9月3936國開電大商務(wù)英語2期末考試試題及答案_第1頁
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2020年9月3936國開電大商務(wù)英語2試題及答案一、交際用語(每小題2分,共10分)1-5題:選擇正確的語句完成下列對(duì)話,并將答案序號(hào)寫在答題紙上。—Youwanttoknowaboutthevalueaddedtax,don'tyou?Yes,youneedtointroduceitforme.Yesr1mustknoweverythingaboutit.Yes,couldyougivemeabriefoverviewofit?[答案]C-—Inmostcases,itisthetotalincomereceived.Whatdoestaxableincomereferto?Whydoyouwanttoknowtaxableincome?Whendoyoustarttolearnabouttaxableincome?[答案]a—Canwediscussthequestionofcommodityinspection?OK.Theinspectionofgoodsisparticularlyimportant.Wewouldprefertore-inspectgoodsattheunloadingport.C.Buttheremightbesomedisputeovertheresultsofinspection.[答案]A—ThisisFocusAdvertisingAgency.HowmayIhelpyou?A.Tdliketobuyapairofsportsshoes.Tmgladtointroducemyselftoyou.Ineedtoinquireaboutyouradvertisingrates.[答案]C—Howcanpeopleavoidfoodcontaminationnowadays?Peopleshouldhavebalancedfoodtogetdifferentnutrientstheyneed.Thegovernmentshouldsetstrictrulestostandardizetheproductionoffood.1agreewithyouonthispoint,andweshouldpaymoretoattentiontofoodsafety.[答案]B二、選擇填空(每小題2分,共30分)6-20題,閱讀下面的句子,從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng),并將答案序號(hào)寫在答題紙上。 viewofourlong-standingbusinessrelations,wecanconsiderapricereduction.InWithOn[答案]AItcanbeaimed individualswithselectsurfingbehavior.ABCtoinat[答案]COnlinemarketingallowsbusinessestoreachawidermarketwhile costs, timeandeliminatingtonsofpaperwork.tocut,tosavecutting,savingcut,save[答案]BYoushouldmakesurethatyourpasswordislongenoughto itfrombeingeasilyhacked.preparepronounceprevent[答案]COnarrival?ourstaff thecustomerwithplacingthesandbagsdownoffthevehicle.assistedsustainedattracted[答案]AOneofthebasicfunctionsofabankistoprovideservices thestoringandmanagementofmoney.insteadofrelatedtosubjectto[答案]B rateis3%forincomebetween3,501and5,000,while rateis45%forincomeover80,000.Low-highThelowest---thehighThelowest---thehighest[答案]CMobilebankingfunctionsnearly telephonebanking,exceptthatinformationiscarriedbyShortMessageService.asthesamethesameasassamethe偌案]B11wi11takeatleasttwoweeksjusttogetthestoryboard ?writtenupwriteuptowriteup[答案]ATheparticipationofenvironmentalprotectionisalsothepath foracompany'sdevelopment.sustainablemoderatecontinuous[答案]AEventsresultingfromalossoftrustarebeingseennowandthenandtheyaffectsocietyinmany ways.definitedesiredunfortunate[答案]CCouldyouplease thattheyhavesufficientfundstocoverthisamount?comfortconfirmconclude[答案]BMarketingtheorystatesthatmarketingmanagersshould theneedsofcustomers.meetinvolvemeasure[答案]ATherehavecertainlybeensomechailenges,butI'dsaywe*re tohitourtargetsfortheyear'send.onroadonsiteontrack[答案]COurnewsupplychain bythemanagement.hasreallybeenpushedhasreallypusheddidreallypush[答案]A三、閱讀理解(每小題4分,共40分)21-25題:根據(jù)短文內(nèi)容判斷給出的語句是否正確,正確的寫“T”,錯(cuò)誤的寫,并將答案寫在答題紙上。Productadvertisingisanimportantpartofmarketing.Itaimsatincreasingsalesbymakingaproduelorserviceknowntoawideraudience,andbyemphasizingilspositivequalilies.Acompanycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Therearedifferentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,theInternetanddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythejobofanadvertisingagency.AgoodadvertisingprogramtelIspotentialcustomerswhytheyneedtheproduct,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogramalsotellstheconsumerhowtheproductisbetterthansimilarofferingsbycompetitors.Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticularproductorservice,butmorewiththebrandimageandreputationacompanywantstopresenttothegeneralpublicorwithinanindustry.Corporateadvertisingcomesinthreedifferenttypes:imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertisingattemptstopromotetheimportanceofacompany.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.Investmentadvertisingisdesignedtoattractpotentialinvestors.Generally,anadvertisingagencyisresponsiblefordesigningandorganizingaproduct*sadvertisement.[答案]TItisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediaforadvertising[答案]FThereareonlythreetypesofmediausedinadvertising.[答案]FProductadvertisingisdifferentfromcorporateadvertising.[答案]TThispassageismainlyaboutthehistoryofadvertising.[答案]F26-30題:閱讀短文,從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案,并將答案序號(hào)寫在答題紙上。WearedisappointedtolearnfromyourletterofMarch15that50outofthe3000cartonsofHerbssuppliedtoyourOrderNo.DF-3werefounddeterioratedonarrivalattheportofdestination.WehavebeenexportingHerbsformanyyears.Al1ourgoodswerecarefullyinspectedbeforeshipmentbyChinaCommodityInspectionBureauandwerefoundlobeofstandardquality,andenjoyagoodreputationoninternationalmarkets.Butforanypossibledeteriorationforwhichwearefound1iable,weshal1alwaysbereadylocompensate.Borthisparticulartransaction,however,wehavetopointthatthegoodswereingoodconditionwhenshipped,whichwasclearlystatedinthecleanBi11ofLading.We,therefore?arccertaintheyweredamagedorstainedthroughcarelesshand!ingwhileintransit,ortheywereputintheopenanddamagedbyrain.Shouldyouwishtoplaceanorderforanewbatchof50cartonstomakeupforyourdeterioratedgoods,pleaseletusknowandwewillbewillingtodoso.Yoursfaithfully,TomWhiteWhydoesTomWhitefeeldisappointed?A.50outofthe3000cartonsofHerbssuppliedwerefounddeteriorated.B.Hereceivedacomplaintletterfromtheclient.C.Thegoodsweredeliveredlate.[答案]AHowwierealltheHerbsbeforeshipment?foundA.Theyiweredeteriorated.B.Theyiwerefoundtobeofstandardquality,foundC.Theyiwereinpoorquality.[答案]BIsTomWhitewillingtocompensatethelossoftheclient?doesn"tA.No,he thinkilishisfault.B.No?hethinksthetransportationcompanyshouldcompensate,isC.Yes,hewillingtocompensatefortheirloss.[答案]CWhichmightnotbethereasonofthedamage?A.Tom*scompanydidn'tinspectitclearly.B.Theyweredamagedorstainedthroughcarelesshandlingwhileintransit.putintheC.Theywereopenanddamagedbyrain.[答案]AHowwiillTom'scompanymakeupfortheHerbsdamaged?A.Theyiwillsendallthegoodsagain.Theyiwillasktheinsurancecompanytocompensate,asktheTheyiwillclienttoorderanother50cartons.[答案]C四、翻譯(每小題4分,共20分)31-35題:英譯漢,從A、B、C三個(gè)選項(xiàng)中選出一個(gè)最佳答案,并將答案序號(hào)寫在答題紙上。Solei'smeeteachotherhalf-wayandcompromiseona10%reductioninpriceontheconsi

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