電商市場(chǎng)競(jìng)爭(zhēng)解析銷售策略與市場(chǎng)動(dòng)向探討PresenternameAgenda1.市場(chǎng)情況3.競(jìng)爭(zhēng)對(duì)手動(dòng)態(tài)2.銷售表現(xiàn)4.核心觀點(diǎn)5.措施和建議01.1.市場(chǎng)情況銷售數(shù)據(jù)概覽市場(chǎng)概況市場(chǎng)增長(zhǎng)速度放緩，需求下降新競(jìng)爭(zhēng)對(duì)手進(jìn)入市場(chǎng)，加劇競(jìng)爭(zhēng)新產(chǎn)品的不斷推出，市場(chǎng)需求變化行業(yè)增長(zhǎng)放緩競(jìng)爭(zhēng)對(duì)手增加產(chǎn)品更新?lián)Q代市場(chǎng)概況：洞察市場(chǎng)，把握機(jī)遇銷售額增長(zhǎng)10%說明銷售業(yè)績(jī)?cè)谕壬嫌忻黠@的增長(zhǎng)趨勢(shì)。01競(jìng)爭(zhēng)對(duì)手份額下降說明競(jìng)爭(zhēng)對(duì)手在市場(chǎng)份額上出現(xiàn)下降的情況。02競(jìng)爭(zhēng)對(duì)手產(chǎn)品動(dòng)向說明競(jìng)爭(zhēng)對(duì)手的產(chǎn)品有哪些變化和趨勢(shì)。03銷售數(shù)據(jù)概覽銷售數(shù)據(jù)市場(chǎng)份額從15%增長(zhǎng)至20%B市場(chǎng)份額增長(zhǎng)市場(chǎng)份額從30%下降至25%競(jìng)爭(zhēng)對(duì)手A下降市場(chǎng)份額保持在10%競(jìng)爭(zhēng)對(duì)手C持平競(jìng)爭(zhēng)對(duì)手市場(chǎng)份額競(jìng)爭(zhēng)對(duì)手市場(chǎng)份額-對(duì)手份額競(jìng)爭(zhēng)對(duì)手的產(chǎn)品變化競(jìng)爭(zhēng)對(duì)手A推出新型電氣設(shè)備對(duì)市場(chǎng)競(jìng)爭(zhēng)造成一定壓力競(jìng)爭(zhēng)對(duì)手B推出附加功能電氣設(shè)備吸引了部分客戶轉(zhuǎn)投競(jìng)爭(zhēng)對(duì)手競(jìng)爭(zhēng)對(duì)手C降低價(jià)格銷售電氣設(shè)備導(dǎo)致部分客戶選擇競(jìng)爭(zhēng)對(duì)手產(chǎn)品競(jìng)爭(zhēng)對(duì)手產(chǎn)品動(dòng)向02.3.競(jìng)爭(zhēng)對(duì)手動(dòng)態(tài)新產(chǎn)品對(duì)銷售策略的調(diào)整競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)市場(chǎng)份額下降原因競(jìng)爭(zhēng)對(duì)手價(jià)格策略制定靈活的價(jià)格策略銷售策略調(diào)整調(diào)整銷售策略以應(yīng)對(duì)價(jià)格戰(zhàn)競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)影響競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)影響-激烈競(jìng)爭(zhēng)的價(jià)格戰(zhàn)了解競(jìng)爭(zhēng)對(duì)手新產(chǎn)品的特點(diǎn)和競(jìng)爭(zhēng)優(yōu)勢(shì)新產(chǎn)品特點(diǎn)與優(yōu)勢(shì)新產(chǎn)品的銷售策略調(diào)整分析市場(chǎng)對(duì)競(jìng)爭(zhēng)對(duì)手新產(chǎn)品的反應(yīng)以及競(jìng)爭(zhēng)對(duì)手的表現(xiàn)市場(chǎng)反應(yīng)調(diào)整銷售策略以適應(yīng)競(jìng)爭(zhēng)對(duì)手新產(chǎn)品的市場(chǎng)影響銷售策略的靈活性競(jìng)爭(zhēng)對(duì)手產(chǎn)品調(diào)整03.2.銷售表現(xiàn)市場(chǎng)份額下降原因持續(xù)保持兩位數(shù)增長(zhǎng)銷售增長(zhǎng)率變動(dòng)情況銷售增長(zhǎng)率穩(wěn)定01競(jìng)爭(zhēng)對(duì)手的價(jià)格戰(zhàn)對(duì)市場(chǎng)份額的影響市場(chǎng)份額下降原因02對(duì)銷售策略的調(diào)整及時(shí)跟進(jìn)競(jìng)爭(zhēng)對(duì)手新品推出03銷售增長(zhǎng)率市場(chǎng)份額下降原因的總結(jié)競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)競(jìng)爭(zhēng)對(duì)手通過降低價(jià)格來(lái)爭(zhēng)奪市場(chǎng)份額銷售策略調(diào)整競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)導(dǎo)致銷售策略需要調(diào)整市場(chǎng)競(jìng)爭(zhēng)加劇競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)加劇了市場(chǎng)競(jìng)爭(zhēng)市場(chǎng)份額下降原因04.4.核心觀點(diǎn)調(diào)整銷售策略原因市場(chǎng)競(jìng)爭(zhēng)加劇01競(jìng)爭(zhēng)對(duì)手不斷推出新產(chǎn)品，提高市場(chǎng)競(jìng)爭(zhēng)力。競(jìng)爭(zhēng)加快02競(jìng)爭(zhēng)對(duì)手通過降低價(jià)格爭(zhēng)奪市場(chǎng)份額，導(dǎo)致銷售下滑價(jià)格戰(zhàn)負(fù)面影響03通過深入了解競(jìng)爭(zhēng)對(duì)手的產(chǎn)品和策略，優(yōu)化銷售策略市場(chǎng)調(diào)研市場(chǎng)競(jìng)爭(zhēng)加劇：競(jìng)爭(zhēng)激烈化同比增長(zhǎng)10%銷售數(shù)據(jù)概覽銷售表現(xiàn)良好銷售數(shù)據(jù)概覽同比增長(zhǎng)10%0102競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)對(duì)市場(chǎng)份額的影響市場(chǎng)份額下降03銷售增長(zhǎng)情況原因分析市場(chǎng)競(jìng)爭(zhēng)加劇仍取得可觀銷售增長(zhǎng)競(jìng)爭(zhēng)對(duì)手新品推出對(duì)銷售策略的調(diào)整競(jìng)爭(zhēng)對(duì)手價(jià)格戰(zhàn)降低了市場(chǎng)份額市場(chǎng)份額下降原因05.5.措施和建議以應(yīng)對(duì)競(jìng)爭(zhēng)對(duì)手的價(jià)格戰(zhàn)市場(chǎng)調(diào)研的重要性了解競(jìng)爭(zhēng)對(duì)手的產(chǎn)品掌握競(jìng)爭(zhēng)對(duì)手的產(chǎn)品特點(diǎn)和優(yōu)勢(shì)掌握市場(chǎng)需求了解市場(chǎng)的變化和潛在機(jī)會(huì)了解營(yíng)銷策略分析競(jìng)爭(zhēng)對(duì)手的市場(chǎng)定位和營(yíng)銷手段市場(chǎng)調(diào)研01銷售績(jī)效考核激勵(lì)銷售團(tuán)隊(duì)的積極性和創(chuàng)造力02銷售培訓(xùn)提升銷售團(tuán)隊(duì)的專業(yè)素養(yǎng)和銷售技巧03優(yōu)化銷售流程提高銷售團(tuán)隊(duì)的協(xié)作效率和溝通效果銷售團(tuán)隊(duì)的組織和資源配置銷售團(tuán)隊(duì)優(yōu)化了解競(jìng)爭(zhēng)對(duì)手的定價(jià)情況和策略變化定期評(píng)估價(jià)格策略價(jià)格策略靈活應(yīng)對(duì)競(jìng)爭(zhēng)對(duì)手根據(jù)市場(chǎng)需求和競(jìng)爭(zhēng)對(duì)手的定價(jià)，及時(shí)調(diào)整產(chǎn)品價(jià)格靈