創(chuàng)新高職英語(yǔ)基礎(chǔ)教程綜合教案課程名稱任課教師學(xué)院專業(yè)班級(jí)二〇二X年X月NO：01班級(jí)周次時(shí)間節(jié)次1情境名稱（章節(jié)、單元或項(xiàng)目名稱）Unit3Advertising教學(xué)任務(wù)（課題名稱）Warm-upUnittask課時(shí)分配2periods(90minutes)教學(xué)目的TolearnthelanguagestyleofadvertisementsTounderstandfouradvertisements教學(xué)目標(biāo)知識(shí)目標(biāo)能力目標(biāo)素質(zhì)目標(biāo)（含課程思政目標(biāo)）TolearnthelanguagestyleofadvertisementsToknowthereadingstrategiesforguessingwordmeaningfromcontextTodistinguishdifferentkindsofadvertisements.Toestablishasenseofbusinessintegrity重點(diǎn)難點(diǎn)教學(xué)重點(diǎn)：TolearnthelanguagestyleofadvertisementsToknowsomereadingstrategiesforguessingwordmeaningfromcontext教學(xué)難點(diǎn)：Todistinguishdifferentkindsofadvertisements.難點(diǎn)化解：Toshowmoredifferentkindsofadvertisementsandreadingroupswithdiscussion.教學(xué)環(huán)境MultimediaClassroom教學(xué)用具M(jìn)ultimediaEquipment參考資料教學(xué)模式FlippedClassroom教學(xué)手段MultimediaEquipment教學(xué)內(nèi)容（描述）教學(xué)設(shè)計(jì)ContentAnalysisAdvertising

is

a

media

communication.

There

are

two

key

characteristics

of

advertisements,

that

is

to

inform

and

to

persuade.

Advertisement

helps

to

inform

about

an

individual

(such

as

political

figure)

or

organization

(business

or

government),

so

as

to

build

up

a

strong

relationship

with

its

network

of

publicStudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingModeandCLT(Communicativelanguageteaching)areadopted.教學(xué)過(guò)程教學(xué)環(huán)節(jié)（時(shí)間分配）教師活動(dòng)（任務(wù)）學(xué)生活動(dòng)（任務(wù)）備注組織教學(xué)（2分鐘）Greetthestudents.Sayhitothestudents,andgiveaself-introductiontothestudents,checktheclassroomclean,checkstudentsnamecard.Getreadytohaveclass.導(dǎo)入（15分鐘）Abriefintroductionofthiscourse(Toshowthepicture)Whatproductsissoldandwhatsellingpointisstressedonineachadvertisement?Whatisthelanguagestyleforadvertisement?Group-discussionandgiveopinions任務(wù)實(shí)施(50分鐘）Task1Step1Theprimaryobjectiveofanyadvertisingstrategyistocommunicatetheidentityofanybrandtoitsexistingcustomers.Also,tobuildrelationshipswithnewcustomers.Studentsareaskedtoreadanddiscusscooperativelytounderstandthefouradvertisementsonpage44Teacherguidethestudentstoconcludethelanguagestyleofadvertisements.Sloganisoneofthemainelementsofadvertisinglanguagecombinedwithpictures.Tosumup,theadvertisinglanguagecomprisesthetextpartoftheadvertisementincombinationwiththevisual,pictorial,andacousticalportionsinanattempttopersuade,touch,andhaveemotionalimpactontheindividuals.Step2ToguidethestudentstowriteanappropriateEnglishjobadvertisement.Step3ToguidethestudentstodesignajobadvertisementforAQGcompany.MakeclearthefunctionofadvertisementsTohaveagroupdiscussionandgiveapresentation.Tohaveagroupdiscussionandgiveapresentation.TodesignajobadvertisementforAQGcompany.考核評(píng)價(jià)（8分鐘）組織小組互評(píng)、教師點(diǎn)評(píng)。小組互評(píng)總結(jié)歸納（10分鐘）thefunctionofadvertisementsthelanguagestyleofadvertisementsListencarefullyandtakenoteifpossible.作業(yè)布置（5分鐘）HomeworkTofindsomeadvantagesanddisadvantagesofadvertisement.板書設(shè)計(jì)教學(xué)反思教研室主任審閱意見簽名：年月日累計(jì)課時(shí)2課時(shí)NO：02班級(jí)周次時(shí)間節(jié)次2情境名稱（章節(jié)、單元或項(xiàng)目名稱）Unit3Advertising教學(xué)任務(wù)（課題名稱）AdvertisingGoodorBad?課時(shí)分配2periods(90minutes)教學(xué)目的TomastersomekeywordsandphrasesTounderstandsomedifficultsentencesTounderstandthetext教學(xué)目標(biāo)知識(shí)目標(biāo)能力目標(biāo)素質(zhì)目標(biāo)（含課程思政目標(biāo)）TomastersomekeywordsandphrasesTounderstandthetextTohaveabilityforcriticalthinking學(xué)習(xí)公正評(píng)價(jià)事物重點(diǎn)難點(diǎn)教學(xué)重點(diǎn)：Tomastersomekeywordsandphrases教學(xué)難點(diǎn)：Tounderstandtheadvantagesanddisadvantagesofadvertisement.Tohaveabilityforcriticalthinking.難點(diǎn)化解：Toreadthetextandthenholdasmalldebateabouttheadvantagesanddisadvantagesofadvertisement教學(xué)環(huán)境MultimediaClassroom教學(xué)用具M(jìn)ultimediaEquipment參考資料教學(xué)模式FlippedClassroom教學(xué)手段MultimediaEquipment教學(xué)內(nèi)容（描述）教學(xué)設(shè)計(jì)ContentAnalysisAdvertisingatitscoreisprimarilyeconomicphenomenon,whichhasasignificantimpactonthemarketplayersandeconomicagents,affectingbothproducersandconsumers.Thefunctionsofadvertisingasaneconomicinstrumentaretopromotethemarketrelationsofsupplyanddemand,whichisproducedbyprovidingaconsumeraudienceinformationmodelsmadeonthemarketoffers.Butfocusingontheadvantagesofadvertisingatthesametime,wecannotignorethedisadvantagesofadvertising.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,CLT(communicationlanguageteaching)areadopted.教學(xué)過(guò)程教學(xué)環(huán)節(jié)（時(shí)間分配）教師活動(dòng)（任務(wù)）學(xué)生活動(dòng)（任務(wù)）備注組織教學(xué)（2分鐘）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.導(dǎo)入（10分鐘）Askthestudentstolistadvantagesanddisadvantagesofadvertisement.Groupdiscussandgivethepresentation.任務(wù)實(shí)施（60分鐘）Step1ListkeywordsandphrasesandgiveexamplesSuchas:appeal,conform,commercials,deliberately,violate,appealto,onone’stoes,onimpulseStep2ListsomedifficultsentencesandanalyzethemSuchas:Thismeansthattheadvertiseristotrytomakeyouthinkyouwantsomething-hissomethingwhetheryouneeditornot.這意味著廣告商試圖讓你認(rèn)為你想要什么東西——他的東西——不管你是否需要它。Adsthatpromisetoincreaseyourattractionifyouuseacertainproductareverycommon.TheadvertiserstrytomakeyoubelievethatyouwillbemorefashionableandpopularIyouchew,drink,wearorusetheirproduct.如果你使用某種產(chǎn)品，承諾增加你吸引力的廣告是非常常見的。廣告商試圖讓你相信，只要你嚼、喝、穿或使用他們的產(chǎn)品，你就會(huì)更時(shí)尚、更受歡迎。Step3UnderstandthedresscodeinChina.Checkthestatementsaretrueorfalseafterunderstandingthetext.Step4Doexercisesaboutthekeywordsandphraseson55Listencarefullyandtakenoteifpossible.Groupdiscussandgivethemainideaofeachdifficultsentences.Listencarefullyandtakenotesifpossible.Doexerciseson55andthengivethepresentation考核評(píng)價(jià)（5分鐘）組織小組互評(píng)、教師點(diǎn)評(píng)。小組互評(píng)總結(jié)歸納（8分鐘）SummarizeadvantagesanddisadvantagesofadvertisementsRepeattheusefulexpressionsListentoitcarefullyandtakenotesifpossible.作業(yè)布置（5分鐘）HomeworkDotranslationexercises板書設(shè)計(jì)教學(xué)反思教研室主任審閱意見簽名：年月日累計(jì)課時(shí)2課時(shí)NO：03班級(jí)周次時(shí)間節(jié)次2情境名稱（章節(jié)、單元或項(xiàng)目名稱）Unit3Advertising教學(xué)任務(wù)（課題名稱）Grammar(Models)ListeningandspeakingWriting(Replytotheinvitationletter)Mini-PediaofChineseCulture(GoodFaith)課時(shí)分配2periods(90minutes)教學(xué)目的TomastertherulesofModelsTolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingrulesforreplyingtotheinvitationletterToknowthesayingaboutgoodfaithinChineseculture教學(xué)目標(biāo)知識(shí)目標(biāo)能力目標(biāo)素質(zhì)目標(biāo)（含課程思政目標(biāo)）TomastertherulesofModelsTomasterthewritingskillsforreplyingtotheinvitationletterTounderstandthesayingaboutgoodfaithinChinesecultureTohavesomepragmaticabilityTohavetheabilitytospreadChinesecultureinEnglish樹立規(guī)則意識(shí)樹立誠(chéng)信意識(shí)樹立文化自信重點(diǎn)難點(diǎn)教學(xué)重點(diǎn)：TolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingskillsforreplyingtotheinvitationletter教學(xué)難點(diǎn)：TounderstandthesayingaboutgoodfaithinChineseculture難點(diǎn)化解：TohaveagroupdiscussionaboutgoodfaithinwesterncountryandinChina,thencomparethem教學(xué)環(huán)境MultimediaClassroom教學(xué)用具M(jìn)ultimediaEquipment參考資料教學(xué)模式FlippedClassroom教學(xué)手段MultimediaEquipment教學(xué)內(nèi)容（描述）教學(xué)設(shè)計(jì)ContentAnalysis1)Receivinganinvitationisalwayspleasant.Afterall,itmeansthatsomeonehasrememberedusandwouldappreciateourpresenceonanimportantoccasion.Itisgratifyingtoparticipateinthejoyofyoungspousesorinthebirthofababy.Ormaybewehavebeeninvitedtoabusinessconference,whichmeansthatweareappreciatedfromaprofessionalpointofview.Sometimes,however,notknowinghowtorespondtoaninvitationcouldgetusintotrouble,especiallyifwehavetodoitinalanguagewhichisnotourown.Maybewedonotknowhowtodistinguishbetweenaninformaltoneandamoreformal,distantone.Orperhapswedonotknowthemostappropriateexpressionsofpolitenessrequiredfortheoccasion.So,itisessentialforustomastersomeproperexpressionstoreplyingtotheinvitationletter.2)Goodfaithisoneoftheprincipleethicalstandardsoneshouldobserveinordertoestablishoneselfinsociety.Faithisthefoundationofapersoninsociety.TherearemanyfamoussayingsaboutgoodfaithintraditionalChineseculture.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,task-basedteachingmethodsareadopted教學(xué)過(guò)程教學(xué)環(huán)節(jié)（時(shí)間分配）教師活動(dòng)（任務(wù)）學(xué)生活動(dòng)（任務(wù)）備注組織教學(xué)（2分鐘）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.復(fù)習(xí)與導(dǎo)入（10分鐘）1.Guidethestudentstogivethepresentationabouttranslationexercises.2.AskthestudentstooverviewtheusageofModalsGroupdiscuss