2025年春季英語(yǔ)四六級(jí)專項(xiàng)訓(xùn)練：長(zhǎng)篇閱讀技巧提升試卷考試時(shí)間：______分鐘總分：______分姓名：______第一部分長(zhǎng)篇閱讀Directions:Thereare10paragraphsinthispassage.Eachparagraphisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA),B),C)andD).YoushoulddecideonthebestchoiceandmarkthecorrespondingletteronAnswerSheet2withasinglelinethroughthecentre.Paragraph1Theriseofthedigitaleconomyhasfundamentallyalteredthelandscapeofmoderncommerce,creatingbothunprecedentedopportunitiesandsignificantchallengesforbusinessesworldwide.Traditionalbrick-and-mortarstoresnowfaceintensecompetitionfromonlineretailerswholeveragetheinternet'sglobalreachand24/7availabilitytoofferconsumersconvenienceandcompetitivepricing.Thisshifthasforcedmanycompaniestorethinktheirstrategies,investheavilyine-commerceplatforms,andadapttoamoreomnichannelapproachwherephysicalanddigitalexperiencesareseamlesslyintegrated.Theabilitytoeffectivelynavigatethisdigitaltransformationhasbecomeacriticaldeterminantofsuccessinthecontemporarymarketplace.Paragraph2Oneofthemostnotableimpactsofthedigitaleconomyisthetransformationofconsumerbehavior.Today'sconsumersareincrediblywell-informedandhaveaccesstoavastarrayofproductreviews,comparisons,andrecommendationsavailableattheirfingertips.Thishyper-informedstategivesthemsignificantbargainingpower,astheycaneasilyswitchbetweenbrandsiftheyperceivebettervalueelsewhere.Consequently,businessesmustfocusnotonlyoncompetitivepricingbutalsoonbuildingstrongbrandloyaltythroughexceptionalcustomerservice,personalizedexperiences,andengagingdigitalcontent.Thecustomerrelationshiphasshiftedfromaone-timetransactionalinteractiontoalong-term,ongoingengagement.Paragraph3Thelogisticsandsupplychainaspectofthedigitaleconomypresentsanothermajorhurdleforbusinesses.E-commercedemandsahighlyefficientandagilesupplychaincapableofhandlingonlineorders,managinginventoryinreal-time,andensuringpromptdelivery.ThisoftennecessitatessignificantinvestmentsintechnologysuchasWarehouseManagementSystems(WMS)andTransportationManagementSystems(TMS),aswellastheestablishmentofrobustlast-miledeliverynetworks.Failuretooptimizelogisticscanleadtostockouts,increasedshippingcosts,anddissatisfiedcustomers,allofwhichcanharmacompany'sreputationandcompetitiveness.Paragraph4Datasecurityandprivacyhaveemergedascriticalconcernsinthedigitaleconomy.Asbusinessescollectandprocessvastamountsofconsumerdatatopersonalizeofferingsandimproveoperations,theyalsoassumeasignificantresponsibilitytoprotectthisinformationfromcyberthreatsandensurecompliancewithincreasinglystringentdataprotectionregulations.Breachesofdatasecuritycanresultinsubstantialfinancialpenalties,lossofconsumertrust,andirreparabledamagetobrandreputation.Therefore,implementingrobustcybersecuritymeasuresandmaintainingtransparencywithcustomersaboutdatausagepracticesareparamountforbusinessesoperatinginthedigitalspace.Paragraph5Thedigitaleconomyhasdemocratizedentrepreneurshipbyloweringthebarrierstoentryforstartingabusiness.Onlineplatformsprovideaffordabletoolsandresourcesthatenableindividualstostartandrunbusinesseswithouttheneedforaphysicalstorefrontorlargeinitialcapitalinvestment.Thishasledtoasurgeininnovationandthecreationofnewbusinessmodelsthatwerepreviouslyunimaginable.However,thissameaccessibilityhasintensifiedcompetition,creatingacrowdedmarketplacewherestandingoutrequiresnotonlyauniquevaluepropositionbutalsoadeepunderstandingofdigitalmarketingandonlinecustomeracquisitionstrategies.Paragraph6Artificialintelligence(AI)andmachinelearning(ML)areincreasinglybecomingintegralcomponentsofdigitalbusinessstrategies.Thesetechnologiesempowercompaniestoanalyzelargedatasets,gainvaluableinsightsintoconsumerpreferencesandbehavior,automaterepetitivetasks,andenhancedecision-makingprocesses.Frompersonalizedmarketingcampaignstopredictiveanalyticsforinventorymanagement,AIandMLofferpowerfultoolsforbusinessestoimproveefficiency,reducecosts,andcreateamoretailoredcustomerexperience.However,thesuccessfulimplementationofthesetechnologiesrequiressignificantinvestmentinresearchanddevelopment,aswellasaworkforcewiththenecessarytechnicalexpertise.Paragraph7Thegigeconomy,fueledbydigitalplatforms,hasfundamentallyalteredthenatureofworkandemployment.Itprovidesflexibleearningopportunitiesforindividualswhileofferingbusinessesaccesstoaversatileandscalableworkforce.Rideshareservices,fooddeliveryapps,andfreelancemarketplacesexemplifythistrend,connectingserviceproviderswithconsumersthroughdigitalintermediaries.Whilethegigeconomyoffersbenefitssuchasflexibilityandautonomy,italsoraisesconcernsaboutworkerbenefits,jobsecurity,andthepotentialforexploitation,promptingdiscussionsabouttheneedfornewlaborregulationsandsocialsafetynets.Paragraph8Sustainabilityhasbecomeagrowingconcernwithinthedigitaleconomy,particularlyregardingtheenvironmentalimpactofe-commerce.Theincreaseddemandforonlineshoppingcontributestohigherenergyconsumptionfordatacenters,packagingwaste,andthecarbonfootprintassociatedwithtransportationanddelivery.Asconsumersbecomemoreenvironmentallyconscious,businessesareunderincreasingpressuretoadoptsustainablepracticesthroughouttheiroperations.Thisincludesusingrenewableenergysources,optimizingdeliveryroutestoreduceemissions,employingeco-friendlypackagingmaterials,andminimizingoverallresourceconsumption.Embracingsustainabilitynotonlyaddressesenvironmentalconcernsbutcanalsoenhancebrandimageandattractenvironmentallyconsciousconsumers.Paragraph9Culturaltrendsalsosignificantlyinfluencethedigitaleconomy.Theriseofsocialmediahastransformedhowconsumersdiscover,evaluate,andshareinformationaboutproductsandservices.User-generatedcontent,influencermarketing,andonlinecommunitiesplayacrucialroleinshapingconsumerperceptionsanddrivingpurchasingdecisions.Businessesmustthereforeunderstandandnavigatetheseculturalshifts,adaptingtheirmarketingstrategiestoalignwithprevailingtrendsandleveragingsocialmediaplatformstoengagewithconsumersinmeaningfulways.Ignoringculturaltrendscanleadtomarketingcampaignsthatfallflatandfailuretoconnectwithtargetaudiences.Paragraph10Lookingahead,thedigitaleconomyispoisedforfurtherevolution.Emergingtechnologiessuchasblockchain,theInternetofThings(IoT),and5Gareexpectedtounlocknewpossibilitiesandcreateadditionalchallengesforbusinesses.Blockchaintechnologyholdspromiseforenhancingtransparencyandsecurityintransactions,whileIoTdevicesgeneratevastamountsofdatathatcanbeleveragedforpredictivemaintenanceandsmartcityinitiatives.5Gconnectivitywillenablefasterandmorereliableinternetaccess,facilitatingthegrowthofaugmentedreality(AR)andvirtualreality(VR)applicationsinvarioussectors.Businessesthatfailtoanticipateandadapttothesetechnologicaladvancementsmayriskbeingleftbehindinanincreasinglycompetitiveanddynamicdigitallandscape.第二部分長(zhǎng)篇閱讀Directions:Thefollowingaretenstatements.EachstatementisfollowedbyfourchoicesmarkedA),B),C)andD).YoushoulddecideonthebestchoiceandmarkthecorrespondingletteronAnswerSheet2withasinglelinethroughthecentre.61.Theprimarychallengefacedbytraditionalretailersinthedigitalageisthelackofbrandrecognition.A)RightB)WrongC)NotmentionedD)Partiallyright62.Consumerstodayhavelessinformationavailabletothemcomparedtothepre-digitaleconomyera.A)RightB)WrongC)NotmentionedD)Partiallyright63.Buildingbrandloyaltyismoreimportantforonlinebusinessesthanfortraditionalstores.A)RightB)WrongC)NotmentionedD)Partiallyright64.Effectivelogisticsrequirebusinessestoinvestinphysicalinfrastructureonly,suchaswarehouses.A)RightB)WrongC)NotmentionedD)Partiallyright65.Datasecuritybreachescanharmacompany'sreputationbutusuallydonotresultinfinancialpenalties.A)RightB)WrongC)NotmentionedD)Partiallyright66.Startinganonlinebusinesstodayismoredifficultthanstartingatraditionalbrick-and-mortarstore.A)RightB)WrongC)NotmentionedD)Partiallyright67.Artificialintelligenceisprimarilyusedformarketingpurposesandhasnoimpactonoperationalefficiency.A)RightB)WrongC)NotmentionedD)Partiallyright68.Thegigeconomyprovidesonlybenefitsanddoesnotraiseanyconcernsaboutworkerrights.A)RightB)WrongC)NotmentionedD)Partiallyright69.Sustainablepracticesine-commerce,su