練習(xí)40閱讀理解＋讀后續(xù)寫(xiě)授課提示：對(duì)應(yīng)學(xué)生用書(shū)100頁(yè)Ⅰ.閱讀理解A2024·濟(jì)南市高三檢測(cè)說(shuō)明文258詞★★★☆☆TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone'sattentionhasbeenclutched,__itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct'sbenefitstotheconsumerratherthansimplylistingtheproduct'smainfeaturesorproblem-solvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcustomer.“Call-to-action”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie'srelease,invitingtheconsumertogoandbuyaticket.【語(yǔ)篇解讀】本文主要介紹了現(xiàn)代市場(chǎng)營(yíng)銷(xiāo)和廣告實(shí)踐的基礎(chǔ)——AIDA模式，重點(diǎn)介紹了該模式的運(yùn)作原理。1．WhatisthepurposeofpractisingAIDA?A．Tocreatejobs.B．Toincreasesales.C．Toresearchmarkets.D．Tointroduceproducts.答案與解析：B推斷。根據(jù)第一段尾句“AIDAcanchannel...reachingasale”可知，AIDA可以引導(dǎo)客戶的感受通過(guò)每個(gè)階段來(lái)達(dá)成銷(xiāo)售。據(jù)此可推知，實(shí)踐AIDA就是為了增加銷(xiāo)售量。2．Whatdoestheunderlinedword“clutched”meaninParagraph2?A．Seized.B．Freed.C．Cheated.D．Affected.答案與解析：A理解詞匯。根據(jù)第二段第一句“Attractingthecustomer's...phraseorpicture”可知，吸引客戶的注意力是第一個(gè)挑戰(zhàn)，這可以通過(guò)使用一個(gè)吸引人的短語(yǔ)或圖片來(lái)實(shí)現(xiàn)。據(jù)此可推知，畫(huà)線詞所在句表示“一旦某人的注意力被抓住了，就必須把它轉(zhuǎn)化為真正的興趣”，故畫(huà)線詞意為“抓住”，與A項(xiàng)的意思最為接近。3．InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A．Action.B．Interest.C．Desire.D．Attention.答案與解析：A理解具體信息。明題意：本題問(wèn)“在AIDA模式的哪一階段，客戶可能打電話來(lái)嘗試服務(wù)？”→尋線索：根據(jù)第四段中的“‘Call-to-action’iswherealloftheinitialhardworkpaysoff...theideaofatrialoftheservices”可知，“行動(dòng)號(hào)召”是指所有最初的努力都得到了回報(bào)，并導(dǎo)致潛在客戶采取行動(dòng)。例如，他們可能會(huì)拿起電話討論試用服務(wù)的想法→定答案：由此可知，在AIDA模式的行動(dòng)階段，客戶可能打電話來(lái)嘗試服務(wù)。4．Whydoestheauthormentionthemovieindustryinthelastparagraph?A．TodesignanAIDAmodel.B．TodisplayhowAIDAworks.C．Toshowhowtomakeamovie.D．Toadvertisethemovieindustry.答案與解析：B推斷。通讀尾段可知，該段通過(guò)電影業(yè)使用AIDA模式取得成功來(lái)說(shuō)明該模式的運(yùn)作原理：電影公司會(huì)提前幾個(gè)月開(kāi)始營(yíng)銷(xiāo)活動(dòng)，營(yíng)銷(xiāo)活動(dòng)通過(guò)提供有吸引力的電影片段而不透露太多信息來(lái)開(kāi)展，欲望被完整預(yù)覽版的發(fā)布激發(fā)，該預(yù)覽版旨在展示電影中激動(dòng)人心的時(shí)刻，從特效到幽默的對(duì)白。報(bào)紙和電視上的廣告關(guān)注電影的上映，邀請(qǐng)消費(fèi)者去買(mǎi)票。故選B。B2024·濟(jì)南市高三檢測(cè)議論文349詞★★★☆☆A(yù)ccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffectiveatgivingpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.Morethanhalfofthe1，000consumerssurveyedbyCreditKarma,headresearcherofthestudy,saidtheyhaveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwhohavestressshoppingsaidtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothingcomparedto52percentofmen.Womenalsoleadshoppingforjewellery,42percent,comparedto22percentformen.Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourbloodpressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthepositivemoodwaslong-lasting.However,stressshopping,formany,couldgrowintoadrivethatusesupmoney,causesconflict,andthereforeaddsgreatstresstolife.Despitethein-timejoyfrompurchases,stressshoppingneverprovesalong-lastingcuretostressordepression.Actuallyitneedstobeavoidedanyhow.Whetheryou'repurchasingpresentsorbuyinggroceries,havingtheitemsyouneedwrittendownwillprovideyouwithbrightnesswhileshopping.Rewardyourselfforstickingtoyourlistandyou'llbemorelikelytocommittoit.Inadditionalwaysthinkaboutwhatyoustrugglewithmostfinancially.Doyouspendtoomuchmoneyatthemall?Eatingout?Vacations?Makealistofwhereyourmoneyisgoingandtakenecessarystepstoresistyourdesire.Forexample,ifyouspendtoomuchmoneyondiningoutonweekends,stuffyourcupboardwithfoodonFriday.Soyou'llbemorelikelytostayinandcook.Andyouneedtogiveuptheneedtokeepupwithothers.Everyone'sfinancialsituationisdifferentandcomparisonmayleadtodebtanddissatisfactionwithwhatyoualreadyhave.【語(yǔ)篇解讀】雖然壓力購(gòu)物可以降低血壓，保持積極持久的情緒，但是壓力購(gòu)物可能會(huì)發(fā)展成一種消耗金錢(qián)、引起沖突的沖動(dòng)，因此給生活增加了巨大的壓力。5．WhydoestheauthormentionthosenumbersinParagraph2?A．Tosupportanidea.B．Toattractreaders.C．Tocallforactions.D．Tointroduceatopic.答案與解析：A推斷。通讀第二段可知，研究員CreditKarma調(diào)查了1000名消費(fèi)者，其中超過(guò)一半的人表示，他們?cè)ㄟ^(guò)購(gòu)物來(lái)應(yīng)付壓力或抑郁。大約48%的男性和31%的女性在壓力下購(gòu)物，他們說(shuō)自己在壓力下會(huì)買(mǎi)酒。大約82%的女性會(huì)在服裝上花錢(qián)，而男性的這一比例為52%。女性購(gòu)買(mǎi)珠寶的比例為42%，男性為22%。據(jù)此可推知，這些數(shù)字是為了說(shuō)明很多人通過(guò)購(gòu)物來(lái)應(yīng)付壓力。6．Whichofthefollowingmayhelpdealwithstressshopping?A．Stimulatingdesires.B．Recordingspending.C．Turningtomedicines.D．Comparingwithothers.答案與解析：B理解具體信息。根據(jù)第四段中的“Whetheryou'repurchasing...brightnesswhileshopping”可知，無(wú)論你是在買(mǎi)禮物還是買(mǎi)食品雜貨，把你需要的東西寫(xiě)下來(lái)都會(huì)讓你在購(gòu)物時(shí)頭腦清醒。據(jù)此可知，可以用記錄支出的方法幫助應(yīng)付壓力購(gòu)物。7．Whatistheauthor'sattitudetostressshopping?A．Unclear.B．Doubtful.C．Objective.D．Negative.答案與解析：D理解觀點(diǎn)、態(tài)度。根據(jù)第三段中的“However,stressshopping...stresstolife”可知，對(duì)許多人來(lái)說(shuō)，壓力購(gòu)物可能會(huì)發(fā)展成一種消耗金錢(qián)、引起沖突的沖動(dòng)，因此給生活增加了巨大的壓力。根據(jù)第四段中的“Despitethein-timejoy...stressordepression”可知，盡管購(gòu)物能帶來(lái)及時(shí)的快樂(lè)，但壓力購(gòu)物從來(lái)沒(méi)有被證明是一種長(zhǎng)期治愈壓力或抑郁的方法。據(jù)此可推知，作者對(duì)于壓力購(gòu)物的態(tài)度是否定的。8．Whatisasuitabletitleforthetext?A．Doesshoppingbenefitus?B．Morestressed,womenormen?C．Shouldwecomparewithothers?D．Canstressshoppingreducestress?答案與解析：D理解文章主旨要義。通讀全文，尤其是第一段和第四段中的“Despitethein-time...stressordepression”可知，密歇根大學(xué)的一項(xiàng)研究表明，通過(guò)購(gòu)物來(lái)減壓能給人40倍的控制感，購(gòu)物的人比只看東西(不買(mǎi))的人少三倍的悲傷。盡管購(gòu)物能帶來(lái)及時(shí)的快樂(lè)，但壓力購(gòu)物從來(lái)沒(méi)有被證明是一種長(zhǎng)期治愈壓力或抑郁的方法。據(jù)此可知，本文主要討論壓力購(gòu)物是否能減輕壓力。Ⅱ.讀后續(xù)寫(xiě)閱讀下面材料，根據(jù)其內(nèi)容和所給段落開(kāi)頭語(yǔ)續(xù)寫(xiě)兩段，使之構(gòu)成一篇完整的短文。[2024·浙江杭州質(zhì)檢]MydadandIhadbeenlookingforwardtothestatecross-countryraceofmysenioryearofhighschool,whichwouldbetheclimax(頂點(diǎn))ofmyexistence.Iwasthefastestrunneronmyteam,andIwassupposedtomakeitintothetopfifteen.Wehadbeenworkingtowardsthisraceforthreeyears.Itwaseverythingtome,anditwaseverythingtomydad.Hewasarunnerandwaswildwithjoybymysuccessinrunning.Hemadeittoeveryrace,evenflyinghomeearlyfrombusinesstripstoseemerun.Ialwayslistenedforhisvoice,whichrangabovethecrowd—tellingmetorelaxmyarms,callingoutmytime.Hepushedme.Hecheeredforme.Hebelievedinme.WespentcountlesshoursonthesandycanalsofArizona.Breathinginthedustofthedesert,thesmellofblossomsoftheorangetrees,andtheterriblesmellofthedairyfarm,wemadeourwayacrossthecity.Wepoundedmilesandmilesintoourrunningshoes,markingthepathtogreatnesswitheverystep.Itwasajourneythatwasjustours.Adreamwaspassedonfromonegenerationtothenext.Thenthebigdaycame.Itwashotterthannormal—toohot.Mythroatfeltlikeafieldofcotton,crackedwiththesummerheat,asIwaitedfortheguntofire.Igazedoutatthecrowd;dozensoffamiliarfacesfromschoolflickeredacrossmyview.Theyhadcomeforme.Theywerecountingonme.Isawmydadsethiswatch,worryandexcitementetchedacrosshisface.Withthesoundofagunshot,theracebegan.Forthefirsttwoandahalfmiles,Ifeltgreat.Ihadneverbeforebeensoreadyforsomething.Theweeksleadinguptotheracewerefilledwithhardpracticesandastrictdiet.Thescorchingsunbeatuponmyback,blindingmewithitsbrilliance.Nothingwasgoingtostopme,though.注意：1.續(xù)寫(xiě)詞數(shù)應(yīng)為150左右；2．請(qǐng)按如下格式作答。However,withoutwarning,mystrengthwasrunningout.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Iwhispered,“I'msosorryIdisappointedyou,Dad.”________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Onepossibleversion：However,withoutwarning,mystrengthwasrunningout.Mylungsfoughttotakeinenoughair,andmyfeetweretransformedintocementbricks.Neckandneckwithoneofmygreatestrivals,Icouldseethefinishline.Ihadbegunthefinalsprintintoglorywhenmykneesbuckled.NothingIcoulddowouldmakemylegsholdmyweight.Theywereasweakasjelly.EventhoughIknewmydreamsofvictoryhadbeendestroyed,Ihadtofinishtherace.Withallofthestrengthleftinme,Ig