2025年大學(xué)《阿爾巴尼亞語》專業(yè)題庫——阿爾巴尼亞語網(wǎng)絡(luò)推廣技巧考試時間：______分鐘總分：______分姓名：______一、選擇題（每題1分，共10分）1.以下哪個阿爾巴尼亞語詞匯在社交媒體推廣中指“點贊”或“喜歡”？A.Mir?njohjaB.P?rkushtimiC.D?shiraD.Mir?njohjaemir?2.在阿爾巴尼亞語的數(shù)字營銷文案中，使用過于夸張或缺乏事實依據(jù)的宣傳語，通常被認為：A.增加趣味性B.合理的營銷策略C.可能違反廣告法D.體現(xiàn)專業(yè)度3.如果想要在阿爾巴尼亞吸引年輕人的注意力，以下哪個社交媒體平臺可能最有效？A.LinkedInB.FacebookC.TikTokD.Instagram4.“Fokusik?tijreklamas?sht?kryesishtnemir?qenieneklient?ve.”Thissentencebesttranslatesto:A.Thefocusofthisadvertisementismainlyonthepriceoftheproduct.B.Thefocusofthisadisprimarilyoncustomersatisfaction.C.Thisadvertisementmainlyfocusesonthequalityoftheservice.D.Themainfocusofthisadvertisementisonthecompany'sprofit.5.WhentranslatingmarketingslogansfromChinesetoAlbanian,whichaspectiscrucialforensuringculturalrelevance?A.LiteraltranslationofallwordsB.AccuracyoftheproductpriceC.UnderstandingandadaptingtoAlbanianculturalvaluesandhumorD.UsingthesamemarketingjargonasinChinese6.IfacompanywantstoincreaseengagementonitsFacebookpageinAlbania,whichstrategyislikelytobemosteffective?A.Postingonlytextupdates.B.Regularlysharingengagingvideosandinteractiveposts.C.Focusingonlyonpromotionalposts.D.HavingonlyAlbaniannativespeakerscomment.7.Kjo?sht?nj?shembullishkurt?t?nj?p?rdoruesin?Instagramdukediskutuarnj?produkt:“Produktiishtemir?,por?mimii?sht?ilart?.”Whatdoesthisuserprimarilyexpress?A.Theyarelookingforadiscount.B.Theyaresatisfiedwiththeproductqualitybutfindthepricehigh.C.Theywanttobuytheproductimmediately.D.Theythinktheproductisbad.8.Nj?agjenciaemarketingutn?Shqip?riduhett?konsideroj?q?ndrueshm?rin?(sustainability)n?marketinginesaj.?far?dot?thoshtekjo?A.P?rdorimiimaterialevet?rejan?kampanjetereja.B.P?rmir?simiirezultatevet?marketingut?dovit.C.P?rdorimiistrategjiveq?mbrojn?mjedisindhekomunitetet.D.Shtimiishpejt?iklient?vet?ri?.9."Marketinguonline?sht?ip?rgjithsh?mdhemundt?ndiqet."Kjofjal?esh?ndrrohetsakt?ishtn?Albanishtsi:A.Onlinemarketingisgeneralandcannotbetracked.B.Onlinemarketingisspecificandcanbetracked.C.Onlinemarketingisgeneralandcanbetracked.D.Onlinemarketingisnotonlineandistraceable.10.Pasnj?kampanjet?ren?TikTok,nj?kompanishohetsenumriifollower?veurrit50%,pornumriiclick-aveurritvet?m5%.Kjodot?thoshte:A.Kampanjaishteshum?esuksesshmen?shitje.B.Kampanja吸引了很多人關(guān)注，但轉(zhuǎn)化率不高。C.?donjeriq?followskab?r?m?shum?click-ash.D.TikToknuk?sht?platformaeduhurp?rk?t?produkt.二、填空題（每空1分，共10分）1.P?rt?ndar?nj?grupt?madht?p?rdoruesven?nj?platform?sociale,p?rdorettermianglez________.2.Nj?"call-to-action"(CTA)n?Albanishtmundt?sh?ndrohetsi________.3.Menaxhimiireagimevenegativen?platformatsociale?sht?nj?pjes?e________.4.P?rt?siguruarsenj?faqeeinternetit?sht?ek?ndshmep?rk?rkuesit,p?rdoretmetoda________.5.Nj?videoeshkurt?q?shpjegonmir?nj?produktosenj?sh?rbimquhetnj?________.6.Gjykimetep?rdoruesven?internetmbinj?produktosesh?rbimquhen________.7.P?rt?promovuarnj?produktn?Shqip?ri,nj?kompanimundt?p?rdor?________(em?rinj?platformesocialepopulloren?Shqip?ri).8.P?rdorimiif?mij?ven?kampanjetemarketingutonline?sht?nj?problemi________.9.Sipasstatistikave,shumicaep?rdoruesvet?internetitn?bot?p?rdorin________p?rt?q?ndruarinformuar.10.P?rt?shtuarvizualitetinn?nj?postsocial,p?rdoretshpeshnj?________.三、翻譯題（每題10分，共20分）1.TranslatethefollowingAlbaniansentenceintoEnglish,suitableforuseasaFacebookpostpromotingalocalfestival:"FestivaleteVer?s2025dot?ndodh?n?qytetinton?!P?rfshinsh?ndet?,muzik?live,artist?t?njohurdhenj?gar?t??muar.Vinidheshoq?rohumefamiljentuaj!"2.TranslatethefollowingEnglishsentenceintoAlbanian,suitableforawebsitebannerpromotingalanguagecourse:"LearnAlbanianwithnativespeakers!Intensivecourse,smallgroups,guaranteedresults.Startyourjourneytoday!"四、簡答題（每題15分，共30分）1.Shkruaninj?zet(20)fjal?oseshprehjet?p?rdorurashpeshn?marketingunonlinen?gjuh?nshqipe,dukep?rfshir?termat?lidhurmeplatformatsociale,promovimindhereagimetep?rdoruesve.2.N?sejuishtet?nak?rkohejt?promovisht?mnj?lib?rt?rishqiptarp?rnjer?zq?nukflasinshqipporjan?interesuarp?rkultur?nshqiptare,sesidot?p?rdorniplatformatsocialep?rk?t?q?llim?P?rmendnidy(2)platformasocialet?ndryshmedheshpjegonipsejudot?zgjodh?tiatodhesesidot?p?rdornimarketingunp?rt?arriturk?t?audienc?.五、論述題（25分）1.Nj?kompaniemadhemultinacionalesynont'ishit?produktetesajn?Shqip?ridhedorev?ndosfeniksisiemrinemark?s.Aik?rkonngaagjenciaemarketinguttuajt?krijoj?nj?plant?shkurt?t?promovimitonlinen?gjuh?nshqipe.P?rfshinin?plantuaj:a.Zgjedhjaeplatformavesocialem?t?besueshmep?rk?t?kampanjedheshpjegimiip?rzgjedhjes.b.P?rfshirjaeelementevekulturoreshqiptaren?mesazhetepromovimit.c.P?rgjith?simiidisaidevet?q?ndrueshmep?r"call-to-action"(CTA)dhep?rfundimt?kampanjes.d.Menjohjaenj?sfidepotencialeq?dot?mundt?shkaktohejngamarketinguik?tijproduktidhepropozimiinj?zgjidhjeje.試卷答案一、選擇題1.A2.C3.C4.B5.C6.B7.B8.C9.C10.B二、填空題1.Segmentimi2.Nataezbritjes(Call-to-action)3.Menaxhimitt?reakcioneve4.SEO(Optimizimip?rk?rkues)5.Shpjegimiishkurt?(Explainervideo)6.Reputacioni(Onlinereputation)7.Instagram8.Etik?s(Ethics)9.Google10.Foto(Image)三、翻譯題1.EnglishTranslation:"SummerFestival2025willtakeplaceinourcity!Includesfood,livemusic,famousartists,andavaluablecompetition.Comeandjoinyourfamily!"2.AlbanianTranslation:"LearnAlbanianwithnativespeakers!Intensivecourse,smallgroups,guaranteedresults.Startyourjourneytoday!"四、簡答題1.P?rdorimiifjal?vedheshprehjevet?p?rdorurashpeshn?marketingunonlinen?gjuh?nshqipep?rfshin:P?rhapje(Viral),P?rdorues(User),Follower(Follower),Shtypje(Like),P?rkushtim(Subscribe),Nataezbritjes(Call-to-action),Reak?(Reaction),Comment(Koment),Share(Sh?rbim),Trend(Trend),Influencer(Influencer),Q?ndrueshm?ri(Sustainability),Strategji(Strategy),Klient(Client),Sh?rbim(Service),Produkt(Product),Mir?qeni(Satisfaction),Vler?(Value),Puna(Work),Mjedisi(Environment),Kultura(Culture).Kjolistemundt?zgjedhejdhemodifikohetsipaskontekstitt??dosfidet?marketingutonline.2.P?rt?promovuarnj?lib?rt?rishqiptarp?rnjer?zq?nukflasinshqipporjan?interesuarp?rkultur?nshqiptare,dot?p?rdorniplatformatsocialep?rk?t?q?llimsiInstagramdheFacebook.Instagramdot?ishteimir?p?rshkakt?numritt?madht?vizitor?veglobaldhemund?sis?p?rt?p?rdorurvizualet?forta,t?tillasifotot?mir?t?librit,vizatimemengjyra,osevideot?shkurtraq?tregojn?aspektetartistikeosetematiket?librit.P?rdornihashtag-etrelevantet?lidhurameliteratur?n,kultur?nshqiptaredhegjuh?n,si#LibriShqip#KulturaShqiptare#GjuhaShqipe#Folklore.Facebookdot?ishteimir?p?rt?arriturnj?audienc?m?t?gjer?dhep?rt?luajturfilmamezgjedhjet?shkurt?(shortfilms)q?flasinp?rtemat?brendshmeshqiptareq?mundt?jen?t?k?ndshmeoseinteresantep?rataq?nukflasinshqip.P?rdornigrupet?ndryshmet?lidhurameShqip?rin?dheinteresategjuh?sp?rt?shp?rndar?informacionin.P?rfundimisht,p?rdorninj?CTAt?thjesht?dhet?qart?,duketh?n?se?far?duhett?b?ninvizitor?t,si"Buythebooknow!"ose"LearnmoreaboutAlbanianculture!".五、論述題1.a.P?rzgjedhjaeplatformavesocialem?t?besueshmep?rk?t?kampanjedot?ishteInstagramdheFacebook.Instagram?sht?imir?sepsekanj?bast?madht?p?rdoruesveglobaldhebrezat,dhelejonvizualet?thellaq?mundt?tregojn?q?ndrueshm?rin?efeniksi.Facebook?sht?imir?p?rshkakt?mund?sis?p?rt?arriturnj?audienc?t?gjer?dhep?rt