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BusinessCommunicationEssentialsEighthEdition,GlobalEditionChapter12DevelopingandDeliveringBusinessPresentationsCopyright?2020PearsonEducationLtd.AllRightsReserved.LearningObjectives(1of2)12.1

Highlighttheimportanceofpresentationsinyourbusinesscareer,andexplainhowtoadapttheplanningstepofthethree-stepprocesstopresentations.12.2

Describethetasksinvolvedindevelopingapresentation.LearningObjectives(2of2)12.3Describethesixmajordesignandwritingtasksrequiredtoenhanceyourpresentationwitheffectivevisuals.12.4Outlinefourkeytasksinvolvedincompletingapresentation.12.5Describefourimportantaspectsofdeliveringapresentationintoday’ssocialmediaenvironment.PlanningaPresentationLO12.1Highlighttheimportanceofpresentationsinyourbusinesscareer,andexplainhowtoadapttheplanningstepofthethree-stepprocesstopresentations.TheThree-StepProcessforOralandOnlinePresentationsPlanAnalyzeSituationGatherInformationChooseMediumandChannelGetOrganizedWriteAdapttotheAudienceComposetheMessageCompleteReviseMessageMasterDeliveryPreparetoSpeakOvercomeAnxietyAnalyzingtheAudienceAnalyzingtheSituationDefiningYour

PurposeDevelopingan

AudienceProfileConsideringthe

CircumstancesSelectingtheBestMediaandChannelsControlledMethodsSpecificSoftwareConferenceRoomCompany’sOnlineMediaYourChoiceofMethodsIn-PersonPresentationsWebcastsorScreencastsTwitterandWeb-BasedOrganizingaPresentationTheLinearPresentationApproachOutlinedLikeConventionalMessagesPresenterFollowsPoint-By-PointFlowTheNonlinearPresentationApproachDoesn’tFlowinAnyParticularDirectionPresenterMovesWithinandBetweenTopicsNonlinearPresentationsChoosinganApproachandPresentationSoftwareMatchtheTooltotheTaskFocusontheStory,notonSoftwareRethinkSoftware“Limitations”DefiningYourMainIdeaOne-SentenceSummaryofWhatYouWanttoSharewithYourAudienceSubjectPurposeAudienceLimitingYourScopeWorkWithinTimeConstraintsHoldAudience’sAttentionChoosingYourApproachShorterPresentations:DirectApproachforRoutineInformationorGoodNewsIndirectApproachforBadNewsorPersuasionLongerPresentations:DirectApproachtoMotivateorInformIndirectApproachtoAnalyze,Persuade,orCollaboratePreparingYourOutlineStatethePurposeand

MainIdeaOrganizePointsand

Sub-PointsIdentifyMajorPoints

ThroughoutPlanTransitionsPrepareBibliography

orSourceNotesChooseaCompelling

TitlePreparingYourOutlineCreatingaSpeakingOutlineSimplifythe

PlanningOutlineAddDeliveryCuesCondensePoints

andTransitionsArrangeYourNotesSummaryofDiscussion(1of7)Inthissection,wediscussedthefollowing:TheThree-StepProcessforOralandOnlinePresentationsAnalyzingtheSituationSelectingtheBestMediaandChannelsOrganizingaPresentationChoosinganApproachandPresentationSoftwareSummaryofDiscussion(2of7)DefiningYourMainIdeaLimitingYourScopeChoosingYourApproachPreparingYourOutlineCreatingaSpeakingOutlineThenextsectionwillcoverDevelopingaPresentation.DevelopingaPresentationLO12.2Describethetasksinvolvedindevelopingapresentation.AdaptingtotheAudienceSmallGroupsCasualStyleConferenceRoomInviteParticipationLargeAudiencesFormalStyleAuditoriumLimitParticipationCraftingPresentationContentDistinctElementsTheIntroductionTheBodyTheClosePresentationIntroductionGettingtheAudience’sAttentionEstablishingYourCredibilityPreviewingYourPresentationPresentationBodyPresentingYourMainPointsConnectingYourIdeasHoldingtheAudience’sAttentionPresentationCloseRestatingYourMainPointsProvidingaClearWrap-UpEndingonaStrongNoteSummaryofDiscussion(3of7)Inthissection,wediscussedthefollowing:AdaptingtotheAudienceDevelopingYourPresentationIntroduction,Body,CloseThenextsectionwillcoverEnhancingYourPresentationwithEffectiveVisuals.EnhancingYourPresentationwithEffectiveVisualsLO12.3Describethesixmajordesignandwritingtasksrequiredtoenhanceyourpresentationwitheffectivevisuals.UsingPresentationSlidesDisadvantagesConceptionDeliveryAdvantagesSimplicityAuthenticityChoosingStructuredSlidesAdvantagesFastandEasyCreationComplexDataandIdeasStandaloneSenseDisadvantagesText-HeavySlidesRepetitiveAppearanceEffectsonAudienceChoosingFree-FormSlides(1of2)AdvantagesOfferComplementaryInformationPreventCognitiveOverloadIdentifyPrioritiesandConnectionsChoosingFree-FormSlides(2of2)DisadvantagesDemandingandTimeConsumingAdditionalSpeakerResponsibilityHardtoPresentComplexSubjectsDesigningEffectiveSlidesIneffectiveSlideDesignLackofAwarenessInadequateTrainingSchedulePressuresHabitualResponsesSlideumentHybridsDesigningSlidesaroundaKeyVisualStructuringOrganizingExplainingWritingReadableContentEffectiveSlideTextHighlightsKeyPointsSummarizesandPreviewsSignalsMajorShiftsIllustratesConceptsCreatesInterestCreatingChartsandTablesforSlidesReducetheLevel

ofDetailinEach

VisualBreakInformation

intoMoreThan

OneVisualUseHandoutsto

ProvideDetailed

VersionsSelectingDesignElementsColorasaCriticalDesignElementBackgroundDesignsandArtworkForegroundDesignsandArtworkTypefacesandTypeStylesUsingPresentationSoftwareToCreateVisualReportsIntegratingMobileDevicesinPresentationsViewingtheScreen:ViewingproblemsTabletsandphonesAttendingthe

Presentation:MobileusersTabletsandphonesSummaryofDiscussion(4of7)Inthissection,wediscussedthefollowing:UsingPresentationSlidesChoosingStructuredorFree-FormSlidesDesigningEffectiveSlidesDesigningSlidesaroundaKeyVisualWritingReadableContentSummaryofDiscussion(5of7)CreatingChartsandTablesforSlidesSelectingDesignElementsAddingAnimationandMultimediaIntegratingMobileDevicesintoPresentationsThenextsectionwillcoverCompletingaPresentation.CompletingaPresentationLO12.4Outlinefourkeytasksinvolvedincompletingapresentation.FinalizingYourSlidesTitleSlidesAgendaandDetailsNavigationSlidesCreatingEffectiveHandoutsIntegralPartofPresentationStrategySupportingYourMainIdeaConveyingInformationProvidingEssentialDetailsSummaryofDiscussion(6of7)Inthissection,wediscussedthefollowing:FinalizingYourSlidesCreatingEffectiveHandoutsChoosingYourPresentationMethodPracticingYourDeliveryThenextsectionwillcoverDeliveringaPresentation.DeliveringaPresentationLO12.5Describefourimportantaspectsofdeliveringapresentationintoday’ssocialmediaenvironment.OvercomingAnxiety(1of2)StopWorryingAboutBeingPerfectKnowWhatYou’reTalkingAboutPractice,Practice,practiceVisualizeYourSuccessRemembertoBreatheBeReadywithYourOpeningLineOvercomingAnxiety(2of2)BeComfortableTakeaThree-SecondBreak,ifYouNeedItFocusonYourMessageandAudienceConnectWithFriendlyAudienceMembersKeepGoingPracticingYourDeliveryCanyoupresentyourmaterialnaturally?Couldyoupresentwithoutusingslides?Istheequipmentworking?Isyourtimingontrack?Canyoupronouncethewordsyou’lluse?Areyoureadyforquestionsorobjections?HandlingQuestionsResponsively(1of2)EstablishingGroundRulesPreparingtoAnswerQuestionsNoticingNonverbalSignalsHandlingQuestionsResponsively(2of2)RespondingtoDifficultQuestionsControllingYourPresentationControllingYourEmotionsEmbracingtheBackchannelTheAudienceCreatesThisLineofCommunicationChallengesRiskofCriticismLossofControlOpportunitiesAudienceSupportValuableFeedbackWorkin

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