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考研英語模擬試卷38(共9套)

(共468題)

考研英語模擬試卷第1套

一、完型填空(本題共20題,每題7.0分,共20分。)

Untilthelate1940s,whentelevisionbeganfindingitswayintoAmericanhomes,

companiesreliedmainlyonprintandradiotopromotetheirproductsandservices.The

adventoftelevision(1)arevolutioninproductandservice.Between1949and

1951,advertisingontelevisiongrew960percent.TodaytheInternetisonceagain

(2)promotion.Bygoingonline,companiescancommunicateinstantlyanddirectly

withprospectivecustomers.(3)ontheWorldWideWebincludesadvertising,

sponsorships,andsalespromotions(4)sweepstakes,contests,coupons,and

rebates.In1996WorldWideWebadvertisingrevenues(5)$300million.Effective

onlinemarketersdon't(6)transferhard-copyadstocyberspace.(7)sites

blendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertising

messages.To(8)visitstotheirsitesandtocreateand(9)customerloyalty,

companieschangeinformationfrequentlyandprovidemanyopportunitiesfor(10).

Aprototypeforexcellent(11)promotionistheRaguWebsite.Herevisitorscan

findthirty-sixpastarecipes,takeItalianlessons,andviewanItalianfilmfestival,

(12)theywillfindnotraditionalads.(13)subtleisthemixofproductand

promotionthatvisitorshardlyknowanadvertisingmessagehasbeen(14).Segaof

America,makerofcomputergamesandhardware,usesitsWebsitefora(15)of

differentpromotions,suchas(16)newgamecharacterstothepublicandsupplying

Websurferstheopportunityto(17)games.Sega'shomepageaverages250,000

visitsaday.Toheighteninterestinthesite,Segaboughtanadvertisingbanneron

Netscape(18)increasingsitevisitsby15percent.Online(19)inQuaker

Oats'GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafew

questions.QuakerOatsreportsthattheonlinepromotioncreatedproduct(20)and

helpedthecompanyknov/itscustomersbetter.

1、Untilthelate1940s,whentelevisionbeganfindingitswayintoAmericanhomes,

companiesreliedmainlyonprintandradioK)promoteiheirproductsandservices.The

adventoftelevision(1)arevolutioninproductandservice.Between1949and

1951,advertisingontelevisiongrew960percent.TodaytheInternetisonceagain

(2)promotion.Bygoingonline,companiescancommunicateinstantlyanddirectly

withprospectivecustomers.(3)ontheWorldWideWebincludesadvertising,

sponsorships,andsalespromotions(4)sweepstakes,contests,coupons,and

rebates.In1996WorldWideWebadvertisingrevenues(5)$300million.Effective

onlinemarketersdon't(6)transferhard-copyadstocyberspace.(7)sites

blendpromotionalandnon-promotionalinformationindirectlydeliveringtheadvertising

messages.To(8)visitstotheirsitesandtocreateand(9)customerloyalty,

companieschangeinformationfrequentlyandprovidemanyopportunitiesfor(10).

Aprototypeforexcellent(11)promotionistheRaguWebsite.Herevisitorscan

findthirty-sixpastarecipes,takeItalianlessons,andviewanItalianfilmfestival,

(12)theywillfindnotraditionalads.(13)subtleisthemixofproductand

promotionthatvisitorshardlyknowanadvertisingmessagehasbeen(14).Segaof

America,makerofcomputergamesandhardware,usesitsWebsitefora(15)of

differentpromotions,suchas(16)newgamechaiacterstothepublicandsupplying

Websurferstheopportunityto(17)games.Sega'shomepageaverages250,000

visitsaday.Toheighteninterestinthesite,Segaboughtanadvertisingbanneron

Netscape(18)increasingsitevisitsby15percent.Online(19)inQuaker

Oats'GatoradepromotionreceivedafreeT-shirtinexchangeforansweringafew

questions.QuakerOatsreportsthattheonlinepromotioncreatedproduct(20)and

helpedthecompanyknov/itscustomersbetter.

broughtdown

B、broughtabout

C、broughtout

D^broughtup

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:詞組辨析。broughtdown意為"撞到,打敗";broughtabout意為"造

成,引起";broughtout意為"使某人罷工,使某事出現(xiàn)“;broughtup意為“撫養(yǎng)”。

根據(jù)文章,電視的出現(xiàn)為產(chǎn)品與服務(wù)的促銷方式帶來了一場革命,broughtabout符

合題意。

2、

A、transferring

B、liansfcjiining

C^transmitting

D、transplanting

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:動詞辨析。transferring意為”轉(zhuǎn)移,調(diào)動,換乘":transfonning意為"

改變“;transmitting意為”傳播,傳遞(信息等)、transplanting意為”(器的移植根

據(jù)文章,互聯(lián)網(wǎng)的興起再次改變了促銷宣傳,transforming符合題意。

3、

A、Advertising

Marketing

C、Sales

D、Promotion

標(biāo)準(zhǔn)答案:D

知識點(diǎn)解析:語篇連貫。根據(jù)上文,互聯(lián)網(wǎng)的興起再次改變了促銷宣傳,此處為名

詞promotion的重現(xiàn)。

4、

A、like

B、about

C^as

D、on

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:介詞辨析。此處選擇介詞like表達(dá)舉例,該句意為:互聯(lián)網(wǎng)促銷宣傳

方式包括廣告、具名贊助以及各種促銷活動,如有獎銷售、競賽、優(yōu)惠券、回饋

等。

5、

A、arrived

topped

C、overcame

D、descended

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:動詞辨析。該句意為:1996年萬維網(wǎng)的廣告收入高達(dá)3億美元。

arrived意為"達(dá)到”,是不及物動詞,不符合此處的語法;overcame意為“克服”;

descended意為"下降",剛好和題意相反。故選擇topped。

6、

A、merely

B、virtually

C、hardly

D、actually

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:副詞搭配和辨析。not和merely構(gòu)成搭配,意為”不僅僅是,決不是

%該句意思是:講求實(shí)效的網(wǎng)絡(luò)營銷者們絕不是簡單地把平面廣告抄送到網(wǎng)頁

上。

7、

A、Pirating

Optimistic

C、Successful

D、Legitimate

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:形容詞辨析。此處選擇successfulsites和上一句中的effecliveonline

marketers相呼應(yīng)。pirating意為"盜版的";optimistic意為"樂觀的";legitimate意為"

合法的”。

8、

A^encourage

B、frustrate

C、tempt

D、commit

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:動詞辨析。此處指企業(yè)采取措施鼓勵更多顧客瀏覽他們的網(wǎng)站,提高

網(wǎng)站訪問率,因此encourage符合題意。frustrate(挫敗,使某人沮喪)和tempt(吸

引,引誘)有負(fù)面含義,不符合上下文;commit尤指做不好的,不合法的事情,

9、

A、devastate

B、designate

C、cultivate

D、confirm

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:動詞辨析。devastate意為"破壞,毀滅、designale意為“委任”;

cultivate意為"培養(yǎng)";confirm意為"證實(shí),確定"。根據(jù)上下文,此處所選動詞和

creaic并列,cultivaic為最佳選擇,意為培養(yǎng)顧客對產(chǎn)品的忠誠度。

10、

A、interaction

BNassimilation

C、differentiation

D、collaboration

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:名詞辨析。interaction意為"交際,交流";assimilation意為"吸收,同

化":differentiation意為"區(qū)別,鑒別":collaboration意為"合作"e此處選擇

interaction,表示提供許多互動機(jī)會。

11、

A、internet

B、online

C、current

D、predominant

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:語篇連貫。此處選則。nline與上文重現(xiàn),意為網(wǎng)上促銷。

12、

A、though

B、for

C^but

D、while

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:語篇連貫。根據(jù)語篇,該空前后為轉(zhuǎn)折關(guān)系,因此選but。該句意

為:該網(wǎng)站的訪問者能夠看到36種意大利面食的制作方法,參加意大利語課程或

觀看意大利電影節(jié),但這些都不是傳統(tǒng)意義上的廣告。

13、

A、Since

B、However

C、Such

D、So

標(biāo)準(zhǔn)答案:D

知識點(diǎn)解析:語法現(xiàn)象。此處是由so...that…引導(dǎo)的倒裝句型,表達(dá)因果關(guān)系。該

句意為:產(chǎn)品與促銷結(jié)合得如此巧妙以至于網(wǎng)頁瀏覽者們渾然不覺傳遞給他們的是

廣告信息。

14、

A、propagated

B、advertised

C、delivered

D、affected

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:動詞辨析。propagated意為"宣傳";advertised意為"廣告宣傳”;

delivered意為"傳遞,傳送";affecled意為"影響"。此處message和deliver搭配,

指廣告信息的傳遞,因此delivered符合題意。

15>

A、variety

B、couple

C、monotone

D、section

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:名詞辨析。avarietyof意為"各種各樣的";acoupleof意為"一對,幾

個(gè)";monotone意為"單調(diào),乏味";section意為"部分"。根據(jù)下文different

promotions,此處選擇avarietyof與其保持意義上的一致。

16、

A、discovering

B、introducing

C、raising

D、creating

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:動詞辨析。此處所選動詞應(yīng)該符合"vsomethingtosomelhing"結(jié)構(gòu),

只有introducing符合,該詞組意為:向公眾推出新的游戲角色。

17、

A、exchange

B、purchase

C>download

D、acquire

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:動詞辨析。exchange意為”交換“;purchase意為“購買“;download意

為“下載“;acquire意為,獲得”,尤指自然地獲得某種能力。根據(jù)課文,公司把為上

網(wǎng)者提供下載游戲的機(jī)會當(dāng)作一種促銷的手段,因此download為最佳答案。

18、

A、thereby

B、though

C、nonetheless

D、hereafter

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:語篇連貫。根據(jù)語篇,該空前后是因果關(guān)系,因此選thereby。

[hereby是正式英語,意為”由此,因此”。hereafter也是正式英語,通常用在法律文

件中,意為“自此以后“。該句意為:為提高人們對其網(wǎng)頁的興趣,世嘉在網(wǎng)景公司

的網(wǎng)頁上買下了一條標(biāo)題廣告,因而訪問率提高了15%。

19、

A、customers

B、addicts

C^participants

D、marketers

標(biāo)準(zhǔn)答案:c

知識點(diǎn)解析:名詞辨析和搭配。根據(jù)上下文,該空所選名詞應(yīng)該和介詞血搭配,

participants符合要求,此處指桂格公司的佳得樂網(wǎng)上促銷活動的參加者。addicts意

為”(吸毒等)成癮的人”。

20、

A、loyalty

B、credit

C^prestige

D、diversity

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:名詞辨析。loyalty意為"忠誠可credit意為"信譽(yù),信用";prestige意

為“聲譽(yù)";diversity意為“差異性”。根據(jù)文章,網(wǎng)上宣傳提高了顧客對其產(chǎn)品的忠

誠度,因此loyalty為最佳選項(xiàng)。

二、閱讀(常規(guī)閱讀理解)(本題共20題,每題7.0

分,共20分。)

ForyearsInternetmerchantshavepouredmillionsofdollarsintonewtechnologiesto

maketheirsiteseasiertouse.Sowhyaren'tonlinecustomershappier?Customer

satisfactionlevelshaveremainedalmostflatthroughthelastseveralyears.Theproblem,

accordingtoLarryFreed,chiefexecutiveofaconsultingandresearchfirmcalled

ForeSeeResults,isnotsomuchthatconsumershaveignoredthemanyimprovements

madeinrecentyears.Rather,hesaid,theystillexpectmorefromInternetshoppingthan

ithasdelivered."Ifwewalkintoalocalstore,wedon'texpectthatexperiencetobebetter

thanitwasacoupleyearsago",Mr.Freedsaid."Butweexpectsitestobebetter.Thebar

goesupeveryyear".InForeSee'slatestsurvey,releasedlastmonth,justfivee-comn)erce

sitesregisteredscoreshigherthan80outof100,andnositescoredhigherthan85.Itwas

muchthesamestoryayearago,whenjustfivescoredhigherthan80,withnosite

surpassing85."Scoreshaveinchedupovertimeforthebeste-commercecompanies,but

theoverallnumbershaven'tmoveddrastically1*,Mr.Freedsaid."Atthesametime

(hough,ifyoudon'tdoanythingyouseeyourscoresdropsteadily'1.Thatdynamichas

beenachallengeforonlinemerchantsandinvestors,whoadecadeagoenvisioned

Internetstoresasrelativelyinexpensive(andthereforeextremelyprofitable)operations.

Nowsomeobserverspredictafuturewhereonlineretailerswillessentiallyadopt

somethingliketheQVCmodel,withsalesstaffpitchingthesite'smerchandisewith

polishedvideopresentations,producedinahigh-techtelevisionstudio.QVC.comis

evolvinginthatdirection.TheWebsite,whichsoldmorethan$1billioninmerchandise*

in2006,hasforthelaslfiveyearsletvisitorswatchalivefeedofthenetwork's

broadcast.Butinrecentmonths.QVC.comhasalsogivenvisitorsthechancetowatch

archivesofentireshows,andinthecomingmonthsvisitorswillbeabletofindmore

videosegmentsfromrecentshows,featuringindividualproductsthatremaininstock.

BobMyers,seniorvicepresidentofQVC.com,saidtheWebsite'svideosalesmanshipis

especiallyeffectivewhencombinedwithdetailedproductinformation,customerreviews

andmultiplephotographs.Abouteightmonthsago,forinstance,acustomersaidthatshe

couldnotdeterminethesizeofahandbagfromthephotographsonthesitebecauseshe

couldnottelltheheightofthemodelwhowasholdingit.Withintwoweeksthesite

testedandintroducedanewsystem,showingthebagswithwomenofthreedifferent

heights.Theresultswereimmediate:womenwhosaw:henewphotographsboughtthe

bagsatleast10percentmorefrequentlythanthosewhohadnot.Still,Mr.Myerssaid,

videoisacriticallyimportantelementtosales."E-commcrcestartedwithtelevision

commerce",hesaid."Thesiteswhoengageandentertaincustomerswillbewinninghere

inthenearfuture".Suchaprospectisnotnecessarilydauntingtoothere-commerce

executives.GordonMagee,headofInternetmarketingforDrs.Foster&Smith,basedin

aRhinelander,Wis.saidatransitiontovideo"willbeseamlessforus”.Thecompany,

Mr.Mageesaid,hasinrecentweeksdiscussedputtingsomeofitsproductonvideo"so

customerscouldseca360-dcgrccviewtheydon'thavetomanipulatethemselves.

21、LarryFreedattributedlowcustomersatisfactiontothefactthat

A、consumersoftenfailedtoseetheeffortsmadebyInternetshops.

B、customers'expectationsexceedwhattheInternetshopsareoffering.

C、consumercognitivelevelsdonotriseaseasilyassellersbelieve.

D、customersexpectInternetmerchantstoinvestevenmoreheavily.

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:原因細(xì)節(jié)題。地位點(diǎn)在文章第二段末尾一句。本句有強(qiáng)調(diào)類詞匯

rather,表明后面的內(nèi)容是中心內(nèi)容。這句話說:消費(fèi)者仍然從互聯(lián)網(wǎng)購物中期待

更多目前其所提供的。證明”消費(fèi)者的期待超越了網(wǎng)絡(luò)商店目前所提供的東西”,與

答案選項(xiàng)一致。遞進(jìn)類詞匯,$□:rather,indeed,infac3moreover等詞后面的內(nèi)

容,通常是作者要強(qiáng)調(diào)的內(nèi)容,容易出題。

22、TheresultofForesee^recentsurveyshowsthat

A、thereisn'tahugeincreaseincustomersatisfaction.

B、somecompanieshavetowatchtheftscoresdropsteadily.

C、E-commercecompanieswillsoonfalloutofbusiness.

D、shoppingexperienceinlocalstorescan'tbebetter.

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:結(jié)果細(xì)節(jié)題。文章第三段講到Foresee公司最近的調(diào)查結(jié)果以后,

Mr.Freed解釋道:雖然最強(qiáng)的電子商務(wù)公司的分?jǐn)?shù)有些提高,但是總體分?jǐn)?shù)沒有

大幅提高。而分?jǐn)?shù)是顧客打出來的,這就表明顧客的滿意度沒有大幅增加。

23、Itcanbeinferredfromthepassagethat

A^somepeopleusedtoregardE-commerceasprofit-loaded.

B、E-commerceisnolongerexploitableintermsofprofit.

C、QVCenvisionedtheadoptionofvideosinsalesadecadeago.

D^polishedvideopresentationsmustbemadeinahigh-techstudio.

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:推理題。文章第三段首句說:網(wǎng)絡(luò)商人和投資人10年前認(rèn)為網(wǎng)絡(luò)商

店相對便宜,因此利潤也極大。說明:有些人過去認(rèn)為電子商務(wù)利潤豐厚。其他選

項(xiàng)把原文信息進(jìn)行了張冠李戴式的組合,因此都是錯誤的。

24、Theexampleofacustomerbuyingahandbagisusedtoshowthat

A、visualconfirmationandproductspecificationshelpimproveonlinesales.

B、onlineshoppinghasitsownadvantagesaswellasdisadvantages.

C、womenaremoreattractedtophotographsofproductsthanmenbuyers.

D、photographsoftenhelptoincreaseimmediatesalesbyatleast10percent.

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:目的細(xì)節(jié)題。所有例子都是用來證明觀點(diǎn)的,文中說的顧客買手提包

的例子所證明的內(nèi)容一定不要在例子里面去尋找,任何與女人、買手提包等相關(guān)的

信息都是錯的。例子前面一段的最后一句才是解題關(guān)鍵:使用視頻銷售如果與詳細(xì)

的產(chǎn)品信息、顧客反饋和多組照片結(jié)合起來會非常有效。因此,只有答案選項(xiàng)符合

這個(gè)意思:視覺確認(rèn)(包含Video和照片)以及產(chǎn)品明細(xì)可以幫助提高在線銷售額。

25、Mr.Magee'sattitudetowardsusingvideosinE-commerceseemstobe

A、skeptical.

B>critical.

C、supportive.

D、confused.

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:態(tài)度題。文章最后一段中Mr.Magee說:轉(zhuǎn)向使用視頻對我們太好了

(seamless)o證明他對采用視頻持支持態(tài)度。

Everysecond,1hectareoftheworld'srainforestisdestroyed.That'sequivalenttotwo

footballfields.AnareathesizeofNewYorkCityislosteveryday.Inayear,thatadds

upto31millionhectares—morethanthelandareaofPoland.Thisalarmingrateof

destructionhasseriousconsequencesfortheenvironment;scientistsestimate,fbr

example,that137speciesofplant,insectoranimalbecomeextincteverydaydueto

logging.InBritishColumbia,where,since1990,thirteenrainforestvalleyshavebeen

clearcut,142speciesofsalmonhavealreadybecomeextinct,andthehabitatsofgrizzly

bears,wolvesandmanyothercreaturesarethreatened.Logging,however,providesjobs,

profits,taxesforthegovernmentandcheapproductsofallkindsforconsumers,sothe

governmentisreluctanttorestrictorcontrolit.MuchofCanada'sforestryproduction

goestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaper

Association,Canadasupplies34%oftheworld'swoodpulpand49%ofitsnewsprint

paper.Ifthesepaperproductscouldbeproducedinsomeotherway,Canadianforests

couldbepreserved.Recently,apossiblealternativewayofproducingpaperhasbeen

suggestedbyagriculturalistsandenvironmentalists:aplantcalledhemp.Hemphasbeen

cultivatedbymanyculturesforthousandsofyears.Itproducesfiberwhichcanbemade

intopaper,fuel,oils,textiles,food,andrope.Formanycenturies,itwasessentialtothe

economicsofmanycountriesbecauseitwasusedtomaketheropesandcablesusedon

sailingships;colonialexpansionandtheestablishmentofaworldwidetradingnetwork

wouldnothavebeenpossiblewithouthemp.Nowadays,ships*cablesareusuallymade

fromwireorsyntheticfibres,butscientistsarenowsuggestingthatthecultivationof

hempshouldberevivedfbrtheproductionofpaperandpulp.Accordingtoits

proponents,fourtimesasmuchpapercanbeproducedfromlandusinghempratherthan

trees,andmanyenvironmentalistsbelievethatthelarge-scalecultivationofhempcould

reducethepressureonCanada'sforests.However,thereisaproblem:hempisillegalin

manycountriesoftheworld.Thisplant,sousefulfbrfiber,rope,oil,fuelandtextiles,is

aspeciesofcannabis,relatedtotheplantfromwhichmarijuanaisproduced.Inthelate

1930s,amovementtobanthedrugmarijuanabegantogatherforce,resultinginthe

eventualbanningofthecultivationnotonlyoftheplantusedtoproducethedrug,but

alsoofthecommercialfiber-producinghempplant.AlthoughbothGeorgeWashington

andThomasJeffersongrewhempinlargequantitiesontheirownland,anyAmerican

growingtheplanttodaywouldsoonfindhimselfinprison-despitethefactthat

marijuanacannotbeproducedfromthehempplant,sinceitcontainsalmostnoTHC(the

activeingredientinthedrug).Inrecentyears,twomajormovementsforlegalizationhave

beengatheringstrength.Onegroupofactivistsbelievesthatallcannabisshouldbe

legal-boththehempplantandthemarijuanaplant-andthattheuseofthedrug

marijuanashouldnotbeanoffense.Theyarguethatmarijuanaisnotdangerousor

addictive,andthatitisusedbylargenumbersofpeoplewhoarenotcriminalsbut

productivemembersofsociety.Theyalsopointoutthatmarijuanaislesstoxicthan

alcoholortobacco.Theotherlegalizationmovementisconcernedonlywiththehemp

plantusedtoproducefiber;thisgroupwantstomakeitlegaltocultivatetheplantand

sellthefiberfbrpaperandpulpproduction.Thissecondgrouphashadamajortriumph

recently:in1997,Canadalegalizedthefarmingofhempforfiber.Forthefirsttimesince

1938,hundredsoffarmersareplantingthiscrop,andsoonwecanexpecttoseepulpand

paperproducedfromthisnewsource.

26、Loggingisnotbannedchieflybecause

A、scientistsareoverestimatingthedamage.

B、peoplebenefiteconomicallyfromit.

C、somecreaturesareonlythreatenedbutnotendangered.

D、itprovidesjobstotheconsumers.

標(biāo)準(zhǔn)答案:B'

知識點(diǎn)解析:原因細(xì)節(jié)題。文章第一段末尾鐵折處說:伐木提供工作,帶來利潤并

給政府帶來稅收,而且給消費(fèi)者提供各種便宜的產(chǎn)品。綜合起來是人們可以從中獲

得經(jīng)濟(jì)利益。

27、Canadianforestswillnotfacedestructionif

A、alternativesourcesfbrpaperproductsarefound.

B、loggingisbannedbythelocalgovernment.

C、consumersincreasetheirenvironmentalsensitivity.

D、CanadianPulpandPaperAssociationreduceitsproduction.

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:條件細(xì)節(jié)題。文章第二段第三句說:如果紙產(chǎn)品可以以其他方式生

產(chǎn),加拿大的森林就可以得以保存。因此如果找到紙張產(chǎn)品的替代原料,加拿大的

森林就不會面臨被摧毀。

28、Accordingtosomescientists,Hempsarepreferabletotreeschieflybecause

A、theyaremoreeasilycultivated.

B、theyhavebeencultivatedbymanyculturesforalongtime.

C、theycanproducemorepaperthantrees.

D、theycanprovidemoreendurablefibersthantrees.

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:原因細(xì)節(jié)題。文章第三段最后一句說:種植麻類植物的土地產(chǎn)紙量是

種植樹木土地的四倍,由此可見它比樹能產(chǎn)出更多的紙。

29、Theauthorseemstoimplyinthepassagethat

A、thegroundsonwhichhempisbannedcannotbejustified.

B、drugaddictionisanevenmoreseriousproblemoftheworld.

C>AmericanPresidentscanbeexemptfromthepunishmentoflaw.

D、marijuanaisanaddictivedrugthatshouldbebannedworldwide.

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:推理題。文章第四段說:由于麻類植物與產(chǎn)大麻的植物同屬,因此被

禁。而最后一句說:大麻無法從麻類植物中生產(chǎn),因?yàn)樗鼛缀醪缓琓HC(大麻毒品

中的活躍成分)。證明作者認(rèn)為麻類植物被禁的理由不合理。

3。、Whichofthefollowingisareasonforthelegalizationofthehempplant?

A、Boththehempandthemarijuanaplantarehealthyforpeople.

Productivemembersofsocietydependonmarijuanaforproduction.

C、Onlyuncontrolled,,longtimeusageofmarijuanav/illresultinaddiction.

D、Thehempplantisausefulsourcefortheproductionofpaperandpulp.

標(biāo)準(zhǔn)答案:D

知識點(diǎn)解析:判斷題。文章最后一段中提到:另外一個(gè)麻類植物合法化運(yùn)動主張麻

類植物用于生產(chǎn)纖維,主要為了生產(chǎn)紙和紙漿。

Somedrugmakerspaykeyleadersinafieldofmedicine,suchaschairsofdepartments

inmedicalschools,tensofthousandsofdollarsiftheyaresayingtherightthingsabout

theirproduct.Theymanipulatemedicaleducationsessions,lectures,articlesinmedical

journals,researchstudies,evenpersonalconversationsbetweenphysicianstogettheir

productmessageacross.Nowahugecollectionofdrugcompanyinternaldocuments—

revealedaspartofalawsuit-offersawealthofdetail.In1996,Dr.DavidFranklin,an

employeeofthedrugcompanyParke-Davis,filedthelawsuitunderfederal

whistleblowerstatutesallegingthatthecompanywasillegallypromotingadrugcalled

Neuronlinforsocalled"off-label'uses.Underfederallaw,oncetheFDAapprovesa

drug,adoctorcanprescribeitforanything.Butthelawspecificallyprohibitsthedrug

companyfrompromotingthedrugforanyunapproveduses.In2004,thecompany,by

thenadivisionofPfizeradmittedguiltandagreedtopayS430millionincriminaland

civilliabilityrelatedtopinmotingthedrugforoff-labeluse.SpokespeopleforPfizersay

thatanywrongdoingoccurredbeforePfizeracquiredthecompany.ButPfizerfought

hardtokeepallthepapersrelatedtothesuitunderseal.Ajudgedeniedtherequestand

theyarenowpartoftheDrugIndustryDocumentArchiveattheUniversityofCalifornia,

SanFrancisco.Whatismostinterestingisnottheillegalactionstheyreveal,butthe

detailsofactivitiesthatareperfectlylegal.Andaccordingtopeoplefamiliarwiththe

industry,themethodsdetailedinthesecompanymemosareroutine.Onetacticidentifies

certaindoctorsas"thoughtleaders,M—thosewhoseopinionsinfluencetheprescribing

patternofotherdoctors.Thosewhoseviewsconvergewiththecompanygoalsarcthen

showeredwithrewards,researchandeducationalgrants.IntheParke-Daviscase14such

bigshotsgotbetween$10,250and$158,250between1993and1997."Medicaleducation

drivesthismarket",wrotetheauthorofoneParke-Davisbusinessplaninthefiles.Many

statelicensingboardsrequirephysicianstoattendsessionsinwhatiscalledcontinuing

medicaleducation(CMEitokeepcurrentintheirfield.Atonetime,medicalschoolsran

mostCMEcourses.Now,anindustryofmedicaleducationandcommunications

committees(MECCs)runmostofthecourses.Thesecompanieswithinnocentsounding

nameslikeMedicalEducationSystemssetupcourses,sometimesinconjunctionwith

medicalmeetings,atothertimesofteninfancyrestaurantsandresorts.Thedrug

companiesfootthebill,withtheprogramusuallynotingitwasfinancedbyan

"unrestrictededucationalgrant"fromthecompany.UsingMECCs,Parke-Davissetup

conferencecallssothatdoctorscouldtalktooneanotheraboutthedrugs.Themoderators

ofthecalls,oftenthoughtleadersortheiryoungerassistants,received$250to$500a

call.Drugcompanyrepswereontheline,instructedtostayina"listenonly"mode,but

monitoringtobesurethepitchmettheirexpectations.Clearly,'manyofthephysiciansin

theseschemesarenotinnocentbystanders.Whetheritisghostwriting,makingtelephone

callstocolleaguesorleadingaCMEsession,manyolthedoctorsgotpaidwell.Others

receivedafreemealortransportationtoaresorttolistentoan"educationalsession".

Physiciansoftenclaimtheyarenotinfluencedbypaymentsfromthepharmaceutical

industry.Butwiththemethodssothoroughlydetailedinthesepapers,drugcompanies

clearlybelievetheyaregettingtheirmoney'sworth.

31、Thedrugcompaniesarewillingtopayleadingdoctorsto

A^manipulatemedicaleducationsessions.

B、improvetheindividualhealth-careservice.

C、havepersonalcontactwithphysicians.

D、helppromotethedrugstheyproduce.

標(biāo)準(zhǔn)答案:D

知識點(diǎn)解析:原因細(xì)節(jié)題。文章第一段尾句提到togettheirproductmessage

across,就是把產(chǎn)品信息發(fā)布出去,說明是為了讓大夫們幫助銷售藥品。

32、Thephrase"off-labcr'(paragraph2)mostprobablymeans

A、withoutapproval.

farfromalabel.

C、off-line.

D、withoutalabel.

標(biāo)準(zhǔn)答案:A

知識點(diǎn)解析:含義題。解決含義題需要在上下文中尋找類似用法的地方,在第二段

倒數(shù)第三行出現(xiàn)/unapproveduses,就是"off-label'uses的同義轉(zhuǎn)化,因此,off-

label表示未被批準(zhǔn)的。只有withoutapproval符合。

33、WhichofthefollowingistrueaboutPfizer?

A、PfizerisabranchofthedrugcompanyParke-Davis.

B、Pfizerhasfailedinitsattempttoconcealcertaininformation,

C、PfizerisapartoftheDrugIndustryDocumentArchive.

D、PfizerhasdonenothingillegalsinceitacquiredParke-Davis.

標(biāo)準(zhǔn)答案:B--

知識點(diǎn)解析:判斷題。文章第三段說“Pfizer費(fèi)盡心機(jī)要把與案件相關(guān)的文件保密,

但是一個(gè)法官拒絕了這一要求,現(xiàn)在這些文件已經(jīng)成為藥品行業(yè)檔案館的一部分了

"o證明Pfizer在試圖對某些信息保密時(shí)失敗了。

34、Accordingtothepassage,drugcompanyrepresentatives

A^havereceived$250to$500acall.

havedonenothingbutlisten.

C、aresupervisingthetoneoftheconferences.

D、aretryingtomeettheirexpectations.

標(biāo)準(zhǔn)答案:C

知識點(diǎn)解析:事實(shí)細(xì)節(jié)題。文章第八段最后一句說'藥品公司的銷售代表坐在席

上,雖然被告知只能旁聽,但實(shí)際上在監(jiān)督會議的調(diào)子是否符合他們的要求”。證

明他們在監(jiān)督會議的調(diào)子。

35Itcanbeinferredfromthepassagethattheauthor

A^sympathizesthe"thoughtleaders"whoarebeingused.

B、believesmedicalopinionsshouldnotbeinfluencedbydrugcompanies.

C、criticizesthepracticesofsomedrugcompaniesindignantly.

D、proposesvigorouslegalactionsagainst"thoughtleaders".

標(biāo)準(zhǔn)答案:B

知識點(diǎn)解析:推理題。文章最后一段說“大夫們聲稱他們不被藥業(yè)公司的報(bào)酬影

響,但是看了這些文件中的細(xì)節(jié)辦法之后可以看出,藥業(yè)公司非常清楚他們的錢還

是花得值得的”。

Britain'sundeclaredgeneralelectioncampaignhasalreadyseenthepoliticianstrading

numbersasboxerstradepunches.Thereisnothingnewinsuchstatisticalslanging

matches(相互漫罵).Whatisnewisanunderestimationofworryaboutwhathasbeen

happeningtoofficialstatisticsundertheLabourgovernment.Oneofthemostimportant

figuresforGordonBrownwhenpresentinghispre-electionbudgetonMarch16thwas

thecurrent-budgetbalance.Thisisthegapbetweencurrentrevenuesandcurrent

spending.Itmatterstothechancelloroftheexchequer(財(cái)政部長)becauseheis

committedtomeetinghisown"goldenrule"ofborrowingonlytoinvest,sohehasto

ensurethatthecurrentbudgetisinbalanceorsurplusovertheeconomiccycle.Mr.

BrowntoldMPsthathev/ouldmeetthegoldenruleforthecurrentcyclewith&6billion

($11.4billion)tospare-arespectable-soundingmargin,thoughmuchlessthaninthe

past.However,themarginwouldhavebeenhalvedbutforanobscuretechnicalchange

announcedinFebruarybytheOfficeforNationalStatisticstothefiguresforroad

maintenanceofmajorhighways.TheONSsaidthattherevisionwasnecessarybecauseit

hadbeendouble-countingthisspendingwithinthecurrentbudget.Ifthiswereanisolated

incident,thenitmightbedisregarded.ButitisnotthefirsttimethattheONShasmade

decisionsthatappearratherconvenientforthegovernment.Mr.Brownaimstomeet

anotherfiscalrule,namelytokeeppubicnetdebtbelow40%ofGDP,againoverthe

economiccycle.Atpresentheismeetingitbuthiscomfortroomwouldbereducedifthe

&21billionborrowingsofNetworkRailwereincludedaspartofpublicdebt.Theyarc

notthankstoacontroversialdecisionbytheONStoclassifytherail-infrastructure

corporationwithintheprivatesector,eventhoughtheNationalAuditOffice,Parliament's

watchdog,saiditsborrowingswereinfactgovernmentliabilities.Thismakesil

particularlyworryingthattheofficialfigurescanshowonething,whereasthepublic

experiencesanother.Oneofthehighest-profiletargetsfortheNHSisthatnopatient

shouldspendmorethanfourhoursinahospitalaccidentandemergencydepartment.

Governmentfiguresshowthatbymid-2004,thetargetwasbeingmetfor96%ofpatients.

Butaccordingtoasurveyof55,000patientsbytheHealthcareCommission,an

independentbody,only77%ofpatientssaidtheystayednomorethanfourhoursin

A&E.Onewaytohelprestorepublicconfidenceinofficialstatisticswouldbetomake

theONSindependent,astheConservativesandLiberalDemocratshavesuggested.

AnotherwouldbefortheNationalAuditOfficetoassesshowthegovernmenthasbeen

performingagainst

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