CONSUMER&

BRANDBrandKPIs

for

cryptocurrencies:

USDCoin

in

the

United

KingdomConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

USDCoin’sperformance

inthecryptocurrency

market.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202482%

of

USD

Coin

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??USDCoin’sbrandingresonates

more

with

Millennials

?USDCoin

ranksfifth

inawareness

within

thecryptocurrency

market?USDCoin

generally

appealsto

men

more

thanwomen?Thepopularity

ratingof

USDCoin

is29%?USDCoin

ranksninth

inownership?Among

USDCoin

enthusiasts,63%

fallunderthehigh-income

category?Interms

of

loyalty,USDCoinis

second

intheUnited?Consumers

want

theircryptocurrency

brandstohave

Kingdomhighvalue,honesty

/trustworthiness,

andauthenticity?USDCoin

hasascore

of16%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

USD

Coin

at

82%Brand

profile:

snapshotBrand

performance

of

USD

Coin

inthe

UnitedKingdom82%31%29%20%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Cryptocurrencies

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),n=385,

respondents

who

know

the

individual

brand

(popularity),

n=385,

respondentswho

know

the

individual

brand

(ownership),

n=76,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=385,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024USD

Coin’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations46%42%42%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeUSDCoinbygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatUSDCoinislikedby2%

ofBaby

boomers

and11%

ofGenXers,

whereas

thetotalshareof

industryusers

is3%and17%,

respectively.39%ForMillennials

andGen

Z,

46%

and

42%

feel

positivelytowards

USDCoin,versus

42%

and39%.

Socurrently,forUSDCoin,Millennials

connect

most

with

theirbrandcompared

tothe

overall

industryuser.17%11%3%2%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:n=112,

USDCoin

enthusiast,

n=469,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024USD

Coin

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

USDCoinshows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof6%8%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

USDCoinhasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.36%64%40%60%60%

ofmen

likeUSDCoincompared

to40%

ofwomen,

whereas

fortheoverallindustry,64%

of

men

owncryptocurrencies

compared

to36%

ofwomen.87%88%6%

of

USDCoin

enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to8%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

cryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=112,

USDCoinenthusiast,

n=469,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

USD

Coin

enthusiasts,

63%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.9%16%Single18%19%CoupleSingleparentNuclear63%

ofUSDCoin

enthusiastsarefromhigh-income

households.USDCoin’s

brandis

generally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

50%

of

USDCoinenthusiastshavethiscurrent

livingsituation.50%63%5%7%50%38%27%23%Multi-generational3%3%22%12%14%ExtendedOther16%4%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=112,

USDCoin

enthusiast,

n=469,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

cryptocurrency

brands

to

have

high

value,

honesty

/trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesownerswant

from

cryptocurrency

brandsForcryptocurrencies,

the

top

threequalitiesowners

want

fromabrandarehighvalue,honesty

/trustworthiness,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%USDCoinowners

alsoappreciate

thesekey

attributes,indicating

USDCoinexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatUSDCoin

enthusiastsareleast

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityUSDCoinshouldwork

on

promotingreliability

to

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

cryptocurrencies,which

ofthese

aspects

are

mostimportant

toyou?”;Multi

Pick;“When

it

comes

tocryptocurrencies,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestocryptocurrencies,which

ofthe

following

brands

have

youpurchased

in

the

past12

months?”;

Multi

Pick;

Base:

n=76,

USDCoin

owners’,n=112,

USDCoin

enthusiast,

n=469,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

USD

Coin

fans,

51%

state

that

they

get

excited

about

cryptocurrenciesBrand

profile:

attitudesWhat

doconsumersthink

ofcryptocurrenciesingeneral?55%54%54%52%51%38%35%35%33%31%16%15%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

cryptocurrencies

topicsrelating

tocryptocurrenciesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

cryptocurrencies

do

youagree

with?”;

Multi

Pick;“When

it

comestocryptocurrencies,

whichofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=112,

USDCoin

enthusiast,

n=469,cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1182%

of

USD

Coin

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

cryptocurrencies,

the

averageawareness

ofabrandinthe

United

Kingdomis27%.Awareness

ofUSDCoin,however,

isat31%.Awareness28%

ofUK

cryptocurrency

owners

say

theylike

USDCoin,compared

toanindustryaverage

brandpopularity

of31%.20%

ofindustryowners

inthe

United

Kingdomsaythey

own

USDCoin,withtheaverage

ownership

of

abrandat21%.BuzzPopularity82%

ofbrandowners

saythey

would

purchasethebrandagain,compared

toanaverage

loyalty

score

of69%.USDCoinhasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of16%compared

to

22%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeinconsistent

compared

to

theindustry.12

Notes:Cryptocurrencies

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),n=385,

respondents

who

know

the

individual

brand

(popularity),

n=385,

respondentswho

know

the

individual

brand

(ownership),

n=76,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=385,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024USD

Coin

ranks

fifth

in

awareness

within

the

cryptocurrency

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofUSD

CoinRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Bitcoin79%35%35%33%31%28%25%23%23%22%2Binance

Coin(BNB)EthereumDogecoinUSDCoinLitecoin31%345Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Tether69%8TRONOutofallrespondents,

31%

were

aware

of

USDCoin.Thisranksthemfifth

compared

toother

brandssurveyed

inthismarket.9Shiba

InuSolanaAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

USD

Coin

is

29%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofUSD

CoinRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1EthereumBitcoin55%50%38%38%36%36%34%32%29%28%229%3Binance

Coin(BNB)DogecoinLitecoin4Outofconsumers

who

knew

thebrand,

28%

saidtheyliked

USDCoin.Thisranksthemninth

compared

toother

brandssurveyed

inthismarket.56Solana7TRON71%8Tether9USDCoinRipple(XRP)PopularityN/A1014

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=385,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024USD

Coin

ranks

ninth

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofUSD

CoinRank#

BrandUsage

%35%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

tocryptocurrencies,

which

ofthefollowing

brandsdoyou

own

currently?”.1EthereumBitcoin20%232%3Binance

Coin(BNB)Solana28%Outofconsumers

who

knew

thebrand,

20%

saidtheyowned

USDCoin.

Thisranksthemninth

compared

toother

brandssurveyed

inthismarket.426%5Litecoin26%6DogecoinTRON23%722%8Tether21%80%9USDCoinCardano

(ADA)20%UsageN/A1018%15

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youown

currently?”;Multi

Pick;Base:

n=385,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

USD

Coin

is

second

in

the

United

KingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofUSD

Coin’sconsumersRank#

BrandLoyalty

%85%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Bitcoin18%2USDCoinEthereumBinance

Coin(BNB)Tether82%381%478%577%6Solana71%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

cryptocurrencies,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.7TRON70%8Shiba

InuChiliz68%82%967%Outofrespondents

whohaveowned

USDCoin,82%saidthey

would

purchasethebrandagain.LoyaltyN/A10Dogecoin66%16

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

areyoulikely

topurchase

againin

the

future?”;Multi

Pick;Base:n=76,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024USD

Coin

has

a

score

of

16%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofUSD

CoinRank#

BrandBuzz%42%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Bitcoin16%2EthereumBinance

Coin(BNB)Solana33%331%Outofconsumers

who

knew

thebrand,

16%

saidtheyhadheardaboutUSDCoininthemedia.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.427%5DogecoinCardano

(ADA)TRON25%622%720%8Chiliz20%84%9Litecoin19%BuzzN/A10Tether19%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=385,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyand