185

AcademicJournalofScienceandTechnology

ISSN:2771-3032|Vol.9,No.2,2024

ResearchonGoogle’sLatestAlgorithmRulesandApplicationStrategies

FanZhang1,2,*

1PhilippineChristianUniversity,1004Manila,Philippine

2HuanggangVocationalCollegeofScienceandTechnology,438000Huanggang,China

*Correspondingauthor:ZhangFan(Email:jarrah.zhang@)

Abstract:WiththeboomingdevelopmentoftheInternetdigitaleconomy,thenumberofcorporatewebsiteshasincreasedsharply.Inordertoensuretheaccuracyandrelevanceofsearchresultstomeetthepersonalizedneedsofusers,searchenginesmustconstantlyiterateandoptimizetheiralgorithmsandrules.Atthesametime,developersarealsoactivelyexploringtheworkingmechanismofsearchenginesandthefactorsthataffectsearchrankings.Thesestudiesformthecornerstoneofsearchengineoptimization.Therefore,itiscrucialforSEOpractitionerstodeeplyanalyzethelatestalgorithmandrulechangesofsearchenginessuchasGoogle.ThisarticlewillreviewandanalyzethealgorithmandrulechangesofficiallyannouncedbyGoogleinthepastfouryears,extractthecoreelementsthatplayakeyroleinimprovingsearchrankings,andformanoptimizationapplicationstrategy.

Keywords:Algorithmsrules,Google,Research,Applicationstrategies.

1.Introduction

Google,astheworld'sleaderinsearchengines,anychangesinitsalgorithmsandruleswillattractwidespreadattentionaroundtheworld,becausetheseadjustmentswillhaveadirectimpactonthetrafficandrankingsofhundredsofmillionsofwebsites,andeventheinterestsofcountlesscompaniesandindividuals[1].Therefore,studyingsearchenginealgorithmstoimprovewebsiterankingsandattractmoretraffichasbecomeacoretaskforwebsiteoperators.AsGoogle'salgorithmsandrulescontinuetoevolve,operationalstrategiesalsoneedtobeconstantlyadaptedandoptimized.Forenterprisesandwebsiteoperators,in-depthexplorationofGoogle'slatestalgorithmsandruleswillnotonlyhelpbetterunderstandtheoperatingmechanismofsearchengines,butalsoprovideguidanceforformulatingefficientandaccuratestrategiestomaximizetrafficandbenefitschange[2].Since

2020,Googlehassuccessivelylaunchedcorealgorithmsandrules,makinganin-depthunderstandingofthemanindispensabletask,whichhassignificantpracticalsignificanceandapplicationvalue.

2.TheoreticalResearchonTheLatestGoogleAlgorithmsandRules

2.1.Rulesin2020

2.1.1.GoogleJanuary2020CoreUpdate

AsanindependentalgorithmadjustedbyGoogle,thiscoreupdatemainlyfocusesonthefollowingcontents:

Thisupdatehashadadrasticimpactontherankingofthewebsite.Forthefirsttime,Googlehasfullypaidattentiontouserexperience,contentqualityandrelevanceasimportantfactorsinsearchrankings,effectdemonstrationasshowninTable1.

Table1.GoogleJanuary2020CoreUpdateEffectDemonstration

Website

Ranking

before

update

Ranking

after

update

Reason

Awebsite

firstplace

second

place

Contentqualityhasdeteriorated,suchascontentthatisinaccurate,repetitive,

orirrelevant.

Decreaseduserexperience,suchasreducedpageloadingspeedandreduced

mobilefriendliness

Bwebsite

thirdplace

firstplace

Improvedcontentquality,suchascontentthatisaccurate,new,orhelpful.

Improveduserexperience,suchasfasterpageresponseanddeletionof

unfriendlypages

Cwebsite

thefifthplace

constant

Contentqualityremainsstable.

2.1.2.GoogleMay2020coreupdate

Thisupdatecontinuestoupdatethealgorithmwithcontentquality,relevanceanduserexperienceasthecore.However,

thefocusofthisMayupdateisdifferentfromtheJanuaryupdate.TheMayupdatefocusesmoreoncontentquality,whileTheJanuaryupdatefocusesmoreonuserexperience,effectdemonstrationasshowninTable2.

186

Table2.GoogleMay2020CoreUpdateEffectDemonstration

factor

UpdatedMay2020

UpdatedJanuary2020

focus

Contentquality

userexperience

EvaluationCriteria

Accuracy,novelty,usefulness,relevance

Loadingspeed,readability,userinteractivity

Influence

Websiteswithpoorcontentwillberanked

lower

Websiteswithpooruserexperiencewillexperience

lowerrankings

2.1.3.GoogleDecember2020coreupdate

BasedontheupdatesinJanuaryandMay,thisupdatefurtherimprovestheuserexperience,relevanceandcontentquality.Theoverallupdaterequirementsin2020aretoensure

thatthecontentisaccurate,novel,anduseful;toensurethatthecontentisrelevanttosearchqueries;toensurethatthecontentiseasytoreadandunderstand;toensurethatthewebsiteismobile-friendly,ComparisonasshowninTable3.

Table3.ComparisonofGooglecoreupdatesinJanuary,MayandDecember2020

Updatetime

updatecontent

ImpactonSEOstrategies

January2020

Paymoreattentiontouserexperience

Websiteoperatorsshouldfocusonimprovingtheuserexperienceofthe

website,creatinghigh-qualitycontent,andensuringthatthewebsitecontentis

relevanttothesearchkeywords

May2020

Paymoreattentionto

contentqualityand

relevance

Websiteoperatorsshouldfocusoncreatinghigh-qualitycontent,ensuringthat

thecontentofthewebsiteisrelevanttothesearchkeywords,andimprovingthe

userexperienceofthewebsite.

December2020

Paymoreattentionto

contentquality,

relevance,user

experienceandmobile

userexperience

Websiteoperatorsshouldfocusoncreatinghigh-qualitycontent,ensuringthat

thecontentofthewebsiteisrelevanttosearchkeywords,improvingtheuser

experienceofthewebsite,andoptimizingtheuserexperienceofmobile

terminals.

2.2.Rulesin2021

2.2.1.GooglePassageRankingUpdateinFebruary2021

ThisisamajoralgorithmupdatefromGoogleaimedat

improvingthequalityofsearchresults.ThemainchangeintheupdateisthatGooglewillstartrenderingspecific

paragraphsinsearchresultsinsteadofentirepages.Inprevioussearchresults,Googlerankedpagesbasedontheircontentandrelevancetothesearchquery.AfterthePassageRankingUpdate,Googleranksspecificparagraphsonthepagebasedontheircontentandrelevancetothesearchquery,DemoasshowninTable4.

Table4.Google2021PassageRankingUpdateDemo

Website

Ranking

beforeupdate

Ranking

afterupdate

Reason

WebsiteA

firstplace

thirdplace

SiteAhaspagecontentthatisrelevanttothesearchquery,but

paragraphsthatarenot.

WebsiteB

secondplace

secondplace

SiteBhaspagecontentthatisrelevanttothesearchquery,and

paragraphsthatarerelevanttothesearchquery.

WebsiteC

thirdplace

firstplace

ThepagecontentofwebsiteCisrelatedtothesearchquery,andthe

paragraphsarealsorelatedtothesearchquery.Thelanguagemodel,

structure,title,keywordsandothersignalsoftheparagraphare

moreconducivetoGoogle'sunderstandingoftherelevanceofthe

paragraph.

2.2.2.GoogleApril2021productreviewupdate

ThemainchangeinthisupdateisthatGooglewillplacemoreemphasisonthecontentquality,objectivity,and

usefulnessofproductreviews.Googlebelievesthatauthoritativeproductreviewsprovideuserswithmorereliableinformationandthereforerankhigherinsearchresults,asshowninTable5.

Table5.GoogleApril2021ProductReviewUpdateMockup

website

Rankingbefore

update

Rankingafter

update

reason

WebsiteA

firstplace

secondplace

TheproductreviewsonwebsiteAarerichincontent,butpoorin

objectivity,andmayover-exaggerateorbelittletheproduct.

WebsiteB

secondplace

firstplace

TheproductreviewsonwebsiteBarerichincontentandgoodin

objectivity,whichhelpsusersmakepurchasingdecisions.

WebsiteC

thirdplace

thirdplace

WebsiteC’sproductreviewscontainlesscontent,aregenerallyobjective,andareoflittlehelptousers’purchasingdecisions.

187

2.2.3.GoogleJuneandJuly2021coreupdates

Thisistwoback-to-backmonthlyupdates,bothdesignedtoimprovethequalityofsearchresultsandmakeiteasierforuserstofindusefulinformation.TheJuneupdatefocusedonthesite'sstructureandcontentquality.Googlebegantopaymoreattentiontothenavigationstructureofthewebsite,pagetitlesanddescriptions,andthereadabilityandusefulnessofthecontent.TheJulyupdatefocusedontheuserexperienceofthewebsiteandwhetherthewebsitehassecurityissues

suchasmalwareandphishinglinks.Googlestartedpayingmoreattentiontowebsiteloadingspeed,accessibility,andmobile-friendliness.

2.2.4.GoogleJune2021mobileversionpageexperienceupdate

Thisupdateisdesignedtoimprovethequalityofmobilesearchresults.Inthisupdate,Googlewillevaluatemobilepagesanddesktoppagesseparately.Thereisnocombinedratingformobileanddesktop,asshowninTable6.

Table6.Google2021Junemobileversionpageexperienceupdatedemonstration

website

Ranking

beforeupdate

Rankingafter

update

reason

Website

ThemobileversionofWebsiteAisslowandtakesmorethan3secondsto

A

firstplace

thirdplace

load.

Website

B

secondplace

secondplace

WebsiteB’smobileversionisfast,loadinginlessthan1second.

Website

C

thirdplace

firstplace

WebsiteC'smobileversionisfast,loadinginlessthan1second,andhas

goodaccessibilityandsecurity.

2.2.5.GoogleJune2021SpamUpdate

GoogleconductedtworoundsofspamupdatesonJune23and28,2021.Thisiterativeupdateisbasedontheupgradeof

Google'sartificialintelligencesystemSpamBrain,aimingtoimprovetheidentificationandrankingofspamwebsitesinsearchresults,asshowninTable7.

Table7.Google2021JuneSpamUpdateSimulationDemo

websitetype

Websitecontent

Website

ranking

Beforeupdate

Updated

health

website

Awebsitethatprovidesmedical

consultationandserviceswithhigh-

qualitycontent,compliantwithEAT

standards,andfreeofspamand

maliciouslinks.

high

Maintainhighrankingsandtraffic

Maintainhighrankingsandtraffic

travelwebsite

Websitesthatprovidetravel

informationandserviceshavelow-

qualitycontent,donotmeetEAT

standards,andcontainspamand

maliciouslinks.

Low

Keeprankingsandtraffic

low

Rankingsandtrafficdrop

further

entertainment

website

Awebsitethatprovidesentertainment

newsandgossip.Thecontentisof

mediumquality,partiallycompliant

withEATstandards,andfreeofspam

andmaliciouslinks.

middle

Maintainmoderaterankingsandtraffic

Rankingsandtrafficfluctuatebasedondifferentqueries

2.2.6.GoogleJune2021spamlinkupdate

ThistimeGooglenamedthealgorithmrelatedtospamlinksandofficiallyreleasedanalgorithmupdatecalled"LinkSpamUpdate",whichaimstomoreeffectivelyidentifyand

resistspamlinks,mainlythroughthesource,quantity,andBasedonqualityandpurpose,thisupdatewillhelppurifysearchresultsandimprovethequalityofsearchresults.Itmayalsobringsomeuncertaintiestosomeregularandlegalwebsitesintheshortterm,asshowninTable8.

Table8.Google2021JulySpamLinkUpdateSimulationDemonstration

Website

Ranking

beforeupdate

Ranking

afterupdate

Reason

WebsiteA

Firstpage

Thesecond

page

WebsiteAhasalargenumberofaffiliateprogramlinksthatarenottaggedwith

nofollow.TheselinkswereidentifiedbyGoogleasspamlinks,soGooglelowered

therankingofSiteA.

WebsiteB

Thesecond

page

Firstpage

WebsiteBhasnospamlinks.SoGoogleimprovestherankingofwebsiteB.

WebsiteC

Thethird

page

Thethirdpage

WebsiteChasasmallnumberofspamlinks.TheselinksarerecognizedbyGoogle

asspamlinks,buttheimpactisnotsignificant.Therefore,therankingofwebsiteC

doesnotchange.

188

2.2.7.GoogleNovember2021spamupdate

ThisupdateisanenhancedversionoftheJunespamalgorithmupdate,focusingonidentifyingandresistingmoresubtlespam.AccordingtoGoogle,websiteoperatorsshouldfocusonfollowingGoogle’sbestpracticerecommendationsforSEO.Thismeansthatemailswithdiverse,high-quality,andwell-researchedcontentcanprovideinformationtousers.Thisspamupdatealsofocusesmoreoncombatingcontentspam-sitesthatpublishlow-quality,duplicateormisleadingcontent.

2.2.8.GoogleNovember2021CoreUpdate

Thisupdate,likeothercoreupdatesfromGoogle,aimstoimprovethequalityandrelevanceofsearchresults.Itismore

likeanenhancementtotheunderlyingalgorithmtomakeiteasierforuserstofindtheinformationtheywant.Itmayalsohavedifferenteffectsondifferentkeywordsandsearchintentions,allowingthesamewebsitetoperformdifferentlyunderdifferentqueries.

2.2.9.GoogleDecember2021productreviewupdate

GoogleTheupdateisdesignedtopromotecommentsthatexceedmostofthemodularinformationseenontheweb.GoogleWillseethesetypesofproductreviewsintheirsearchresultsrankings,whichmeansthatsitesthatprovideunique,insightfulreviewsmayseerankingimprovements,asshowninTable9.

Table9.GoogleDecember2021productreviewupdatemockup

Website

Ranking

beforeupdate

Ranking

afterupdate

Productreviewtype

WebsiteA

5

3

Uniqueandinsightfulcomments

WebsiteB

4

7

Low-qualityreviewsthatbrieflysummarizeproductcontent

WebsiteC

7

6

Moderatequalityreviewwithsomeinsightbutnotenoughdepth

WebsiteD

10

4

High-qualityreviewswithdetailedanalysisofproductprosandcons

2.3.Rulesin2022

2.3.1.GoogledesktopversionpageexperienceupdateinFebruary2022

Thisupdateisdesignedtoimprovethequalityofsearch

resultsandprovideuserswithmorevaluableinformation.Googlewillevaluatethequalityofpageexperiencebasedonaseriesoffactors(CoreWebVitalsindicators),includingthepage'sloadingspeed,mobilefriendliness,security,andwhetherthereareannoyingads,asshowninTable10.

Table10.GoogleFebruary2022desktopversionpageexperienceupdatesimulationdemonstration

Website

Pageexperience

Rankingimpact

WebsiteA

LCP:1second,FID:1second,CLS:0.1,

HTTPSsecure

,nointrusiveinterstitials

Ranking

improvement

WebsiteB

LCP:3seconds,FID:2seconds,CLS:0.2,

HTTPSsecure

,nointrusiveinterstitials

Rankingremainsunchanged

WebsiteC

LCP:5seconds,FID:3seconds,CLS:0.3,

HTTPSsecure

,nointrusiveinterstitials

Rankingdropped

WebsiteD

LCP:1second,FID:1second,CLS:0.1,

HTTPSisnotsecure

,hasintrusiveinterstitials

Rankingdropped

2.3.2.GoogleMarch2022productreviewupdate

Thisproductreviewupdateaimstoimprovethequalityandcredibilityofproductreviewstohelpusersmakemoreinformedpurchasingdecisions.Googleemphasizestheimportanceofin-depthandauthenticproductreviews.Contentcreatorsareencouragedtoprovideuserswithpertinent,sincere,andhelpfulpurchasingadvice,ratherthan

justsummarizingbasicproductinformation.Thepurposeofthisupdateistopromoteandrewardreviewcontentthatprovidesinsightfulanalysisandoriginalresearch.

2.3.3.GoogleMay2022coreupdate

Themaingoalofthiscoreupdateistoimprovethesearchalgorithmtobetterunderstandandsatisfyusersearchintent,asshowninTable11.

Table11.GoogleMay2022CoreUpdateDemo

Website

Qualityanduserexperience

Rankingimpact

WebsiteA

Highqualityandgooduserexperience

Rankingimprovement

WebsiteB

Mediumquality,averageuserexperience

Rankingremainsunchanged

WebsiteC

Lowquality,pooruserexperience

Rankingdropped

2.3.4.GoogleJuly2022productreviewupdate

Inthisupdate,Googleemphasizestheimportanceofadvancedproductreviewcontent,andGooglewillbeginto

paymoreattentiontowhethertheauthorsofproductreviewshaveexpertiseandauthorityintherelevantfield,asshowninTable12.

189

Table12.GoogleJuly2022productreviewupdatemockup

Productreviewpage

Rankingimpact

Theauthorofthepagehasprofessionalknowledgeandauthorityintherelevantfield,coversallimportant

aspectsoftheproduct,andprovidesacomprehensiveevaluationthatisobjectiveandfair

Ranking

improvement

Theauthorofthepagedoesnothaveprofessionalknowledgeandauthorityintherelevantfield,the

productscoveredarenotcomprehensiveenough,andtheevaluationisnotcomprehensiveenoughand

biased

Rankingdropped

2.3.5.Google’shelpfulcontentupdatesforAugust2022

OnebigchangewiththisupdateisthatitchangesGoogle'sstanceonAI-generatedcontent.PreviousversionsemphasizedthattheUsefulContentSystemgeneratescontentthatisoriginal,usefulcontent"writtenforhumans."However,thelatestupdateputsthefocuson"original,usefulcontentcreatedforpeoplebytheUsefulContentSystem."ThisadjustmentreflectsGoogle'sgrowingrecognitionofthedifficultiesinregulatingcontentgeneratedbyartificialintelligence,emphasizingthatcontentshouldbehuman-centered,regardlessofthespecificwaythecontentiscreated.

2.3.6.GoogleSeptember2022CoreUpdate

Similartopreviouscoreupdates,Googleemphasizedtheoverallimprovementandenhancementofthesearchalgorithm,theimportanceofcontentqualityandrelevance.Thismeansthatwebmastersandcontentcreatorsneedtocontinuetofocusonprovidinghigh-quality,uniqueandusefulcontenttoattracttheattentionofusersandsearchengines.Thisupdatemainlyfocusesononlinecommunities,hobbiesandleisure,petsandanimals,andbeauty.Ithasacertainimpactonthefitnessandgamingindustries.

2.3.7.GoogleSeptember2022ProductReviewUpdate

Google’sSeptember2022ProductReviewsupdate,markingthefifthiterationoftheseries,demonstratesanewheightenedfocusoncontentuniquenessandproductrelevance.Thisupdatenotonlyemphasizestheneedformorein-depthanalysisanddiverseperspectivesinreviewcontenttoassistusersinmakinginformedpurchasingchoices,butalsospecificallyhighlightstheimportanceofrevieweridentityandexpertise.

2.3.8.GoogleOctober2022SpamUpdate

Google’sOctober2022spamupdatemarkssignificanttechnologicaladvancementsinspamidentificationandprocessing.Comparedwithpreviousupdates,thisupdateshowsahigherlevelofintelligence,ensuringmoreaccurateandcomprehensivedetectionandpunishmentofspam,therebyprovidinguserswithasaferandmoreefficientmailboxusageenvironment.Ontheonehand,Googlehasadoptedamoreintelligentdetectionmethod.Ontheotherhand,thisupdatedoesagreatjobofcombatingevasivebehavior.Optimizefilteringalgorithmsandimprove

identificationaccuracybygaininginsightsintousers'reporting,flagging,andfilteringbehaviors,aswellasanalyzingspammerbehaviorpatterns.

2.3.9.GoogleDecember2022UsefulContentUpdates

Google’sDecember2022UsefulContentupdateisdesignedtosignificantlyimprovethequalityofsearchresults,ensuringuserscanquicklyfindvaluable,in-depth,andinsightfulinformation.Thisupdatenotonlyemphasizesthequalityandrelevanceofcontent,butalsosignificantlyexpandsandtightenscontentformatsandrequirements,furtheremphasizingtheprinciplethatcontentisking.

2.3.10.GoogleDecember2022spamlinkupdate

Google’sDecember2022linkspamupdatefocusesonthesource,quality,andbehaviorofspamlinkstofurtherimprovethequalityandfairnessofsearchresults.ThisupdateutilizesadvancedSpamBrainAItechnology,whichnotonlydirectlydetectsspam,butalsoaccuratelyidentifiespurchaselinksinindependentsitesanddeliversoutgoinglinks,therebyeffectivelycounteractingthenegativeimpactofunnaturallinksonsearchresults.ThisimprovementdemonstratesGoogle'ssignificantenhancementinaccuratelyidentifyingandcombatinglinksthatattempttomanipulatesearchrankingsthroughunnaturalmeans,ensuringthatsearchresultsarefairandaccurate.

2.4.Rulesin2023

2.4.1.GoogleFebruary2023productreviewupdate

GooglelauncheditssixthproductreviewupdateinFebruary2023.Thisupdatefocusesontheexpertise,authority,credibility,easeofuse,andexperienceofthereviews,withaspecialemphasisonthedepthofthereviews.Comparedwithpreviousupdates,thisupdatehasbeensignificantlystrengthenedandimprovedinmanyaspectstoprovideuserswithhigher-quality,usefulandcredibleproductreviewstohelpthemmakemoreinformedpurchasingdecisionsandimproveThevalueoftheonlineshoppingexperience.

2.4.2.GoogleMarch2023,Augustcoreupdate

GooglereleasedcoreupdatesinMarchandAugust2023,andcontinuedtooptimizeanditerateitssearchalgorithmtoimprovetheprofessionalism,authority,credibility,easeofuseandexperienceofsearchresults[3],asshowninTable13.

Table13.GoogleMarch2023,Augustcoreupdatecomparison

Updatemonth

Updatehighlights

Sphereof

influence

Impacttype

March2023

Searchalgorithmadjustmentand

optimization,focusingoncontent

quality

widespreadand

rapid

Rankingandtrafficchanges,reorderingsearch

results

August2023

Searchresultdiversityandrelevance,

emphasizinguserintentand

providingrichanddiverseresults

Partialimpact

Rankingandtrafficchanges,reorderingsearch

results

190

2.4.3.Google’susefulcontentupdatesforSeptember2023

Inthe"UsefulContentUpdate"launchedbyGoogleinSeptember2023,ithasintroducedamoresophisticatedclassificationandfilteringsystem,whichcanaccuratelyidentifyworthlesscontentandlabelwebsitesatdifferentlevels,therebyaffectingitssearchRanking.Thismeansthatifthereisalotofuselesscontentonthewebsite,whetheritisself-createdorprovidedbythirdparties,itwillaffectotherpageswithhigh-qualitycontent.

2.4.4.Google’sOctober2023spamupdate

GooglehasstrengtheneditsspamfilteringcapabilitiesintheOctober2023spamupdate,usingmoreadvancedmachinelearningandartificialintelligencetechnology,andanewiterativeversionofthemachinelearningalgorithmSpamBrain,whichcanidentifyunnaturalexternallinks.And

cancelitsrankingeffect,moreeffectivelyidentifyandfilterspam,therebyprotectinguserinboxes.

2.4.5.GoogleOctober2023“Rankingsareexperiencinganongoingissue”update

InOctober2023,anupdatetitled"Rankingisexperiencinganongoingissue"wasreleasedtoillustrateandexplainthatGoogle'srankingsystemisexperiencinganongoingissue,mainlycharacterizedbyunstableandunavailablesearchresults.Predictive.Thisissueisahugechallengeforwebsiteownersandsearchengineoptimization(SEO)practitionersbecauseitdirectlyaffectstheirwebsitetrafficandvisibility.

2.4.6.GoogleOctoberandNovember2023coreupdates

GooglereleasedtwoconsecutivecoreupdatesinOctoberandNovember2023.Astwoback-to-backcoreupdates,theyeachemphasizedifferentfocusesandhaveanimpactondifferenttypesofwebsites,asshowninTable14.

Table14.GoogleOctober2023,Novembercoreupdatecomparison

Updatetime

Updatehighlights

Affectedwebsitetypes

October2023

1.Emphasizecontentqualityandrelevance

2.Strengthenfocusonuserexperience

3.Improvesemanticsearchcapabilities

1.Websiteswithalargenumberofspamlinks

2.Websiteswithlowcontentquality

3.Websiteswithpooruserexperience

November2023

1.Corealgorithmadjustmentand

optimization

2.Increasefocusondiversityandinclusion

3.Improvelocalsearchfunction

1.Websiteswithcontentthatisnotrelevanttothesearchquery

2.Websiteswithoutdatedorstalecontent

3.Websiteswithincompletecontentorlackofinformation

3.ADecompositionStudyofGoogle’sCoreUpdatesThatAffectRankings

From2020to2023tothepresent,atotalof32updateshavebeenanalyzedbyGooglethataffectrankings.WecanfindthatGooglehascontinuedtoiterateandupdatethealgorithm

toimprovetheprofessionalism,authority,andtrustworthinessofthewebsite.Reliability,easeofuseandexperience[4].

AfterstudyingthekeyideasofGooglealgorithmupdates,thekeypointsinthe12coreupdatesweredecomposed,andthenthecorekeywordswereextractedtoformacoreupdateimportantkeywordinformationtable,asshowninTable15.

Table15.DecompositionofGoogle’scoreupdates

Years

Updatetime

Importantupdates

Mainareasofinfluence

2020

January

Contentquality,relevance,userexperience,semanticsearch

Health,beauty,finance,Internet

2020

May

diversity,inclusion,userexperience,pageexperience

Travel,retail,finance,health

2020

December

Contentquality,relevance,semanticsearchimprovements

Socialmedia,information,health,e-commerce

2021

June

Pageexperience,loadingspeed,mobilefriendliness

Newsandblogwebsites

2021

July

Corealgorithmadjustment,contentquality,userexperience

Broadimpact,specificindustriestobeconfirmed

2021

November

Corealgorithmadjustment,contentquality,userexperience

Widelyimpactmultipleindustries

2022

May

Contentquality,professionalism,authoritativeness

Medical,financial,legal

2022

September

Corealgorithmadjustments,diversity,inclusion,localsearch

Widelyimpactmanyfields

2023

March

Contentrelevance,userexperience

Informationandcommercialwebsites

2023

June

Corealgorithmoptimization,websitestructure,internallinks

Education,scienceandtechnologyfields

2023

October

Contentquality,relevance,userexperience,semanticsearch

improvements

Contentcreation,newsmedia

2023

November

ForecastCoreAlgorithmTweaks,DiversityandInclusion

Predictionsimpactmultipleareas,especiallyholidayandshopping-

relatedwebsites

191

4.ApplicationStrategiesonDaily

WorkContentBasedonGoogleAlgorithm

ThroughtheaboveresearchonGoogle'scoreupdatesthataffectrankings,wehavecomprehensivelydevelopeda

comprehensiveworkcontentframeworkbasedonGooglesearchengineoptimization[5].Theframeworkfocusesoncontentquality,userexperience,semanticsearch,relevance,diversityandinclusiontoensurebetterrankingandexposureofwebsitesinsearchresults[6].Thefollowingisadetailedstrategydescription,asshowninTable16:

Table16.Applicat