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考研英語模擬試卷38(共9套)
(共468題)
考研英語模擬試卷第1套
一、完型填空(本題共20題,每題7.0分,共20分。)
Untilthelate1940s,whentelevisionbeganfindingitswayintoAmericanhomes,
companiesreliedmainlyonprintandradiotopromotetheirproductsandservices.The
adventoftelevision(1)arevolutioninproductandservice.Between1949and
1951,advertisingontelevisiongrew960percent.TodaytheInternetisonceagain
(2)promotion.Bygoingonline,companiescancommunicateinstantlyanddirectly
withprospectivecustomers.(3)ontheWorldWideWebincludesadvertising,
sponsorships,andsalespromotions(4)sweepstakes,contests,coupons,and
rebates.In1996WorldWideWebadvertisingrevenues(5)$300million.Effective
onlinemarketersdon't(6)transferhard-copyadstocyberspace.(7)sites
blendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertising
messages.To(8)visitstotheirsitesandtocreateand(9)customerloyalty,
companieschangeinformationfrequentlyandprovidemanyopportunitiesfor(10).
Aprototypeforexcellent(11)promotionistheRaguWebsite.Herevisitorscan
findthirty-sixpastarecipes,takeItalianlessons,andviewanItalianfilmfestival,
(12)theywillfindnotraditionalads.(13)subtleisthemixofproductand
promotionthatvisitorshardlyknowanadvertisingmessagehasbeen(14).Segaof
America,makerofcomputergamesandhardware,usesitsWebsitefora(15)of
differentpromotions,suchas(16)newgamecharacterstothepublicandsupplying
Websurferstheopportunityto(17)games.Sega'shomepageaverages250,000
visitsaday.Toheighteninterestinthesite,Segaboughtanadvertisingbanneron
Netscape(18)increasingsitevisitsby15percent.Online(19)inQuaker
Oats'GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafew
questions.QuakerOatsreportsthattheonlinepromotioncreatedproduct(20)and
helpedthecompanyknov/itscustomersbetter.
1、Untilthelate1940s,whentelevisionbeganfindingitswayintoAmericanhomes,
companiesreliedmainlyonprintandradioK)promoteiheirproductsandservices.The
adventoftelevision(1)arevolutioninproductandservice.Between1949and
1951,advertisingontelevisiongrew960percent.TodaytheInternetisonceagain
(2)promotion.Bygoingonline,companiescancommunicateinstantlyanddirectly
withprospectivecustomers.(3)ontheWorldWideWebincludesadvertising,
sponsorships,andsalespromotions(4)sweepstakes,contests,coupons,and
rebates.In1996WorldWideWebadvertisingrevenues(5)$300million.Effective
onlinemarketersdon't(6)transferhard-copyadstocyberspace.(7)sites
blendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertising
messages.To(8)visitstotheirsitesandtocreateand(9)customerloyalty,
companieschangeinformationfrequentlyandprovidemanyopportunitiesfor(10).
Aprototypeforexcellent(11)promotionistheRaguWebsite.Herevisitorscan
findthirty-sixpastarecipes,takeItalianlessons,andviewanItalianfilmfestival,
(12)theywillfindnotraditionalads.(13)subtleisthemixofproductand
promotionthatvisitorshardlyknowanadvertisingmessagehasbeen(14).Segaof
America,makerofcomputergamesandhardware,usesitsWebsitefora(15)of
differentpromotions,suchas(16)newgamechaiacterstothepublicandsupplying
Websurferstheopportunityto(17)games.Sega'shomepageaverages250,000
visitsaday.Toheighteninterestinthesite,Segaboughtanadvertisingbanneron
Netscape(18)increasingsitevisitsby15percent.Online(19)inQuaker
Oats'GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafew
questions.QuakerOatsreportsthattheonlinepromotioncreatedproduct(20)and
helpedthecompanyknov/itscustomersbetter.
broughtdown
B、broughtabout
C、broughtout
D^broughtup
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:詞組辨析。broughtdown意為"撞到,打敗";broughtabout意為"造
成,引起";broughtout意為"使某人罷工,使某事出現(xiàn)“;broughtup意為“撫養(yǎng)”。
根據(jù)文章,電視的出現(xiàn)為產(chǎn)品與服務(wù)的促銷方式帶來了一場革命,broughtabout符
合題意。
2、
A、transferring
B、liansfcjiining
C^transmitting
D、transplanting
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:動詞辨析。transferring意為”轉(zhuǎn)移,調(diào)動,換乘":transfonning意為"
改變“;transmitting意為”傳播,傳遞(信息等)、transplanting意為”(器的移植根
據(jù)文章,互聯(lián)網(wǎng)的興起再次改變了促銷宣傳,transforming符合題意。
3、
A、Advertising
Marketing
C、Sales
D、Promotion
標(biāo)準(zhǔn)答案:D
知識點(diǎn)解析:語篇連貫。根據(jù)上文,互聯(lián)網(wǎng)的興起再次改變了促銷宣傳,此處為名
詞promotion的重現(xiàn)。
4、
A、like
B、about
C^as
D、on
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:介詞辨析。此處選擇介詞like表達(dá)舉例,該句意為:互聯(lián)網(wǎng)促銷宣傳
方式包括廣告、具名贊助以及各種促銷活動,如有獎銷售、競賽、優(yōu)惠券、回饋
等。
5、
A、arrived
topped
C、overcame
D、descended
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:動詞辨析。該句意為:1996年萬維網(wǎng)的廣告收入高達(dá)3億美元。
arrived意為"達(dá)到”,是不及物動詞,不符合此處的語法;overcame意為“克服”;
descended意為"下降",剛好和題意相反。故選擇topped。
6、
A、merely
B、virtually
C、hardly
D、actually
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:副詞搭配和辨析。not和merely構(gòu)成搭配,意為”不僅僅是,決不是
%該句意思是:講求實(shí)效的網(wǎng)絡(luò)營銷者們絕不是簡單地把平面廣告抄送到網(wǎng)頁
上。
7、
A、Pirating
Optimistic
C、Successful
D、Legitimate
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:形容詞辨析。此處選擇successfulsites和上一句中的effecliveonline
marketers相呼應(yīng)。pirating意為"盜版的";optimistic意為"樂觀的";legitimate意為"
合法的”。
8、
A^encourage
B、frustrate
C、tempt
D、commit
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:動詞辨析。此處指企業(yè)采取措施鼓勵更多顧客瀏覽他們的網(wǎng)站,提高
網(wǎng)站訪問率,因此encourage符合題意。frustrate(挫敗,使某人沮喪)和tempt(吸
引,引誘)有負(fù)面含義,不符合上下文;commit尤指做不好的,不合法的事情,
9、
A、devastate
B、designate
C、cultivate
D、confirm
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:動詞辨析。devastate意為"破壞,毀滅、designale意為“委任”;
cultivate意為"培養(yǎng)";confirm意為"證實(shí),確定"。根據(jù)上下文,此處所選動詞和
creaic并列,cultivaic為最佳選擇,意為培養(yǎng)顧客對產(chǎn)品的忠誠度。
10、
A、interaction
BNassimilation
C、differentiation
D、collaboration
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:名詞辨析。interaction意為"交際,交流";assimilation意為"吸收,同
化":differentiation意為"區(qū)別,鑒別":collaboration意為"合作"e此處選擇
interaction,表示提供許多互動機(jī)會。
11、
A、internet
B、online
C、current
D、predominant
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:語篇連貫。此處選則。nline與上文重現(xiàn),意為網(wǎng)上促銷。
12、
A、though
B、for
C^but
D、while
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:語篇連貫。根據(jù)語篇,該空前后為轉(zhuǎn)折關(guān)系,因此選but。該句意
為:該網(wǎng)站的訪問者能夠看到36種意大利面食的制作方法,參加意大利語課程或
觀看意大利電影節(jié),但這些都不是傳統(tǒng)意義上的廣告。
13、
A、Since
B、However
C、Such
D、So
標(biāo)準(zhǔn)答案:D
知識點(diǎn)解析:語法現(xiàn)象。此處是由so...that…引導(dǎo)的倒裝句型,表達(dá)因果關(guān)系。該
句意為:產(chǎn)品與促銷結(jié)合得如此巧妙以至于網(wǎng)頁瀏覽者們渾然不覺傳遞給他們的是
廣告信息。
14、
A、propagated
B、advertised
C、delivered
D、affected
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:動詞辨析。propagated意為"宣傳";advertised意為"廣告宣傳”;
delivered意為"傳遞,傳送";affecled意為"影響"。此處message和deliver搭配,
指廣告信息的傳遞,因此delivered符合題意。
15>
A、variety
B、couple
C、monotone
D、section
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:名詞辨析。avarietyof意為"各種各樣的";acoupleof意為"一對,幾
個(gè)";monotone意為"單調(diào),乏味";section意為"部分"。根據(jù)下文different
promotions,此處選擇avarietyof與其保持意義上的一致。
16、
A、discovering
B、introducing
C、raising
D、creating
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:動詞辨析。此處所選動詞應(yīng)該符合"vsomethingtosomelhing"結(jié)構(gòu),
只有introducing符合,該詞組意為:向公眾推出新的游戲角色。
17、
A、exchange
B、purchase
C>download
D、acquire
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:動詞辨析。exchange意為”交換“;purchase意為“購買“;download意
為“下載“;acquire意為,獲得”,尤指自然地獲得某種能力。根據(jù)課文,公司把為上
網(wǎng)者提供下載游戲的機(jī)會當(dāng)作一種促銷的手段,因此download為最佳答案。
18、
A、thereby
B、though
C、nonetheless
D、hereafter
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:語篇連貫。根據(jù)語篇,該空前后是因果關(guān)系,因此選thereby。
[hereby是正式英語,意為”由此,因此”。hereafter也是正式英語,通常用在法律文
件中,意為“自此以后“。該句意為:為提高人們對其網(wǎng)頁的興趣,世嘉在網(wǎng)景公司
的網(wǎng)頁上買下了一條標(biāo)題廣告,因而訪問率提高了15%。
19、
A、customers
B、addicts
C^participants
D、marketers
標(biāo)準(zhǔn)答案:c
知識點(diǎn)解析:名詞辨析和搭配。根據(jù)上下文,該空所選名詞應(yīng)該和介詞血搭配,
participants符合要求,此處指桂格公司的佳得樂網(wǎng)上促銷活動的參加者。addicts意
為”(吸毒等)成癮的人”。
20、
A、loyalty
B、credit
C^prestige
D、diversity
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:名詞辨析。loyalty意為"忠誠可credit意為"信譽(yù),信用";prestige意
為“聲譽(yù)";diversity意為“差異性”。根據(jù)文章,網(wǎng)上宣傳提高了顧客對其產(chǎn)品的忠
誠度,因此loyalty為最佳選項(xiàng)。
二、閱讀(常規(guī)閱讀理解)(本題共20題,每題7.0
分,共20分。)
ForyearsInternetmerchantshavepouredmillionsofdollarsintonewtechnologiesto
maketheirsiteseasiertouse.Sowhyaren'tonlinecustomershappier?Customer
satisfactionlevelshaveremainedalmostflatthroughthelastseveralyears.Theproblem,
accordingtoLarryFreed,chiefexecutiveofaconsultingandresearchfirmcalled
ForeSeeResults,isnotsomuchthatconsumershaveignoredthemanyimprovements
madeinrecentyears.Rather,hesaid,theystillexpectmorefromInternetshoppingthan
ithasdelivered."Ifwewalkintoalocalstore,wedon'texpectthatexperiencetobebetter
thanitwasacoupleyearsago",Mr.Freedsaid."Butweexpectsitestobebetter.Thebar
goesupeveryyear".InForeSee'slatestsurvey,releasedlastmonth,justfivee-comn)erce
sitesregisteredscoreshigherthan80outof100,andnositescoredhigherthan85.Itwas
muchthesamestoryayearago,whenjustfivescoredhigherthan80,withnosite
surpassing85."Scoreshaveinchedupovertimeforthebeste-commercecompanies,but
theoverallnumbershaven'tmoveddrastically1*,Mr.Freedsaid."Atthesametime
(hough,ifyoudon'tdoanythingyouseeyourscoresdropsteadily'1.Thatdynamichas
beenachallengeforonlinemerchantsandinvestors,whoadecadeagoenvisioned
Internetstoresasrelativelyinexpensive(andthereforeextremelyprofitable)operations.
Nowsomeobserverspredictafuturewhereonlineretailerswillessentiallyadopt
somethingliketheQVCmodel,withsalesstaffpitchingthesite'smerchandisewith
polishedvideopresentations,producedinahigh-techtelevisionstudio.QVC.comis
evolvinginthatdirection.TheWebsite,whichsoldmorethan$1billioninmerchandise*
in2006,hasforthelaslfiveyearsletvisitorswatchalivefeedofthenetwork's
broadcast.Butinrecentmonths.QVC.comhasalsogivenvisitorsthechancetowatch
archivesofentireshows,andinthecomingmonthsvisitorswillbeabletofindmore
videosegmentsfromrecentshows,featuringindividualproductsthatremaininstock.
BobMyers,seniorvicepresidentofQVC.com,saidtheWebsite'svideosalesmanshipis
especiallyeffectivewhencombinedwithdetailedproductinformation,customerreviews
andmultiplephotographs.Abouteightmonthsago,forinstance,acustomersaidthatshe
couldnotdeterminethesizeofahandbagfromthephotographsonthesitebecauseshe
couldnottelltheheightofthemodelwhowasholdingit.Withintwoweeksthesite
testedandintroducedanewsystem,showingthebagswithwomenofthreedifferent
heights.Theresultswereimmediate:womenwhosaw:henewphotographsboughtthe
bagsatleast10percentmorefrequentlythanthosewhohadnot.Still,Mr.Myerssaid,
videoisacriticallyimportantelementtosales."E-commcrcestartedwithtelevision
commerce",hesaid."Thesiteswhoengageandentertaincustomerswillbewinninghere
inthenearfuture".Suchaprospectisnotnecessarilydauntingtoothere-commerce
executives.GordonMagee,headofInternetmarketingforDrs.Foster&Smith,basedin
aRhinelander,Wis.saidatransitiontovideo"willbeseamlessforus”.Thecompany,
Mr.Mageesaid,hasinrecentweeksdiscussedputtingsomeofitsproductonvideo"so
customerscouldseca360-dcgrccviewtheydon'thavetomanipulatethemselves.
21、LarryFreedattributedlowcustomersatisfactiontothefactthat
A、consumersoftenfailedtoseetheeffortsmadebyInternetshops.
B、customers'expectationsexceedwhattheInternetshopsareoffering.
C、consumercognitivelevelsdonotriseaseasilyassellersbelieve.
D、customersexpectInternetmerchantstoinvestevenmoreheavily.
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:原因細(xì)節(jié)題。地位點(diǎn)在文章第二段末尾一句。本句有強(qiáng)調(diào)類詞匯
rather,表明后面的內(nèi)容是中心內(nèi)容。這句話說:消費(fèi)者仍然從互聯(lián)網(wǎng)購物中期待
更多目前其所提供的。證明”消費(fèi)者的期待超越了網(wǎng)絡(luò)商店目前所提供的東西”,與
答案選項(xiàng)一致。遞進(jìn)類詞匯,$□:rather,indeed,infac3moreover等詞后面的內(nèi)
容,通常是作者要強(qiáng)調(diào)的內(nèi)容,容易出題。
22、TheresultofForesee^recentsurveyshowsthat
A、thereisn'tahugeincreaseincustomersatisfaction.
B、somecompanieshavetowatchtheftscoresdropsteadily.
C、E-commercecompanieswillsoonfalloutofbusiness.
D、shoppingexperienceinlocalstorescan'tbebetter.
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:結(jié)果細(xì)節(jié)題。文章第三段講到Foresee公司最近的調(diào)查結(jié)果以后,
Mr.Freed解釋道:雖然最強(qiáng)的電子商務(wù)公司的分?jǐn)?shù)有些提高,但是總體分?jǐn)?shù)沒有
大幅提高。而分?jǐn)?shù)是顧客打出來的,這就表明顧客的滿意度沒有大幅增加。
23、Itcanbeinferredfromthepassagethat
A^somepeopleusedtoregardE-commerceasprofit-loaded.
B、E-commerceisnolongerexploitableintermsofprofit.
C、QVCenvisionedtheadoptionofvideosinsalesadecadeago.
D^polishedvideopresentationsmustbemadeinahigh-techstudio.
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:推理題。文章第三段首句說:網(wǎng)絡(luò)商人和投資人10年前認(rèn)為網(wǎng)絡(luò)商
店相對便宜,因此利潤也極大。說明:有些人過去認(rèn)為電子商務(wù)利潤豐厚。其他選
項(xiàng)把原文信息進(jìn)行了張冠李戴式的組合,因此都是錯誤的。
24、Theexampleofacustomerbuyingahandbagisusedtoshowthat
A、visualconfirmationandproductspecificationshelpimproveonlinesales.
B、onlineshoppinghasitsownadvantagesaswellasdisadvantages.
C、womenaremoreattractedtophotographsofproductsthanmenbuyers.
D、photographsoftenhelptoincreaseimmediatesalesbyatleast10percent.
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:目的細(xì)節(jié)題。所有例子都是用來證明觀點(diǎn)的,文中說的顧客買手提包
的例子所證明的內(nèi)容一定不要在例子里面去尋找,任何與女人、買手提包等相關(guān)的
信息都是錯的。例子前面一段的最后一句才是解題關(guān)鍵:使用視頻銷售如果與詳細(xì)
的產(chǎn)品信息、顧客反饋和多組照片結(jié)合起來會非常有效。因此,只有答案選項(xiàng)符合
這個(gè)意思:視覺確認(rèn)(包含Video和照片)以及產(chǎn)品明細(xì)可以幫助提高在線銷售額。
25、Mr.Magee'sattitudetowardsusingvideosinE-commerceseemstobe
A、skeptical.
B>critical.
C、supportive.
D、confused.
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:態(tài)度題。文章最后一段中Mr.Magee說:轉(zhuǎn)向使用視頻對我們太好了
(seamless)o證明他對采用視頻持支持態(tài)度。
Everysecond,1hectareoftheworld'srainforestisdestroyed.That'sequivalenttotwo
footballfields.AnareathesizeofNewYorkCityislosteveryday.Inayear,thatadds
upto31millionhectares—morethanthelandareaofPoland.Thisalarmingrateof
destructionhasseriousconsequencesfortheenvironment;scientistsestimate,fbr
example,that137speciesofplant,insectoranimalbecomeextincteverydaydueto
logging.InBritishColumbia,where,since1990,thirteenrainforestvalleyshavebeen
clearcut,142speciesofsalmonhavealreadybecomeextinct,andthehabitatsofgrizzly
bears,wolvesandmanyothercreaturesarethreatened.Logging,however,providesjobs,
profits,taxesforthegovernmentandcheapproductsofallkindsforconsumers,sothe
governmentisreluctanttorestrictorcontrolit.MuchofCanada'sforestryproduction
goestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaper
Association,Canadasupplies34%oftheworld'swoodpulpand49%ofitsnewsprint
paper.Ifthesepaperproductscouldbeproducedinsomeotherway,Canadianforests
couldbepreserved.Recently,apossiblealternativewayofproducingpaperhasbeen
suggestedbyagriculturalistsandenvironmentalists:aplantcalledhemp.Hemphasbeen
cultivatedbymanyculturesforthousandsofyears.Itproducesfiberwhichcanbemade
intopaper,fuel,oils,textiles,food,andrope.Formanycenturies,itwasessentialtothe
economicsofmanycountriesbecauseitwasusedtomaketheropesandcablesusedon
sailingships;colonialexpansionandtheestablishmentofaworldwidetradingnetwork
wouldnothavebeenpossiblewithouthemp.Nowadays,ships*cablesareusuallymade
fromwireorsyntheticfibres,butscientistsarenowsuggestingthatthecultivationof
hempshouldberevivedfbrtheproductionofpaperandpulp.Accordingtoits
proponents,fourtimesasmuchpapercanbeproducedfromlandusinghempratherthan
trees,andmanyenvironmentalistsbelievethatthelarge-scalecultivationofhempcould
reducethepressureonCanada'sforests.However,thereisaproblem:hempisillegalin
manycountriesoftheworld.Thisplant,sousefulfbrfiber,rope,oil,fuelandtextiles,is
aspeciesofcannabis,relatedtotheplantfromwhichmarijuanaisproduced.Inthelate
1930s,amovementtobanthedrugmarijuanabegantogatherforce,resultinginthe
eventualbanningofthecultivationnotonlyoftheplantusedtoproducethedrug,but
alsoofthecommercialfiber-producinghempplant.AlthoughbothGeorgeWashington
andThomasJeffersongrewhempinlargequantitiesontheirownland,anyAmerican
growingtheplanttodaywouldsoonfindhimselfinprison-despitethefactthat
marijuanacannotbeproducedfromthehempplant,sinceitcontainsalmostnoTHC(the
activeingredientinthedrug).Inrecentyears,twomajormovementsforlegalizationhave
beengatheringstrength.Onegroupofactivistsbelievesthatallcannabisshouldbe
legal-boththehempplantandthemarijuanaplant-andthattheuseofthedrug
marijuanashouldnotbeanoffense.Theyarguethatmarijuanaisnotdangerousor
addictive,andthatitisusedbylargenumbersofpeoplewhoarenotcriminalsbut
productivemembersofsociety.Theyalsopointoutthatmarijuanaislesstoxicthan
alcoholortobacco.Theotherlegalizationmovementisconcernedonlywiththehemp
plantusedtoproducefiber;thisgroupwantstomakeitlegaltocultivatetheplantand
sellthefiberfbrpaperandpulpproduction.Thissecondgrouphashadamajortriumph
recently:in1997,Canadalegalizedthefarmingofhempforfiber.Forthefirsttimesince
1938,hundredsoffarmersareplantingthiscrop,andsoonwecanexpecttoseepulpand
paperproducedfromthisnewsource.
26、Loggingisnotbannedchieflybecause
A、scientistsareoverestimatingthedamage.
B、peoplebenefiteconomicallyfromit.
C、somecreaturesareonlythreatenedbutnotendangered.
D、itprovidesjobstotheconsumers.
標(biāo)準(zhǔn)答案:B'
知識點(diǎn)解析:原因細(xì)節(jié)題。文章第一段末尾鐵折處說:伐木提供工作,帶來利潤并
給政府帶來稅收,而且給消費(fèi)者提供各種便宜的產(chǎn)品。綜合起來是人們可以從中獲
得經(jīng)濟(jì)利益。
27、Canadianforestswillnotfacedestructionif
A、alternativesourcesfbrpaperproductsarefound.
B、loggingisbannedbythelocalgovernment.
C、consumersincreasetheirenvironmentalsensitivity.
D、CanadianPulpandPaperAssociationreduceitsproduction.
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:條件細(xì)節(jié)題。文章第二段第三句說:如果紙產(chǎn)品可以以其他方式生
產(chǎn),加拿大的森林就可以得以保存。因此如果找到紙張產(chǎn)品的替代原料,加拿大的
森林就不會面臨被摧毀。
28、Accordingtosomescientists,Hempsarepreferabletotreeschieflybecause
A、theyaremoreeasilycultivated.
B、theyhavebeencultivatedbymanyculturesforalongtime.
C、theycanproducemorepaperthantrees.
D、theycanprovidemoreendurablefibersthantrees.
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:原因細(xì)節(jié)題。文章第三段最后一句說:種植麻類植物的土地產(chǎn)紙量是
種植樹木土地的四倍,由此可見它比樹能產(chǎn)出更多的紙。
29、Theauthorseemstoimplyinthepassagethat
A、thegroundsonwhichhempisbannedcannotbejustified.
B、drugaddictionisanevenmoreseriousproblemoftheworld.
C>AmericanPresidentscanbeexemptfromthepunishmentoflaw.
D、marijuanaisanaddictivedrugthatshouldbebannedworldwide.
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:推理題。文章第四段說:由于麻類植物與產(chǎn)大麻的植物同屬,因此被
禁。而最后一句說:大麻無法從麻類植物中生產(chǎn),因?yàn)樗鼛缀醪缓琓HC(大麻毒品
中的活躍成分)。證明作者認(rèn)為麻類植物被禁的理由不合理。
3。、Whichofthefollowingisareasonforthelegalizationofthehempplant?
A、Boththehempandthemarijuanaplantarehealthyforpeople.
Productivemembersofsocietydependonmarijuanaforproduction.
C、Onlyuncontrolled,,longtimeusageofmarijuanav/illresultinaddiction.
D、Thehempplantisausefulsourcefortheproductionofpaperandpulp.
標(biāo)準(zhǔn)答案:D
知識點(diǎn)解析:判斷題。文章最后一段中提到:另外一個(gè)麻類植物合法化運(yùn)動主張麻
類植物用于生產(chǎn)纖維,主要為了生產(chǎn)紙和紙漿。
Somedrugmakerspaykeyleadersinafieldofmedicine,suchaschairsofdepartments
inmedicalschools,tensofthousandsofdollarsiftheyaresayingtherightthingsabout
theirproduct.Theymanipulatemedicaleducationsessions,lectures,articlesinmedical
journals,researchstudies,evenpersonalconversationsbetweenphysicianstogettheir
productmessageacross.Nowahugecollectionofdrugcompanyinternaldocuments—
revealedaspartofalawsuit-offersawealthofdetail.In1996,Dr.DavidFranklin,an
employeeofthedrugcompanyParke-Davis,filedthelawsuitunderfederal
whistleblowerstatutesallegingthatthecompanywasillegallypromotingadrugcalled
Neuronlinforsocalled"off-label'uses.Underfederallaw,oncetheFDAapprovesa
drug,adoctorcanprescribeitforanything.Butthelawspecificallyprohibitsthedrug
companyfrompromotingthedrugforanyunapproveduses.In2004,thecompany,by
thenadivisionofPfizeradmittedguiltandagreedtopayS430millionincriminaland
civilliabilityrelatedtopinmotingthedrugforoff-labeluse.SpokespeopleforPfizersay
thatanywrongdoingoccurredbeforePfizeracquiredthecompany.ButPfizerfought
hardtokeepallthepapersrelatedtothesuitunderseal.Ajudgedeniedtherequestand
theyarenowpartoftheDrugIndustryDocumentArchiveattheUniversityofCalifornia,
SanFrancisco.Whatismostinterestingisnottheillegalactionstheyreveal,butthe
detailsofactivitiesthatareperfectlylegal.Andaccordingtopeoplefamiliarwiththe
industry,themethodsdetailedinthesecompanymemosareroutine.Onetacticidentifies
certaindoctorsas"thoughtleaders,M—thosewhoseopinionsinfluencetheprescribing
patternofotherdoctors.Thosewhoseviewsconvergewiththecompanygoalsarcthen
showeredwithrewards,researchandeducationalgrants.IntheParke-Daviscase14such
bigshotsgotbetween$10,250and$158,250between1993and1997."Medicaleducation
drivesthismarket",wrotetheauthorofoneParke-Davisbusinessplaninthefiles.Many
statelicensingboardsrequirephysicianstoattendsessionsinwhatiscalledcontinuing
medicaleducation(CMEitokeepcurrentintheirfield.Atonetime,medicalschoolsran
mostCMEcourses.Now,anindustryofmedicaleducationandcommunications
committees(MECCs)runmostofthecourses.Thesecompanieswithinnocentsounding
nameslikeMedicalEducationSystemssetupcourses,sometimesinconjunctionwith
medicalmeetings,atothertimesofteninfancyrestaurantsandresorts.Thedrug
companiesfootthebill,withtheprogramusuallynotingitwasfinancedbyan
"unrestrictededucationalgrant"fromthecompany.UsingMECCs,Parke-Davissetup
conferencecallssothatdoctorscouldtalktooneanotheraboutthedrugs.Themoderators
ofthecalls,oftenthoughtleadersortheiryoungerassistants,received$250to$500a
call.Drugcompanyrepswereontheline,instructedtostayina"listenonly"mode,but
monitoringtobesurethepitchmettheirexpectations.Clearly,'manyofthephysiciansin
theseschemesarenotinnocentbystanders.Whetheritisghostwriting,makingtelephone
callstocolleaguesorleadingaCMEsession,manyolthedoctorsgotpaidwell.Others
receivedafreemealortransportationtoaresorttolistentoan"educationalsession".
Physiciansoftenclaimtheyarenotinfluencedbypaymentsfromthepharmaceutical
industry.Butwiththemethodssothoroughlydetailedinthesepapers,drugcompanies
clearlybelievetheyaregettingtheirmoney'sworth.
31、Thedrugcompaniesarewillingtopayleadingdoctorsto
A^manipulatemedicaleducationsessions.
B、improvetheindividualhealth-careservice.
C、havepersonalcontactwithphysicians.
D、helppromotethedrugstheyproduce.
標(biāo)準(zhǔn)答案:D
知識點(diǎn)解析:原因細(xì)節(jié)題。文章第一段尾句提到togettheirproductmessage
across,就是把產(chǎn)品信息發(fā)布出去,說明是為了讓大夫們幫助銷售藥品。
32、Thephrase"off-labcr'(paragraph2)mostprobablymeans
A、withoutapproval.
farfromalabel.
C、off-line.
D、withoutalabel.
標(biāo)準(zhǔn)答案:A
知識點(diǎn)解析:含義題。解決含義題需要在上下文中尋找類似用法的地方,在第二段
倒數(shù)第三行出現(xiàn)/unapproveduses,就是"off-label'uses的同義轉(zhuǎn)化,因此,off-
label表示未被批準(zhǔn)的。只有withoutapproval符合。
33、WhichofthefollowingistrueaboutPfizer?
A、PfizerisabranchofthedrugcompanyParke-Davis.
B、Pfizerhasfailedinitsattempttoconcealcertaininformation,
C、PfizerisapartoftheDrugIndustryDocumentArchive.
D、PfizerhasdonenothingillegalsinceitacquiredParke-Davis.
標(biāo)準(zhǔn)答案:B--
知識點(diǎn)解析:判斷題。文章第三段說“Pfizer費(fèi)盡心機(jī)要把與案件相關(guān)的文件保密,
但是一個(gè)法官拒絕了這一要求,現(xiàn)在這些文件已經(jīng)成為藥品行業(yè)檔案館的一部分了
"o證明Pfizer在試圖對某些信息保密時(shí)失敗了。
34、Accordingtothepassage,drugcompanyrepresentatives
A^havereceived$250to$500acall.
havedonenothingbutlisten.
C、aresupervisingthetoneoftheconferences.
D、aretryingtomeettheirexpectations.
標(biāo)準(zhǔn)答案:C
知識點(diǎn)解析:事實(shí)細(xì)節(jié)題。文章第八段最后一句說'藥品公司的銷售代表坐在席
上,雖然被告知只能旁聽,但實(shí)際上在監(jiān)督會議的調(diào)子是否符合他們的要求”。證
明他們在監(jiān)督會議的調(diào)子。
35Itcanbeinferredfromthepassagethattheauthor
A^sympathizesthe"thoughtleaders"whoarebeingused.
B、believesmedicalopinionsshouldnotbeinfluencedbydrugcompanies.
C、criticizesthepracticesofsomedrugcompaniesindignantly.
D、proposesvigorouslegalactionsagainst"thoughtleaders".
標(biāo)準(zhǔn)答案:B
知識點(diǎn)解析:推理題。文章最后一段說“大夫們聲稱他們不被藥業(yè)公司的報(bào)酬影
響,但是看了這些文件中的細(xì)節(jié)辦法之后可以看出,藥業(yè)公司非常清楚他們的錢還
是花得值得的”。
Britain'sundeclaredgeneralelectioncampaignhasalreadyseenthepoliticianstrading
numbersasboxerstradepunches.Thereisnothingnewinsuchstatisticalslanging
matches(相互漫罵).Whatisnewisanunderestimationofworryaboutwhathasbeen
happeningtoofficialstatisticsundertheLabourgovernment.Oneofthemostimportant
figuresforGordonBrownwhenpresentinghispre-electionbudgetonMarch16thwas
thecurrent-budgetbalance.Thisisthegapbetweencurrentrevenuesandcurrent
spending.Itmatterstothechancelloroftheexchequer(財(cái)政部長)becauseheis
committedtomeetinghisown"goldenrule"ofborrowingonlytoinvest,sohehasto
ensurethatthecurrentbudgetisinbalanceorsurplusovertheeconomiccycle.Mr.
BrowntoldMPsthathev/ouldmeetthegoldenruleforthecurrentcyclewith&6billion
($11.4billion)tospare-arespectable-soundingmargin,thoughmuchlessthaninthe
past.However,themarginwouldhavebeenhalvedbutforanobscuretechnicalchange
announcedinFebruarybytheOfficeforNationalStatisticstothefiguresforroad
maintenanceofmajorhighways.TheONSsaidthattherevisionwasnecessarybecauseit
hadbeendouble-countingthisspendingwithinthecurrentbudget.Ifthiswereanisolated
incident,thenitmightbedisregarded.ButitisnotthefirsttimethattheONShasmade
decisionsthatappearratherconvenientforthegovernment.Mr.Brownaimstomeet
anotherfiscalrule,namelytokeeppubicnetdebtbelow40%ofGDP,againoverthe
economiccycle.Atpresentheismeetingitbuthiscomfortroomwouldbereducedifthe
&21billionborrowingsofNetworkRailwereincludedaspartofpublicdebt.Theyarc
notthankstoacontroversialdecisionbytheONStoclassifytherail-infrastructure
corporationwithintheprivatesector,eventhoughtheNationalAuditOffice,Parliament's
watchdog,saiditsborrowingswereinfactgovernmentliabilities.Thismakesil
particularlyworryingthattheofficialfigurescanshowonething,whereasthepublic
experiencesanother.Oneofthehighest-profiletargetsfortheNHSisthatnopatient
shouldspendmorethanfourhoursinahospitalaccidentandemergencydepartment.
Governmentfiguresshowthatbymid-2004,thetargetwasbeingmetfor96%ofpatients.
Butaccordingtoasurveyof55,000patientsbytheHealthcareCommission,an
independentbody,only77%ofpatientssaidtheystayednomorethanfourhoursin
A&E.Onewaytohelprestorepublicconfidenceinofficialstatisticswouldbetomake
theONSindependent,astheConservativesandLiberalDemocratshavesuggested.
AnotherwouldbefortheNationalAuditOfficetoassesshowthegovernmenthasbeen
performingagainst
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