2019-2025年中國(guó)微型電連接器行業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定與實(shí)施研究報(bào)告可落地執(zhí)行的實(shí)戰(zhàn)解決方案讓每個(gè)人都能成為戰(zhàn)略專家管理專家行業(yè)專家……2019-2025年中國(guó)微型電連接器行業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定與實(shí)施研究報(bào)告報(bào)告目錄第一章企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略概述....................................................................................................................HYPERLINK\l"br8"8第一節(jié)研究報(bào)告簡(jiǎn)介............................................................................................................................HYPERLINK\l"br8"8第二節(jié)研究原則與方法........................................................................................................................HYPERLINK\l"br9"9一、研究原則..................................................................................................................................HYPERLINK\l"br9"9二、研究方法................................................................................................................................HYPERLINK\l"br10"10第三節(jié)研究企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略的重要性及意義..............................................................................HYPERLINK\l"br11"11一、重要性....................................................................................................................................HYPERLINK\l"br11"11二、研究意義................................................................................................................................HYPERLINK\l"br11"11第二章市場(chǎng)調(diào)研：2018-2019年中國(guó)微型電連接器行業(yè)市場(chǎng)深度調(diào)研................................................HYPERLINK\l"br13"13第一節(jié)微型電連接器概述..................................................................................................................HYPERLINK\l"br13"13第二節(jié)我國(guó)微型電連接器行業(yè)發(fā)展概況..........................................................................................HYPERLINK\l"br13"13一、行業(yè)主管部門及監(jiān)管體制....................................................................................................HYPERLINK\l"br13"13二、連接器行業(yè)特有的經(jīng)營(yíng)模式................................................................................................HYPERLINK\l"br13"13三、行業(yè)的周期性、區(qū)域性和季節(jié)性特征................................................................................HYPERLINK\l"br14"14四、行業(yè)與上下游行業(yè)的關(guān)系....................................................................................................HYPERLINK\l"br15"15五、行業(yè)利潤(rùn)水平的變動(dòng)及發(fā)展趨勢(shì)........................................................................................HYPERLINK\l"br16"16第三節(jié)2018-2019年中國(guó)微型電連接器行業(yè)發(fā)展情況分析............................................................HYPERLINK\l"br17"17一、連接器應(yīng)用廣泛，通信及數(shù)據(jù)傳輸應(yīng)用領(lǐng)域發(fā)展較快....................................................HYPERLINK\l"br17"17二、國(guó)內(nèi)制造業(yè)帶動(dòng)連接器市場(chǎng)規(guī)模持續(xù)擴(kuò)大........................................................................HYPERLINK\l"br18"18三、下游產(chǎn)業(yè)的技術(shù)演進(jìn)持續(xù)對(duì)連接器產(chǎn)生新需求................................................................HYPERLINK\l"br19"19第四節(jié)2018-2019年我國(guó)微型電連接器行業(yè)競(jìng)爭(zhēng)格局分析............................................................HYPERLINK\l"br20"20一、競(jìng)爭(zhēng)格局和市場(chǎng)化程度........................................................................................................HYPERLINK\l"br20"20二、行業(yè)主要進(jìn)入壁壘................................................................................................................HYPERLINK\l"br20"20二、連接器行業(yè)內(nèi)的主要企業(yè)....................................................................................................HYPERLINK\l"br22"22三、微型電連接器行業(yè)內(nèi)的主要企業(yè)........................................................................................HYPERLINK\l"br23"23三、企業(yè)分析：電連技術(shù)............................................................................................................HYPERLINK\l"br24"24（一）電連技術(shù)技術(shù)水平及特點(diǎn)................................................................................................HYPERLINK\l"br25"25（二）電連技術(shù)的競(jìng)爭(zhēng)優(yōu)勢(shì)........................................................................................................HYPERLINK\l"br25"25（三）電連技術(shù)的競(jìng)爭(zhēng)劣勢(shì)........................................................................................................HYPERLINK\l"br27"27第五節(jié)2019-2025年下游需求應(yīng)用行業(yè)發(fā)展分析及趨勢(shì)預(yù)測(cè)........................................................HYPERLINK\l"br28"28一、智能手機(jī)................................................................................................................................HYPERLINK\l"br28"28（一）2018年年全球智能手機(jī)出貨量.......................................................................................HYPERLINK\l"br28"28（二）2018年中國(guó)智能手機(jī)銷量分析及展望...........................................................................HYPERLINK\l"br28"28二、傳統(tǒng)PC（臺(tái)式電腦、筆記本電腦、工作站等）..............................................................HYPERLINK\l"br29"29（一）2018年全球個(gè)人電腦出貨量排行情況...........................................................................HYPERLINK\l"br29"29（二）2019年中國(guó)PC市場(chǎng)十大預(yù)測(cè)........................................................................................HYPERLINK\l"br34"34三、平板電腦................................................................................................................................HYPERLINK\l"br36"36（一）2018年全球平板電腦出貨情況.......................................................................................HYPERLINK\l"br36"36（二）2019年平板電腦市場(chǎng)展望...............................................................................................HYPERLINK\l"br38"38四、汽車........................................................................................................................................HYPERLINK\l"br39"39（一）2018年汽車工業(yè)經(jīng)濟(jì)運(yùn)行情況.......................................................................................HYPERLINK\l"br39"39讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……22019-2025年中國(guó)微型電連接器行業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定與實(shí)施研究報(bào)告（二）汽車行業(yè)未來整體趨勢(shì)展望............................................................................................HYPERLINK\l"br42"42第六節(jié)2019-2025年我國(guó)微型電連接器行業(yè)發(fā)展前景及趨勢(shì)預(yù)測(cè)................................................HYPERLINK\l"br45"45一、技術(shù)發(fā)展趨勢(shì)........................................................................................................................HYPERLINK\l"br51"51二、影響電連技術(shù)發(fā)展的有利因素............................................................................................HYPERLINK\l"br52"52三、影響電連技術(shù)發(fā)展的不利因素............................................................................................HYPERLINK\l"br54"54第三章企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略的基本類型與選擇..........................................................................................HYPERLINK\l"br55"55第一節(jié)市場(chǎng)創(chuàng)新戰(zhàn)略在企業(yè)發(fā)展中的作用......................................................................................HYPERLINK\l"br55"55一、市場(chǎng)創(chuàng)新的內(nèi)涵....................................................................................................................HYPERLINK\l"br55"55二、創(chuàng)新市場(chǎng)戰(zhàn)略的重要性........................................................................................................HYPERLINK\l"br55"55第二節(jié)企業(yè)市場(chǎng)創(chuàng)新的戰(zhàn)略選擇......................................................................................................HYPERLINK\l"br55"55一、市場(chǎng)領(lǐng)先者的創(chuàng)新戰(zhàn)略........................................................................................................HYPERLINK\l"br56"56二、市場(chǎng)挑戰(zhàn)者的創(chuàng)新戰(zhàn)略........................................................................................................HYPERLINK\l"br57"57三、市場(chǎng)追隨者的創(chuàng)新戰(zhàn)略........................................................................................................HYPERLINK\l"br58"58第四章企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃制定原則及依據(jù)......................................................................................HYPERLINK\l"br60"60第一節(jié)企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃的制定原則......................................................................................HYPERLINK\l"br60"60一、科學(xué)性....................................................................................................................................HYPERLINK\l"br60"60二、實(shí)踐性....................................................................................................................................HYPERLINK\l"br60"60三、前瞻性....................................................................................................................................HYPERLINK\l"br60"60四、創(chuàng)新性....................................................................................................................................HYPERLINK\l"br60"60五、全面性....................................................................................................................................HYPERLINK\l"br61"61六、動(dòng)態(tài)性....................................................................................................................................HYPERLINK\l"br61"61第二節(jié)企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃的制定依據(jù)......................................................................................HYPERLINK\l"br61"61一、國(guó)家產(chǎn)業(yè)政策........................................................................................................................HYPERLINK\l"br61"61二、行業(yè)發(fā)展規(guī)律........................................................................................................................HYPERLINK\l"br61"61三、企業(yè)資源與能力....................................................................................................................HYPERLINK\l"br62"62四、可預(yù)期的戰(zhàn)略目標(biāo)................................................................................................................HYPERLINK\l"br62"62第三節(jié)影響市場(chǎng)創(chuàng)新戰(zhàn)略的主要因素..............................................................................................HYPERLINK\l"br62"62一、影響市場(chǎng)創(chuàng)新戰(zhàn)略的主要因素............................................................................................HYPERLINK\l"br62"62二、誘發(fā)企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略失敗的因素....................................................................................HYPERLINK\l"br63"63三、企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃需規(guī)避的誤區(qū)................................................................................HYPERLINK\l"br64"64第五章企業(yè)制定市場(chǎng)創(chuàng)新戰(zhàn)略的內(nèi)容、方法步驟、流程......................................................................HYPERLINK\l"br66"66第一節(jié)公司制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃要點(diǎn)與準(zhǔn)備工作......................................................................HYPERLINK\l"br66"66一、公司制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃要點(diǎn)........................................................................................HYPERLINK\l"br66"66二、規(guī)劃企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略前的準(zhǔn)備工作................................................................................HYPERLINK\l"br66"66第二節(jié)公司制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃的主要內(nèi)容..............................................................................HYPERLINK\l"br67"67一、公司制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃的主要內(nèi)容............................................................................HYPERLINK\l"br67"67二、正確制定企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略的步驟....................................................................................HYPERLINK\l"br68"68三、企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃包含的不同內(nèi)容............................................................................HYPERLINK\l"br69"69第三節(jié)構(gòu)建市場(chǎng)創(chuàng)新戰(zhàn)略研究體系..................................................................................................HYPERLINK\l"br69"69一、研究體系構(gòu)建與實(shí)施的內(nèi)涵................................................................................................HYPERLINK\l"br70"70二、整合內(nèi)外部資源做好頂層設(shè)計(jì)............................................................................................HYPERLINK\l"br70"70三、構(gòu)建閉環(huán)的戰(zhàn)略研究體系....................................................................................................HYPERLINK\l"br71"71四、及時(shí)跟蹤分析研判內(nèi)外部形勢(shì)............................................................................................HYPERLINK\l"br71"71（一）外部分析就是尋找機(jī)會(huì)與威脅........................................................................................HYPERLINK\l"br71"71讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……32019-2025年中國(guó)微型電連接器行業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定與實(shí)施研究報(bào)告（二）內(nèi)部分析就是發(fā)現(xiàn)優(yōu)勢(shì)與劣勢(shì)........................................................................................HYPERLINK\l"br72"72第四節(jié)科學(xué)制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃..................................................................................................HYPERLINK\l"br72"72一、掌握科學(xué)的決策方法和程序................................................................................................HYPERLINK\l"br72"72二、遵循科學(xué)原則，建立競(jìng)爭(zhēng)優(yōu)勢(shì)............................................................................................HYPERLINK\l"br73"73三、提高決策者素質(zhì)....................................................................................................................HYPERLINK\l"br73"73四、全面了解企業(yè)環(huán)境................................................................................................................HYPERLINK\l"br74"74五、科學(xué)制定市場(chǎng)創(chuàng)新戰(zhàn)略........................................................................................................HYPERLINK\l"br74"74六、降低風(fēng)險(xiǎn)................................................................................................................................HYPERLINK\l"br74"74第五節(jié)制定市場(chǎng)創(chuàng)新戰(zhàn)略需注意事項(xiàng)..............................................................................................HYPERLINK\l"br75"75一、企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定需注意的要點(diǎn)................................................................................HYPERLINK\l"br75"75二、制定市場(chǎng)創(chuàng)新戰(zhàn)略目標(biāo)注意事項(xiàng)........................................................................................HYPERLINK\l"br75"75三、制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃的注意點(diǎn)........................................................................................HYPERLINK\l"br76"76四、制定市場(chǎng)創(chuàng)新戰(zhàn)略規(guī)劃容易犯的錯(cuò)誤................................................................................HYPERLINK\l"br77"77五、不同階段企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略的規(guī)劃....................................................................................HYPERLINK\l"br78"78六、制定企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略要考慮的不同方面........................................................................HYPERLINK\l"br78"78第六章2019-2025年中國(guó)微型電連接器企業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略探討與建議................................................HYPERLINK\l"br80"80第一節(jié)微型電連接器企業(yè)需創(chuàng)新市場(chǎng)發(fā)展戰(zhàn)略觀..........................................................................HYPERLINK\l"br80"80一、掌握信息占領(lǐng)市場(chǎng)................................................................................................................HYPERLINK\l"br80"80二、創(chuàng)新發(fā)展開拓市場(chǎng)................................................................................................................HYPERLINK\l"br80"80三、開發(fā)新產(chǎn)品領(lǐng)先市場(chǎng)............................................................................................................HYPERLINK\l"br81"81四、保持質(zhì)量立足市場(chǎng)................................................................................................................HYPERLINK\l"br81"81五、取信客戶保住市場(chǎng)................................................................................................................HYPERLINK\l"br81"81六、制定營(yíng)銷策略爭(zhēng)奪市場(chǎng)........................................................................................................HYPERLINK\l"br82"82七、塑造形象贏得市場(chǎng)................................................................................................................HYPERLINK\l"br82"82八、培育人才強(qiáng)化市場(chǎng)................................................................................................................HYPERLINK\l"br82"82第二節(jié)微型電連接器企業(yè)市場(chǎng)拓展的創(chuàng)新路徑分析......................................................................HYPERLINK\l"br83"83一、影響微型電連接器企業(yè)市場(chǎng)拓展的因素............................................................................HYPERLINK\l"br83"83（一）內(nèi)部業(yè)務(wù)營(yíng)銷....................................................................................................................HYPERLINK\l"br83"83（二）產(chǎn)品....................................................................................................................................HYPERLINK\l"br83"83（三）用戶需求............................................................................................................................HYPERLINK\l"br84"84二、創(chuàng)新微型電連接器企業(yè)市場(chǎng)拓展的路徑............................................................................HYPERLINK\l"br84"84（一）做好內(nèi)部營(yíng)銷工作............................................................................................................HYPERLINK\l"br84"84（二）準(zhǔn)確把握用戶需求............................................................................................................HYPERLINK\l"br84"84（三）采取科學(xué)、合理的價(jià)格策略............................................................................................HYPERLINK\l"br84"84（四）企業(yè)要注重良好品牌的塑造............................................................................................HYPERLINK\l"br85"85（五）密切注意市場(chǎng)發(fā)展情況....................................................................................................HYPERLINK\l"br85"85三、企業(yè)市場(chǎng)營(yíng)銷策略創(chuàng)新........................................................................................................HYPERLINK\l"br85"85（一）營(yíng)銷渠道創(chuàng)新....................................................................................................................HYPERLINK\l"br85"85（二）營(yíng)銷觀念創(chuàng)新....................................................................................................................HYPERLINK\l"br86"86四、小結(jié)........................................................................................................................................HYPERLINK\l"br86"86第三節(jié)2019-2025年中國(guó)微型電連接器企業(yè)市場(chǎng)創(chuàng)新開發(fā)戰(zhàn)略建議............................................HYPERLINK\l"br86"86一、緊盯競(jìng)爭(zhēng)對(duì)手戰(zhàn)略，增加產(chǎn)品競(jìng)爭(zhēng)力................................................................................HYPERLINK\l"br87"87二、利用市場(chǎng)滲透戰(zhàn)略，不斷發(fā)展新的客戶............................................................................HYPERLINK\l"br87"87三、實(shí)行市場(chǎng)開發(fā)戰(zhàn)略，不斷開辟各種市場(chǎng)創(chuàng)新源................................................................HYPERLINK\l"br87"87讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……42019-2025年中國(guó)微型電連接器行業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定與實(shí)施研究報(bào)告四、持續(xù)提高產(chǎn)品質(zhì)量，建立完善覆蓋范圍的服務(wù)體系........................................................HYPERLINK\l"br87"87五、實(shí)施線上線下結(jié)合，深度拓展國(guó)內(nèi)國(guó)外市場(chǎng)....................................................................HYPERLINK\l"br87"87六、在市場(chǎng)開發(fā)中將滲透、撇脂等多種戰(zhàn)略結(jié)合....................................................................HYPERLINK\l"br87"87第四節(jié)強(qiáng)化機(jī)制和隊(duì)伍建設(shè)為企業(yè)市場(chǎng)拓展提供有力保障........................................................HYPERLINK\l"br88"88一、在市場(chǎng)拓展中要加強(qiáng)機(jī)制建設(shè)............................................................................................HYPERLINK\l"br88"88二、樹立主動(dòng)性市場(chǎng)理念是市場(chǎng)創(chuàng)新的核心內(nèi)容....................................................................HYPERLINK\l"br88"88三、全員參與市場(chǎng)開發(fā)體系的建立健全是市場(chǎng)創(chuàng)新的關(guān)鍵....................................................HYPERLINK\l"br89"89四、市場(chǎng)激勵(lì)機(jī)制和人本主義是實(shí)施市場(chǎng)創(chuàng)新戰(zhàn)略的保證....................................................HYPERLINK\l"br90"90五、要培養(yǎng)打造素質(zhì)過硬的市場(chǎng)拓展人才隊(duì)伍........................................................................HYPERLINK\l"br90"90六、要充分激發(fā)全員拓展市場(chǎng)的積極性和主動(dòng)性....................................................................HYPERLINK\l"br90"90第五節(jié)不斷總結(jié)市場(chǎng)開拓的經(jīng)驗(yàn)......................................................................................................HYPERLINK\l"br91"91一、明確的目標(biāo)是前提................................................................................................................HYPERLINK\l"br91"91二、技術(shù)和人才是市場(chǎng)發(fā)展的兩個(gè)立足點(diǎn)................................................................................HYPERLINK\l"br91"91三、服務(wù)質(zhì)量是關(guān)鍵....................................................................................................................HYPERLINK\l"br91"91四、不斷拓展市場(chǎng)發(fā)展空間........................................................................................................HYPERLINK\l"br91"91第七章2019-2025年中國(guó)微型電連接器企業(yè)全方位推進(jìn)“市場(chǎng)創(chuàng)新戰(zhàn)略”及實(shí)施路徑探討..............HYPERLINK\l"br92"92第一節(jié)構(gòu)建市場(chǎng)創(chuàng)新戰(zhàn)略推進(jìn)體系：穩(wěn)準(zhǔn)推進(jìn)公司市場(chǎng)創(chuàng)新戰(zhàn)略實(shí)施......................................HYPERLINK\l"br92"92一、結(jié)合實(shí)際、精心制定工作實(shí)施方案....................................................................................HYPERLINK\l"br92"92二、加強(qiáng)組織領(lǐng)導(dǎo)、建立動(dòng)態(tài)督導(dǎo)督辦機(jī)制............................................................................HYPERLINK\l"br92"92三、營(yíng)造全員全鏈條參與環(huán)境....................................................................................................HYPERLINK\l"br92"92第二節(jié)產(chǎn)業(yè)結(jié)構(gòu)層面..........................................................................................................................HYPERLINK\l"br93"93一、認(rèn)識(shí)規(guī)律特征指導(dǎo)產(chǎn)業(yè)發(fā)展................................................................................................HYPERLINK\l"br93"93二、夯實(shí)產(chǎn)業(yè)基礎(chǔ)促進(jìn)產(chǎn)業(yè)健康................................................................................................HYPERLINK\l"br93"93三、優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)，加強(qiáng)技術(shù)創(chuàng)新............................................................................................HYPERLINK\l"br93"93四、完善企業(yè)供應(yīng)價(jià)值鏈............................................................................................................HYPERLINK\l"br94"94五、積極促進(jìn)微型電連接器企業(yè)的集約化建設(shè)........................................................................HYPERLINK\l"br94"94六、走新型工業(yè)化道路，打造產(chǎn)業(yè)綠色競(jìng)爭(zhēng)力........................................................................HYPERLINK\l"br94"94七、提升產(chǎn)業(yè)戰(zhàn)略競(jìng)爭(zhēng)力............................................................................................................HYPERLINK\l"br94"94第三節(jié)市場(chǎng)運(yùn)營(yíng)層面..........................................................................................................................HYPERLINK\l"br95"95一、必須把做強(qiáng)做優(yōu)放在更加突出的地位................................................................................HYPERLINK\l"br95"95二、大力實(shí)施精品名牌戰(zhàn)略，推進(jìn)市場(chǎng)競(jìng)爭(zhēng)............................................................................HYPERLINK\l"br95"95三、以客戶為導(dǎo)向，滿足客戶需求............................................................................................HYPERLINK\l"br95"95四、創(chuàng)新經(jīng)營(yíng)模式........................................................................................................................HYPERLINK\l"br96"96五、價(jià)值創(chuàng)新開拓戰(zhàn)略藍(lán)海........................................................................................................HYPERLINK\l"br96"96六、緊跟市場(chǎng)發(fā)展........................................................................................................................HYPERLINK\l"br97"97七、實(shí)施“走出去”戰(zhàn)略............................................................................................................HYPERLINK\l"br97"97八、堅(jiān)持“五化”發(fā)展舉措........................................................................................................HYPERLINK\l"br97"97第四節(jié)技術(shù)創(chuàng)新層面..........................................................................................................................HYPERLINK\l"br98"98一、實(shí)施技術(shù)創(chuàng)新戰(zhàn)略................................................................................................................HYPERLINK\l"br98"98二、大力增強(qiáng)科技創(chuàng)新能力........................................................................................................HYPERLINK\l"br99"99三、明確技術(shù)創(chuàng)新工作目標(biāo)........................................................................................................HYPERLINK\l"br99"99四、構(gòu)建高效的技術(shù)創(chuàng)新管理體系............................................................................................HYPERLINK\l"br99"99第五節(jié)產(chǎn)品開發(fā)與競(jìng)爭(zhēng)層面............................................................................................................HYPERLINK\l"br100"100一、積極進(jìn)行產(chǎn)品開發(fā)..............................................................................................................HYPERLINK\l"br100"100讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……52019-2025年中國(guó)微型電連接器行業(yè)市場(chǎng)創(chuàng)新戰(zhàn)略制定與實(shí)施研究報(bào)告二、產(chǎn)品式樣競(jìng)爭(zhēng)策略..............................................................................................................HYPERLINK\l"br100"100三、產(chǎn)品大類競(jìng)爭(zhēng)策略..............................................................................................................HYPERLINK\l"br101"101四、產(chǎn)品使用價(jià)值競(jìng)爭(zhēng)策略......................................................................................................HYPERLINK\l"br102"102第六節(jié)營(yíng)銷推廣層面........................................................................................................................HYPERLINK\l"br102"102一、堅(jiān)持營(yíng)銷的正確定位策略..................................................................................................HYPERLINK\l"br102"102二、注重實(shí)施營(yíng)銷中的品牌策略..............................................................................................HYPERLINK\l"br104"104三、選擇實(shí)施多元化營(yíng)銷手段的策略......................................................................................HYPERLINK\l"br104"104四、基于消費(fèi)觀念和文化導(dǎo)向的營(yíng)銷......................................................................................HYPERLINK\l"br105"105第七節(jié)客戶服務(wù)層面........................................................................................................................HYPERLINK\l"br106"106一、服務(wù)將成為核心..................................................................................................................HYPERLINK\l"br106"106二、以顧客滿意為核心..............................................................................................................HYPERLINK\l"br106"106三、提高企業(yè)服務(wù)水平..............................................................................................................HYPERLINK\l"br106"106四、與用戶建立戰(zhàn)略合作關(guān)系..................................................................................................HYPERLINK\l"br107"107........................................................................................HYPERLINK\l"br107"107第八節(jié)企業(yè)管理層面........................................................................................................................HYPERLINK\l"br107"107一、建立完善的企業(yè)管理體系..................................................................................................HYPERLINK\l"br107"107二、深化現(xiàn)代企業(yè)制度改革，打造全新形象..........................................................................HYPERLINK\l"br108"108三、積極探索信息化網(wǎng)絡(luò)化時(shí)代的管理模式..........................................................................HYPERLINK\l"br108"108四、大力提高企業(yè)集團(tuán)管控的能力..........................................................................................HYPERLINK\l"br109"109五、提高人員素質(zhì)，提高管理水平..........................................................................................HYPERLINK\l"br109"109六、加強(qiáng)資金管理，提高企業(yè)融資能力..................................................................................HYPERLINK\l"br109"109七、開放式創(chuàng)新與組織學(xué)習(xí)......................................................................................................HYPERLINK\l"br110"110八、強(qiáng)化安全法制化建設(shè)..........................................................................................................HYPERLINK\l"br110"110九、大力提升國(guó)際化經(jīng)營(yíng)管理水平..........................................................................................HYPERLINK\l"br110"110第九節(jié)企業(yè)文化建設(shè)層面................................................................................................................HYPERLINK\l"br111"111一、企業(yè)文化的層次..................................................................................................................HYPERLINK\l"br111"111二、樹立企業(yè)價(jià)值觀..................................................................................................................HYPERLINK\l"br111"111三、倡導(dǎo)創(chuàng)新文化，提高企業(yè)競(jìng)爭(zhēng)能力..............................................................