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InternationalMarketing,18e(Cateora)
Chapter1TheScopeandChallengeofInternationalMarketing
1)Today,becominginternationalisaluxuryonlysomecompaniescanafford.
Answer:FALSE
Explanation:Foragrowingnumberofcompanies,beinginternationalisnolongeraluxurybutanecessityforeconomicsurvival.
Difficulty:2Medium
Topic:ChallengesandOpportunitiesCreatedbyGlobalization
LearningObjective:01-01Thebenefitsofinternationalmarkets.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
2)CompaniesfromtheNetherlandsaretheleadinggroupofinvestorsintheUnitedStates.
Answer:FALSE
Explanation:ForeigndirectinvestmentintheUnitedStatesismorethan$3trillion.CompaniesfromtheUnitedKingdomleadthegroupofinvestors,withcompaniesfromJapan,theNetherlands,Canada,andFrancefollowing,inthatorder.
Difficulty:1Easy
Topic:BenefitsandChallengesofForeignDirectInvestment
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
3)Internationalmarketinginvolvessellingofacompany'sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.
Answer:TRUE
Explanation:Internationalmarketingistheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.
Difficulty:1Easy
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
4)Themaindifferencebetweendomesticandinternationalmarketingliesinthedifferentconceptsofmarketing.
Answer:FALSE
Explanation:Thedifferencebetweendomesticandinternationalmarketingliesnotwithdifferentconceptsofmarketingbutwiththeenvironmentwithinwhichmarketingplansmustbeimplemented.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
5)Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.
Answer:TRUE
Explanation:Theinternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertaintyinsteadofone.Uncertaintyiscreatedbytheuncontrollableelementsofallbusinessenvironments,buteachforeigncountryinwhichacompanyoperatesaddsitsownuniquesetofuncontrollablefactors.
Difficulty:1Easy
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
6)Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinfluencethebusinessdecisionsofacompanyinaninternationalmarket.
Answer:TRUE
Explanation:Theuncontrollableinternationalenvironmentincludespolitical/legalforces,economicforces,competitiveforces,leveloftechnology,structureofdistribution,geographyandinfrastructure,andculturalforces.
Difficulty:1Easy
Topic:EnvironmentalAnalysisandMarketScreening
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
7)Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.
Answer:FALSE
Explanation:Theuncontrollableinternationalenvironmentincludespolitical/legalforces,economicforces,competitiveforces,leveloftechnology,structureofdistribution,geographyandinfrastructure,andculturalforces.
Difficulty:1Easy
Topic:EnvironmentalAnalysisandMarketScreening
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
8)Theleveloftechnologyinacountryisacontrollableelementforinternationalmarketers.
Answer:FALSE
Explanation:Theuncontrollableinternationalenvironmentincludespolitical/legalforces,economicforces,competitiveforces,leveloftechnology,structureofdistribution,geographyandinfrastructure,andculturalforces.
Difficulty:2Medium
Topic:EnvironmentalAnalysisandMarketScreening
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
9)Theuncontrollablefactorsacompanyhastodealwithdecreasewiththenumberofforeignmarketsinwhichitoperates.
Answer:FALSE
Explanation:Themoretheforeignmarketsinwhichacompanyoperates,thegreateristhepossiblevarietyofforeignenvironmentalfactorswithwhichtocontend.
Difficulty:2Medium
Topic:EnvironmentalAnalysisandMarketScreening
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
10)Thecontrollableelementsformarketerscanbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives.
Answer:TRUE
Explanation:Thesuccessfulmanagerconstructsamarketingprogramdesignedforoptimaladjustmenttotheuncertaintyofthebusinessclimate.Thecontrollableelementscanbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives.
Difficulty:2Medium
Topic:ChallengesandOpportunitiesCreatedbyGlobalization
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
11)Politicalandlegalforces,economicclimate,andcompetitionaresomeofthedomesticenvironment'scontrollablefactors.
Answer:FALSE
Explanation:Domesticenvironmentuncontrollablefactorsincludehome-countryelementsthatcanhaveadirecteffectonthesuccessofaforeignventure:politicalandlegalforces,economicclimate,andcompetition.
Difficulty:2Medium
Topic:ChallengesandOpportunitiesCreatedbyGlobalization
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
12)Theforeignpoliciesofacountryareoneexampleofahome-countryelementthathasadirecteffectonafirm'sinternationalmarketingsuccess.
Answer:TRUE
Explanation:Domesticenvironmentuncontrollableelementsincludehome-countryelementsthatcanhaveadirecteffectonthesuccessofaforeignventure:politicalandlegalforces,economicclimate,andcompetition.Apoliticaldecisioninvolvingforeignpolicycanhaveadirecteffectonafirm'sinternationalmarketingsuccess.
Difficulty:2Medium
Topic:ChallengesandOpportunitiesCreatedbyGlobalization
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
13)AbolitionofapartheidinSouthAfricaisanexampleofapositiveeffectonforeignpolicy,anuncontrollableelement,inaninternationalmarketingscenario.
Answer:TRUE
Explanation:Positiveeffectsoccurwhenchangesinforeignpolicyoffercountriesfavoredtreatment.SuchwasthecasewhenSouthAfricaabolishedapartheidandtheembargowaslifted.
Difficulty:2Medium
Topic:ChallengesandOpportunitiesCreatedbyGlobalization
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
14)CommercialcontractswithaChinesecompanycanonlybeenteredintoifthatcompanyisconsidereda"legalperson."
Answer:TRUE
Explanation:CommercialcontractscanbeenteredintowithaChinesecompanyorindividualonlyifthatcompanyorpersonisconsidereda"legalperson."Tobea"legalperson"inChina,thecompanyorpersonmusthaveregisteredassuchwiththeChinesegovernment.
Difficulty:1Easy
Topic:HowResourcesandCapabilitiesInfluenceCompetitiveDynamics
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
15)Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingprogrammayinvolvecultural,political,andeconomicshock.
Answer:TRUE
Explanation:Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingprogramofteninvolvessubstantialdosesofcultural,political,andeconomicshock.
Difficulty:1Easy
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
16)Leveloftechnologytypicallyremainsunchangedacrosscountries,makingitafairlycontrollablefactorininternationalmarketing.
Answer:FALSE
Explanation:Theleveloftechnologyisanuncontrollableelementthatcanoftenbemisreadbecauseofthevastdifferencesthatmayexistbetweendevelopedanddevelopingcountries.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
17)Politicalandlegalissuesacompanymayfaceabroadaremitigatedbythe"alienstatus"ofthecompany.
Answer:FALSE
Explanation:Politicalandlegalissuesabusinessfacesabroadareoftenamplifiedbythe"alienstatus"ofthecompany,whichincreasesthedifficultyofproperlyassessingandforecastingthedynamicinternationalbusinessclimate.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
18)Thepoliticaldetailsandtheramificationsofpoliticalandlegaleventsareoftenmoretransparentinadomesticsituationthantheyareinaforeignmarket.
Answer:TRUE
Explanation:Inadomesticsituation,politicaldetailsandtheramificationsofpoliticalandlegaleventsareoftenmoretransparentthantheyareinsomeforeigncountries.Inmanyforeigncountries,corruptionmayprevail,foreignersmayreceiveunfairtreatment,orthelawsmaybesodifferentfromthoseinthehomecountrythattheyaremisinterpreted.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
19)Thepolitical/legalenvironmentisacontrollableelementforinternationalmarketersbecauseoftheirpotentabilitytolobbyandinfluencelegislationinforeignmarkets.
Answer:FALSE
Explanation:Political/legalforcesandtheleveloftechnologyaretwooftheuncontrollableaspectsoftheforeignenvironmentalongwitheconomicforces,competitiveforces,structureofdistribution,geographyandinfrastructure,andculturalforces.
Difficulty:1Easy
Topic:LawsAffectingInternationalBusiness
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
20)Theuncontrollableelementsoftheforeignbusinessenvironmentincludetheculture.
Answer:TRUE
Explanation:Themoresignificantelementsintheuncontrollableinternationalenvironmentincludepolitical/legalforces,economicforces,competitiveforces,leveloftechnology,structureofdistribution,geographyandinfrastructure,andculturalforces.
Difficulty:1Easy
Topic:EnvironmentalAnalysisandMarketScreening
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
21)Aforeigncompanyisalwayssubjecttothepoliticalwhimsofthelocalgovernmenttoagreaterdegreethanadomesticfirm.
Answer:TRUE
Explanation:Inmanyforeigncountries,corruptionmayprevail,foreignersmayreceiveunfairtreatment,orthelawsmaybesodifferentfromthoseinthehomecountrythattheyaremisinterpreted.Aforeigncompanyisforeignandthusalwayssubjecttothepoliticalwhimsofthelocalgovernmenttoagreaterdegreethanadomesticfirm.
Difficulty:1Easy
Topic:ElementsofCulture
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
22)JohnrefusestobuyJapaneseproductsbecauseheconsidersthisasawayofsellingouttoanationthatwasonceourenemy.Johnisusingaself-referencecriteriontomakehisdecision.
Answer:TRUE
Explanation:Theself-referencecriterionisanunconsciousreferencetoone'sownculturalvalues,experiences,andknowledgeasabasisfordecisions.Closelyconnectedisethnocentrism,thatis,thenotionthatpeopleinone'sowncompany,culture,orcountryknowbesthowtodothings.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:01-04Theimportanceoftheself-referencecriterion(SRC)ininternationalmarketing.
Bloom's:Apply
AACSB:ReflectiveThinking
Accessibility:KeyboardNavigation
23)Theself-referencecriterioniscloselyrelatedtocollectivism—ortheimportanceofthegroup.
Answer:FALSE
Explanation:Theself-referencecriterionisanunconsciousreferencetoone'sownculturalvalues,experiences,andknowledgeasabasisfordecisions.Closelyconnectedisethnocentrism,thatis,thenotionthatpeopleinone'sowncompany,culture,orcountryknowbesthowtodothings.
Difficulty:1Easy
Topic:ElementsofCulture
LearningObjective:01-04Theimportanceoftheself-referencecriterion(SRC)ininternationalmarketing.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
24)Renatajustatecookiesand,therefore,feelsjustifiedinrefusingfoodofferedbyherMiddleEasternhost.Inthisinstance,Renata'sself-referencecriterionhasjustsavedherfrommakingaculturalblunder.
Answer:FALSE
Explanation:Whenfacedwithaprobleminanotherculture,ourtendencyistoreactinstinctivelyandrefertoourSRCforasolution.Ourreaction,however,isbasedonmeanings,values,symbols,andbehaviorrelevanttoourowncultureandusuallydifferentfromthoseoftheforeignculture.Suchdecisionsareoftennotgoodones.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:01-04Theimportanceoftheself-referencecriterion(SRC)ininternationalmarketing.
Bloom's:Apply
AACSB:ReflectiveThinking
Accessibility:KeyboardNavigation
25)Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatemphasizestheneedforethnocentrism.
Answer:FALSE
Explanation:Toavoiderrorsinbusinessdecisions,theknowledgeablemarketerwillconductacross-culturalanalysisthatisolatestheself-referencecriterioninfluencesandmaintainvigilanceregardingethnocentrism.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:01-04Theimportanceoftheself-referencecriterion(SRC)ininternationalmarketing.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
26)Familyreferenceandupbringingprovidesacompletebasisforunderstandingone'scultureandnoadditionalstudyisrequiredtobecomeawareofculturalnormsandactivities.
Answer:FALSE
Explanation:Understandingone'sownculturemayrequireadditionalstudy,becausemuchoftheculturalinfluenceonmarketbehaviorremainsatasubconsciouslevelandisnotclearlydefined.
Difficulty:2Medium
Topic:ElementsofCulture
LearningObjective:01-04Theimportanceoftheself-referencecriterion(SRC)ininternationalmarketing.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
27)Themosteffectiveapproachtobuildglobalawarenessintoanorganizationistoincreasethediversitymixoftheemployeeprofileforentry-leveljobs.
Answer:FALSE
Explanation:Themosteffectiveapproachtobuildglobalawarenessintoanorganizationistohaveaculturallydiverseseniorexecutivestafforboardofdirectors.
Difficulty:2Medium
Topic:CreatingaGlobalMindset
LearningObjective:01-05Theincreasingimportanceofglobalawareness.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
28)Traditionalmanufacturingcompaniespossessthemostfavorablefactorsfordoingbusinessinternationally.
Answer:FALSE
Explanation:Researchhasrevealedanumberoffactorsfavoringfasterinternationalization:(1)companieswitheitherhigh-technologyormarketing-basedresourcesappeartobebetterequippedtointernationalizethanmoretraditionalmanufacturingkindsofcompanies;(2)smallerhomemarketsandlargerproductioncapacitiesappeartofavorinternationalization;and(3)firmswithkeymanagerswellnetworkedinternationallyareabletoacceleratetheinternationalizationprocess.
Difficulty:2Medium
Topic:ChoosingAnInternationalBusinessStrategy
LearningObjective:01-06Theprogressionofbecomingaglobalmarketer.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
29)Acompanyinthe"nodirectforeignmarketing"stageofinternationalmarketinginvolvementdoesnotactivelycultivatecustomersoutsidenationalboundaries.
Answer:TRUE
Explanation:Acompanyinthestageof"nodirectforeignmarketing"doesnotactivelycultivatecustomersoutsidenationalboundaries;however,thiscompany'sproductsmayreachforeignmarkets.Salesmaybemadetotradingcompaniesaswellasforeigncustomerswhodirectlycontactthefirm.
Difficulty:2Medium
Topic:ChoosingAnInternationalBusinessStrategy
LearningObjective:01-06Theprogressionofbecomingaglobalmarketer.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
30)Theglobalmarketingconceptviewsthemarketplaceasconsistingofoneprimarydomesticmarketthatiscomplimentedbyseveralsmallerregionalmarkets.
Answer:FALSE
Explanation:Attheglobalmarketingstageofinternationalmarketinginvolvement,companiestreattheworld,includingtheirhomemarket,asonemarket.
Difficulty:1Easy
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-06Theprogressionofbecomingaglobalmarketer.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
31)Whatisoneofthemostdynamictrendsthatisaffectingcurrentglobalbusinessstrategies?
A)thetrendtowardbuyingAmericancarsinEurope
B)thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries
C)thetrendtowardusingEnglishasthegloballanguage
D)thetrendtowardestablishingaworldcurrency
E)thetrendtowardprovidingaidtodevelopingandlessdevelopednations
Answer:B
Explanation:Ofalltheeventsandtrendsaffectingglobalbusinesstoday,fourstandoutasthemostdynamic,theonesthatwillinfluencetheshapeofinternationalbusinessbeyondtoday's"bumpyroads"andfarintothefuture:(1)therapidgrowthoftheWorldTradeOrganizationandregionalfreetradeareassuchastheNorthAmericanFreeTradeAreaandtheEuropeanUnion;(2)thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountriesinLatinAmerica,Asia,andeasternEurope;(3)theburgeoningimpactoftheInternet,mobilephones,andotherglobalmediaonthedissolutionofnationalborders;and(4)themandatetomanagetheresourcesandglobalenvironmentproperlyforthegenerationstocome.
Difficulty:1Easy
Topic:EconomicDevelopment
LearningObjective:01-01Thebenefitsofinternationalmarkets.
Bloom's:Remember
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
32)WhateventspurredthefinaldownfalloftheU.S.economyin2008whenworldtradeexperienceditsdeepestdeclineinmorethan50years?
A)Thestockmarketendedatarecordhigh.
B)TheU.S.andCubajoinedforces.
C)TheSenateandHousefailedtocompromiseoninterestrates.
D)Thehousingmarketcollapsed.
E)Thevoterselectedathird-partycandidate.
Answer:D
Explanation:Lowergovernmentinterestrateshadyieldedarefinancingstampede,distributingthecashthatfueledtheconsumerspending,whichfinallybeganflagginginearly2008.TheninSeptemberandOctoberofthatyear,thehousingbubbleburst,andtheworldfinancialsystemteeteredoncollapse.TheeverfaithfulAmericanconsumerstoppedbuying,andworldtradeexperienceditsdeepestdeclineinmorethan50years,adropof11.0percent.
Difficulty:2Medium
Topic:TheChangingNatureoftheGlobalEconomy
LearningObjective:01-01Thebenefitsofinternationalmarkets.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
33)HowhasglobalizationimpacteddomesticmarketsintheUnitedStates?
A)Companieswithonlydomesticmarketshavebeenabletosustaintheircustomaryratesofgrowth.
B)Multinationalcompaniesaremakingmoreprofitsfromtheirdomesticoperationscomparedtotheirearningsfromtheforeignmarkets.
C)OnlymultinationalcompanieswithlargeproductionfacilitieshaveoutperformedtheirstrictlydomesticU.S.counterparts.
D)ThedomesticcompanieshavereducedtheirmanufacturingemploymentmorethanU.S.multinationals.
E)Multinationalmanufacturingcompaniesinallindustriesandsizeshaveoutperformedtheirdomesticcounterparts.
Answer:E
Explanation:Companieswithonlydomesticmarketshavefoundincreasingdifficultyinsustainingtheircustomaryratesofgrowth,andmanyareseekingforeignmarketsinwhichtoexpand.Companieswithforeignoperationsfindthatforeignearningsaremakinganimportantoverallcontributiontototalcorporateprofits.MultinationalsofallsizesandinallindustriesoutperformedtheirstrictlydomesticU.S.counterparts.Furthermore,U.S.multinationalsreducedtheirmanufacturingemployment,bothathomeandabroad,morethandomesticcompanies.
Difficulty:2Medium
Topic:TheChangingNatureoftheGlobalEconomy
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
34)Whatisanessentialrequirementforexperienced,aswellasnew,firmstosucceedininternationalmarkets?
A)adheringstrictlytotheirtraditionalmethodsofproductionandoperations
B)focusingprimarilyontheirproductiontoexclusivelymeetdomesticdemand
C)venturingintomultiplemarketsbyinvestinginallofthematonce
D)committingthemselvescompletelytoforeignmarkets
E)havingbeneficialrelationswithlobbyistsofforeignmarkets
Answer:D
Explanation:Forfirmsventuringintointernationalmarketingforthefirsttimeandforthosealreadyexperienced,therequirementisgenerallythesame:athoroughandcompletecommitmenttoforeignmarketsand,formany,newwaysofoperating.
Difficulty:2Medium
Topic:BasicDecisionsforEnteringForeignMarkets
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
35)Jason'sdepartmentisresponsibleforthebusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofhiscompany'ssmallapplianceproductstoconsumersinvariousnationsaroundtheworldforaprofit.Whatishisdepartmentinchargeof?
A)internalmarketing
B)importing
C)performanceappraisal
D)internationalmarketing
E)domestictrade
Answer:D
Explanation:Internationalmarketingistheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Apply
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
36)Whatisconsideredthemostcriticaldifferencebetweendomesticmarketingandinternationalmarketing?
A)thedifferenceinmarketingprinciplesbeingfollowed
B)thedifferentconceptsofmarketing
C)thedifferenceinmarketingtheoriesbeingfollowed
D)theenvironmentinwhichmarketingplansmustbeimplemented
E)thebasicprocessesusedtomarketproductsandservices
Answer:D
Explanation:Thedifferenceliesnotwithdifferentconceptsofmarketingbutwiththeenvironmentwithinwhichmarketingplansmustbeimplemented.Theuniquenessofforeignmarketingcomesfromtherangeofunfamiliarproblemsandthevarietyofstrategiesnecessarytocopewithdifferentlevelsofuncertaintyencounteredinforeignmarkets.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-02ThechangingfaceofU.S.business.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
37)Marketersmustbeespeciallycognizantof________forbothdomesticandinternationalmarketsbecauseofthedominantlyuncontrollablenatureofthisfactor.
A)price
B)promotion
C)researchactivities
D)political/legalforces
E)channelsofdistribution
Answer:D
Explanation:Political/legalforcesrepresenttheuncontrollableelementthatdomesticandinternationalmarketersneedtoconsider.Price,promotion,researchactivities,andchannelsofdistributionareallcontrollableelementsforinternationalmarketers.
Difficulty:2Medium
Topic:DifferencesBetweenDomesticandInternationalMarketing
LearningObjective:01-03Thescopeoftheinternationalmarketingtask.
Bloom's:Understand
AACSB:AnalyticalThinking
Accessibility:KeyboardNavigation
38)________isacontrollableelementforaninternationalmarketer.
A)Leveloftechnology
B)Geographyandinfrastructure
C)Channels-of-distribution
D)Cultura
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