Starbucks1精選完整ppt課件Let’slookatsomepictures,

canyoufindsomethingincommon?2精選完整ppt課件3精選完整ppt課件Doyoulikecoffee?4精選完整ppt課件胡錦濤說(shuō)：“星巴克咖啡店在中國(guó)發(fā)展得很快。如果我不是在辦公室工作，我肯定愿意去星巴克經(jīng)營(yíng)的咖啡店坐一坐。”HuJinTaosaid:"StarbuckscoffeeshopinChinaisdevelopingfast.IfI'mnotintheoffice,IamwillingtogotoStarbuckscoffeeshop."5精選完整ppt課件6精選完整ppt課件7精選完整ppt課件ContentsHistoryAdvertisementProductsMarketshareCompetitors8精選完整ppt課件History9精選完整ppt課件Originatedfrom:Seattle(西雅圖),in1971Originofthename:Starbuckswasnamedafterthenameofmate(大副)in《MobyDick》(《摩比·迪克》（MobyDick），又譯作《白鯨記》).Starbuckloveddrinkingcoffee.Adding“S”attheendshowsthatthecompanyhopesthateveryonecanfallinlovewithcoffeeasStarbuckdoes.10精選完整ppt課件1971:Thefirststarbucksopened.1982:HowardSchultz(候活舒爾茨)joinedinstarbucks.1987:

HowardSchultztookover

Starbucks.1992:Starbucksexpandeditsbusinessallovertheworldandbecamepubliccompany(上市公司).

Now,Starbuckshasmorethan7500subbranches(分店)inover30countries.11精選完整ppt課件StarbucksinChina（thefirstopenedin1985)

Enjoying、leisure、comfortandinterestingareStarbucks’culture.ThisissimilarwithChinesetraditionalteahouses’.12精選完整ppt課件Advertisement13精選完整ppt課件

Anuniqueadvertisingstrategy–——word-of-mouthmarketing（口碑營(yíng)銷）.

14精選完整ppt課件Besidethecoffeeitself,whatelse?15精選完整ppt課件ComfortableEnvironmentComfortableEnvironment16精選完整ppt課件17精選完整ppt課件18精選完整ppt課件19精選完整ppt課件20精選完整ppt課件21精選完整ppt課件Whatelseagain?22精選完整ppt課件GoodService23精選完整ppt課件24精選完整ppt課件25精選完整ppt課件26精選完整ppt課件Spokesman27精選完整ppt課件Guess？28精選完整ppt課件Whoisspokemanofstarbucks?Whoisspokesmanofstarbucks?29精選完整ppt課件30精選完整ppt課件31精選完整ppt課件32精選完整ppt課件33精選完整ppt課件Backtoourquestion,whatistheanswer?34精選完整ppt課件Everyonecanbecomestarbucks'spokesman!35精選完整ppt課件LOGO36精選完整ppt課件37精選完整ppt課件38精選完整ppt課件201119921971198719922011199239精選完整ppt課件40精選完整ppt課件Now,thegreenmermaid(綠色美人魚)ofStarbucksandtheMoftheMcDonald'sarebothAmericanCulturesymbol.

41精選完整ppt課件SLOGANSLOGAN42精選完整ppt課件Tomaximizetheflavorofacoffeebeans.將每一?？Х榷沟娘L(fēng)味發(fā)揮到極致。Starbucks--------sharedtheplanet.星巴克與你共享家園。YouandStarbucks,itisbiggerthancoffee.星巴克與您，不止于咖啡。你不是在上班和回家的路上就是在去星巴克的路上。星巴克，一個(gè)屬于您的第三空間，在這里邂逅你自己。43精選完整ppt課件PRODUCTS44精選完整ppt課件productsDRINKFOODTEA45精選完整ppt課件Let'slookatsomebeautifulpictures!46精選完整ppt課件經(jīng)典咖啡——熱飲系列Cappuccino卡布奇諾Latte拿鐵焦糖瑪奇朵CaramelMacchiato

美式咖啡CaféAmericano

47精選完整ppt課件

濃縮咖啡星冰樂

EspressoFrappuccino摩卡星冰樂mochaFrappuccino焦糖星冰樂CaramelCoffeeFrappuccino

抹茶星冰樂

巧克力星冰樂香草星冰樂

芒果西番蓮果茶星冰樂冷飲系列48精選完整ppt課件

濃縮咖啡

摩卡

CaféMocha

香草拿鐵太妃榛果拿鐵濃縮康寶藍(lán)49精選完整ppt課件印度紅茶ChaiTea英式紅茶EnglishBreakfastTea原葉紅茶拿鐵抹茶拿鐵GreenTeaLatte伯爵紅茶EarlGreyTea咖啡和茶50精選完整ppt課件STARBUCK'sTEA51精選完整ppt課件CAKE52精選完整ppt課件53精選完整ppt課件54精選完整ppt課件Marketshare55精選完整ppt課件全球分布56精選完整ppt課件57精選完整ppt課件Competitors58精選完整ppt課件Lookatthechart,whoarethemaincompetitors?59精選