《跨境電子商務(wù)雙語教程》課程標(biāo)準(zhǔn)Coursestandardof《BilingualCourseofCross-borderE-commerce》1.前言1.Preface1.1課程基本信息1.1Basicinformationofthecourse本課程總課時(shí)數(shù)為46-60學(xué)時(shí)，3-4學(xué)分，適用于4年制本科或3年制?？瓶缇畴娮由虅?wù)專業(yè)的中國學(xué)生，也適用于留學(xué)生全日制教學(xué)或短期培訓(xùn)。Thiscoursehasatotalof46-60classhoursandisworth3-4credits.ItissuitableforChinesestudentsmajoringinCross-borderE-commercein4-yearundergraduateprogramsor3-yearjuniorcollegeprograms,aswellasforfull-timeteachingorshort-termtrainingofinternationalstudents.1.2課程性質(zhì)1.2Coursenature《跨境電子商務(wù)雙語教程》是一門重要的理實(shí)一體化課程，主要面向跨境電商行業(yè)，培養(yǎng)具備該領(lǐng)域?qū)I(yè)知識、職業(yè)技能與職業(yè)素質(zhì)的從業(yè)人員。通過本課程的學(xué)習(xí)，學(xué)生能夠掌握跨境電子商務(wù)的基本概念，了解我國數(shù)字經(jīng)濟(jì)相關(guān)政策，熟悉跨境B2B、B2C等操作平臺的規(guī)則；能夠獨(dú)立完成跨境電商基本工作流程的操作，具備跨境店鋪運(yùn)營、物流管理、稅費(fèi)處理、客戶服務(wù)等業(yè)務(wù)的實(shí)踐技能；同時(shí)養(yǎng)成耐心、細(xì)致、嚴(yán)謹(jǐn)?shù)墓ぷ髯黠L(fēng)，具備良好的溝通、協(xié)調(diào)、分析與判斷能力，以及對新知識、新技能持續(xù)學(xué)習(xí)的興趣和適應(yīng)變革的能力。作為跨境電子商務(wù)專業(yè)的基礎(chǔ)課程，其前導(dǎo)課程包括國際貿(mào)易理論與實(shí)務(wù)、經(jīng)濟(jì)學(xué)等，后續(xù)可銜接學(xué)習(xí)跨境電商B2B或B2C實(shí)踐、新媒體營銷、跨境電商數(shù)據(jù)分析、跨境電商直播等核心課程?！禩hebilingualcourseofcross-bordere-commerce》isanimportantintegratedtheory-practicecourse,mainlyorientedtowardsthecross-bordere-commerceindustry,aimingtocultivatepractitionerswithprofessionalknowledge,vocationalskillsandprofessionalqualitiesinthisfield.Throughstudyingthiscourse,studentswillbeabletomasterthebasicconceptsofcross-bordere-commerce,understandChina'sdigitaleconomy-relatedpolicies,andfamiliarizethemselveswiththerulesofcross-borderB2B,B2Candotheroperatingplatforms;theywillbecapableofindependentlycompletingtheoperationsofbasiccross-bordere-commerceworkflows,andpossesspracticalskillsinsuchbusinessesascross-borderstoreoperation,logisticsmanagement,taxhandlingandcustomerservice;atthesametime,theywilldevelopapatient,meticulousandrigorousworkstyle,goodcommunication,coordination,analysisandjudgmentabilities,aswellasasustainedinterestinlearningnewknowledgeandskillsandtheabilitytoadapttochanges.Asabasiccourseforthecross-bordere-commercemajor,itsprerequisitecoursesincludeInternationalTradeTheoryandPractice,Economics,etc.,anditcanbefollowedbycorecoursessuchasCross-borderE-commerceB2BorB2CPractice,NewMediaMarketing,Cross-borderE-commerceDataAnalysis,andCross-borderE-commerceLiveStreaming.1.3設(shè)計(jì)思路1.3Designideas首先是高校教師和企業(yè)專家分析跨境電商從業(yè)人員的工作過程和工作任務(wù)，融入思政元素共同開發(fā)基礎(chǔ)崗位職業(yè)標(biāo)準(zhǔn)；然后依據(jù)職業(yè)標(biāo)準(zhǔn)，結(jié)合知識、技能和職業(yè)素質(zhì)開發(fā)課程標(biāo)準(zhǔn)，設(shè)計(jì)工作任務(wù)載體編寫教材；同時(shí)，教學(xué)團(tuán)隊(duì)在校內(nèi)外實(shí)訓(xùn)基地開展以學(xué)生為主體，以“崗、課、訓(xùn)、證、賽、業(yè)”為一體，以工作任務(wù)驅(qū)動的項(xiàng)目化教學(xué)；最后，實(shí)施過程考核與結(jié)果考核相結(jié)合的多樣化360度課程評價(jià)體系。First,universityteachersandenterpriseexpertsanalyzetheworkprocessesandtasksofcross-bordere-commercepractitioners,integrateideologicalandpoliticalelements,andjointlydevelopvocationalstandardsforbasicpositions.Then,basedonthesevocationalstandards,theydevelopcurriculumstandardsbyintegratingknowledge,skillsandprofessionalqualities,designworktaskcarriers,andcompileteachingmaterials.Meanwhile,theteachingteamcarriesoutproject-basedteachinginon-campusandoff-campustrainingbases,whichtakesstudentsasthefocus,integrates"positions,courses,training,certificates,competitionsandemployment",andisdrivenbyworktasks.Finally,adiversified360-degreecourseevaluationsystemthatcombinesprocessassessmentandresultassessmentisimplemented.2.課程目標(biāo)2.Courseobjectives2.1總目標(biāo)2.1Generalobjectives本課程依據(jù)項(xiàng)目化教學(xué)要求，通過在校內(nèi)外實(shí)訓(xùn)基地的學(xué)習(xí)與實(shí)踐，使學(xué)生掌握基本業(yè)務(wù)操作技能，即跨境電商行業(yè)認(rèn)知（行業(yè)動態(tài)、主流平臺與新技術(shù)）、網(wǎng)上開店與選品、網(wǎng)絡(luò)營銷與策劃、產(chǎn)品發(fā)布與管理、跨境電商物流與海外倉、跨境電商通關(guān)實(shí)務(wù)、跨境電商支付與結(jié)算、跨境電商客戶服務(wù)等業(yè)務(wù)操作技能，培養(yǎng)學(xué)生踏實(shí)肯干、吃苦耐勞的工作作風(fēng)以及善于溝通和團(tuán)隊(duì)合作的職業(yè)素質(zhì)，為學(xué)生走上跨境電商工作崗位和創(chuàng)業(yè)打下堅(jiān)實(shí)的基礎(chǔ)。Thiscourse,guidedbyproject-basedrequirements,enablesstudentstomasterfundamentaloperationalskillsthroughlearningandpracticeattrainingbasesbothonandoff-campus.Theseskillsinclude:industryawareness(industrytrends,mainstreamplatforms,andemergingtechnologies),onlinestoreestablishmentandproductsourcing,onlinemarketingandcampaignplanning,productlistingandmanagement,cross-bordere-commercelogisticsandoverseaswarehousing,cross-bordercustomsclearancepractices,cross-borderpaymentandsettlement,andcross-bordercustomerservice.Simultaneously,itcultivatesadiligent,hardworking,anddedicatedworkethicalongwithprofessionalcompetenciessuchaseffectivecommunicationandteamworkskills,therebylayingasolidfoundationforstudents’futurecareersorentrepreneurialendeavorsinthecross-bordere-commercesector.2.2具體目標(biāo)2.2Specificobjectives表1課程目標(biāo)描述一覽表具體目標(biāo)目標(biāo)描述知識目標(biāo)1.掌握跨境電商的定義、分類和發(fā)展歷程，全球跨境電商主流平臺特點(diǎn)，了解跨境電商行業(yè)和職業(yè)發(fā)展方向，數(shù)據(jù)、5G、VR等新技術(shù)應(yīng)用前景。2.掌握跨境電商公司注冊流程和相關(guān)政策，全球跨境電商主流平臺的選擇及開設(shè)店鋪的流程，產(chǎn)品的選擇標(biāo)準(zhǔn)和選擇渠道。3.掌握不同平臺的產(chǎn)品定價(jià)、標(biāo)題和詳情頁的要求，產(chǎn)品上架規(guī)則和相關(guān)申訴機(jī)制。4.掌握宏觀、微觀環(huán)境分析方法，產(chǎn)品的定價(jià)策略，搜索引擎營銷、社交媒體營銷、短視頻營銷、網(wǎng)絡(luò)直播營銷的概念、特點(diǎn)及技巧，平臺店鋪推廣工具及推廣活動，理解制定國際營銷戰(zhàn)略的步驟。5.掌握跨境電商進(jìn)出口物流運(yùn)輸流程、類型，海外倉的流程和頭程運(yùn)費(fèi)的概念。6.掌握跨境電商進(jìn)出口通關(guān)的相關(guān)監(jiān)管政策和進(jìn)出口稅收政策。7.掌握速賣通、亞馬遜等跨境電商主流平臺的收支渠道，熟悉中國關(guān)于跨境電商外匯收入和支出結(jié)算的法律法規(guī)和融資渠道。8.掌握全球跨境電商主流平臺客服溝通的特點(diǎn)和流程。技能目標(biāo)1.能開展線上線下調(diào)研活動，對信息進(jìn)行梳理和匯總,明確跨境電商行業(yè)和職業(yè)發(fā)展方向。2.能完成跨境電商公司注冊，速賣通、亞馬遜等跨境電商第三方平臺店鋪的注冊，根據(jù)市場進(jìn)行跨境電商數(shù)據(jù)化選品。3.能遵守各平臺規(guī)則，選擇有市場潛力的合規(guī)產(chǎn)品，完成跨境電商平臺的產(chǎn)品圖片處理，速賣通與亞馬遜的標(biāo)題和詳情頁的撰寫。4.能用PEST分析方法對宏觀環(huán)境及行業(yè)發(fā)展、微觀環(huán)境中進(jìn)行分析，開展平臺店鋪及產(chǎn)品的站內(nèi)外推廣。5.能熟練設(shè)計(jì)跨境電商物流方案，根據(jù)實(shí)際情況計(jì)算跨境集裝箱、郵政小包、國際商業(yè)快遞運(yùn)費(fèi)。6.能夠辦理跨境電商進(jìn)出口業(yè)務(wù)的備案手續(xù)，針對不同監(jiān)管方式進(jìn)行跨境電商商品的進(jìn)出口申報(bào)。7.能根據(jù)工作或消費(fèi)需求，選擇合適的跨境電商平臺支付或收款渠道，按國家法規(guī)要求，正確、及時(shí)地辦理外匯結(jié)匯及購匯工作。8.能及時(shí)處理訂單、提升客戶體驗(yàn)感和滿意度，維護(hù)老客戶、開發(fā)新客戶。素質(zhì)目標(biāo)1.培養(yǎng)具備國際化視野，通曉國家各項(xiàng)政策法規(guī)，熱愛祖國，嚴(yán)守國家和商業(yè)機(jī)密的基本素質(zhì)。2.培養(yǎng)誠信、科學(xué)、嚴(yán)謹(jǐn)?shù)墓ぷ鲬B(tài)度和精益求精的工匠精神。3.培養(yǎng)能熟練運(yùn)用外語和中文，與國內(nèi)外客戶交流的溝通素質(zhì)。4.培養(yǎng)熟練操作各種跨境店鋪平臺和數(shù)字經(jīng)濟(jì)技術(shù)應(yīng)用素質(zhì)。5.培養(yǎng)能自學(xué)各種新科技工具的素質(zhì)（如信息查閱、整理、運(yùn)用等）。6.培養(yǎng)創(chuàng)新創(chuàng)業(yè)創(chuàng)意素質(zhì)，合理評價(jià)和防范風(fēng)險(xiǎn)，實(shí)現(xiàn)職業(yè)可持續(xù)發(fā)展。Table1ListofcourseobjectivesSpecificobjectivesDescriptionofobjectivesObjectivesofknowledge1.Tomasterthedefinition,classificationanddevelopmentprocessofcross-bordere-commerce,thecharacteristicsofglobalcross-bordere-commercemainstreamplatforms,understandthedevelopmentdirectionofcross-bordere-commerceindustryandcareer,andtheapplicationprospectsofnewtechnologiessuchasdata,5GandVR.2.Tomastertheregistrationprocessandrelevantpoliciesofcross-bordere-commercecompanies,theselectionofglobalcross-bordere-commercemainstreamplatformsandtheprocessofopeningstores,andtheselectionstandardsandchannelsofproducts.3.Tomastertherequirementsofproductpricing,titleanddetailpageofdifferentplatforms,productlistingrulesandrelevantappealmechanism.4.Tomasterthemacroandmicroenvironmentanalysismethods,productpricingstrategies,theconcepts,characteristicsandskillsofsearchenginemarketing,socialmediamarketing,shortvideomarketing,andlivesteamingmarketing,platformstorepromotiontoolsandactivities,andunderstandthestepstodevelopinternationalmarketingstrategies.5.Tomastertheprocessesandtypesofcross-bordere-commerceimportandexportlogisticstransportation,theprocessofoverseaswarehouseandtheconceptoffirstjourneyfreight.6.Tomastertherelevantregulatorypoliciesandimportandexporttaxpoliciesofcross-bordere-commerceimportandexportcustomsclearance.7.Tomastertherevenueandexpenditurechannelsofthemainstreamcross-bordere-commerceplatformssuchasAliExpressandAmazon,andbefamiliarwithChina'slawsandregulationsoncross-bordere-commerceforeignexchangesettlementandfinancingchannels.8.Tomasterthecharacteristicsandprocessesofcustomerservicecommunicationonthemainstreamplatformsofglobalcross-bordere-commerce.Objectivesofskills1.Tobeabletocarryoutonlineandofflineresearchactivities,sortoutandsummarizeinformation,andclarifythedirectionofcross-bordere-commerceindustryandcareerdevelopment.2.Tobeabletocompletetheregistrationofcross-bordere-commercecompanies,theregistrationofthird-partyplatformstoresofcross-bordere-commercesuchasAliExpressandAmazon,andcarryoutcross-bordere-commercedataselectionaccordingtothemarket.3.Tobeabletoabidebytherulesofvariousplatforms,selectcompliantproductswithmarketpotential,completetheproductimageprocessingofcross-bordere-commerceplatforms,andwritethetitleanddetailpagesofAliExpressandAmazon.4.TobeabletousePESTanalysismethodtoanalyzethemacroenvironment,industrydevelopmentandmicro-environment,andcarryoutpromotionofplatformstoresandproductsinsideandoutsidethestation.5.Tobeabletoskillfullydesigncross-bordere-commercelogisticsschemesandcalculatecross-bordercontainers,postalpackageandinternationalcommercialexpressfreightaccordingtotheactualsituation.6.Tobeabletohandlethefilingproceduresofcross-bordere-commerceimport&exportbusiness,anddeclaretheimportandexportofcross-bordere-commercegoodsaccordingtodifferentregulatorymethods.7.Tobeabletoselectappropriatepaymentorcollectionchannelsforcross-bordere-commerceplatformsaccordingtoworkorconsumptionneeds,andcorrectlyandtimelyhandleforeignexchangesettlementandpurchaseinaccordancewithnationallawsandregulations.8.Tobeabletohandleordersontime,improvecustomerexperienceandsatisfaction,maintainoldcustomersanddevelopnewcustomers.Objectivesofqualities1.Tocultivatethebasicqualityofhavinganinternationalvision,beingfamiliarwithnationalpoliciesandregulations,lovingthemotherland,andstrictlyabidingbynationalandcommercialsecrets.2.Tocultivateanhonest,scientificandrigorousworkattitudeandacraftsmanspiritofexcellence.3.TocultivatethecommunicationqualitythatcanskillfullyuseChineseandforeignlanguagestocommunicatewithcustomersathomeandabroad.4.Tocultivatethequalityofskillfuloperationofvariouscross-borderstoreplatformsanddigitaleconomytechnologyapplication.5.Tocultivatetheabilitytoself-studyvariousnewscientificandtechnologicaltools(suchasinformationaccess,sorting,application,andetc.).6.Tocultivatethecreativequalityofinnovationandentrepreneurship,reasonablyevaluateandpreventrisks,andrealizesustainablecareerdevelopment.3.教學(xué)內(nèi)容和要求3.Teachingcontentsandrequirements3.1課程內(nèi)容和要求表2課程內(nèi)容和要求序號任務(wù)知識內(nèi)容及要求技能內(nèi)容及要求1跨境電商緒論（1）掌握跨境電商的定義、分類和發(fā)展歷程。（2）掌握全球跨境電商主流平臺及其特點(diǎn)。（3）了解跨境電商行業(yè)的相關(guān)崗位和要求，以及職業(yè)發(fā)展方向。（4）了解了解人工智能、大數(shù)據(jù)、虛擬現(xiàn)實(shí)等新技術(shù)在行業(yè)的應(yīng)用和前景。（1）能用外語進(jìn)行跨文化溝通，用計(jì)算機(jī)或手持終端高效處理客戶咨詢、電子郵件、平臺反饋等信息（2）能根據(jù)提出的問題，開展線上線下調(diào)研活動，對信息進(jìn)行梳理和匯總。（3）能客觀分析自身的特質(zhì)，尋找與跨境電商相關(guān)的職業(yè)發(fā)展方向。（4）能快速根據(jù)時(shí)代變化掌握新技能，在工作領(lǐng)域進(jìn)行技術(shù)創(chuàng)新。2網(wǎng)上開店與選品（1）掌握跨境電商公司的注冊流程和相關(guān)政策。（2）掌握全球跨境電商主流平臺的選擇及開設(shè)店鋪的流程。（3）熟悉跨境電商產(chǎn)品選擇的標(biāo)準(zhǔn)和渠道。（4）掌握跨境電商產(chǎn)品選擇的數(shù)據(jù)分析。（1）能完成跨境電商公司的注冊。（2）能完成速賣通、亞馬遜等跨境電商第三方平臺店鋪的注冊。（3）能根據(jù)市場進(jìn)行跨境電商數(shù)據(jù)化選品。3網(wǎng)絡(luò)營銷與策劃（1）掌握不同平臺對產(chǎn)品定價(jià)、標(biāo)題及詳情頁的要求。（2）掌握不同平臺對產(chǎn)品主圖與輔圖的圖片規(guī)范。（3）掌握速賣通、亞馬遜等主流平臺的產(chǎn)品上架規(guī)則。（4）掌握速賣通和亞馬遜的投訴處理機(jī)制。（1）能遵守各平臺規(guī)則，選擇有市場潛力的合規(guī)產(chǎn)品。（2）能按要求完成跨境電商平臺的產(chǎn)品圖片處理。（3）能按要求完成速賣通與亞馬遜的標(biāo)題和詳情頁的撰寫。（4）在遭受不合理處罰后，能根據(jù)平臺規(guī)則提起上訴。4跨境電商產(chǎn)品發(fā)布與管理（1）掌握宏觀、微觀環(huán)境分析方法、構(gòu)成要素及其特點(diǎn)。（2）掌握傳統(tǒng)營銷與網(wǎng)絡(luò)營銷的區(qū)別。（3）掌握跨境電商產(chǎn)品的定價(jià)策略。（4）掌握搜索引擎營銷（SEM）、社交媒體營銷（SMM）、短視頻營銷及直播營銷的概念、特點(diǎn)與技巧。（5）掌握速賣通平臺店鋪及活動推廣工具。（6）理解國際目標(biāo)市場選品與定位的概念及策略。（7）理解國際營銷策略的四個步驟。（1）能運(yùn)用PEST分析法進(jìn)行宏觀環(huán)境與行業(yè)發(fā)展分析。（2）能分析微觀環(huán)境中的構(gòu)成要素。（3）能根據(jù)跨境電商產(chǎn)品定價(jià)策略進(jìn)行價(jià)格設(shè)定。（4）能開展速賣通平臺店鋪及產(chǎn)品的站內(nèi)推廣。（5）能初步運(yùn)用社交媒體、搜索引擎、短視頻及直播吸引站外流量。5跨境電商物流與海外倉（1）掌握跨境電商進(jìn)出口物流運(yùn)輸流程。（2）掌握跨境電商物流運(yùn)輸?shù)念愋?。?）掌握跨境集裝箱、郵政小包、國際商業(yè)快遞的概念。（4）了解海外倉的概念、操作流程及頭程運(yùn)費(fèi)的概念。（1）能熟練設(shè)計(jì)跨境電商物流解決方案。（2）能根據(jù)實(shí)際問題計(jì)算跨境集裝箱、郵政小包、國際商業(yè)快遞的運(yùn)費(fèi)。（3）能分析海外倉的操作流程并為其選擇本地物流商。（4）能計(jì)算國際海運(yùn)和空運(yùn)的頭程運(yùn)費(fèi)。6跨境電商通關(guān)實(shí)務(wù)（1）了解海關(guān)的組織框架和主要職責(zé)。（2）了解海關(guān)的機(jī)構(gòu)改革。（3）了解跨境電商進(jìn)出口通關(guān)相關(guān)監(jiān)管政策。（4）了解跨境電商進(jìn)出口相關(guān)稅收政策。（1）能夠辦理跨境電商進(jìn)出口業(yè)務(wù)的備案手續(xù)。（2）能夠根據(jù)不同監(jiān)管方式進(jìn)行跨境電商產(chǎn)品的進(jìn)出口申報(bào)。（3）能夠正確計(jì)算跨境電商進(jìn)出口稅費(fèi)。（4）能夠正確填寫跨境電商進(jìn)出口報(bào)關(guān)單。7跨境電商支付與結(jié)算（1）掌握跨境電商乒乓、連連、支付寶、萬里匯、貝寶等跨境電商支付方式及銀行卡支付。（2）掌握速賣通、亞馬遜等主流跨境電商平臺收款與支付渠道。（3）熟悉中國跨境電商收付匯相關(guān)的外匯結(jié)算法律法規(guī)。（4）掌握跨境電商企業(yè)不同資金需求和業(yè)務(wù)規(guī)模的融資方式。（1）能根據(jù)采購或銷售需求，為跨境電商平臺選擇合適的支付或收款渠道。（2）能在實(shí)際操作中運(yùn)用簡便快捷的匯款、信用卡等支付工具。（3）能按國家法律法規(guī)要求，正確、及時(shí)辦理外匯結(jié)算與購匯業(yè)務(wù)。8跨境電商客戶服務(wù)（1）掌握跨境電商的客戶服務(wù)流程。（2）掌握全球主流跨境電商平臺客戶服務(wù)溝通特點(diǎn)。（3）了解人工智能在客戶服務(wù)崗位中的應(yīng)用和前景。（4）了解跨境電商客戶服務(wù)崗位的任職要求和職業(yè)發(fā)展方向。（1）能運(yùn)用外語溝通并使用計(jì)算機(jī)軟件處理日常商務(wù)信函等文件。（2）能迅速回應(yīng)客戶，并及時(shí)對信息進(jìn)行分類整理。（3）能根據(jù)客戶的不同特點(diǎn)，在商品經(jīng)營和銷售過程中展現(xiàn)靈活的溝通能力。3.1CoursecontentsandrequirementsTable2CoursecontentsandrequirementsNo.TaskContentsandrequirementsofknowledgeContentsandrequirementsofskills1UnderstandingCross-BorderE-Commerce(1)Tomasterthedefinition,classificationanddevelopmentofCross-borderE-commerce.(2)TomastertheglobalCross-borderE-commercemainstreamplatformsandtheircharacteristics.(3)TounderstandtherelevantpositionsandrequirementsoftheCross-borderE-commerceindustry,andthedirectionofprofessionaldevelopment.(4)TounderstandtheapplicationsandprospectsofnewtechnologiessuchasAI,bigdata,virtualrealityintheindustry.(1)Touseforeignlanguageforcross-culturalbusinesscommunication,andtoefficientlymanagecustomerinquiries,emails,platformfeedback,andotherinformationthroughcomputersorhandheldterminals.(2)Tocarryoutonlineandofflineresearchactivities,collectandsummarizeinformationbasedonthequestions.(3)Toobjectivelyanalyzeone’sowncharacteristicsandfindone’sowncareerdevelopmentdirectionrelatedtoCross-borderE-commerce.(4)Toquicklyacquirenewskillsinlinewithchangesinthetimesandinnovateinthefieldofwork.2Cross-BorderE-CommerceOnlineShopOpeningandProductSelection(1)TomastertheregistrationproceduresandrelevantpoliciesforCross-borderE-commercecompanies.(2)TomastertheselectionofglobalmainstreamCross-borderE-commerceplatformsandtheprocessofopeningstores.(3)TobefamiliarwiththestandardsandchannelsforCross-borderE-commerceproductselection.(4)TograspthedataanalysismethodsforCross-borderE-commerceproductselection.(1)TobeabletocompletetheregistrationofCross-borderE-commercecompanies.(2)Tobeabletoregisterstoresonthird-partyCross-borderE-commerceplatformssuchasAliExpressandAmazon.(3)Toconductdata-drivenproductselectionforCross-borderE-commercebasedonmarketanalysis.3PostingandManagementofCross-BorderE-CommerceProducts(1)Tomastertherequirementsforproductpricing,titles,anddetailpagesondifferentplatforms.(2)Tomastertheimagerequirementsforprimaryandsecondaryproductimagesondifferentplatforms.(3)TomastertheproductlistingrulesofmajorplatformslikeAliExpressandAmazon.(4)TounderstandthecomplaintmechanismsofAliExpressandAmazon.(1)Tocomplywithplatformrulesandsourcecompliantproductswithmarketpotential.(2)ToprocessproductimagesasrequiredforCross-borderE-commerceplatforms.(3)TodraftproducttitlesanddetailpagesforAliExpressandAmazonasspecified.(4)Tofileappealsincaseofunjustpenaltiesinaccordancewithplatformguidelines.4OnlineMarketingandPlanningofCross-BorderE-Commerce(1)Tomastermacroandmicro-environmentanalysismethods,theircomponents,andcharacteristics.(2)Tomasterthedistinctionsbetweentraditionalmarketingandonlinemarketing.(3)TomasterCross-borderE-commerceproductpricingstrategies.(4)Tomastertheconcepts,characteristics,andtechniquesofsearchenginemarketing(SEM),socialmediamarketing(SMM),shortvideomarketing,andlive-streamingmarketing.(5)TomasterpromotionaltoolsforstoresandcampaignsontheAliExpressplatform.(6)Tounderstandtheconceptsandstrategiesofproductselectionandpositioningininternationaltargetmarkets.(7)Tounderstandthefourstagesofinternationalmarketingstrategy.(1)TobeabletousethePESTmethodtoanalyzemacroenvironmentsandindustrydevelopment.(2)Tobeabletoanalyzecomponentsofthemicro-environment.(3)TobeabletopriceproductsaccordingtoCross-borderE-commercepricingstrategies.(4)Tobeabletoconductin-platformpromotionsforAliExpressstoresandproducts.(5)Tobeabletoinitiallyleveragesocialmedia,searchengines,shortvideos,andlivestreamingtodriveoff-platformtraffic.5Cross-BorderE-CommerceLogisticsandOverseasWarehouses(1)TomasterthelogisticsandtransportationprocessesofCross-borderE-commerceimportandexport.(2)TomasterthetypesofCross-borderE-commercelogisticstransportation.(3)Tograsptheconceptsofcross-bordercontainers,postalparcels,andinternationalcommercialexpressfreight.(4)Tounderstandtheconceptsofoverseaswarehouses,operationalprocesses,andfirst-milefreight.(1)ToskillfullydesignCross-borderE-commercelogisticssolutions.(2)Tocalculatethefreightforcross-bordercontainers,smallpostalparcels,andinternationalcommercialexpressbasedonactualproblems.(3)Toanalyzetheoperationalprocessesofoverseaswarehousesandselectlocallogisticsprovidersforthem.(4)Tocalculatethefirst-milefreightforinternationalseaandairtransport.6PracticeofCross-borderE-commerceCustomsClearance(1)Tounderstandtheinstitutionalframeworkandmaindutiesofcustoms.(2)Tounderstandtheorganizationalreformofcustoms.(3)TounderstandrelevantregulatorypoliciesforCross-borderE-commerceimportandexportcustomsclearance.(4)TounderstandtaxpoliciesrelatedtoCross-borderE-commerceimportandexport.(1)TobeabletohandlethefilingproceduresforCross-borderE-commerceimportandexportbusiness.(2)TobeabletomakeimportandexportdeclarationsforCross-borderE-commerceproductsaccordingtodifferentregulatorymethods.(3)TobeabletocorrectlycalculateimportandexporttaxesandfeesforCross-borderE-commerce.(4)TobeabletocorrectlyfillintheCross-borderE-commerceimportandexportdeclarationform.7Cross-BorderE-CommercePaymentsandSettlements(1)TomasterCross-borderE-commercepaymentmethodssuchasPingPong,LianLian,Alipay,WorldFirst,PayPal,andbankcardpayments.(2)TomastertherevenueandpaymentchannelsofmainstreamCross-borderE-commerceplatforms(e.g.,AliExpress,Amazon).(3)TobefamiliarwithChina’slawsandregulationsonforeignexchangesettlementrelatedtoCross-borderE-commercerevenueandpayments.(4)TomasterfinancingmethodstailoredtodifferentcapitalrequirementsandbusinessscalesofCross-borderE-commerceenterprises.(1)TobeabletoselectappropriatepaymentorfundcollectionchannelsforCross-borderE-commerceplatformsbasedonprocurementorsalesneeds.(2)Tobeabletoutilizesimpleandfastpaymenttoolssuchasremittancesandcreditcardsinpracticaloperations.(3)Tobeabletocorrectlyandtimelyhandleforeignexchangesettlementsandpurchasesincompliancewithnationallawsandregulations.8Cross-BorderE-CommerceCustomerService(1)TomasterthecustomerserviceprocessinCross-borderE-commerce.(2)TograspthecharacteristicsofcustomerservicecommunicationonmainstreamglobalCross-borderE-commerceplatforms.(3)Tounderstandtheapplicationandprospectsofartificialintelligenceincustomerserviceroles.(4)TounderstandtherequirementsandcareerdevelopmentpathsofCross-borderE-commercecustomerservicepositions.(1)Tobeabletocommunicateinforeignlanguagesandusecomputersoftwaretohandledailybusinesscorrespondenceandotherdocuments.(2)Topromptlyrespondtocustomerinquiriesandtimelysortinformation.(3)Todemonstrateflexiblecommunicationskillsduringcommodityoperationandsalesprocessesbasedondifferentcustomercharacteristics.3.2教學(xué)安排表3學(xué)時(shí)分配計(jì)劃序號教學(xué)任務(wù)課時(shí)備注1跨境電商緒論42網(wǎng)上開店與選品63網(wǎng)絡(luò)營銷與策劃64跨境電商產(chǎn)品發(fā)布與管理65跨境電商物流與海外倉66跨境電商通關(guān)實(shí)務(wù)67跨境電商支付與結(jié)算68跨境電商客戶服務(wù)69根據(jù)學(xué)情、政策、平臺規(guī)則和技術(shù)等其他情況進(jìn)行調(diào)整0-18機(jī)動合計(jì)46-603.2teachingscheduleTable3TimeallocationplanforteachingNo.TeachingTasksHoursNote1UnderstandingCross-BorderE-Commerce42Cross-BorderE-CommerceOnlineShopOpeningandProductSelection63PostingandManagementofCross-BorderE-CommerceProducts64OnlineMarketingandPlanningofCross-BorderE-Commerce65Cross-BorderE-CommerceLogisticsandOverseasWarehouses66PracticeofCross-borderE-commerceCustomsClearance67Cross-BorderE-CommercePaymentsandSettlements68Cross-BorderE-CommerceCustomerService69Adjustaccordingtootherconditionssuchaslearningsituation,policy,platformrulesandtechnology0-18TBATotal46-603.3學(xué)生上交資料3.3?Documentssubmittedbystudents（1）認(rèn)真完成課堂任務(wù)，并以中英文雙語日記形式詳細(xì)記錄學(xué)習(xí)體會,要求字跡端正、清晰；（1）Tocarefullycompletetheclassroomtasks,andrecordthelearningexperienceindetailintheformofbilingualdiaryinChineseandEnglish,withcorrectandclearhandwriting.（2）完成老師布置的課后各種開店選品、圖片美化、營銷方案等個人或小組作業(yè)；（2）Tocompleteindividualorgroupassignmentssuchasvariousstoreselection,picturebeautification,marketingplanandetc.designedbytheteacherafterclass.（3）完成跨境電商實(shí)訓(xùn)軟件的運(yùn)營數(shù)據(jù)（含模擬操作記錄），或特定國際市場的真實(shí)線上銷售業(yè)績。（3）Tooperationaldatafromcross-bordere-commercetrainingsoftware(includingsimulationrecords),oractualonlinesalesperformanceindesignatedinternationalmarkets.（4）完成學(xué)習(xí)小組關(guān)于成員知識、技能、素質(zhì)相關(guān)的課程學(xué)習(xí)成果評價(jià)。（4）Tocompletetheevaluationofcourselearningachievementsrelatedtotheknowledge,skillsandqualityofmembersbythelearningteam.4.實(shí)施建議4.Implementationsuggestions4.1教材編寫4.1Compilationoftextbooks本課程教材采用中英文對照的形式，編寫人員由高校專門從事跨境電商雙語教學(xué)的教師和行業(yè)專家共同組成。教材結(jié)構(gòu)打破以知識體系為線索的傳統(tǒng)編寫模式，以跨境電商從業(yè)人員的工作過程為線索，體現(xiàn)任務(wù)驅(qū)動、項(xiàng)目教學(xué)、學(xué)練結(jié)合的特點(diǎn)，輔以習(xí)題庫、案例庫、微課等教學(xué)資源，在跨境電商理論知識學(xué)習(xí)和實(shí)踐操作的訓(xùn)練中體現(xiàn)職業(yè)素養(yǎng)，培養(yǎng)跨境電商行業(yè)需要的人才。Thetextbookforthiscourseadoptsabilingual(Chinese-English)format,compiledjointlybyuniversityfacultyspecializingincross-bordere-commercebilingualeducationandexpertsfromindustry.Thestructureofthetextbookbreaksthetraditionalwritingmodewiththeknowledgesystemastheclue,takestheworkingprocessofcross-bordere-commercepractitionersastheclue,reflectsthecharacteristicsoftask-driven,projectteaching,learningandpracticecombination,supplementedbyquestionbank,casebank,micro-classandotherteachingresources,reflectstheprofessionalqualityinthetrainingofcross-bordere-commercetheoreticalknowledgelearningandpracticaloperation,andtrainsthetalentsneededbythecross-bordere-commerceindustry.4.2教學(xué)建議4.2Teachingsuggestions本課程建議采用以學(xué)生為主體，結(jié)合思政元素以工作過程和工作任務(wù)為主線，融“崗、課、訓(xùn)、證、賽、業(yè)”為一體的項(xiàng)目教學(xué)法。教學(xué)通過項(xiàng)目導(dǎo)入、教師示范、學(xué)生操作、歸納總結(jié)、技能實(shí)訓(xùn)等五個環(huán)節(jié)循序漸進(jìn)，讓教師在做中教，學(xué)生在做中學(xué)，實(shí)習(xí)與創(chuàng)業(yè)相結(jié)合，融“教、學(xué)、做、創(chuàng)”為一體。Thiscourseissuggestedtoadopttheprojectteachingmethodthattakesstudentsasthefocus,combinesideologicalandpoliticalelements,takesworkprocessandworktaskasthemainline,andintegrates"post,class,training,certificate,competitionandindustry".Throughthefivelinksofprojectintroduction,teacherdemonstration,studentoperation,inductionandsummary,andabilitytraining,theteachingiscarriedoutstepbystep,sothatteacherscanteachwhiledoingandstudentscanlearnbydoing.Practiceandentrepreneurshiparecombined,and"teaching,learning,doing,andcreating"isintegrated.在教學(xué)過程中，部分課堂教學(xué)練習(xí)和作業(yè)可將學(xué)生分為4-6人組建團(tuán)隊(duì)來完成。學(xué)生通過教師對相關(guān)理論知識和典型案例的分析和講解，小組工作任務(wù)的分解和提示，積極引導(dǎo)學(xué)生團(tuán)隊(duì)協(xié)作、探究和創(chuàng)新技能，個別學(xué)生可課后個性化輔導(dǎo)。Intheteachingprocess,someclassroomteachingexercisesandassignmentscanbedividedinto4-6studentstoformteamstocomplete.Throughtheanalysisandexplanationofrelevanttheoreticalknowledgeandtypicalcasesbyteachers,thedecompositionandpromptofgroupworktasks,studentsactivelyguidestudents'teamcooperation,explorationandinnovationability,andindividualstudentswillhavepersonalizedguidanceafterclass.4.3教學(xué)評價(jià)4.3Teachingevaluation教學(xué)評價(jià)采用過程評價(jià)為主的方式，注重引導(dǎo)學(xué)生改變學(xué)習(xí)態(tài)度與學(xué)習(xí)方式，學(xué)生自評與他評（校內(nèi)外指導(dǎo)老師的評價(jià)、小組內(nèi)同學(xué)根據(jù)學(xué)生匯報(bào)后的評價(jià)）相結(jié)合。評價(jià)應(yīng)注重引導(dǎo)學(xué)生改變學(xué)習(xí)慣，注重考核學(xué)生所擁有的綜合職業(yè)素質(zhì)及技能。實(shí)習(xí)成績最終可按百分制進(jìn)行評定。Theteachingevaluationisbasedonprocessevaluation,focusingonguidingstudentstochangetheirlearningattitudeandlearningstyle,andcombiningstudents'self-evaluationwithother