選擇專業(yè)的電子商務(wù)交易平臺(tái)是比較明智的選擇。服務(wù)電子商務(wù)不僅僅是網(wǎng)上交易的一種模式，同時(shí)也是一種服務(wù)理念。電子商務(wù)在對(duì)傳統(tǒng)生產(chǎn)、庫存、營(yíng)銷等業(yè)務(wù)流程進(jìn)行改造的同時(shí)，也意味著經(jīng)營(yíng)理念、管理模式、人才策略等的全面改革。企業(yè)的電子商務(wù)計(jì)劃實(shí)施的過程中，只有實(shí)現(xiàn)配套的內(nèi)部管理和規(guī)劃，以及員工的電子商務(wù)意識(shí)，才能創(chuàng)造出效益。食品行業(yè)有嚴(yán)格的質(zhì)量需求和規(guī)章制度。對(duì)產(chǎn)品的有效期和檢疫期要求很嚴(yán)格，信息系統(tǒng)能夠提供相應(yīng)的功能進(jìn)行保存期管理，并進(jìn)行全過程的跟蹤，提供實(shí)驗(yàn)室檢驗(yàn)等模塊，并全面支持ISO9000標(biāo)準(zhǔn)和食品行業(yè)標(biāo)準(zhǔn)是所有食品企業(yè)所需要的。食品行業(yè)對(duì)產(chǎn)品質(zhì)量的要求非常嚴(yán)格，如果能做到從生產(chǎn)系統(tǒng)去控制產(chǎn)品的質(zhì)量，通過分銷系統(tǒng)去全程跟蹤每個(gè)產(chǎn)品的銷售情況，如何妥善處理好線下及售后服務(wù)，是各企業(yè)差異的體現(xiàn)。領(lǐng)頭企業(yè)——中國(guó)食品商務(wù)網(wǎng)案例分析在2008年中國(guó)行業(yè)電子商務(wù)網(wǎng)站TOP100的評(píng)選中，中國(guó)食品商務(wù)網(wǎng)與食品產(chǎn)業(yè)網(wǎng)、中國(guó)糖酒網(wǎng)等網(wǎng)站共同作為食品行業(yè)的頂尖電子商務(wù)網(wǎng)入選2008年中國(guó)行業(yè)電子商務(wù)網(wǎng)站TOP100。其中中國(guó)食品商務(wù)網(wǎng)以其龐大的用戶群及良好的知名度成為食品行業(yè)電子商務(wù)網(wǎng)站的典范。食品商務(wù)網(wǎng)已經(jīng)發(fā)展成為中國(guó)食品與飲料行業(yè)的門戶網(wǎng)站和第一平臺(tái)。在發(fā)展進(jìn)程中，公司堅(jiān)持“垂直化，專業(yè)化，多元化”的發(fā)展思路，保持并擴(kuò)大平臺(tái)在食品與飲料行業(yè)的領(lǐng)先優(yōu)勢(shì)，將平臺(tái)打造成為中國(guó)食品企業(yè)和國(guó)際食品企業(yè)進(jìn)行B2B交易的第一行業(yè)門戶，成為中國(guó)食品行業(yè)內(nèi)網(wǎng)絡(luò)服務(wù)、雜志傳播、信息化建設(shè)、貿(mào)易撮合與促進(jìn)的第一品牌。杭州鼎好科技有限公司成立于2002年，致力于為食品領(lǐng)域相關(guān)企業(yè)提供基于互聯(lián)網(wǎng)平臺(tái)的專業(yè)性貿(mào)易撮合與促進(jìn)服務(wù)。自成立以來，在業(yè)內(nèi)眾多客戶的大力支持與推動(dòng)下，秉持“根植食品行業(yè)”的發(fā)展理念，憑借資深的行業(yè)背景、高效的工作團(tuán)隊(duì)和優(yōu)質(zhì)的軟硬件設(shè)施取得了可觀了成績(jī)。接下來我就對(duì)于中國(guó)食品商務(wù)網(wǎng)成功因素中幾個(gè)方面做簡(jiǎn)要分析：龐大的用戶數(shù)量。中國(guó)食品商務(wù)網(wǎng)于2002年5月份開通，

2003年12月份開始組建各個(gè)職能部門，從2004年開始正式運(yùn)營(yíng)。在中國(guó)食品商務(wù)網(wǎng)的起步時(shí)期，建立者致力于擴(kuò)大食品商務(wù)網(wǎng)的用戶數(shù)量，隨著網(wǎng)站流量每年增加一倍，營(yíng)業(yè)收入也成倍增長(zhǎng)。

至今VIP會(huì)員已達(dá)1500多家。中國(guó)食品商務(wù)網(wǎng)的初步成功經(jīng)驗(yàn)表現(xiàn)了網(wǎng)絡(luò)經(jīng)濟(jì)中梅特卡夫定律。即以太網(wǎng)協(xié)議技術(shù)的發(fā)明者和3Com公司的創(chuàng)始人羅伯特·梅特卡夫所揭示的：網(wǎng)絡(luò)的價(jià)值與網(wǎng)絡(luò)使用者的平方成正比。一個(gè)新產(chǎn)品、新的服務(wù)，只有少數(shù)人在使用的時(shí)候，這種產(chǎn)品或服務(wù)產(chǎn)生的價(jià)值不會(huì)爆炸性增長(zhǎng)，當(dāng)用戶數(shù)達(dá)到一定數(shù)量時(shí)，其價(jià)值就會(huì)跳躍式提升，即顯示出其價(jià)值是指數(shù)級(jí)增長(zhǎng)的特性。中國(guó)食品商務(wù)網(wǎng)發(fā)展之迅速與其用戶數(shù)量的持續(xù)增長(zhǎng)是密不可分的。多元的線下服務(wù)。中國(guó)食品商務(wù)網(wǎng)在致力于電子商務(wù)交易的同時(shí)還非常注重線下服務(wù)，為客戶搭建更多的信息平臺(tái)。例如，2005年創(chuàng)刊中國(guó)唯一一本食品出口企業(yè)名錄《中國(guó)食品供應(yīng)商》，獲得廣泛好評(píng)

，很多企業(yè)競(jìng)相效仿。效仿肯定無法避免。目前該企業(yè)將光盤和雜志配套發(fā)行，內(nèi)容包括英文版VIP會(huì)員信息。此類雜志的發(fā)行與銷售完全基于數(shù)量龐大并相對(duì)專業(yè)的用戶群。優(yōu)良的線下服務(wù)提高了食品商務(wù)網(wǎng)用戶的忠實(shí)度，增強(qiáng)了客戶黏性。另一方面，不斷增加的用戶數(shù)量，為食品商務(wù)網(wǎng)開發(fā)更多更新的網(wǎng)上內(nèi)容及服務(wù)提供了經(jīng)濟(jì)理由?？芍^線下服務(wù)與線上貿(mào)易互相促進(jìn)，實(shí)現(xiàn)了良性循環(huán)、收益遞增的過程。注意力經(jīng)濟(jì)。如今，阿里巴巴在各地也相繼建立了代理商，實(shí)現(xiàn)本地化服務(wù)，在食品行業(yè)產(chǎn)生了一定的影響。中國(guó)食品商務(wù)網(wǎng)與阿里巴巴等商務(wù)網(wǎng)站在網(wǎng)絡(luò)的表現(xiàn)形式是一樣的，但是

在服務(wù)細(xì)節(jié)上具有重要差異。中國(guó)食品商務(wù)網(wǎng)專注于食品貿(mào)易，更貼近食品行業(yè)，對(duì)于這個(gè)行業(yè)具有更深入的了解，

能夠明確食品企業(yè)的需求。與其他非食品注意力經(jīng)濟(jì)的網(wǎng)