AnswerstoexercisesinthecoursewareeditedbyW目錄CONTENTSExercise1:BasicKnowledgeExercise2:BusinessCommunicationExercise3:BusinessPracticeExercise4:CaseAnalysisExercise5:ComprehensiveApplication01Exercise1:BasicKnowledgeCHAPTERThecoursecoversarangeofbusinessrelatedvocabulary,includingtermsrelatedtomarketing,finance,management,andinternationaltradeAnswerstovocabularyexercisesprovidedefinitionsandexamplestohelpstudentsunderstandandrememberthemeaningsofkeywordsVocabularyExercisesfocusonhelpingstudentsdevelopfluentandprofessionallanguageexpressioninbusinesscontextsAnswersincludetipsforusingappropriatelanguageandexpressionsindifferentbusinessscenarios,aswellasmodelsofprofessionalemails,memories,andotherbusinessdocumentsExpressionVocabularyandexpressionExercisesinthissectionaimtoimprovestudents'understandingofbasicgrammarrulesandsentencestructuresAnswersprovidedetailedexplanationsofgrammarpoints,aswellasexamplesandexercisesforpracticeGrammarThissectionemphasizestheimportanceofusingappropriatepresencepatternsinbusinessEnglishAnswersguidestudentsinidentifyingcommonpresencepatternsinbusinesscontextsandprovidemodelsofpresencethataresuitablefordifferentpurposesandsituationsSentencePatternsGrammarandSentencePatternsSituationaldialogueExercisesinthissectionrequirestudentstosimulatereallifebusinessscenariosthroughroleplaysAnswersprovideguidanceonhowtocreateeffectivedialogues,includingtipsonhandlingcommonbusinesssituations,usingappropriatelanguage,andnegotiatingeffectivenessRoleplaysCasestudiesareusedtosimulaterealworldbusinessproblemsandchallengesAnswersincludestepbystepinstructionsforanalyzingthecase,aswellassuggestionsfordevelopingeffectivesolutionsandstrategiesCaseStudies02Exercise2:BusinessCommunicationCHAPTERBusinessletterwritingisanimportantskillinbusinesscommunicationItrequiresclear,concise,andprofessionallanguagetoeffectivelycommunicateinformationandestablishbusinessrelationshipsWhenwritingabusinessletter,itisimportanttoaddressthelettertothecorrectperson,usingaformaltone,andclearlystatethepurposeoftheletterThelettershouldbewellstructured,withaclearintroduction,body,andconclusionItisalsoessentialtoproofreadtheletterforanyerrorsortyposbeforesendingit.Thishelpstoensurethattheletterisfreeofgrammarandspellingmisses,andthatitiseasytoreadandunderstandBusinessLetterWritingBusinessnegotiationskillsareessentialforeffectivecommunicationinbusinesstransactionsTheyhelptoreachagreementandresolvedifferencesbetweenpartiesinabusinessdealSuccessfulnegotiationrequiresknowledgeoftheotherparty'sinterests,positions,andpowerItalsorequireseffectivelistening,clearcommunication,andtheabilitytocomplySkillednegotiatorsareabletoidentifyandexploreweaknessesintheotherparty'sposition,whilealsoprotectingtheirowninterestsTheyalsoknowwhentowalkawayfromadealifnecessaryBusinessnegotiationskillsCrossculturalcommunicationreferstotheprocessofeffectivecommunicationwithpeoplefromdifferentculturalbackgroundsItrequiresanunderstandingofculturaldifferencesandtheabilitytoadaptcommunicationstylestosuitdifferentculturesCrossculturalcommunicationisimportantinbusinessbecauseitallowsbusinessestoconnectwithawiderangeofcustomersandexpandtheirmarketshareItalsohelpstoavoidculturalmisunderstandingsandconflictsthatcanarisewhendealingwithpeoplefromdifferentculturesCrossculturalcommunication03Exercise3:BusinessPracticeCHAPTERTradeterminterpretationTradetermsareshortsymbolsusedtorepresentthecompositionofcommodityprices,suchasFOB,CIF,etc.Theyhelpbuyersandsellersclarifytheirrespectiveresponsibilitiesandrisks,andsimplifythetransactionprocess.TheapplicationoftradetermsIninternationaltrade,choosingappropriatetradetermsisimportantforbothbuyersandsellers.Forexample,whenthebuyerwishestocontroltransportationandinsurance,theymaychoosetheCIFterm;ThesellermayprefertouseFOBtermsinordertoberesponsiblefortransportationandpassonfreightrisks.TradeTermsandCustomsTheformulationofcontracttermsWhensigningacontract,therightsandobligationsofallpartiesmustbeclearlydefined.Thisincludesproductdescription,quantity,price,paymentmethod,deliverytimeandlocation,etc.要點(diǎn)一要點(diǎn)二ContractperformanceOnceacontractissigned,allpartiesmuststrictlyabidebyitsterms.Anybreachofcontractbyeitherpartymayresultinlegaldisputesandeconomiclosses.Therefore,intheprocessoffulfillingthecontract,itisnecessarytomaintainahighdegreeofintegrityandsenseofresponsibility.ContracttermsandperformancePaymentandsettlementmethodsPaymentmethods:Thecommonlyusedpaymentmethodsininternationaltradeincludeletterofcredit,wiretransfer,andcollection.Eachmethodhasitsadvantagesanddisadvantages,andissuitablefordifferentsituations.Forexample,aletterofcreditisarelativelysecurepaymentmethod,butthecostisrelativelyhigh;Telegraphictransferisfasterandhasrelativelylowercosts,butitalsocarriesgreaterrisks.Settlementmethod:Inadditiontopaymentmethod,settlementmethodisalsoanimportantfactortoconsiderininternationaltrade.Thecommonlyusedsettlementmethodsincluderemittance,collection,andletterofcredit.Choosingtheappropriatesettlementmethodcanhelpreducetradingrisksandimprovetheefficiencyoffundutilization.04Exercise4:CaseAnalysisCHAPTERThedisplaybetweentheUSandChinaoversolarpaneltargetsCase1TheWorldTradeOrganization'srulesontheEU'sbanonbenefitimportsfromBrazilCase2TheCanadaUS.SoftwoodLumberDistilleCase3TheSouthKoreaJapandisputeoverJapan'sexportrestrictionsonkeyindustrialmaterialsCase4TradedisputeresolutioncasesInternationalMarketingCasesCocaCola'smarketingstrategyinChinaNike'ssponsorshipofthe2012LondonOlympicsApple'sglobalmarketingstrategyStarbucks'expansionintotheChinesemarketCase1Case2Case3Case4Case1Case2Case3Case4ManagementCasesofMultinationalCompanies01020304Nestlé'smanagementofitsoperationsinemergingmarketsWalmart'ssupplychainmanagementstrategyBP'sresponsetotheDeepwaterHorizonoilspilldisasterMcDonald'sframingmodelanditsglobalexpansion05Exercise5:ComprehensiveApplicationCHAPTERReportStructureAbusinessreporttypologicallyconsistentofanexecutivesummary,anintroduction,themainbody(includinganalysisandfindings),andaconclusionEnsurethateachsectionisclearandwellorganizedDataAnalysisWhenpresentingdatainareport,usetables,charts,orgraphstomakeiteasierforreaderstounderstandAnalyzethedataandprovidemeaningfulinsightsorrecommendationsbasedonthefindingsLanguageandToneSticktoaformalandobjectivetonewhenwritingabusinessreportUseprofessionallanguageandavoidcolloquialismsoremotionallanguageBusinessReportWritingContentPreparationPrepareaclearoutlineofyourpresentationbeforehandIncludeanintroduction,mainpoints,andaconclusion,andaimforalogicalflowofideasVisualAidsUsePowerPointorother