《跨境電子商務(wù)雙語教程》練習(xí)題庫答案AnswertoQuestionBankforBilingualCourseofCross-BorderE-Commerce2024年8月August,2024Chapter3PostingandManagementofCross-BorderE-CommerceProducts第3章跨境電商產(chǎn)品刊登與管理Multiplechoice單選題(1)(A)ThecharacteristicsofAliExpressproducttitle__________:A.Within128charactersB.within200charactersC.musthavepunctuationD.mustcontainverb(2)(C)WhichofthefollowingcontentcannotappearinthetitleofAmazonproductsA.BrandB.ModelC.MarketingwordsD.ProductFeatures(3)(A)WhichofthefollowingpicturesisnotacceptedbyAmazonplatform,A.BMPB.JPEGC.GIFD.TIFF(4)(D)WhichofthefollowingcategoriescanusemodelsforthemainimageonAmazon?A.BagsB.JewelryC.ShoesD.Underwear(5)(D)WhichoffollowingisnotcorrectchoicewhencreatinganewlistingoneBay?A.ProductdetailsB.SellingdetailsC.ShippingdetailsD.Logisticdetails(6)(A)WhichofthefollowingdescriptionisnotcorrectaboutproducttitleoneBayplatform？Makefulluseofthe128charactersallowedbythesystemtodescribeyouritemsDon’taddirrelevantlabelsymbolsNoprofaneorobscenelanguage.Makesurethetitlewordsarespelledcorrectly.(7)(B)ThefollowingdescriptionofShopeeplatformproductreleaserulesisincorrect?Logintotheseller'sbackstageandclick"NewProduct"onthetaskbarontheleftsideofthescreen.Productscannotbereleasedwhentheproductvideoisintheprocessingstate.Themaximumsizeoftheproductpictureis30MB.Sellersshouldcarefullyconsiderthesizeoftheproductpackaging,andthesystemwillverifyit.(8)(C)WhenpricingproductsonAliExpress,whichofthefollowingfactorsdoesnotneedtobeconsidered?A.PurchasingpriceB.DomesticandinternationalfreightC.ThecoloroftheproductD.Platformcommission(9)(B)AliExpressstipulatesthatthemaximumlengthofamain-imagevideois:A.15secondsB.30secondsC.60secondsD.120seconds(10)(C)WhichcostelementdoesNOTneedtobeconsideredwhenpricingonAliExpress?A.PurchasingpriceB.Domestic&internationalfreightC.ProductcolorD.Platformcommission（1）(A)速賣通產(chǎn)品標(biāo)題的特征__________:A.字?jǐn)?shù)128個字符以內(nèi)B.字?jǐn)?shù)200個字符以內(nèi)C.必須有標(biāo)點符號D.必須含動詞（2）（C）以下__________內(nèi)容是不能出現(xiàn)在亞馬遜商品的標(biāo)題。A．品牌B．型號C．營銷詞D．產(chǎn)品特性（3）（A）以下__________格式的圖片，亞馬遜平臺不接受。A.BMPB.JPEGC.GIFD.TIFF（4）（D）亞馬遜下面__________類目的主圖可以使用模特？A.箱包B.珠寶C.鞋子D.內(nèi)衣（5）（D）在eBay平臺上刊登新產(chǎn)品時，如下選項不包括的是__________？A.產(chǎn)品細(xì)節(jié)B.銷售細(xì)節(jié)C.運輸細(xì)節(jié)D.物流細(xì)節(jié)（6）（A）以下關(guān)于eBay平臺上產(chǎn)品標(biāo)題的描述哪一項不正確？A.充分利用系統(tǒng)允許的128個字符來描述您的物品B.不要添加無關(guān)的標(biāo)簽符號C.沒有褻瀆或淫穢的語言D.確保標(biāo)題詞拼寫正確（7）（B）以下關(guān)于Shopee平臺產(chǎn)品發(fā)布規(guī)則的描述，錯誤的是__________？A.登錄賣家后臺，在屏幕左側(cè)任務(wù)欄點擊“新增產(chǎn)品”。B.產(chǎn)品視頻處于處理狀態(tài)時不能上架產(chǎn)品。C.產(chǎn)品圖片的大小最大為30MB。D.賣家要仔細(xì)考量產(chǎn)品包裝尺寸，系統(tǒng)會對其進(jìn)行驗證。（8）（C）在為速賣通上的產(chǎn)品定價時，以下哪項因素不需要考慮？A.進(jìn)貨價B.國內(nèi)外運費C.產(chǎn)品的顏色D.平臺傭金（9）（B）速賣通平臺規(guī)定，主圖視頻最長時長為多少秒？A.15秒B.30秒C.60秒D.120秒（10）（C）速賣通賣家在定價時，以下哪項無需計入成本核算？A.進(jìn)貨價B.國內(nèi)外運費C.產(chǎn)品顏色D.平臺傭金TrueorFalse判斷題(1)(F)ThemainimageoftheAliExpressplatformmusthaveasolidcolorbackground,awatermark,andalogopastedontheupperrightcorneroftheimage.Thevideogenerallylastsfor3minutes.(2)(T)Thetitleofcross-borderE-commerceplatformproductsmustbecompiledthroughdetailedinvestigation,datacollectionandanalysistogetavocabulary,andthenconnectthewordsinthecorrectorder.(3)(F)Thelongestsideofproductmainimagemustbeatleast800pixelsonAmazon(4)(T)Theauxiliaryproductimageofshouldpreferablyhaveapurewhitebackgroundlikethemainimage,butitisnotnecessaryonAmazon.(5)(F)Itisallowedtouploadavideowithonly20secondslengthonShopeewhencreatinganewlisting.(6)(F)VideocannotbeinsertedinproductreleasesontheShoppeplatform.(7)(F)OntheAliExpressplatform,sellersonlyneedtoconsiderthepurchasepriceanddomesticshippingcostwhenpricingtheirproducts,withoutconsideringinternationalshippingandcustomsdeclarationfees.(8)(T)OntheAliExpressplatform,ifthecumulativeviolationofintellectualpropertyprohibitionandrestrictionreaches48points,thestorewillbeclosed.(9)(F)AliExpressallowssellerstoembedtextdirectlyintoimagesonthedetailpageformultilingualdisplay.(10)(T)Amazonrequirestheproducttooccupyapproximately85%ofthemainimage.（1）（錯）速賣通平臺主圖必須有純色背景，水印，LOGO粘在圖片右上角，視頻一般時長為3分鐘。（2）（對）跨境電商平臺產(chǎn)品的標(biāo)題編寫必須經(jīng)過詳細(xì)地調(diào)查研究,收集和分析數(shù)據(jù)以得出詞表，然后按正確的順序連接詞語。（3）（錯）亞馬遜平臺產(chǎn)品主圖最長邊必須至少為800像素。（4）（對）亞馬遜平臺產(chǎn)品輔圖最好也是和主圖一樣是純白的背景，但不是必須的。（5）（錯）在Shopee上刊登新產(chǎn)品時，僅允許上傳20秒長度的視頻。（6）（錯）Shoppe平臺產(chǎn)品發(fā)布中不能插入視頻。（7）（錯）速賣通平臺上，賣家為產(chǎn)品定價時，只需考慮進(jìn)貨價和國內(nèi)運費，無需考慮國際運費和海關(guān)報關(guān)費。（8）（對）在速賣通平臺，知識產(chǎn)權(quán)禁限售違規(guī)累計達(dá)到48分，店鋪會被關(guān)閉。（9）（錯）速賣通允許賣家在詳情頁將文字直接嵌在圖片中以實現(xiàn)多語言顯示。（5）（對）亞馬遜平臺對主圖要求產(chǎn)品必須占據(jù)約85%的畫面。3.Casestudy案例分析(1)Thechildren'sclothesexportedbyacompanytoacountryintheEuropeanUnionthroughtheexpressplatformweredecoratedwithpaillettes,whichwerereturned.Whataretherequirementsforchildren'swearexportedfromEU?某公司通過速賣通平臺向歐盟某國出口兒童服裝上有珠片做成的漂亮裝飾，結(jié)果被退貨。對歐盟出口的童裝有什么要求？（2）IfyouwereanAmazonsellerselling3Cproducts,theplatforminformedthatyouhaveviolatedtherules,butyouhavecheckedtheoperations,products,listingsandthereisnoviolation.Therefore,youneedtowriteanemailofcomplainttoAmazon.（2）假設(shè)你是在亞馬遜平臺經(jīng)營3C產(chǎn)品的賣家，被平臺通知出現(xiàn)違規(guī)，但經(jīng)過對流程、產(chǎn)品等檢查時未發(fā)生違規(guī)，因此你得撰寫一份申訴郵件。Answer:(1)EuropeanOekotex100ecologicaltextilestandards,EuropeanBSEN14682-2008EUchildren'stextilesafetystandards;thesestandardsarefromtheperspectiveofprotectinghumanhealthandecologicalsafety,andstipulatethebasicsafetyrequirementsthattextileandgarmentproductsmustmeet,suchasthelimitvalueofformaldehyde,separablecarcinogenicaromaticaminedyesandotherharmfulsubstances.Theexternalaccessoriesofchildren'sclothing,suchaspommel,bowknot,decorativeflowerandsoon,areeasytobeswallowedbychildren,especiallyinfants,resultinginchokingorevensuffocation;children'sandinfants'clothingisequippedwithpullingrope,andthebeltistoolong,oritiseasytoformknots,loopsandsoon.Onceitispulledbymovingobjectssuchasbusdoors,slides,bicyclesandsoon,itwillbeinjuredorprotrudedItisverylikelytoleadtosuffocationandevendeathofchildren.Children'spajamasarenotallowedtohavehoodsThehoodsandnecksofchildren'sjacketsarenotallowedtousetensionstrap.Whenthegarmentislaidflattothemaximumwidth,theperimeterofthehoodandneckloopshallnotexceed15cmandetc.(2)Thereisnostandardanswer,butthee-mailshouldbereasonable,polite,conciseandcorrect.參考答案：(1)歐洲Oeko-tex100生態(tài)紡織品標(biāo)準(zhǔn)、歐洲BSEN14682—2008歐盟兒童紡織品安全規(guī)范；這些標(biāo)準(zhǔn)都是從保護(hù)人體健康和生態(tài)安全的角度，規(guī)定了紡織服裝產(chǎn)品必須滿足的基本安全要求，如甲醛、可分解致癌芳香胺染料等有害物質(zhì)的限值等。童裝外在附件如絨球、蝴蝶結(jié)、裝飾花等附件脫落后，容易被兒童特別是嬰幼兒吞咽從而造成哽塞甚至窒息；兒童及嬰幼兒服裝帶有抽拉繩帶，且?guī)?/p>