國際市場營銷學知到智慧樹章節(jié)測試課后答案2024年秋青島黃海學院第一章單元測試

Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.

A:對B:錯

答案:錯Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheirdomesticmarket.

A:錯B:對

答案:錯Withrespecttotheenvironmentinwhichabusinessoperates,factorssuchascompetition,politicalandlegalforces,economicclimate,wouldallbeclassifiedas:

A:demographicelementsB:uncontrollableelements

C:Leveloftechnology

Leveloftechnology

controllableelements

D:predicatableelements

答案:uncontrollableelements

_____isanunconsciousreferencetoone’sownculturalvalues,experiences,andknowledgeasabasisfordecisions.

A:Self-referencecriterionB:NativismC:HolismD:Segreation

答案:Self-referencecriterionWhichofthefollowingiscloselyrelatedtotheself-referencecriterion?

A:MulticulturalismB:EthnocentrismC:MarketingmypoiaD:Differentiation

答案:Ethnocentrism

第二章單元測試

Geographicallocationplaysapartinaccessto

A:marketsB:peopleC:economicsD:politics

答案:marketsWhichofthefollowingargumentsregardingtheneedforprotectionismisrecognizedbyeconomistsasvalid?

A:ProtectionofaninfantindustryB:NeedtokeepmoneyathomeC:EncouragementofcapitalaccumulationD:

Conservationofnaturalresources

答案:ProtectionofaninfantindustryThePrinciplesofTheBeltandRoadareincluding

A:TheInitiativeisharmoniousandinclusiveB:TheBeltandRoadInitiativeisinlinewiththepurposesandprinciplesoftheUNCharterC:

TheInitiativefollowsmarketoperationD:TheInitiativeisopenforcooperation

答案:TheInitiativeisharmoniousandinclusive；TheBeltandRoadInitiativeisinlinewiththepurposesandprinciplesoftheUNCharter；

TheInitiativefollowsmarketoperation；TheInitiativeisopenforcooperationCountriesalongtheBeltandRoadhavetheirownresourceadvantagesandtheireconomiesaremutuallycomplementary.

A:錯B:對

答案:對Climateisoneofthemostimportantfactorsindevelopmentisgeography.

A:錯B:對

答案:對

第三章單元測試

Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?

A:MercantilismB:SocialismC:CommunismD:Nationalism

答案:NationalismCivilorcodelawwasderivedfromthe_____.

A:EconomiclawB:PersianlawC:RomanlawD:Englishlaw

答案:RomanlawTheresponsibilityofdeterminingifalicenseisrequiredrestswiththe_____.

A:U.S.CustomsdepartmentB:exporterC:TheregulatorybodyoftheindustryD:DepartmentofCommerceoftheexportingnation

答案:exporterSovereigntyreferstoboththepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembers.

A:錯B:對

答案:對TheformoflawfoundintheUnitedStatesandEnglandisclassifiedascivilorcodelaw.

A:對B:錯

答案:錯

第四章單元測試

WhichofthefollowingsourcesofenergyhasagreateremphasisinNorthAmerica?

A:NaturalgasB:AnimalwastesC:OilD:CoalE:Wood

答案:OilWhichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?

A:Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.

B:Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.

C:Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.D:Changesinthedistributionofpopulationamongtheworld’scountriesmayfailtoinfluencedemand.

E:Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.

答案:Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.WhichofthefollowingcommoditiesdominatedthetradebetweenBritainandChinaduringtheearly1800s?

A:Mother-of-pearlB:TeaC:SilkD:BambooE:Porcelain

答案:TeaWhenmarketersintroduceaninnovativeproductoridea,theyactasagentsofchange.

A:對B:錯

答案:對Ascountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesincrease.

A:對B:錯

答案:錯

第五章單元測試

Marketingresearchisageneralnoneconomicreviewofconditionsaffectingthemarketingdivision’sbusiness.

A:錯B:對

答案:錯Decenteringisahybridof_____translation.

A:backB:parallelC:simulataneousD:linear

答案:backIn

foreignmarkets,itisbesttoaccepttheinformationatfacevaluebecauseverifyinginformationinforeignmarketsisextremelyexpensive.

A:錯B:對

答案:錯Whichofthefollowingtypesofsamplesshouldbeusedwhendetailedandaccurateinformationisnotavailableforasamplinguniverse?

A:Asystematizedsample

B:AconveniencesampleC:AclustersampleD:Aderivatizedsample

答案:AconveniencesampleenGrissomhasdecidedtouseinformationcollectedbytheU.S.governmentinhisupcomingresearchprojectonculturaltrends.Thisisanexampleofusinga_____datasource.

A:parallel

B:sencondaryC:referential

D:derived

答案:sencondary

第六章單元測試

KFCsellsYoutiao,akindofChinesedoughnut,atitsoutletsinChina.TheYoutiaoisconsideredanimportantpartofaChinesebreakfastmenu.Inmarketingterms,KFCispracticinga_____strategy.

A:positioningB:indigenousC:localizationD:segmentation

答案:localizationWhichofthefollowingistrueaboutstrategicplanning?

A:ItdealswiththetacticalissuesofmarketingB:ItaddressesmarketingandadvertisingquestionsC:ItincorporatesgeneralizedgoalsfortheenterpriseasawholeD:Itisconductedatthehighestlevelsofmanagement

答案:ItisconductedatthehighestlevelsofmanagementWhichoftheseaspectsofinternationalmarketingisanalyzedinPhase1oftheinternationalplanningprocess?

A:CompanycharacterB:AdvertisingC:ProductadaptationD:Situationanalysis

答案:CompanycharacterThefirstphaseoftheinternationalplanningprocessistoadaptthemarketingmixtotargetmarkets.

A:對B:錯

答案:錯IncorrectdecisionstakeninPhase2oftheinternationalplanningprocessleadtoproductsinappropriatefortheintendedmarketorcostlymistakesinpricing,advertising,andpromotion.

A:錯B:對

答案:對

第七章單元測試

Globalcompetitionhasputmorepowerinthehandsoftheseller.

A:對B:錯

答案:錯Consumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.

A:對B:錯

答案:對Thedecisiontostandardizeoradaptaproductiscrucialindeliveringquality.

A:對B:錯

答案:對Whichofthefollowingisthemostimportantcriterionforconsumerswhilepurchasingproducts?

A:QualityB:Technology

C:SizeD:ServiceE:Appearance

答案:QualityWhatarethetwodimensionsthathelpindefiningthequalityofaproductofquality?

A:Productqualityandservicequality.B:Absolutequalityandrelativequality.C:Actualqualityandassumedquality.D:Market-perceivedqualityandperformancequality.E:Productqualityandprocessquality

答案:Market-perceivedqualityandperformancequality.

第八章單元測試

Thedistributionprocessincludespromotionofgoodsandservicesbysellersandresellers.

A:對B:錯

答案:錯Astraditionalchannelstructuresarechanging,importersandretailersarealsobecominginvolvedinnewproductdevelopment.

A:對B:錯

答案:對Channelsofdistributionoftenposelongevityproblems.

A:錯B:對

答案:對Whichofthefollowingdistributionstructuresisalsoknownasatraditionaldistributionstructure?

A:Import-orientedB:Service-orientedC:Export-orientedD:Manufacturer-oriented

答案:Import-oriented_____isoftentheapproachofchoiceinmarketswithinsufficientorunderdevelopeddistributionsystems.

A:DirectMarketingB:AbigwholesalestoreC:AdiscounthouseD:Internetselling

答案:DirectMarketing

第九章單元測試

Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasesandimproveretailerormiddlemeneffectivenessandcooperation.

A:錯B:對

答案:對Contests,sweepstakes,sponsorshipofspecialeventssuchasconcertsaretechniquesusedformaintainingandimprovingpublicrelations.

A:錯B:對

答案:錯Differentculturesoftenseekthesamevalueorbenefitsfromtheprimaryfunctionofaproduct.

A:對B:錯

答案:對

IntegratedmarketingcommunicationsarecomposedofallofthefollowingEXCEPT:

A:advertisingB:publicrelationsC:salespromotionsD:politicalrallyingE:tradeshows

答案:politicalrallying_____areshort-termeffortsdirectedtotheconsumerorretailertoachievesuchspecificobjectivesasconsumerproducttrialorimmediatepurchase.

A:AdvertisingB:TradeshowsC:DirectsellingD:PublicrelationsE:

Salespromotion

答案:

Salespromotion

第十章單元測試

Settingtherightpriceforaproductcanbethekeytosuccessorfailureintheinternationalmarketplace.

A:對B:錯

答案:對Eliminatingcostlyfunctionalfeaturesorloweringoverallproductqualitycanminimizepriceescalation.

A:錯B:對

答案:對Deflationcausesconsumerpricestoescalate,andconsumersfaceever-risingpricest