2025年廣告服務(wù)合同范本

Parties

ThisAdvertisingServicesAgreement("Agreement")isenteredintoasof[StartDate],byandbetween:

[ProviderCompanyName],havingitsprincipalplaceofbusinessat[ProviderAddress]("Provider"),and

[ClientCompanyName],havingitsprincipalplaceofbusinessat[ClientAddress]("Client").

Background

WHEREAS,ClientdesirestoengageProvidertodevelop,execute,andmanageadvertisingcampaignstoachievespecificmarketingobjectives;and

WHEREAS,ProvideriscapableofprovidingtheadvertisingservicesrequiredbyClient;

NOW,THEREFORE,inconsiderationofthemutualcovenantsandpromisescontainedherein,thepartiesagreeasfollows:

1.ScopeofServices

1.1Providershallprovidethefollowingadvertisingservices("Services")toClient(the"Campaign"):

a)CreativeServices:Developmentofadvertisingcreative,includingconceptcreation,copywriting,visualdesign,videoproduction,andmultimediacontent,inaccordancewithClient'sbrandguidelinesandspecificationsprovidedunderExhibitA.

b)MediaPlanningandBuying:Formulationofmediastrategies,selectionofappropriateadvertisingchannels(includingbutnotlimitedtodigitalplatforms,socialmedia,searchengines,programmaticadvertising,television,radio,andprint),executionofmediapurchases,andongoingcampaignmonitoring.

c)DigitalAdvertisingManagement:ManagementofClient'sdigitaladvertisingaccountsonplatformssuchas[Listspecificplatforms],includingcontentoptimization,bidmanagement,audiencetargeting,andperformancetracking.

d)PerformanceAnalyticsandReporting:Provisionofregularreportsdetailingcampaignperformanceagainstagreed-uponKeyPerformanceIndicators(KPIs),includingmetricssuchasClick-ThroughRate(CTR),ConversionRate(CVR),CostPerAcquisition(CPA),ReturnonAdSpend(ROAS),andbrandsentimentanalysis.Reportsshallbeprovided[Specifyfrequency,e.g.,monthly]within[Specifynumber,e.g.,5]businessdaysfollowingtheendofthereportingperiod.

e)OptimizationandAdjustments:ContinualmonitoringandoptimizationoftheCampaignbasedonreal-timeperformancedatatomaximizeeffectivenessandefficiency.

1.2ThespecificdetailsoftheCampaign,includingobjectives,targetaudience,budget,andkeydeliverables,arefurtherdefinedinExhibitAattachedheretoandincorporatedbyreferenceherein.

2.TermandCommencement

2.1ThisAgreementshallcommenceon[StartDate]andcontinueforaperiodof[Specifyduration,e.g.,twelve(12)months]("Term"),unlessterminatedearlierinaccordancewiththeprovisionsofthisAgreement.TheTermmaybeautomaticallyrenewedforsuccessive[Specifynumber,e.g.,twelve(12)]monthperiodsunlesseitherPartyprovides[Specifynumber,e.g.,ninety(90)]days'writtennoticeofitsintentionnottorenewpriortotheendofthethen-currentTerm.

2.2TheCampaignshallcommenceon[SpecifyCampaignStartDate].

3.CampaignObjectivesandKPIs

3.1TheprimaryobjectivesoftheCampaign,asagreeduponbytheparties,areto[Clearlystateobjectives,e.g.,increasebrandawarenessby15%withinthetargetdemographic,generate2,000qualifiedleadspermonth,achieveaCVRof3%onthepromotedproduct].

3.2Thekeyperformanceindicators(KPIs)tomeasurethesuccessoftheCampaignareasfollows:

a)[ListKPI1,e.g.,GrossRatingPoints(GRPs)forTVspots]

b)[ListKPI2,e.g.,ReachandImpressionsonsocialmediacampaigns]

c)[ListKPI3,e.g.,AverageCostPerClick(CPC)fordigitalsearchads]

d)[ListKPI4,e.g.,TotalnumberofconversionstrackedviaUTMparameters]

e)[ListKPI5,e.g.,NetPromoterScore(NPS)relatedtothepromotedproduct]

4.Budget

4.1ClientshallpayProvideratotalCampaignfeeof[Specifyamount,e.g.,$50,000USD]fortheServicesprovidedunderthisAgreement.Thisfeeisanall-inclusivefeecoveringtheServicesdescribedinSection1,subjecttothepaymenttermsoutlinedinSection6.

4.2ThebudgetallocationfortheCampaignisasfollows:

a)[SpecifypercentageoramountforCreativeDevelopment,e.g.,20%oftotalfee]

b)[SpecifypercentageoramountforMediaBuying,e.g.,50%oftotalfee]

c)[SpecifypercentageoramountforDigitalManagement,e.g.,25%oftotalfee]

d)[Specifyanyadditionalcosts,e.g.,costsforthird-partyplatformsorproductionvendors,andhowtheywillbebilled,e.g.,separatelyuponinvoice]

5.DataPrivacyandCompliance

5.1BothProviderandClientagreetocomplywithallapplicablelawsandregulationsconcerningthecollection,use,storage,andtransferofpersonaldatarelatedtotheCampaign,includingbutnotlimitedtotheGeneralDataProtectionRegulation(GDPR),theCaliforniaConsumerPrivacyAct(CCPA),andthePersonalInformationProtectionLaw(PIPL)ofthePeople'sRepublicofChina.

5.2Providershallobtainandmanageuserconsentsfordataprocessingactivitiesasrequiredbyapplicablelaw,maintainrecordsofsuchconsents,andprovideClientwithaccesstorelevantconsentrecordsuponrequest.

5.3Providershallimplementreasonabletechnicalandorganizationalmeasurestoprotectpersonaldatafromunauthorizedaccess,disclosure,alteration,ordestruction.ClientshallprovideProviderwithnecessarydataaccesscredentialsandinstructionsfordataprocessing.

5.4Clientisresponsibleforensuringthattheadvertisingcontentdoesnotinfringeupontheprivacyrightsorpersonaldataprotectionobligationsofanyindividual.ProvidershallnotbeliableforanyclaimsarisingfromClient'sfailuretocomplywithdataprivacyrequirements.

6.FeesandPaymentTerms

6.1Client'spaymentobligationsunderthisAgreementshallbeasfollows:

a)Aninitialsetupfeeof[Specifyamount]duewithin[Specifynumber,e.g.,10]businessdaysoftheCommencementDate.

b)Progresspaymentstotaling[Specifyamountorpercentage]due[Specifyschedule,e.g.,monthly]basedonthecompletionofmilestonesoutlinedinExhibitA.

c)Afinalpaymentof[Specifyamountorpercentage]duewithin[Specifynumber,e.g.,30]businessdaysfollowingtheendoftheCampaignTermoruponmutualagreementforearlytermination.

6.2AllpaymentsshallbemadebyClienttoProviderintheformof[Specifymethod,e.g.,electronictransfer]tothebankaccountprovidedbyProviderunderExhibitB.

6.3ProvidershallissueaninvoicetoClient[Specifynumber,e.g.,10]businessdayspriortoeachduepaymentdate,detailingtheservicesrenderedandtheamountdue.Paymenttermsarenet[Specifynumber,e.g.,30]daysfromthedateofinvoice.

6.4AnylatepaymentbyClientshallaccrueinterestatarateof[Specifyrate,e.g.,oneandone-halfpercent(1.5%)permonth]ontheoutstandingamountfromtheduedateuntilthedateofpayment.

7.IntellectualPropertyRights

7.1UponfullpaymentofallfeesdueunderthisAgreement,ProvidershallgrantClientanon-exclusive,royalty-free,worldwidelicensetousethecreativeassetsdevelopedspecificallyfortheCampaignsolelyforthepurposesoftheCampaignobjectives.

7.2Clientshallownallpre-existingintellectualpropertyrightsitpossessesandanymodificationsmadebyProvidertoitsoriginalcreativeconcepts.Providershallretainownershipofitsproprietarytools,technologies,andmethodologiesusedinprovidingtheServices.

7.3AllreportsandanalyticsgeneratedbyProviderduringtheCampaignareprovidedtoClientsubjecttothetermsofthisAgreementandProvider'sinternalconfidentialityobligations.ClientshallnotreproduceordistributethesereportsortheinformationcontainedthereinexceptaspermittedbythisAgreement.

8.Confidentiality

8.1EachParty("DisclosingParty")shallholdinthestrictestconfidenceallnon-publicinformation("ConfidentialInformation")disclosedbytheotherParty("ReceivingParty")inconnectionwiththisAgreement.Thisincludesbutisnotlimitedtobusinessplans,financialdata,clientlists,creativematerials,technicalinformation,andstrategies.

8.2TheReceivingPartyshalluseConfidentialInformationsolelyforthepurposeoffulfillingitsobligationsunderthisAgreementandshallnotdiscloseittoanythirdpartywithoutthepriorwrittenconsentoftheDisclosingParty.TheReceivingPartyshalltakereasonablemeasurestoprotecttheconfidentialityofConfidentialInformation.

8.3ThisconfidentialityobligationshallsurvivetheterminationorexpirationofthisAgreementforaperiodof[Specifynumber,e.g.,three(3)]yearsaftertheendoftheTerm.

9.LiabilityandIndemnification

9.1Provider'stotalliabilitytoClientunderthisAgreementforanycauseshallnotexceedthetotalfeespaidbyClienttoProviderunderthisAgreementduringthetwelve(12)monthspriortothedateoftheclaim.

9.2ProvidershallindemnifyandholdharmlessClientfromandagainstanyandallclaims,losses,damages,liabilities,awards,penalties,andexpenses(includingreasonableattorneys'fees)arisingoutoforresultingfromProvider'sbreachofthisAgreement,Provider'snegligence,orProvider'sviolationofanyapplicablelaworregulation,providedthatClientpromptlynotifiesProviderofsuchclaimorbreach.

9.3ClientshallindemnifyandholdharmlessProviderfromandagainstanyandallclaims,losses,damages,liabilities,awards,penalties,andexpensesarisingoutoforresultingfromClient'sbreachofthisAgreement,Client'snegligence,orClient'sviolationofanyapplicablelaworregulation,providedthatProviderpromptlynotifiesClientofsuchclaimorbreach.

10.Termination

10.1EitherPartymayterminatethisAgreementatanytimeupon[Specifynumber,e.g.,60]days'writtennoticetotheotherPartyiftheotherPartybreachesanymaterialtermorconditionofthisAgreementandfailstocuresuchbreachwithinthenoticeperiod.

10.2UponterminationorexpirationofthisAgreement,Providershall:

a)DelivertoClientallfinaldeliverablescreatedspecificallyfortheCampaign.

b)ProvideClientwithaccesstocampaigndataandanalyticsforaperiodof[Specifynumber,e.g.,four(4)]weeksfollowingtermination,unlessotherwiseagreedinwriting.

c)Returnanypre-paidamountsorunusedportionsofprepaidservicessubjecttothepaymentterms.

d)MaintainconfidentialityregardingClientinformation.

11.DisputeResolution

11.1Anydispute,controversy,orclaimarisingoutoforrelatingtothisAgreement,includingitsbreach,termination,orinvalidity,shallbesettledamicablythroughnegotiationbetweentheparties.Ifnegotiationisunsuccessful,thedisputeshallbesubmittedto[Specifyvenue,e.g.,thecompetentcourtlocatedintheCityof[CityName],Stateof[StateName],USAorarbitrationundertherulesofthe[SpecifyArbitrationInstitution]inaccordancewiththe[SpecifyArbitrationRules]].

12.GoverningLaw

12.1ThisAgreementshallbegovernedbyandconstruedinaccordancewiththelawsoftheStateof[SpecifyState]withoutregardtoitsconflictoflawprinciples.TheUnitedNationsConventiononContractsfortheInternationalSaleofGoods(CISG)shallnotapplytothisAgreement.

13.Notices

13.1Allnotices,requests,demands,andothercommunicationsrequiredorpermittedunderthisAgreementshallbeinwritingandshallbedeemedgiven(a)whendeliveredpersonally,(b)uponconfirmationofreceiptwhensentbyemail,or(c)upondepositwitharecognizedovernightcourierserviceortheU.S.PostalService,returnreceiptrequested,postageprepaid.

13.2AllnoticesunderthisAgreementshallbeaddressedtothepartiesasfollows:

a)ToProvider:[ProviderLegalContactName],[ProviderLegalDepartmentAddress]

b)ToClient:[ClientLegalContactName],[ClientLegalDepartmentAddress]

14.EntireAgreement

14.1ThisAgreement,includingExhibitAandExhibitBincorporatedherein,constitutestheentireagreementbetweenthepartieswithrespecttothesubjectmatterhereofandsupersedesallprioragreements,understandings,negotiations,anddiscussions,whetheroralorwritten.

15.Amendments

15.1Noamendment,modification,orwaiverofanyp