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AIPulseSurvey:WhyagenticAIisarevolutionstuckin
anevolution
Whyisn’trisingAIspendtranslatingintoenterprise-scalegains?
97%
ofseniorleaderswhoseorganizationsare
investinginAIareexperiencingpositiveROIfromAIacrossbusinessfunctions
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|02
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
EXECUTIVESUMMARY
It’sthebuzzwordoneveryone’slipsintheC-suite;agenticartificial
intelligence(AI).ButwhatisagenticAI?Areyoureadyforit—orare
youusingitalready?TheEYUSAIPulseSurveyrevealsacomplexmix
ofviewpointsincontrasttothehype:broaderadoptioninnarrowlydefinedcontexts,oftenchallengedbyfamiliarbarriers.Meanwhile,investmentsareshiftingtocustomAIsolutions.
PositiveROI:97%ofseniorleaderswhoseorganizationsareinvestinginAIareexperiencing
positiveROIfromAIacrossbusinessfunctions,withasignificantgapinROIoutcomesbetweenthoseallocating5%ormoreoftheirbudgettoAIvs.thosespendingless.
AgenticAIbarriers:While34%ofleadershavestartedimplementingagenticAI,only14%reportfullimplementation,andusecaseslargelyfallwithinassisting/managingprocesses.And87%
ofseniorleadersidentifybarrierstoagenticAIadoptionintheirorganizations,including
cybersecurityanddataprivacyconcerns.Manyseniorleaders(64%)saythatfearofreplacementbyAIalsocontributestohesitancyinadoption.
InvestmentinAI:Asoftoday,21%ofseniorleaderswhoseorganizationsareinvesting
inAIreporttheirorganizationscurrentlyhave$10millionormoreinvestedinAI,with35%planningtodosonextyear,reflectinggrowingconfidenceinAI’stransformativepotential.
Shiftinginvestmentpriorities:OrganizationsareincreasinglyfocusingonbuildingcustomAIsolutionsin-houseratherthanacquiringAIfirms,indicatingashifttowardstrengtheninginternalcapabilities.
DataandresponsibleAI
Executivesummary
AgenticAI
What’snext?
Investments
Conclusion
ANAIINVESTMENTPARADOX
WithagenticAIpromisingtomakeorbreakcompaniesintheyearsahead,butsomuchuncertaintyflowingfromeverydirectionintoday’seconomy,canweexpectexecutivestoadvancecautiouslyaroundfamiliarroadblocksonAI—orhittheacceleratorforafirst-moveradvantage?ThelatestEYUSAIPulseSurveyrevealsthatleadersarereadytospend,withabouthalfofrespondentssaying,perhapsdubiously,thattheirorganizationiscurrentlyleveragingagenticAI,atermthatnowencompassesalmosteverything.
About21%ofseniorleaderswhoseorganizationsareinvestinginAIsaytheirorganizationshavecurrentlyinvested$10millionormoreinAI,jumpingupfrom16%justayearago.But35%say
theyexpecttospendthatmuchonAInextyear—amassivevoteofconfidenceinthetechnology’sabilitytodelivertransformativevalue.
Ourmostrecentsurveyrevealsthat97%ofseniorleaderswhoseorganizationsareinvestinginAIareseeingpositiveROIfromAIacrossbusinessfunctions.AndtheROIgapismore
pronouncedwhencomparingthosewhoallocate5%ormoreoftheirtotalbudgettoAIagainstthosespendingunder5%.
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|03
21%
ofseniorleaderswhoseorganizationsareinvestinginAIsaytheirorganizationshavecurrentlyinvested$10millionormoreinAI
PositiveROIbasedonamountoftotalbudgetallocatedtoAI
Technologyupgrades
82%
62%
Customersatisfaction
78%
55%
Cybersecurity
78%
49%
Competitiveadvantages
76%
43%
Productinnovation
74%
43%
Budgeting5%ormoreBudgetinglessthan5%
PositiveROIfromAIinvestments
(AmongseniorleaderswhoseorganizationisinvestinginAI)
Allresponses
97%
97%
97%
Employeeproductivity
74%
82%
82%
Technologyupgrades
79%
79%71%
Operationalef?ciencies
81%
84%
77%
Customersatisfaction
75%
75%72%
Cybersecurity
74%
78%
72%
Competitiveadvantages
72%
77%
70%
Productinnovation
70%
75%
69%
Wave3Wave2Wave1
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|04
DataandresponsibleAI
Executivesummary
AgenticAI
What’snext?
Investments
Conclusion
Butacloserlookrevealsnuancesthatcallintoquestioncompanies’tacticsandwhetherthey
canfullymaximizethegrowingpotential.Forinstance,althoughratesofpositiveROIamongall
seniorsleaderswhoseorganizationisinvestinginAIhaveclimbedinmostofourpolledcategoriesinthelastyear(fromwave1towave2)—suchasoperationalefficiencies,competitiveadvantagesandproductinnovation—todaytheyhavestagnatedordirectionallydeclinedfromtheresults
ofsixmonthsago.OrganizationsarelikelytrendingawayfromabaselinelevelofAIintegrationandtowardspecialized,transformativeapplicationsthatrequiremoreadvancedcapabilitiesandgreateralignment.
AIoffersdramaticpossibilitiesinallthesefields,particularlyasthebuzzswellsaroundagentic
AI,whicharesystemsdesignedtoautonomouslymakedecisionsandact,possessingtheability
topursuecomplexgoalswithlimitedsupervision.TheEYUSAIPulseSurveyquestionedsenior
leadersonagenticAIforthefirsttime,because—withsomuchmoneyontheline—organizationsshouldexpecttoacceleratetowardtheirAIfuture,noteventuallycatchuptoit.Butarethey
lookingbackwardmorethanforward?
AIenthusiasm
mayoutpace
execution.
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
HasagenticAIreallyarrived,orisitamirage?
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|05
DataandresponsibleAI
Executivesummary
AgenticAI
What’snext?
Investments
Conclusion
WHATAGENTICAIDOES
Actsautonomously
Understandscontext
Makesdecisionsandactsonthem
Pursuescomplexgoals,stepbystep
Requiresonlylimitedsupervision,ifatall
While34%ofseniorleaderssaytheirorganizationhasalreadystartedtoimplementagenticAItechnology,only14%saythetechhasbeenfullyimplemented.Butourresultsreflectsome
discomfortaboutwhatagentsareintendedtodoandthepotentialimpactonorganizations.
Specifically,seniorleaderssaytheirorganizationiscurrentlyleveragingagenticAIforassisting/managingprocesses(86%),specificallyenhancingmarketing/customersupport(55%),improvingITefficiency(55%)andimprovingcybersecurity(51%),amongothertasks.
It’sworthassessinghow“agenticAI”isdefinedhere.“Bytheirnature,agentsareintendedtoautonomouslycompletetasksandevenworkwithotheragents,notmerelyassistormanage,”
saysDanDiasio,EYGlobalConsultingAILeader.“Theseactivitiesarealluseful,buttheyonlyscratchthesurfaceofwhat’spossible.We’retalkingaboutastepchangeinhowworkisdone,notgoingacoupleofstepsbeyondroboticprocessautomation(RPA)-leveltasks.”
SeniorleadersthemselvestalkaboutthestruggletopindowntheprecisenatureofagenticAI.
Manynotethatseniorleadersintheirindustry(57%)andintheirownorganization(54%)failto
understandthebenefitsofagenticAI.Most(73%)recognizethepowerofagents,believingthat
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|06
onedaytheywillmanageentirebusinessunits.Meanwhile,89%saythatwhiletheyareoptimisticaboutagenticAI’sbenefits,built-inhumaninterventionwillalwaysbecrucial.
HowagenticAIisbeingdeployedtoday
Assisting/managingprocesses
86%
Assistingtasks
78%
Managingwork?ows
72%
Leadingoperations
58%
Drivingcompanies
53%
89%
ofseniorleaderssaythatwhiletheyareoptimisticaboutagenticAI’sbenefits,built-inhumaninterventionwillalwaysbecrucial
DataandresponsibleAI
Executivesummary
AgenticAI
What’snext?
Investments
Conclusion
“Thesestatisticsseemtocontradicteachother,”Diasiosays.“Ourrespondentsbelieveagents
willmanagebusinessunitsyetalsothattheywillneverbeabletodoitwithouthumanassistance.Thisspeakstohowwearebothimpressedwithandintimidatedbywhatwe’reseeingfromAI—
howthetechnologyforcesustoreassessourownfuturesintheworkplaceandinsociety—aswellashowmanychallengesonadoptionpersist,includingjustourownmindsets.”
Indeed,87%ofseniorleaderssaytherearebarrierstoagenticAIadoptionintheirorganization—essentiallyeveryrespondentwhosaystheyhaven’tfullyimplementedthetechnologyalready.
AnothercomplexsetofdatapointsrevealsmorecracksinhowwethinkaboutAI:64%ofseniorleadersagreethatthefearofreplacement,asopposedtoaugmentation,willstifleagenticAI
adoption,yetonly24%sayemployeeresistanceisoneofthebiggestbarrierstoadoption.
Organizationsshoulddevotemoreefforttowarddefiningwhattheywantfromagentsandhowtheyfitinwithcompanyvaluesandstrategies:
Whatlevelofcomfortdoleadershavewiththeirautonomouspotential?
Areyoulimitingyourorganizationtomerelycuttingcostswithinwhat’sdonetodayinsteadofbuildinganewtomorrow?
Whatshouldhumantalentbeallocatedtodo?
Whatmetricsareusedtoguideperformance?
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|07
“Agentspresentanopportunitytoachievemore—whatwasneverbelievedpossible,”Diasiosays.“Therightorganizationswillseizetheadditivepowerofbothagentsandhumansandchannelcostsavingsintoinnovation.”
BarrierstoagenticAIadoption
Cybersecurityconcerns
35%
Dataprivacyconcerns
30%
LackofregulationsoveragenticAIusage
21%
LackofcompanypoliciesaroundagenticAI
21%
LackoforganizationalstrategyforagenticAIadoption17%
64%
ofseniorleadersagreethatthefearofreplacement,
asopposedtoaugmentation,willstifleagenticAIadoption
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
“
Thesestatisticsseemtocontradicteachother.
Ourrespondentsbelieveagentswillmanagebusinessunitsyetalsothattheywillneverbeabletodo
itwithouthumanassistance.Thisspeakstohow
wearebothimpressedwithandintimidatedbywhatwe,reseeingfromAI—howthetechnologyforces
ustoreassessourownfuturesintheworkplace
andinsociety—aswellashowmanychallenges
onadoptionpersist,includingjustourownmindsets.
DanDiasio,EYGlobalConsultingAILeader
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|08
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
Investments—
makingaturninward
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|09
DataandresponsibleAI
Executivesummary
AgenticAI
What’snext?
Investments
Conclusion
INVESTMENTSSHIFTINWARD
WiththeireyeonagenticAI,organizationsarecontinuingtoinvestinAI,
butinvestmentprioritiesareshifting.Fromwave1towave3—aspan
ofoneyear—moreseniorleaderssaytheirorganizationisbuildingcustom
AIsolutionsin-houseandfocusinglessonacquiringAIfirmsoutright,signalingthatorganizationsarestrengtheningtheirinternal,bespokeAIcapabilities.
SeniorleaderswhoseorganizationisfocusingitsAIinvestmentsonbuyingsolutionsofftheshelf—asin,notspecificallydesignedfortheircompany—reportreducedinvestmentinthenextyear:
anaverageof32%ofAIinvestmentisallocatedforbuyingAIsolutionsofftheshelf,downfrom38%sixmonthsago.
“ThismaysignalsaturationinthemarketaroundhowmanypopularplatformsareaddingAI
functionalitynatively—truly‘a(chǎn)gentic’orotherwise,”saidTraciGusher,EYAmericasAIandData
Leader.“Thebigtechplayers,includingthosethatmakeERP(enterpriseresourceplanning)andCRM(customerrelationshipmanagement)systems,havemadeenormousbetsonthetechnology.Buyingaseparatesolutioninthemarketofftheshelfmayseemunnecessary—andbuilding
acustomtool,todifferentiatefromtheseaofsameness,mayinturnfeelimperative.”
ItisagoodimpulsetodeterminewhereexactlyyourorganizationcanstandoutwithAIandwhereyouwillacceptaleadingsolutionthatanyonecanaccess.Butdonotunderestimatethetime,
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|10
effortandcostinvolvedtodevelopandmaintainacustomsolutionandhowexternalalliancescangetyoufromideastorealityfaster,especiallywithAItalentscarceinthemarket.
FollowingthemoneyonAI
BuildingcustomAIsolutionsin-house
64%
57%
56%
Acquiringacompany/companieswithAIcapabilities
45%
45%
51%
Wave3Wave2Wave1
32%
ofAIinvestmentisallocatedforbuyingAIsolutionsofftheshelf,downfrom38%sixmonthsago
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
DataandresponsibleAIremainpersistentareasoffocus
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|11
DataandresponsibleAI
Executivesummary
AgenticAI
What’snext?
Investments
Conclusion
POORDATAIN,CASCADEOFERRORSOUT
Sixmonthsfromourlastsurvey,twootherissuesremaintopofmind:dataandresponsibleAI.ButtheconversationaroundagenticAIhasraisedthestakes,highlightinghowseniorleadersmustgrapplewithrisksfromboththeinputsandoutputsofagentsandAImorebroadly.
Forinstance,70%ofseniorleadersrecognizethatorganizations’failuretounderstandtheneedfordatareadinesswillstifleagenticAIadoption,and20%acknowledgethattheirorganization’slackofdatareadinessisoneofthebiggestbarrierstoadoptingagenticAI.
“DataunderpinseveryfacetofAIandbecomesevenmoreimportantforAIagentsiftheyare
toeffectivelyoperateautonomouslytoscalework,orchestrateworkflowsandcompletecomplextasks,”Gushersaid.“Hallucinationscanmagnifyandsnowballwhendatareadinessisweak,
particularlywhenagentsworkwithotheragents.ButwealsofindthatAIcanplayanimportantroleindatacleansingandotherdatamanagementtacticstobuildabetterfoundationfor
agenticAI.”
ResponsibleAIisalsocoretothedebateonAIagentsbecauseagentscanamplifybiasorharm
dataprivacyifdatainputsarepoor.Assuch,moreseniorleaderswhoseorganizationisinvestinginAIsaythetimetheirorganizationhasspentontrainingemployeesonhowtouseAIresponsiblyhasincreasedoverthepastyear(59%inwave3vs.49%inwave1)—anditwillalsoincreaseevenmoreoverthenextyear(64%inwave3vs.49%inwave1).
“Asaconcept,responsibleAIiseasytounderstand,butit’soperationallyfuzzytotrulyimplementformanyorganizations,”saidSinclairSchuller,EYAmericasResponsibleAILeader.“Eachsurvey,youcansimultaneouslyseemoreleaderstakingitseriouslyaswellaspushingitdowntheroad
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|12
tonextyearabit.ThetimetooperationalizeandeducatestaffonresponsibleAIisbeforethetoolsareunveiledsothattheycanbeusedconfidently,withAIgovernanceframeworksandcontrolsbuiltintothembydesign,notlayeredonafterthefact.”
TrainingonresponsibleAI
ThetimemyorganizationwillspendorhasspenttotrainemployeesonhowtouseAIresponsibly:
Willincreaseoverthenextyear
64%
59%
49%
Hasincreasedoverthepastyear
59%
58%
49%
Wave3Wave2Wave1
(AmongseniorleaderswhoseorganizationisinvestinginAI)
70%
ofseniorleadersrecognizethatorganizations’failuretounderstandtheneedfordatareadinesswillstifleagenticAIadoption
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
“
Asaconcept,responsibleAIiseasytounderstand,butit,soperationallyfuzzytotrulyimplement
formanyorganizations.Eachsurvey,youcan
simultaneouslyseemoreleaderstakingitseriouslyaswellaspushingitdowntheroadtonextyear
abit.ThetimetooperationalizeandeducatestaffonresponsibleAIisbeforethetoolsareunveiledsothattheycanbeusedconfidently,withAIgovernance
frameworksandcontrolsbuiltintothembydesign,notlayeredonafterthefact.
SinclairSchuller,EYAmericasResponsibleAILeader
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|13
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|14
What’snext?
HerearefourprioritiestohelporganizationsnavigatethecomplexitiesoftheagenticAIera.
GainagenticAIunderstanding:Amidsomuchbuzz,leaders
mustscrutinizewhethertheytrulyunderstandthetechnology—orwhetherit’sbeinglostinmarketingslogans.
Reinforcedatareadiness:AgenticAIfurthermagnifiestheneed
forstrongdatafoundations.Poor-qualityorfragmenteddatawill
snowballriskslikehallucination,especiallyasagentsscaleandinteract.
2
3
Becarefulwithcustomsolutions:CustomAIcanbepowerful—butitalsorequirestime,talentandorchestration.Without
thoughtfulpartners,itcanbecomearesourcedrain.
nIm,,’rlelsvlbiTIilttopt4
AgenticAI
Investments
Executivesummary
What’snext?
Conclusion
DataandresponsibleAI
AUTHORS
CONCLUSION
DanDiasio
EYGlobalArtificialIntelligenceConsultingLeader
Seniorleadersareclearlylookingaheadtothenextbigthingonthe
horizon—agenticAI—whileperhapslosingsightofhowtogetthereandcontinuallybumpingupagainsttheirownlimitations.Amidsomuchhype,theymustscrutinizewhethertheytrulyunderstandthetechnology—
TraciGusher
orwhetherit’sbeinglostinmarketingslogans.Customsolutionscanbepowerfulaswellasanenormousdrainonscarceresources,dragging
AmericasAIandDataLeader
downuncertainROIifnotapproachedwiththoughtfulcollaborators.
AndfoundationalelementssuchasdatareadinessandresponsibleAI
SinclairSchuller
EYAmericasResponsibleAILeader
persistasfocusareasthataregrowingevenmoreimportant.Thewinningbusinesseswon’tjustadoptAI;they’llembeditresponsiblyandscaleit,
withgovernancebakedinfromthestart.
EYUSAIPulseSurvey:WhyagenticAIisarevolutionstuckinanevolution|15
Executivesummary
AgenticAI
Investments
DataandresponsibleAI
Conclusion
EY|Buildingabetterworkingworld
EYisbuildingabetterworkingworldbycreatingnewvalueforclients,people,societyandtheplanet,whilebuildingtrustincapitalmarkets.
Enabledbydata,AIandadvancedtechnology,EYteamshelp
clientsshapethefuturewithconfidenceanddevelopanswersforthemostpressingissuesoftodayandtomorrow.
EYteams
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