-Aboutthebiddingfortheinternationalconference-關于國際會議競標的那些事●參會人數(shù)必須達到50人以上●定期組織舉行會議（不包括一次性會議）●必須至少三個及以上國家/地區(qū)輪流舉行國際大會與會議協(xié)會-Speaker/Anne-CONTENS

目錄●

Introduction/介紹●

BidStrategy/競標策略●

TailoringaBid(groupworkshop)/定制投標●

WinningPresentationTips/贏得演講的小貼士WhyBid?

為什么競標Knowledge&CreativeEconomyKnowledgeFoundation基礎知識Universities(degrees,qualifications)大學（學位、資格）Trade貿(mào)易(fuel燃料)Talent天賦Investment投資GlobalNetworks全球網(wǎng)絡(engagement參與)Attraction吸引力AttractionBenefitsofaKnowledge&CreativeEconomyKnowledge知識NewIdeas新想法Profile/Brand資料、品牌Platform/Showcase平臺展示Exports/Trade出口貿(mào)易Growth增長Modernization時尚性Diversification多樣化Professionalization專業(yè)性Internationalization

Standards國際化標準Investment投資Talent天賦Associations(certifications,life-long-learning)協(xié)會（學位、終生學習）拓展ExtensionExtensionKnowledgeandCreativeEconomicModel知識產(chǎn)業(yè)KnowledgeIndustriesCreativeIndustries創(chuàng)意產(chǎn)業(yè)應用ApplicationApplicationBusinessEvents-WhyareWeWantingConventions-TheBidBrief

競爭摘要-UnderstandingtheBidBrief-●

Whoarethekeydecisionmakersandwhatdotheycareabout(“hotbuttons”)/誰是關鍵決策者和他們在意什么（熱點）●

Whoinfluencesthem?/誰會影響他們●

Keyissues/關鍵問題●

Whattheywanttoseeoutoftheconference/他們想在研討會中看到什么●

Whatdestinationaretheyleaningtowardandwhy?/他們傾向于什么樣子的會議目的地，為什么？●

DeterminetheirpreconceptionsofChina/Hangzhouandcompetingdestinations.Havetheybeento

China/Hangzhoubefore?/他們之前去過中國/杭州嗎？確定他們預想中國/杭州競爭會議目的地●

Determinetheirinvolvementandexperiencewithpreviousconventions/確定他們過去參加的會議和經(jīng)驗。●

Determinetheirdegreeofinfluenceovertherestofthedecisionmakers/確定他們對其他決策者的影響程度●

Arethereanyvotingblocksorpreferencestowardsaspecificdestination/他們是否對特定的會議目的地有偏好。BidStrategy

競標策略-BeingStrategicwhatyouneedtoknow

-Bidbrief競標簡介=whatyouneedtoknow/你需要知道什么Bidstrategy競價策略=whatyoudowithwhatyouknow/你知道該做些什么●Ifwehaveaclearstrategy…如果我們有清晰的策略●Ifwecustomiseourbid…如果我們定制競價方案●Ifwespeakclearlytowhattheywant…如果我們可以清楚的表達出對方想要的●Andsolvetheirproblems…解決他們的問題●Wewillwinoverdestinationsthatdo“stock-standard”bids./我們將會贏得“備用標準”的會議目的地競標BidStrategy

競標策略-WhyNagoyaforISPCAN2014?

--DeterminingSelectionCriteria

-●NagoyawasselectedbecausetheytailoredthebidveryspecificallytothegoalsofISPCAN.ThethemeoftheeventwasaboutpsychologicalsupportforchildrenintheaftermathoftheGreatEastJapanEarthquakein2011.Theproposalandbidpresentationsdemonstratedastrongunderstandofthemeetingwithinthelocalcommunity.

之所以選擇名古屋，是因為他們根據(jù)兒童虐待防治中心的目標專門定制了投標?；顒拥闹黝}是關于2011年東日本大地震后兒童的心理支持。提案和投標介紹表明了當?shù)厣鐓^(qū)對會議的深刻理解?！馧agoyapresentedaplantodrivelocalparticipationwhichwouldhelpmaximizerevenuefromthecongress.Japanofferedtheuseofits“tax-exemptdonations”service.

名古屋提出了一項推動當?shù)貐⑴c的計劃，這將有助于最大限度地提高大會的收入。日本提出使用其“免稅捐贈”服務。●Thestrengthofthesuggestedposttours.Nagoyaarrangedtourstolocalchildren’shealthfacilitiesprotectingat-riskchildrenwithintheregion.Theyalsoofferedanoptional2daytourtonearbyKyoto,theculturalcapitalofJapan.

他們的優(yōu)勢是建議的加強災后的旅游。名古屋安排參觀當?shù)貎和＝≡O施，以保護該地區(qū)的高危兒童。他們還提供了前往附近日本文化之都京都的可選2日游?！馧agoyaalsopromotedtheconferencelocallytoboostattendance.1400ofthe1900delegateswereJapanese.

名古屋還在當?shù)赝茝V會議以提高出席率。1900名代表中有1400名是日本人?！馧agoyawasalsorecognizedforitslocationwithinJapan;NagoyaisverycentralandallowsforexcursionstootherdestinationslikeKyotoandTokyo.

名古屋也因在日本的地理位置而受到認可。名古屋位于市中心，可以前往京都和東京等其他目的地。TailoringtheBid定制投標-TailoringtheBid-●

Highlightyourstrengths/突出你的優(yōu)勢●

Preparearesponseforyourweaknesses/為你的弱點準備一個回應●

E.g.perceptionsofcost/成本觀念●

Seekindustrysupport/尋求行業(yè)支持●

Focusoncompetitivepricing/專注于有競爭力的價格●

Highlightpotentialforotherrevenuesources/突出其他收入來源的潛力●

Putavalueonallservicesprovided/重視所提供的所有服務●

Costsavings/節(jié)約成本●

Costcomparisons/成本比較WinningPresentationTips小貼士-PresentationGuidelines-●

Opening–acknowledgeVIP’s,officiallanguage/開幕-感謝貴賓，官方發(fā)言●

Introducepresentationteam/介紹演講團隊●

Agenda(outlinewhatyouwilltalkabout)/議程（概述將要討論的內(nèi)容）●

Keysellingpoints(executivesummary)/關鍵點（執(zhí)行摘要）●

Highlightthebenefitstotheassociation,audience/凸顯對協(xié)會和觀眾的好處●

Makesureyouaddressbidcriteria(official&unofficial)/確定競標標準（官方和非官方的）●

Highlightstrengthsandrespo