ManagingCostandStrategyChi-WenJevonsLeeTulaneandTsinghuaLectureOne

ValueChain:StrategyDesign

李志文ThreeKeystoSuccessVision:Goal,Innovation,Opportunities

Strategy:Howtomakeithappen

(allocatingphysicalresources)

Team:Whomakeithappen

(buildingorganizationalhumancapital)FundamentalFormulaofBusinessSuccess

EconomicValue=(price–unitcost)xquantityPriceandQuantity:CustomerSatisfaction,CustomerLoyaltyCost:SourceofCompetitiveAdvantageEconomyofScaleEconomyofScopeDivisionofLaborandSpecializationStructureofTeamFreeForm:DoubleTennis,JazzComboCentralized:Soccer/OrchestraDecentralized:BaseballBasicComponentsofTeam:FunctionalRole,DecisionType,LeadershipStyleSWOTAnalysisofCompetitiveAdvantageStrengthWeaknessOpportunityThreatFindingSWOT:BenchmarkAnalysisBenchmarking

ValueChainandLandscapingAnalysisPhysicalresourcesHumanresourcesSupportservicesAccountingHumanresourcesLegalservicesInformationsystemsTelecommunicationsResearchAndDevelop-ment

Design

Supply

Production

Marketing

Distri-bution

CustomerserviceEconomicValueIhavebeenthinkingaboutValueChainforyears!Case:SaraLeeVirtualOrganizationOutsourcingTeamStructureBrandManagementResearchandDevelopmentNeedofCostManagementExamplesofTermPapers江帆：中國航天電子王安嘉：聯(lián)合報集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐LiandFongDynamicValueChainProductCycleGlobalization附加價值高的在香港進(jìn)行

附加價值低的在香港以外的地方進(jìn)行

在中國進(jìn)行縫合衣服的里布來自臺灣布料在南亞染色外面的布料采購自韓國拉鏈由日本進(jìn)口

產(chǎn)品的設(shè)計標(biāo)簽包裝運輸?shù)墓芾碡攧?wù)

AGlobalSources小規(guī)模大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLLi&FungAvonB2BonlinecompaniesTradingcompaniesRetailersLi&FongCompetitivePositioning

產(chǎn)品的發(fā)展原材料的采購生產(chǎn)計劃制造商的尋求制造的管制品質(zhì)得到的保證出口文件的準(zhǔn)備運送的合并和鞏固Li&FungTotalValue-AddedPackage流行的飾物，節(jié)慶的產(chǎn)品，家具和室內(nèi)陳設(shè)品，衣服，手工藝品，運動器材，玩具，旅游器具TotalValue-AddedPackage,LiandFongTermPaper15outof50SelectedforRevision10outof15getA,willwriteMBAThesisundermysupervisionPapersoffinalistswillbeconsideredforpublication9、春去春又回，新桃換舊符。在那桃花盛開的地方，在這醉人芬芳的季節(jié)，愿你生活像春天一樣陽光，心情像桃花一樣美麗，日子像桃子一樣甜蜜。3月-253月-25Sunday,March16,202510、人的志向通常和他們的能力成正比例。20:42:0920:42:0920:423/16/20258:42:09PM11、夫?qū)W須志也，才須學(xué)也，非學(xué)無以廣才，非志無以成學(xué)。3月-2520:42:0920:42Mar-2516-Mar-2512、越是無能的人，越喜歡挑剔別人的錯兒。20:42:0920:42:0920:42Sunday,March16,202513、志不立，天下無可成之事。3月-253月-2520:42:0920:42:09March16,202514、ThankyouverymuchfortakingmewithyouonthatsplendidoutingtoLondon.ItwasthefirsttimethatIhadseentheToweroranyoftheotherfamoussights.IfI'dgonealone,Icouldn'thaveseennearlyasmuch,becauseIwouldn'thaveknownmywayabout.。16三月20258:42:09下午20:42:093月-2515、會當(dāng)凌絕頂，一覽眾山小。三月258:42下午3月-2520:42March16,202516、如果一個人不知